The entertainment industry shouldn't be like this

Chapter 184 You capitalists are the best at drawing cakes

Lianya Entertainment Film disbanded several two-dimensional animation production teams, and a group of original artists who had worked there for 10 or 20 years were disbanded.

This news has no stir in public opinion, but industry insiders know that this means that the largest 2D animation company in China has also begun to turn to, and the 2D animation era is really slowly gone!

For a time, some people sighed, some people sighed, but no one paid attention to those unlucky guys who were "eliminated by the times".

In addition to Gu Xiji, the "insider" who came from Lianya Entertainment.

Among the "old colleagues" who were laid off, he didn't say that they were all familiar with them, but he still had basic understanding. Then he found that he was actually called by Wang Wei-

Most of them have the worst abilities, and there are even top-notch people.

Of course, he did not come to contact him rashly.

First of all, not everyone needs Dunhuang; secondly, not all "old colleagues" are willing to come - to a certain extent, Dunhuang is even the culprit of their laid off. It would be strange if they rashly look for it and don't directly blow people out!

With Gu Xiji's reference, the special stubborn or inappropriate personality were eliminated, and Dunhuang finally focused on two people to recruit.

Gu Xiji was speechless.

Although the form has changed, there are many creative challenges, and 3D animation and 2D animation are in line with each other.

It is impossible to communicate normally, so he had to use his big move—

"Since I deserve to be eliminated, why are you here to come to me?" Ma Qingshi said angrily.

Although he did not directly attack people, he did not read the script handed over by Wang Wei, and his tone refused without any fluctuations.

In 2D animation, people may only focus on the color of the skin; but in 3D animation, skin has become one of the most difficult things to create artistically. It involves too many details, including skin color, hair, scars, wrinkles and lines, and it is very difficult to capture the changes in light on the skin - if you don't handle these details well, the skin is like a colored rubber.

To be honest, Wang Wei didn't know how to rejuvenate them, but he knew that the first thing was-

Ma Qingshi was confused and narrowed his eyes and said disdainfully: "I doubt that my newly established studio has the ability to train new people?"

This sense of familiarity dispelled some of his resistance to 3D animation.

——This is not just what you say to your subordinates, but also this sentence when you sing a counter-tune with your boss.

Wang Wei didn't care about his "relying on his seniority" and continued: "Okay, if you don't want to make animations, it's okay to help us train some new animation players."

He is an honest person who always says that "good things cannot be kept up, bad things cannot be stopped", and he will only work hard.

Wang Wei looked at him as a room decorated in an animation studio: "…"

"It's not us, it's the times! Even without us, the wave of technology will not stop, and traditional animation will eventually retreat to the edge." Wang Wei said with his hands spread.

"Tongchi"!

This is an animated film with nature as the theme, showing the happy time of the Xiaoyue sisters and Totoro living in harmony. The style is fresh and quiet, full of deep family affection, making people feel like they are bathed in spring breeze - it is Xu Zhonghe's favorite theme and style.

This is a challenge that has never been encountered in 2D animation creation, but Ma Qingshi felt a sense of...intimacy!

Ma Qingshi stared at Wang Wei for a while and smiled: "You junior, you are quite in my appetite, but unfortunately I am really old."

There are very few or no bad people in his works. In his words, "I can't make the kind of movie that kills villains. Although everyone loves to watch it, I can't make it. I can only create a simple and peaceful world."

Wang Wei acted like a complete idealist at this moment:

"I can give you the opportunity to do what you want to do, although it is likely not to make money;"

When Wang Wei came to the door in person, he saw an old man with gray hair, kind eyebrows and no sign of a bad temper at all.

First of all, Xu Zhonghe.

"Let's go and see what we did for animation?" Wang Wei said calmly.

“I can provide you with stories to express different styles of pursuit, although it is likely to ruin my story;”

The old man said even more disdainfully: "Dunhuang, it's still far from the size of the five major ones!"

For example, the hair modeling and simulation software he had specially developed in front of him - well, he couldn't understand, but he knew the effect he wanted to create in the end - each hair had a unique shape, so real that it could make up for the smooth texture that would touch.

Wang Wei said: "Even if you don't talk about your interest, will you be willing to be kicked out by Lianya like this?"

Gu Xiji also frankly said: "These are problems found in the creation of Toy Story and are not well solved now."

Gu Xiji gave a look—just say he is difficult to deal with!

Wang Wei guessed that he was angry, so he was angry!

So Wang Wei gave him a project—

Gu Xiji's eyes widened!

Gu Xiji glanced at the animated storyboard scattered on his workbench: "..."

"Our studio has established a series of professional departments. For example, there is a light and shadow processing department. The only responsibility of this team is to use computers to create light and shadows; and there is also a department that specializes in the treatment of skin, hair and water..."

——He doesn’t think that 3D animation is a naked offense to imagination, but after all, he is “smashed” by him. If you want to say how much he likes it, hehe…

As long as it is not collapsed by large-scale poaching, the system will evolve rapidly along the planned route; then it will absorb more talents, and the stronger the stronger the stronger.

Now, seeing Dunhuang, the rising star, I really dare not assert it.

The production cycle, which starts at four or five years, not only makes investors' financial returns unbearable, but also makes creators' physical and mental challenges.

Ma Qing immediately understood that the first 3D animated film specifically tells the story of toys, rather than animals or humans as the theme. It is a reason for the fact that the toys are made of plastic, they have a well-proportioned surface, no skin, and even if there are many elements missing, they don’t look very conspicuous.

For example, it is necessary to create every detail of everything the audience sees!

For example, when shooting a live-action movie, you don’t have to consider where the wind comes from. Just take a camera outdoors and take a casual shot, the trees will appear in the picture, and the leaves will appear in the picture, so that the wind that makes the leaves rustle will naturally be reflected in the picture.

"Newcomers need to summarize their experience in repeated failures to gain growth and tempering. The financial scale of a studio must be sold at the box office to survive. Where can I have room for mistakes to cultivate newcomers?"

"My animation era is over. Nowadays, young people are going to watch the advanced technology "Toy Story". I just want to have a good retirement life of making tea and teasing birds."

Hey, this old man!

"I know, in addition to being an animation master, you are also an art master, and you are proficient in oil painting, Chinese painting, sculpture, drama, etc., so you have made achievements in ink animation, shadow puppet animation and even puppet animation."

It’s not just him, but in another time and space, influenced by Hollywood animation, creators from other countries also produce large quantities of American 3D animated movies.

"During Ma Qingshi, Xu Zhonghe, both of them are senior animation producers and directors, and they are the core of their respective teams. As long as they win them down and shout, they dare not say that everyone will cast it, but most of the backbone did not run away." Gu Xiji said so.

"But with the continuous development of special effects technology, these forms of animation may disappear. Are you really willing to watch it?"

"What's more, the global box office of Toy Story has reached 1.2 billion. To be honest, I'm still good at making money."

However, having inheritance does not mean that it can be given a new life in the new era.

Ma Qingshi knew where his confidence came from.

Ma Qingshi was stunned.

Really honest man!

And when it's Ma Qing's turn...

"There are too many details to be dealt with, and all of them need to be developed related technologies, but we will solve them in the end." Gu Xiji's words exuded some indescribable confidence.

They don’t want to cast a net in scattered ways, but want to get a relatively mature team that can be used when they call it.

——Although Wang Wei doesn’t want to admit it, his current view of animated movies, especially his view of 3D animated movies, is actually shaped by American aesthetics: realistic special effects created by 3D methods, happy and cute characters, and the connotation of the film with the theme of love and peace.

3D animation faces more difficult than 2D animation—

This is the terrible shaping ability of culture!

But in this time and space, American animation should not be the only one that is popular!

After all, the originality of domestic animation is not broken. Even relatively marginal animation forms such as ink and paper-cut animation, which have a unique national style, have always been passed down.

——Because Dunhuang Animation Studio has formed a 3D animation research and development and production system.

But in the animation, there are no trees, no leaves, and of course there is no wind that makes the leaves rustle, everything has to be created.

The so-called "It's better to say what you can do than do." Although his directorial level is ranked among Lianya Entertainment, he still became a victim of this wave of personnel turmoil.

However, Ma Qingshi also understood a little bit why he was poached by Lianya Entertainment. Not only did Dunhuang not strictly guard against it, but he had the intention to "poach the back".

Wang Wei said calmly: "Without trial and error backing on Dunhuang?"

"Yes. But newcomers with excellent creativity may not necessarily get trial and error opportunities among the five major ones." Wang Wei glanced at Gu Xiji and said with some advice.

He originally thought that Lianya Entertainment could produce the animation assembly line production system of flagship products stably and in a large scale, which was the most advanced system in the industry, and perhaps only Disney could compete with it.

Ma Qingshi looked like "I've forgotten everything I said when I'm old."

——Because he is also a "detail control"!

This reminded him of the fact that in order to vividly present the waves, he went to the beach to collect folk songs, observe the seascape, figure out how to draw the waves, and even visited the underwater world; in order to vividly present the fighting scenes, he made a special trip to observe the plays and martial arts, and refined the characters' movements...

Ma Qingshi finally turned into a bad face and stared at the two younger generations - wasn't it because you created 3D animation that made all traditional animations in danger of being eliminated?

Wang Wei said in a shocking way: "Even if you die halfway through it, it's better than just killing without doing anything."

His work satisfies Wang Wei and others.

Who doesn’t know that the creation cycle of animated movies is longer than that of live-action movies!

"I can provide you with the most advanced technology in the industry, allowing you to integrate more art forms, although it is likely just a niche trend..."

"We can't fight against the times, but we can choose to reconcile with the times. Traditional animation may not be able to integrate with 3D animation, but you traditional animation people cannot always hold a stance of resistance."

When talking about ideals, he thinks that you are not strong enough; when talking about making money, he thinks that you are full of money.

Because this old man was extremely harsh and spoke without any mercy, "In my opinion, you are all fools and all waste."

Gu Xiji hesitated for a moment before giving an evaluation: "This is a difficult master!"

No one can refuse this elf who smiled and opened his eyes wide and showed a mouthful of big white teeth, including Xu Zhonghe, so he did not need Dunhuang to spend much time, so he agreed to gather people to join Dunhuang - without even asking about the treatment.

Back to his territory, Gu Xiji immediately shook.

To be honest, the box office of this animation is destined to be no big hit, but the cute image of Totoro has extraordinary charm, and the derivatives developed will be a gold mine.

...

There are many audiences for such stories, but it is difficult to make a big hit, which is probably another reason why he was first laid off.

After all, Ma Qingshi could not resist curiosity and came to the Dunhuang animation studio where he was "retired".

This old man is in his sixties, but in Gu Xiji's words, he is incredibly energetic, and he is quite unique in cultivating newcomers.

Ma Qingshi choked, then snorted: "You are covered in copper smell, go quickly, don't pollute my practice."

Then he didn't understand even more - Dunhuang has already shown the number one player in the animation field in the new era, so why should we recruit those who "can't keep up with the times"?

At this time, Wang Wei continued: "Because I have some stories and think it might be better to express it with traditional animation, so I need the help of you animation experts; it is also because animation was born a hundred years ago and has a rich and diverse form. Entering the 3D era, if there is only one art form, it would be too boring."

For example, skin.

After all, it’s really hard to say whether the creation cycle of an animated movie is longer, or whether the old man can live longer.

Ma Qingshi focused on observing.

Don’t think that his boss usually seems to be very tolerant to him, it’s really a great opportunity to rule out dissidents and he is “retired”.

The old man is so bad that he will only have a ghost if he believes his words!

Gu Xiji coughed lightly: "I remember you once said that animation is the most interesting thing you have ever done in your life, and it is impossible to give up. If you retire now and do nothing, it will be too boring."

Speaking of which, the other party can be regarded as one of the most experienced animation masters of Lianya Entertainment, but Gu Xiji is not surprised that he was "given out".

Ma Qingshi showed a mocking expression: "So what if I'm not willing to give up? I'm an old man now, I don't have the strength or energy, and I've even had a few years to live. If I die halfway through, would I be willing?"

After reading several of his animation works, Wang Wei knew it in his mind—

“Just join us!”

Ma Qingshi was silent for a moment before speaking: "You capitalists are the best at drawing cakes. Don't think I will trust your sweet words easily...whether the cakes prepared for me?"

"Spirited Away? What a weird name?"

...

Sorry, I was dizzy all day, only the update that came late~~~

(End of this chapter)