The entertainment industry shouldn't be like this

Chapter 185 Who says anti-commercial things don’t make money?

Ma Qing, the old man who mocked himself as "late old age" and "near energy is about to die", finally started a new career of "not retiring until death".

The last straw that made him "bent his waist" was "Spirited and Away".

In another space and time, this is one of the treasures of world animation.

This is a story about the little girl Chihiro accidentally came to a mysterious world. In order to save her parents who turned into pigs because of greed, she had to face everything independently, and went through many hardships and eventually grew and transformed.

This is a metaphorical story of "lost", which easily resonated in Ma Qingshi's heart.

Isn’t he, or their generation of traditional animation people, “lost”?

——In the animation market environment facing drastic changes, they have lost their direction and even felt a despair of being eliminated by the times.

So, this is not making an animation, but their traditional animation people are exploring how they find their way out and how the lost generation can redeem themselves.

So he joined Dunhuang.

Many people nodded unconsciously.

Wang Wei shook his head: "This is just a form that everyone hopes to see, but it is by no means the final form. Instead, I see another scene - the development of social networks and social media, which will promote the maturity and expansion of the subcultural circle."

Lao Wang couldn't help but ask worriedly: "We in Dunhuang are really at the stage of pursuing quality instead of pursuing making money?"

Previously, at Lianya Entertainment, it was undoubtedly a "producer/director-centered system". The entire team can be regarded as a pyramid, while the producer/director, who is the core of the team, is undoubtedly placed at the top of the tower.

However, when the company's regular meeting was reported, Lao Wang's temple couldn't help but bulge.

You should know that animation is a "team art". Without a good collaboration mechanism, good works cannot be created.

Well, domestic animated films have always been taking two paths, either relying on the second development and continuation of IP, or independently creating a new story.

However, in everyone's eyes, it was this guy who was setting up a flag again!

After getting along with Wang Wei for a long time, everyone has learned some of his wording habits, such as flag.

——This is also aimed at the saying of "cultivating new people".

He even took the initiative to change his cooperation style and "stealed" Gu Xiji's "Inverted Golden Tower" model to lead the team-

In other words, the original Dunhuang animation studio is responsible for the former and making money; the new animation studio is responsible for the latter and improving the style.

However, with the increase in production costs, the proportion of IP development is increasing, especially in the era of 3D animation films where production costs are soaring.

——He wanted to see the excellent animators in this time and space, depicting a different style of fantasy world that is still fascinating.

Wang Wei asked back: "Who said that anti-commercial people will not make money?"

When it comes to works, Ma Qing often has the attitude of their attitude: "The work belongs to me, come and help me do it."

At least, investors especially believe in the above-mentioned "Matthew effect" myth. Therefore, all film manufacturers, including Dunhuang, are eager to find some "one-size-fits-all" rules.

"I just hope that domestic animations have at least two completely different types of films - large-scale works that have strong sense of product and entertainment, and can be compared with live-action blockbusters; there are also content that has strong authorship or strong artistic content, and the audience is actually focusing on the author's creation..."

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"I'm really afraid that one day, if your flags are covered in your body will fall, Dunhuang will be finished!"

Lao Wang's words made others feel sad.

However, before they could witness whether Wang Weixinli's flag continued to stand up or fall, his promise opened the door to the "super heroic universe" of Dunhuang.

...

(End of this chapter)