The entertainment industry shouldn't be like this

Chapter 199: Here comes the sensation

Although Cheng Qidong was so excited that he wanted to start filming the final duel scene immediately and urged Wang Wei to shoot the kung fu film.

However, this is impossible.

First of all, due to scene issues, Tang Mansion’s shots need to be shot in a concentrated manner;

Secondly, Wang Wei needs to leave the crew for a while.

——Because the last film released in Dunhuang this year, "The Maze of Heart", has been officially completed.

As one of the producers, Wang Wei must have to go over and take a look.

Of course, the crew of "Tang" will not stop because Wang Wei had already selected some more control shots in advance before leaving and handed them over to the deputy director Lao Xu for supervision of the filming.

——Although Lao Xu has never been a real director, he has been an associate director for a long time and is experienced, so there is no problem with temporarily supporting the crew.

...

“It was pretty good!”

As the saying goes, if you step too much, it is easy to get involved. Therefore, while Dunhuang regards Internet marketing as its core capability in the future, advertising fees invested in traditional media channels are also increasing day by day.

Wang Wei did not object.

Yes, this is the warning!

At this point, the fact that the five major attempts to swallow Dunhuang or encircle Dunhuang have almost been put on the table.

——Not to mention that the final box office of the original work is quite unsatisfactory compared to its reputation, I just say that it is not the era when everyone has a smartphone, so it is a copy of the yarn!

——You must know that Comrade Lao Wang has begun to focus on the overall situation and does not pay much attention to the specific promotion and distribution work of a certain film. If you say that he came here specifically for "The Maze of Heart", no ghosts believe it!

Sure enough, after walking out of the editing room to avoid the crew, Lao Wang's face completely collapsed.

"The marketing promotion of "Heart Maze" has become a big problem, and we have been stuck in the promotion channel for five major issues!"

After rushing back to Dunhuang without stopping, Wang Wei entered the editing room.

And now, people don’t let you vote, or they want you to take out more.

The situation is that if you are interested in the movie promotion, you will go to the theater to watch it;

Yes, Dunhuang has formed a small-scale Internet "water army", but if it is purely based on them to spread reputation, its role is limited - the audience base is enough to enable you to activate the skill of "reputation promotion". If few people know about this movie, "water army" is too easy to "swim naked".

"Although Director Yu made quick films, he is indeed good at directing suspense films. He has the ability to play multi-linear, three-stage circular narrative to tell a good story."

"Hiss..." Wang Wei couldn't help but take a breath, "I really dare to offer the offer. I'm sure we'll be sure to take it!"

"Yes, it's finally here!" Lao Wang nodded and said the same thing.

Wang Wei also curled his lips, his eyes a little cold.

"Well, there are still some problems with some narrative and rhythmic grasp - fortunately, these can be remedied through post-production editing."

The Dunhuang version of "The Maze of Heart" is better than the original work in this regard, but it may not be able to replicate the original's reputation and promotion path.

It is true that even the five major ones cannot ban Dunhuang without any blind spots. As long as you are willing to spend a lot of money, can the TV station really watch the money and not make money?

But only fools will add budgets infinitely, just like no one will spend 100 million to the box office of 50 million.

"At present, it is mainly TV advertising. When our marketing department goes to major TV stations to negotiate advertising, the time period that we like is either being shirked or being quoted for two or three times the price... With such a unified response, there is only one truth - the five majors are already impatient for dealing with us!"

This is very painful.

Especially compared to the outrageously poor crew, "The Maze of Heart" directed by Yu Zhenfeng is not a big production, but the basic budget is still sufficient.

Lao Wang suddenly sneered and said, "This is a warning!"

The problem is, isn’t Dunhuang just a matter of being killed by others in a short period of time?

You should know that there are usually three situations for audiences to enter cinemas.

"It is impossible to add additional publicity and distribution budgets, and now this situation cannot be added." Lao Wang shook his head like a rattle.

After a long time, after watching the complete film in the editing room, he nodded affirmatively.

And what is the most effective media to reach potential moviegoers?

Although Wang Wei is extremely optimistic about the Internet, at present, there is only one answer - TV network.

Wang Wei took a deep breath after hearing this and said, "It's finally here!"

It was a dullness for two or three minutes.

Wang Wei wanted to say "yes", but when he saw Wang Chuanqi appearing in the editing room and still had a serious face, Wang Wei knew that it was hard to say whether there was any problem.

Is "My Heart Maze" a good movie?

There is no doubt.

To be honest, "The Maze of Heart" is a good film, but it is far from reaching the height of "brain-burning works". To reach the height of another suspense film in Dunhuang this year, "The Lamb", is tantamount to the fantasy.

Director Yu Zhenfeng was very energetic when he heard this: "That's nothing big problem?"

"So, what's the specific situation?" Wang Wei calmed down and asked faintly.

While greeting the other ancestors in his heart, Lao Wang explained the whole story in a concise manner without delay.

But Lao Wang smiled bitterly.

Passive situation is when I hear relatives and friends say that a certain video is very good, so I go to watch it;

Another type is that I just need to watch a movie and choose a movie that I have heard of is a good impression.

With the national TV network and local TV stations, no matter which day, they can use advertisements to bomb the audience across the country.

As a result, the Chinese entertainment industry spends 400 million to advertise TV every year, and three-quarters of them are spent on the five major TV networks.

——By the way, Wang Wei admired the original director very much. The cost of 1.7 million is less than "good" and it actually includes the actor's budget, equipment, staff's salary, travel, accommodation, etc., and also made a decent film, which is really "snatching money"!

Of course, the picture quality of almost AV, the miserable props, and the cheap texture reflected by the sets everywhere have affected the improvement of its box office.

It can be seen that the latter two rely on word of mouth, and in this era when the film screening cycle is getting shorter and shorter, the premise for the rapid spread of word of mouth is large-scale publicity and promotion.

The five majors don’t need to ban them at all. If it is easier, they must fight a vigorous anti-monopoly lawsuit. They just clicked on them when they chose media and channels to display their background and reminded Dunhuang to see how much weight they have and willingly rely on them as their backers.

This also means that the stage of winning over the spring breeze has passed, and the stage of "giving some colors" will be followed.

"Then come on, I want to see, Dunhuang has a few points now!"

...

This chapter is a disease code of nearly 38°C. It took a full 2,000 words to code... After four hours, my whole body was sore and soft. Let's introduce it first. If there are typos, I will review it tomorrow~~~

(End of this chapter)