The entertainment industry shouldn't be like this

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It’s easy to say that the former is, but the statement of “confronting the five major ones” must be exaggerated.

After all, in the context of the separation of theaters and studios, theater companies located in the downstream of the industry are naturally the ancestors of film and television companies. I have only heard that a theater chain is stuck and does not arrange films for a certain film. I have never heard that a certain film is resolutely not allowed to be screened in a certain theater!

The film has been shot, who doesn’t want a high box office? If you want a high box office, you have to expect the theater chain to give you a takeout? Can you have an extra canvas as a canvas, even if there are occasional festivals, which studio will dare to really offend the theater chain?

"Of course, this is the premise of not breaking the gap in publicity. If there is no sufficient publicity, I can't say how much potential this film lacks big-name stars and big scenes can achieve."

This made Hou Mai's heart even more intense. Looking at Dunhuang, it was like looking at a plate of fat meat that was about to be eaten.

No one likes to be slapped in the face, and as long as the award ceremony is not over, nothing is settled.

"What's more,..." Lin Yongqiang said with a rare sharpness, "Is it really a good thing for our theaters to swallow Dunhuang smoothly?"

"Hold on the five major suppressions?"

In addition to the chairman, there are two vice presidents and Lin Yongqiang, the head of the film watching department, are all there.

This means that, from a certain perspective, movies are actually a one-time deal.

Everyone was pondering, the chairman's eyes flashed across everyone, and finally called out: "Lao Lin, you talk first."

Because in the past few years, Sky Cinema and Dunhuang have cooperated happily - Dunhuang gives more copies and Sky Cinema has also given more films. The facts have proved that both sides are indeed a win-win situation.

He turned his head to look at Song Zhicheng, paused, and then smiled, "If you want to tell me whether I feel sad about a rabbit and a fox, it's a bit."

"It's impossible. Being stuck by the five majors in the publicity channels is a fatal injury for any second- and third-tier film and television company!"

"Unless Dunhuang bows his head, they will not be able to follow this path. In this way, the box office that should be hit cannot be hit; the movies that could have made a profit through the box office will lose all the money; and the box office revenue will affect the copyright income in the later stage... Once it enters a vicious cycle, even if the family is as big as the top five, how long can it last?"

Well, this is a problem, and it is a serious problem.

As long as you spend money to watch it, no matter how the audience evaluates the movie, his personal contribution to the box office will basically not change.

After a pause, he solemnly added: "In fact, with Wang Wei, if there are two big-selling movies in Dunhuang in a year, even if the five major players are suppressing them all, I doubt who can't hold on first."

Hou Mai waved his hand indifferently and said with a smile.

And if Dunhuang surrenders and is included in the five majors, it doesn’t matter. Not to mention anything else, the complete domestic issuance network that Dunhuang has in his hands will definitely be redundant for the five majors.

No matter how lively the domestic movie box office market looks at first glance, as the managers of the second largest theater chain in China, they know very well that unless it is like "Charlotte", "The Lamb", or like the three hits in the summer season, in their release period, especially in the early stages of the release, the tickets sold are as if they were stolen!

Therefore, Eastern Film is about to run Song Zhicheng's new award-winning film "Sunshine", but suddenly a big cake came from the sky-

Therefore, what everyone is doing now is to let the possible target audiences enter the cinema early through large-scale publicity, so that box office revenue can explode in the short term.

"Nee, another little dark horse." The others took a breath.

However, when Dunhuang formed an opposing relationship with the five major factors, variables emerged.

Everyone nodded, and one of the vice presidents also said: "It is better to say it is a one-sided suppression than a war."

——In the early stage of the release, you can still spend money to get a wave of positive reviews. But when the reputation evaluation gradually ferments, the positive reviews you make will gradually become useless.

No one doesn’t like to pick up bargains, not to mention that the award-winning films like "Sunshine" were chosen to be released at the end of the year just to get closer to the time of the Tianma Awards voting, so as to leave a deep impression on the judges; and increasing publicity is also an excellent way to deepen the impression.

Hou Mai stopped looking forward and waved his hand and said, "Anyway, Dunhuang is dead, it's just a matter of dying early and rebirth or surviving. I will keep staring at it until the moment it falls!"

It's useless to have a good reputation.

For example, how long will their film be promoted as the only "best film" in the theater, or how long it must be screened in its largest screening hall - this is not without precedent.

After Song Zhicheng finished speaking, he suddenly spoke again: "Old Hou, you didn't think about it. What if the five major tricks were used on Eastern Pictures?"

Hou Mai was stunned again and laughed stopped.

Everyone knows that Lin Yongqiang has always advocated putting more canvases and more show-offs on Dunhuang movies, because he also received generous rewards. Invisibly, he seemed to have more say in matters about Dunhuang.

And word of mouth has indeed gradually become accurate as the movie goes on.

Lin Yongqiang still maintained a calm tone: "As far as the news has been received, at least five or six movies in Dunhuang will be released next year, and most of them are written by Wang Wei. The performance of the movies he wrote before is obvious to everyone; I think it is not surprising that even if the publicity is full of variables, one or two dark horses will appear."

If the producers emerge a strong side - such as one of the top five + Dunhuang - it is entirely possible to require further increase in the accounting ratio and even add more conditions.

Thinking about Dunhuang's box office market share this year, Song Zhicheng has nothing to say.

At the end, he couldn't help but sigh, obviously feeling sorry for a good film that failed due to this reason.

The problem is that by this time, the movie's screening cycle has generally come to an end, and the box office results have been less affected by reputation.

Especially in the off-season, most movies released can have an attendance rate of more than 30%, even if they are sold!

The vice president just now immediately refuted: "But, is it necessary for us to compete with the Five Big Ones for one person? Besides, how many movies can Wang Wei make alone? One movie a year is considered awesome."

When Hou Mai heard this, he was stunned at first, and then laughed out loud.

Of course, this does not affect Hou Mai's expectation that this "good guy" will fall completely so that he can get a share of the pie.

Of course, you can also talk about your ability to bear, but as Lin Yongqiang said, as long as Dunhuang keeps its confidence, its ability to bear is far beyond people's imagination.

If it weren't for a competitive relationship, Hou Mai and the others would want to give Dunhuang the label of "a great man".

As long as there is enough profit, those who have just hit the point of being bleeding can immediately eat hot pot and sing songs;

Similarly, as long as the benefits are not enough, no matter how good the friendship is, it will be useless. If you say that you will turn against each other in this second, you will never delay until the next second.

"I don't know when his record of never failing can last, but if you have read the corresponding audience questionnaire report, you will know that Wang Wei himself has become an important factor in attracting audiences by his works."

Therefore, to put it bluntly, what they want to discuss is whether Dunhuang can bring them enough benefits.

The key is whether the output capacity in Dunhuang can be guaranteed.

Otherwise, most of the time, the cinema will be empty!

Then, "The Maze of Heart" was targeted. Wouldn't the free resources benefit the videos in the previous and next periods?

Anyway, after learning that Dunhuang was blocked, Hou Mai immediately took action and grabbed a lot of publicity resources. What's even better is that this did not cost much more budget.

Seeing that everyone had arrived, the chairman did not talk much and said straight to the point: "Tell me, everyone has heard of the situation of the war between Dunhuang and the Five Great Ones?"

This angle made the other people's eyes condense.

But this is a big cake with infinite temptation for Eastern Pictures - although the latter also has its own distribution network, it is still pale in comparison with the achievements of Dunhuang's decades of construction.

The schedule of "Sunny" is December 13, which is only eight days apart from the schedule of "The Maze of Heart".

"Who doesn't feel cold when the five major players can target Dunhuang like this today and will use the same means to deal with any rising star tomorrow?"

"Unless Dunhuang never fails, never shoot bad movies, and continues to recover under the suppression of the five major issues, there is a possibility of breaking the deadlock, but how is this possible?"

"Just..." Hou Maiyu said with a longing, "If Eastern Pictures can one day develop to the level of being suppressed by the five major unanimously, it seems worth it."

Of course, this is not specifically for Dunhuang. After all, the popularity of the domestic film market is there. When will there be no new movies be released in a week? After eight days, we have already set aside a certain exclusive schedule for each other.

"This is not important." The chairman shook his head and said, "What is important is whether we should adjust our cooperative relationship with Dunhuang because of this!"

When everyone heard this, their eyes were on Lin Yongqiang.

Well, everyone understands why this issue needs to be discussed specifically.

The same topic happened at the same time in the chairman's office of Sky Cinema.

Lin Yongqiang did not come to the conclusion as soon as he came up, but said slowly: "I watched the first edit of Dunhuang's "Hearing Maze" in advance. It is worthy of being produced by Dunhuang. I think its domestic box office is expected to be at least 200 million."

"Oh?" Several others were interested.

"As a big director of emerging commercial films that has never failed at the box office, his status in the minds of the audience is getting higher and higher. I don't think that the five major players can completely suppress him by pinching Dunhuang's publicity channels."

As he said, if Dunhuang cannot withstand it, there is no need to say more. The various departments under its jurisdiction, such as the 3D animation department, will definitely trigger a competition among the five major ones. Second- and third-tier film and television companies like Eastern Pictures can also take advantage of the chaos to fight for the most beneficial parts for themselves.

This question doesn't seem to need to be answered.

"I wonder if Dunhuang had expected that there would be aid from theaters." The chairman smiled self-deprecatingly because he had tended to stand by and watch, but he didn't expect that it would eventually become a timely help.

He once again named Lin Yongqiang, who is most familiar with Dunhuang personnel.

"Since it's timely help, it's going to your heart. Lao Lin, you personally go to Dunhuang and tell them that our Sky Cinema has been traversing this muddy water!"

...

I don’t know if it’s yang (no self-test paper on hand), but after fever, it’s sore throat, fatigue, and so uncomfortable. Please pay more attention to your health~~~

(End of this chapter)