The entertainment industry shouldn't be like this

Chapter 201 The road is forced out

The help from Sky Cinema is really a surprise!

Not to mention, they used the gap between scenes to advertise "My Heart Maze" or left the main position of the hall poster to Dunhuang, which won a lot of exposure for this film.

Of course, this costs money.

But is what Dunhuang lacks money? No, what Dunhuang lacks is publicity channels.

What's more, as a key promotional video for theaters, it will generally gain its inclination in filming. No matter which one is, it is a timely help for Dunhuang, which is targeted by the five major players at the same time!

Compared with the dilemma of no one supporting Dunhuang a few years ago, Wang Wei and others understood that there is only one answer to the reason why Sky Cinema is willing to wade into muddy waters - Dunhuang has shown its value.

At least, it shows the value of not being happy with the five major players than maintaining cooperation.

This surprised Wang Wei and others, and the alarm bells were ringing. If you could not continue to show your value, let alone form a real "offensive and defensive alliance", it would be impossible to say that the next film would immediately return to its original form.

Therefore, a mere theater helper is far less important than Dunhuang’s own breakthrough.

Yes, breaking the deadlock!

"If you are more ideal, you can get a good box office by relying on third-, fourth- and fifth-tier cities alone. When the reputation ferments ferment, you may be able to surround first- and second-tier cities, and then you will be able to fully understand!"

The last person added: "There is another advantage to focus on third-, fourth- and fifth-tier cities. There are generally few theaters in the local area. Our screening has been raised, and the audience has no more choices, which greatly reduces the impact of insufficient publicity among the mass media."

Another person who looked dark and seemed to be traveling all day long responded: "The third, fourth and fifth tier audiences have the same explosive points as the first and second tier audiences. As long as the quality of the video is excellent, the hot products will be hot products everywhere, but they are also

It vaguely reveals its unique cultural taste.”

Several players looked at each other, and one of them said, "We think that since the movie "The Maze of Heart" is blocked in the first and second tier tickets, you might as well put the breakthrough in the third, fourth and fifth tier markets!"

In recent years, the construction of commercial real estate in third-, fourth- and fifth-tier cities has gradually heated up, and cinemas have also expanded rapidly to third-, fourth- and fifth-tier cities.

This view is a bit new.

The same thing, if you don’t try it, how can you know it won’t work?

Wang Wei knew that he could do only a limited amount of work in this film, and he also wanted to take a look at Dunhuang's real strength without the blessing of "unconventional buff".

Moreover, the third, fourth and fifth tier people have more entertainment and leisure time than the first and second tiers, which further magnifies the potential of this market.

"Our staff are all over the third, fourth and fifth-tier cities. We do not treat the audience as data, but talk to them and theaters in real life. Although the time is too short, it is difficult to use third, fourth and fifth-tier cities alone.

The scope summarizes a market law, but some characteristics can be summarized."

But aren’t the roads forced out?

If Dunhuang could open up the situation smoothly in the first- and second-tier ticket warehouses, his mind would only go to the third-, fourth- and fifth-tier markets to make trouble.

But the crew is about to run away.

And, I really found the direction.

Just selling your face. If you just sell your face, you can make millions of profits. Not to mention selling your face, you can even sell yourself... Well, okay, just sell yourself.

As soon as these words were spoken, Wang Wei, who was thinking about something, sat upright.

——Even if "The Maze of Heart" may become a funeral object.

Moreover, Wang Wei and Lao Wang quickly thought of another point - compared with the mainstream media in first- and second-tier cities, the mainstream media in third-, fourth- and fifth-tier cities are basically controlled by the five major media.

They also suggested that the screenwriter Wang Wei should be put on the movie poster, and it is said that his face can have a good call effect in secondary cities.

In his office, Wang Chuanqi asked in a gritted voice.

No, don’t use “unconventional buffs”, isn’t there any “regular buffs”?

This imagination made Wang Wei and Lao Wang look at him.

Dunhuang was ahead, and after "Genius Gunner", the channels for third-, fourth- and fifth-tier cities have been sinking.

They also knew that the boss's anger was aimed at the Five Majors, but if there was no way, it would be "burning the fire" if it didn't work out.

"With previous results as a foundation, and "The Maze of Heart" is another rare film that aims the camera at a closed rural area and a small county town. We can definitely arrange films with local theaters at no less than 30% of the time.

Talk about roadshow cooperation.”

In addition to Wang Wei, there are also several generals from the Propaganda and Development Department in the office.

From the current perspective, even if the filming of Sky Cinema is tilted, the filming rate of "Heart Maze" in the first and second-tier ticket stores is not optimistic - most theaters have very good reasons, you don't promote it, and few people don't have a lot of people.

Knowing that there is this movie, it would be useless to schedule more movies!

In this case, choosing third-, fourth- and fifth-tier cities as breakthroughs may be a way.

Wang Wei is invincible.

Although the five major targets were a bit unexpected, as a team in the rising period, everyone's first reaction was not to be afraid, but to be eager to think about how to break the deadlock.

"The current situation is that because we are being choked in the media, we can only adopt promising as soon as possible and fail to form a large-scale propaganda offensive. Even with the help of Sky Cinema, the situation is quite unfavorable to us. What do you think

?”

The smaller the city, the stronger the demand for watching movies, and the greater the influence of roadshow publicity and materials.

What a guy, I really dare to think about it!

You know, there was no precedent for movies to take off in the third, fourth and fifth tier markets before - well, the third, fourth and fifth tier markets were not yet as large as they are today.

"In general, third-, fourth- and fifth-tier audiences prefer down-to-earth themes, such as "Charlotte" and "The Lamb", the former has a significantly higher box office share in third-, fourth- and fifth-tier cities than the latter."

But Wang Wei looked through the memories of another time and space, and seemed to be unable to find successful cases.

And for this, neither Lao Wang nor Wang Wei blinked - they weren't going to run anyway.

Fortunately, they came prepared.

In fact, the industry has noticed this a long time ago, but everyone believes that this market still needs to be cultivated, and the main force of the voter must be in first- and second-tier cities.

The continued growth of the total number of screens in non-first-tier cities and the expansion of the scale of film markets play a mutually promoting role. More theaters allow more people to enter the theater, and more people to enter the theater and stimulate the construction of more theaters.

Wang Wei immediately made a decision: "Then do what you said. If you follow this path, or prove that this path can be done, no matter what the box office of "The Maze of Heart", your department will have the year-end bonus this year.

Double it!”

It turns out that nothing can boost morale more than a bonus;

If so, you might as well double the bonus.

No matter how Lao Wang stared at him, Wang Wei's promise was visible to the naked eye, and the morale of the Propaganda and Distribution Department was full.

...

(End of this chapter)