The entertainment industry shouldn't be like this

Chapter 237 Is there a big loss? I only see how great Dunhuang is

"Crazy Stone" released for five days is defeated by "The Dragon-Survey 3" released for only two days. It proves that professional film critics are not only not as influential as they think they are, but even only

It will have a toxic milk effect.

It's very simple. Although the film critics are not objective in terms of the former, they still have a lot of praise; while for the latter, even under the public relations of Mingzhu Pictures, their reputation can only be considered average.

This is normal. As for a series of movies, the reputation of each movie is worse than that of the other, which is an old tradition.

But the size of "The Dragon-Survey 3" is there. As a movie series that combines fantasy, adventure and funny, the protagonist is very popular. In addition, the first two movies have a good reputation, even if the third movie has a bad reputation, it has no reputation.

Jia's hidden worries, the box office in the two days of weekend still easily exceeded 100 million.

This is just the beginning.

The audience's popularity has allowed Mingzhu Film to increase its publicity investment and crush "Crazy Stone" in traditional publicity channels, which clearly intends to "rush" as many viewers as possible into the cinema before the reputation deteriorates.

Facts have proved that in popular schedules like the summer season, krypton gold is really the most effective way to attract audience attention.

The box office boom in the first three days and the overwhelming publicity offensive made the theaters support this big production-

The next week, Tuesday morning, the distribution department of Dunhuang began to receive notifications of adjustment of films from major theaters: Some of the films of "Crazy Stone" will be transferred to "The Dragon-Survey 3", but in the subsequent adjustments, they will be given.

"Stone" compensates for a certain screening time and screening rate...

From the perspective of the theater, this is easy to understand - "The Dragon-Seeking Warrior 3" is a hot momentum, so of course we must seize the opportunity to make this quick money; "Crazy Stone" looks very good, it can

Taking the long term and slightly reducing the number of screens can also increase its attendance.

Now, seeing her colleagues standing and talking without a headache, Lao Wang just wants to greet their ancestors one by one.

Wang Wei took it and took a look—

This is true for war, stocks, and movies.

In short, the industry generally lamented that this movie was "born at the wrong time" or complained that Dunhuang had a bad vision of choosing schedules.

He can understand that Lao Wang has worked hard to protect his "invincible golden body".

Of course, at this time, the former was affected by a different reputation, while the latter's good reputation began to ferment.

But... there is no way!

The adjustments of the theater chain are purely aimed at commercial interests - "The Dragon and the Strike 3" has the advantage in box office and the promotional momentum is the advantage, so the screening will naturally be tilted towards them, even Sky Cinema, which has a good relationship with Dunhuang.

The same adjustment will be made.

At the Dunhuang headquarters, Lao Wang was so angry that he was itchy when he saw these sarcastic words.

Because even he had to admit that even if "Tang Bohu" was released in the summer, facing such a rogue "wheel battle", it is hard to say whether it can win more than 900 million yuan in box office.

OK, Wang Wei shrugged without refuting.

To be honest, this is already very friendly!

If Dunhuang hadn't been able to make money from theaters, and wouldn't have failed when watching "Stone", theaters wouldn't have been so friendly and tactful - even though they had cut the filming schedule, they were not ruthless at all!

"If "Tang Bohu" and "Stone" changed their schedules, they might not be so passive." Wang Wei put down the newspaper in his hand and said thoughtfully.

So, on the working day of the second week, "The Dragon-Survey 3" stole the limelight and suppressed the box office of "Crazy Stone".

"Crazy Stone" has been repeatedly suppressed and must have affected the box office results, which has already made his head smoke;

"Although film critics want to ignore me, "Stone" is also my leading work. Is this considered a golden body broken?" Wang Wei curled his lips.

Although "Stone" has the best reputation and the attendance rate is not bad, it is not enough to get enough filming resources from theaters.

Things are so nonsense!

This weekend, another sequel to the blockbuster series of Tang Yu Media was released. Although it did not airtight at the box office rankings, it surpassed "Stone".

Because the worst box office limit for blockbusters like the Big Five is the first week; and it also has its own fan base, and its loyalty and purchasing power are very high.

So is Wang Wei’s market gaze?

After all, although Wang Wei is now criticized for being too "marketized" in the film critic industry, as far as film manufacturers are concerned, they want to follow Wang Wei at all times to reduce the risk of "gambling".

"What's wrong with this world? It seems that everyone is saying that Dunhuang is suffering a lot. I am the only one who sees how great it is to see Dunhuang?"

Lao Wang didn't explain, and just handed him a newspaper.

For the people of Dunhuang, what exactly supports them to confront the five major confrontations without bowing their heads?

Is it Wang Wei’s talent?

But Lao Wang shook his head like a rattle: "This is not possible. Now is the most stressful moment in Dunhuang. Your unbeaten box office must not be broken. I would rather "Stone"'s box office box office be far worse than expected than

Take this risk…”

"Speak human words." Wang Wei's expressionless face.

But on the other hand, is there no director in the circle better than Wang Wei’s talent?

The answer is no. Not to mention the older generation of directors, even among the new generation, there are many people who are talented and not inferior to Wang Wei.

In the final analysis, what truly supports the fighting spirit of the Dunhuang people is the achievements created by combining these qualities, and the confidence that everyone in Dunhuang has in him because of these achievements.

However, Lao Wang smiled and said a little mysteriously: "Whether it is broken or not, it is not that we have the final say, nor is it that the five major things have the final say, but that the human heart has the final say."

——Although faith is often illusory, once it is lost, it is equivalent to losing its strongest weapon.

This time, Dunhuang's screening was not cut, but the so-called compensation was delayed with the trend - everything seemed to be a repeat of last week.

...

Not only do you buy movie tickets, but you also like to buy and buy on peripheral products. This is the audience that manufacturers and theaters always dream of.

However, at its peak, those gold medal producers had a terrifying sense of market smell, proving that Wang Wei's precise market gaze was not unique.

There is this possibility.

"Madan, I don't want to choose the schedule well with one against five? I don't have to choose whether it's good or not!"

The question is, for Dunhuang, I just want to blurt out the MMP - can the box office share ratio in the second week be the same as the subsequent ratio?

Is the opportunity for a counterattack in Crazy Stone?

Unfortunately, this is a summer season, a summer season with blockbusters!

If it is just a collision with a blockbuster, "Crazy Stone" can still turn defeat into victory with a good reputation and a low box office decline, but face the five major "wheel battles"...

but--

It is also possible.

Wang Wei glanced at the author column, and sure enough, who else was there except the old man Charlotte in this familiar tone?

The article is not long, but after reading it, Wang Wei took a breath-

"Okay, it's hard to say whether this old man is poisonous milk, but he really dares to say it!"

"Yes, I didn't expect that our war with the Five Greats was made public in this way!"

...

~~~

(End of this chapter)