The entertainment industry shouldn't be like this

Chapter 238 This is the real declaration of war! (4K)

"Actually, I can understand the mood of some of my colleagues. It is indeed hard not to feel regretful that an original movie with a very high level of standard, such as "Crazy Stone", was suppressed by the sequel blockbuster that they could not see at all."

"In fact, even now, both the critics and ordinary audiences have praised the movie in their reputation surveys - although some of their colleagues are complimenting them with their noses."

"Actually, there is no need to regret it!"

"Many people only see this movie being impacted by blockbusters in the same period and failing to realize its full potential; but I also see that despite the suppression of the screening rate, this comedy, which is somewhat groundbreaking, has a very strong box office in the case of limited canvas and screening rate!"

"Of course, it's not just me that I noticed this. Seeing the box office in the third week, many experts began to adjust their total box office expectations for this movie, adjusting their previous total box office estimate of 400 million or 500 million to around 600 million!"

"So, it's hard for me to understand when the world has become so exaggerated - even the most unoptimistic total box office estimates have increased at least several times for the total cost of this movie; in which industry, such investment returns are terrifying enough; a group of people are yelling that Dunhuang is 'blind' and the loss is huge... Haha, I also want to suffer such a 'loss'!"

"Of course, I know many people will say that without the joint suppression of the five major groups, the box office of "Crazy Stone" would not be worse than "Tang Bohu". How many billions of dollars have they lost?"

"I don't want to talk about what hasn't happened, but I just want to say that in the past few decades, there have been only dead giants in the Chinese entertainment industry, but no newly emerging big forces; the rise of any new force will inevitably break the old balance."

"Dunhuang's growth will affect the interests of existing forces, so it is reasonable to be suppressed by the five major joint efforts from publicity to distribution to theaters."

As for the media channels under its management to cooperate in suppressing Dunhuang, so what? They did not explicitly stipulate that the latter would be banned, and they would just use the best resources for Dunhuang's competitors.

“…”

"Is Dunhuang going to openly declare war?"

But in his opinion, the risk of making blockbusters in studios like Dunhuang will only be greater than that of the five!

Luo Jianzhou thought for a while and shook his head.

To be honest, if it weren’t for the five major joint suppression and dispersing the pressure, no one would have wanted to face such a difficult opponent - if he lost, he would just make less money; if your blockbuster is defeated, you will lose to vomit blood!

Anyway, according to Chairman Luo’s understanding, there is no one month between determining the blockbuster strategy to finalizing specific projects.

——As for whether Wang Weina can still become an "idol" without her appearance that exceeds the level of an ordinary star, Luo Shaodong's family refused to think deeply.

Rely on intuition?

This can be done when shooting small costs, after all, you can’t lose much; if you still do this, you will still be able to make a big production, unless the other party can really cheat.

Chairman Luo is very pleased with his son's sensitivity, but his mood is a bit complicated.

What is it to let your own blockbusters be released at the same time as Dunhuang films? This is the summer season. In which week there is no new film released? Don’t be afraid to say that even if Dunhuang surrenders to the top five, it still cannot take the exclusive period.

"That's right."

In contrast, Tang Yu Media also established an online marketing department to tentatively promote the Internet for its films released at the same time, and the result...

"The premise is that it really fails."

"As for losing some extra box office, it is not necessarily a bad thing - which top director didn't rush out from the encirclement of works? If you want to stand at the peak of any industry, you can't avoid your opponent!"

"It seems that the Internet marketing in Dunhuang has not made any achievements this time, right? Otherwise, they would not have been so badly suppressed by Mingzhu Pictures and us..." Luo Jianzhou's eyes flashed.

For people in the circle, even the five major ones cannot easily start vicious competition with Dunhuang by breaking through the bottom line.

What kind of research can be done in such a short time? It was just Wang Wei's slap in the head.

Chairman Luo agreed without blinking.

Silently, there was no sound of scolding.

Although "Crazy Stone" did not form a phenomenal publicity effect on the Internet, the online reputation of this movie was a hit by the supporting role Zhou Qiming's high popularity on the Internet.

So, don’t think that the two blockbusters on traditional media channels are one-sided crushing for "Stone", but on the Internet, it is completely the opposite.

There are really not many secrets in the circle. As soon as Wang Wei's new film was started, Tang Yu Media learned about the general information.

The best thing is of course the overwhelming praise, and the second is that there is a huge controversy, otherwise it is okay to be full of scolding. The most feared thing is that no one even scolds the scolding and no one pays attention to it.

"How much investment is Wang Wei's new film?" Luo Jianzhou asked immediately.

This is very interesting. The five major countries reached an agreement on jointly suppressing Dunhuang, which is almost well-known in the circle, but not publicly known.

Because of the five stupid things, they would yell everywhere that they were bullying others. The industry insiders who didn’t care about themselves also watched the fun quietly. The one who was most motivated to be public is naturally Dunhuang, which was bullied.

——Yes, rising stars other than traditional forces are not allowed to challenge their status, which is really not a vicious competition.

"This is just because Dunhuang's Internet marketing is still in the stage of accumulating experience and is not mature enough, but compared to the gap we have in this new channel, it has become a climate."

Luo Jianzhou said affirmatively.

The same sentence - these are all means within the rules, so what's wrong if they are shaken out?

If you can’t play Dunhuang, you can’t play!

Luo Yuehui did not take the facts of joint suppression very seriously. Instead, he agreed with Old Man Xia’s “Dunhuang Niu Criticism”.

"It's really amazing. No matter how much we put pressure on the theaters, the theaters have retained considerable screening for Dunhuang's films. Dunhuang is quite good at Internet marketing."

Moreover, Dunhuang is obviously not satisfied with this.

——Perhaps because he was under the strong pressure of the "enemies of a lifetime", Luo Jianzhou has now begun to enter other businesses of Tang Yu Media while filming movies. Luo Yuehui is naturally happy to see this and often gives him guidance.

On the one hand, because Luo Jianzhou was right, entering the blockbusters fully proved Dunhuang's ambitions.

Chairman Luo shook his head: "You don't know enough about Old Man Xia. He is not a brainless fan of anyone. He just doesn't like our five monopoly positions, so he is very likely to fire his own guns."

"Two million, even if it is a loss for us Tang Yu, it will be disastrous, right?"

Because for the five national elite giants that combine art and commerce, even with the strongest brain on the earth, they believe that wise people will make mistakes when they think about it - how to ensure that there is no mistake, or try to avoid the catastrophic consequences of this "loss" as much as possible, is a complete set of risk control methods.

"Killing move? You're thinking too much."

To take a step back, even if "Stone" has lost all its money, Dunhuang has lost so much blood. One "Tang Bohu" can earn back the investment of ten "Stones".

"The production cost is said to be not less than 120 million yuan. If the promotion and distribution costs are included, it is probably more than 200 million yuan."

But, didn’t Old Man Charlotte say that too—this is naked competition!

——As for the Internet marketing boom formed by "Tang Bohu", it was more like an accident, or rather, a reflection of Wang Wei's appeal.

"Dunhuang has also begun to plan blockbusters. Wang Wei's new film is a big investment science fiction film." Chairman Luo turned his head and glanced at Luo Jianzhou.

Because blockbuster strategy is the overall situation that all film giants plan together, the success of a blockbuster can guarantee the annual revenue of a studio!

The five majors can suppress Dunhuang’s small and medium-sized productions in all aspects within the scope of competition rules, but if they want to suppress the other party’s blockbusters in all aspects, it is basically a fantasy.

——At least, this is true in Luo Jianzhou’s opinion.

Chairman Luo, who had just brewed a cup of tea, took a sip, picked up the newspaper and looked at it, his eyes fell on the "five joint suppression", and his eyes couldn't help but narrowed.

Of course, letting similar types of films collide and compete for the same audience; then relying on their size and publicity advantages to directly suppress the Dunhuang film schedule, and it is a tacit encirclement and suppression battle, which is a bit unfair.

For any of the five normal films, a 10% budget is usually spent on research.

But if Dunhuang also makes blockbusters...

After all, this depends not only on the accumulation of historical data, but also on the accumulation of talents with relevant qualities.

"If this project fails, even if Dunhuang's capital chain continues to break, it will be a heavy blow."

After a moment, he said lightly: "This may not be done by Dunhuang."

For example, user surveys are conducted from the development stage from the origin of the project, and a test of audience reactions is conducted through different methods, different directions and levels, and then the audience's opinions are obtained to minimize the uncertainty in the creativity.

Of course, Mingzhu Pictures' films are treated similarly online.

"Who else besides Dunhuang? The biggest beneficiary of the fact that he was publicly suppressed is undoubtedly Dunhuang; and who doesn't know that the old man Charlotte is a brainless fan of Dunhuang?"

Chairman Luo downplayed, "I ask you, are there any means outside the rules when we unite to suppress Dunhuang?"

On the other hand, isn’t this the result of the five intentional promotions?

——There is no way to use blockbusters to meet Dunhuang’s small cost. To outsiders, Dunhuang is miserable, but they don’t know that the five majors are not undepressed.

Chairman Luo commented.

It’s not that he has a lot of confidence in his son, or has completely watched Wang Wei’s first blockbuster.

Luo Jianzhou suddenly became serious, "So that's it, this is really a declaration of war!"

"To be honest, I just think Dunhuang is simply amazing to achieve such results under the joint suppression of giants!"

Generally speaking, although most directors and producers have high positions and are of great importance, they do not have the attention-catching physique of celebrities in front of the media.

"Since that's the case, let me touch him. I've been looking forward to his blockbusters for a long time!" Luo Jianzhou said with a little passionate voice.

For the five major ruling forces, Dunhuang is of course a rising "new force"; but for the Chinese entertainment industry, Dunhuang has long been an old player!

To put it just one thing, the attitude of theaters towards blockbusters is completely different from that of production with low-cost costs. The reason is very simple. Compared to small and medium-cost productions that have no impact on DVDs, theaters are more welcome to special effects blockbusters that only have extraordinary experiences on the big screen.

Take "Stone" as an example. Although the suppression for more than two consecutive weeks caused it to lose at least 100 million, Dunhuang still made a profit, and even made a lot of money!

Chairman Luo, who is well versed in media publicity: "..."

In addition to the five majors, no studio in the Chinese entertainment industry has such a complete risk control evaluation system.

But Wang Weina has created a "new path" - will the directors also become idolized like celebrities in the future and form their own brand effect?

Luo Jianzhou thought this in his mind and planned to try it out by himself.

After all, not everyone is like Wang Wei, who is obviously an idol, as a director.

For example, Dunhuang—

"There are still smart people in Dunhuang! Look, how long has the war been between the two sides, but even the young and energetic Wang Wei, have you seen him publicly accuse us? Because that is a useless work."

When the two strong men meet, the winner can stand and laugh; and once the loser is stepped on by the other party, the impact on the box office will be at least tens of millions.

Chairman Luo didn't know that his son's thinking had temporarily diverged to the horizon. He raised his head, looked into the distance through the floor-to-ceiling window, and sighed,

With a "bang", Luo Jianzhou threw the newspaper on the mahogany coffee table.

Luo Jianzhou stroked the teacup in his hand and thought about the recent situation in Dunhuang, thinking about it,

"good!"

If we really want to let go of our methods, let alone other things. With the virtues of people in the entertainment industry, can’t we just create some shocking scandals?

"What's more, now that Dunhuang's interests are really the greatest, is it?"

"That's right! If I were Dunhuang, I would either make trouble before the release of "Crazy Stone" and gain a wave of sympathy; or after the loss of "Stone" and make public before the release of the next movie, the benefits can be maximized... instead of wasting this killer move at this time point that is neither up nor down."

——Because his plan to enter the Internet was temporarily stranded due to the financing of Weibo Technology. Chairman Luo, who was almost angry, paid more attention to the Internet channels.

The more you pay attention, the more you can feel the advantages of Dunhuang as the first in the Internet channel.

However, this will violate the industry's bottom line, because Dunhuang is not an outsider. If you can do this, and if you can do this, it will be like being an enemy of the entire industry.

For industry giants like Luo Yuehui who spend a lot of money every month and bet against the market, they must know something to ensure it.

"The competition at this stage is just a preheating, and the war has just begun."

Based on this understanding, the Luo family and his son quickly left the public disclosure of "joint suppression".

The question is, is it really what they think?

...

~~~

(End of this chapter)