The entertainment industry shouldn't be like this

Chapter 296: Just a few dollars to sell around (4K)

In fact, regardless of personal perception, peripheral data is most of the time opaque.

The most intuitive data is always the box office.

In the same period, no matter which publisher is paying close attention to the competitors. Once the box office is showing signs of fatigue, they must immediately send someone to contact the theaters, striving to grab more canvases from the other party!

Unfortunately, the box office "Tongpao" has become the "soft persimmon".

It cannot be said that the wall is falling and everyone pushes it, but if you have the opportunity to step on Dunhuang, which was previously aggressive, basically no one will be lenient.

In addition, theaters lack confidence in the long-term casting ability of the movie "Tongkat", so the screening rate of "Tongkat" has been declining continuously.

Interestingly, the number of "Tongkats" has been reduced, but the attendance rate has increased, resulting in the single-day box office not falling much.

However, compared with the reputation and box office, "The Lion King" has been far behind the box office!

"Dunhuang's first battle this year ends here! This shows that our new strategy is successful."

In the president's office of Lianya Film, Xiong Yi is on the phone with whom.

I don't know what the other person said, which made him smile relaxed.

"Yes, the advantages of 'high-quality horse' over 'low-quality horse' are fully demonstrated. The best thing is that we don't have to bear direct losses yet."

What does this mean?

This shows that either every audience who has watched the movie has emptied their wallets and spent a lot of money, or there are many audiences who have not bought movie tickets at all, but are buying around.

The other party replied, and Xiong Yi nodded unconsciously, "You are right. Dunhuang will not be damaged, but this time it has also severely damaged his momentum. This is very important, and it will not even be done in the future.

If we need to take the lead, many people will take the opportunity to attack them..."

The five majors are self-distribution, and of course they will not put their own films and the Hollywood "high-quality horses" they introduced in the same period. There is no need to worry about affecting their box office results, but they will definitely be filmed in the same period produced by other film companies.

, forming a strong impact!

On the other hand, in the Dunhuang president's office, Wang Wei finally smiled comfortably when he saw the preliminary statistics of "The Totoro" around the entire Spring Festival.

At least it is in a popular schedule and has done its best in publicity... As for having strong opponents, isn't this a matter of course? With the number of movies produced in the Chinese entertainment industry every year, which schedule does not have strong players?

In this way, the five major areas are almost invincible - they mainly invest in promotional and distribution costs. According to the issuance agreement, regardless of the box office, their promotional and distribution investment will be deducted first, and then the accounts will be divided.

...

However, Wang Wei deeply agrees with the judgment that this creature can make the world famous.

On the other hand, Lianya Entertainment also has the same worries as Disney - the traditional animation school saw that "The Lion King" was invincible all over the world and became more and more agile!

"I finally understand your mood. How can such a cute and joyful creature not belong to the whole world?"

"Look at the cute thing I bought, no one can resist its charm, no..."

"Yes, yes, you're cute and you're right!"

Generally speaking, only good movies will be introduced, so in theory, every imported movie is absolutely "high-end".

Are companions enemies?

Comrade Lao Wang's two pupils have turned into the shape of a chinchilla!

How much money can a cute thing that everyone loves?

——The sales data that can be counted in Dunhuang shows that since the surrounding area is released, the sales of "Tongpao"'s peripheral products have always been ahead of the box office!

The following praise proves that his evaluation of the creative team's "low-class horse" is inconvincing-

What a joke? The peripheral sales account for more than half of Lianya Entertainment's turnover. How could he look down on selling peripherals?

"For Dunhuang, this is a good side. At least we can firmly follow the 3D route without having to worry about the 2D and 3D disputes. This is really unpredictable!"

——This is not just because of the first victory of the new strategy!

You know, most of the production teams of "Tongkats" are the "abandoned sons" of Lianya Entertainment.

Ma, they are making money!

It was like a piece of land that originally belonged to me was not favored by me and abandoned me, but was taken over by Dunhuang to develop.

Until he hung up the phone, Xiong Yi had a smile on his face.

“This is the best movie I’ve ever seen!”

——I have to say that Dunhuang has indeed brought a lot of positive changes to the industry. At least he is used to occasionally browsing the Big Pineapple website, so he has a relatively intuitive judgment on the film and television works he pays attention to.

Now, they obviously aimed this impact force at Dunhuang.

Besides, who dares to say that so many collisions of imagination will not create a creature that is cuteer than the chinchilla?

However, in the continuous collision and creation, the one that is closest to or beyond the image in their minds is still Wang Wei’s first draft of the Totoro!

Therefore, the Totoro has been prosperous since its birth in its previous life and has become Ghibli's most popular peripheral image. It is not without reason - it is so cute that it cannot even be modified.

"Fortunately, the horse is still a low-level horse. Even if the rider who is driving him is Wang Wei, he cannot compare to the top-level horse."

Thinking of this, Xiong Yi couldn't help but be glad for the failure of "The Totoro", otherwise he would only have a headache now.

But that's exactly what he knows that a movie, especially animated movies, will have a big box office hit and the surrounding products will rise!

What's more, the five major and borrowed "knife" are not impossible to win-win!

Isn't "The Trojan" just because "The Lion King" has no power to fight back?

——Don’t buy all the surroundings online!

As for the short-selling counter, Xiong Yi didn't even move his eyebrows - the image of Totoro is cute, what's so strange about conquering one or two rich fans?

Xiong Yi quit the web page and then fell into his own thoughts—

Although this will definitely increase the production cost a lot, Wang Wei did not stop it, and even greatly encouraged this "re-creation" behavior-

After all, Xu Zhonghe's works are often like this. Many people may cheer for him, but they are not commercial, which is the main reason why he was laid off in the first place.

Flipping through these comments, the smile on Xiong Yi's face gradually disappeared.

"I really want to sleep on the toonnie's belly...and then I can really sleep on the toonnie's belly! Super big toonnie.jpg!"

——After he had enough of the box office of "Tongkats", this company called him to comfort him, and the other also called him to enlighten him, or was careful when talking to him, for fear of irritating him after "failure"

The appearance of the "fragile" mind.

He doesn't want to raise a group of art workers who are waiting to "feed" and have no creativity.

To be honest, Xiong Yi personally is very optimistic about 3D animation, or in other words, most distinguished animation people realize that 3D animation is the future.

If the development is not good, then it’s fine, as it means that this land is indeed worthless; but if there is a great harvest, then Lianya Entertainment will be slapped in the face!

Choosing to maintain deeply rooted "old people" will not see the future; choosing to fully support "new people" is also very risky, which can easily cause turmoil in the company...

In particular, although "abandonment" was the decision of the group, he would implement it. If one is not good, he would hit him on the head.

Because based on their words, it is not difficult to conclude that "The Lion King" is the biggest killer weapon against Dunhuang in this period!

It sounds a little surprised at first, but it is not surprising after thinking about it carefully.

After all, all this is worth investing in the face of generous returns!

But he thought about it again and disagreed, "It's only a few dollars to sell the surrounding area!"

——No need to pretend like this. Who doesn’t know what the source of happiness it brings to you?

"There is nothing unpredictable in the world. What I said is that the box office of this movie is not important at all, and the surrounding area is the big one!"

Lao Wang only said nakedly that he "looks down on the small amount of money at the box office."

"The Totoro" is just a line away from the classics.

First of all, the popular schedules are basically divided up by their own family, so outsiders are naturally treated second-rate; secondly, they also have to take into account their peers.

Because as we all know, the five majors account for most of the share of Hollywood's imported films.

Of course, it cannot be said that the five major things do not have any impact at all. After all, the introduction of movies on both sides of the Pacific is two-way. If you take advantage of others, they will also respond to you at home.

When Lao Wang looked at the "Tongchi" again, the "love" in his eyes was so strong that it almost showed up.

If the surrounding development is compared to a speeding train, then it is undoubtedly the locomotive that drives the train forward quickly - the movie itself.

In fact, although he made the design in the original plan, the creative team led by Xu Zhonghe did not "copy" it from the beginning, but instead used their respective imaginations.

, creating all kinds of strange creatures.

I think it is only possible that it is the latter!

At this point, the creature "Tongcat" has been promoted to Comrade Lao Wang's number one favorite!

——Yes, Lao Wang’s preferences are so pure!

Hollywood filmmakers can't say anything yet.

"So, for overseas markets, I have an idea - except for a few mature markets that can be adjusted according to theater screenings, we will directly push them to the DVD market and TV stations for other markets."

Judging from the box office performance of "Tongkat", its audience is just like that, how many peripherals can it sell!

"After watching the movie, I really want to move all the chinchillas on the counter home! Damn, someone almost emptyed the counter! Empty counter.jpg!"

Even since the premiere day, the number of shipments in a single day was nearly twice that of the box office, and since then, the gap has been opened at a slow but firm pace.

Well, after no longer caring about the troubles of "The Totoro", Xiong Yi was actually not so happy to see the big hit of "The Lion King".

Wang Wei silently complained in his heart.

But it is obvious that after weighing the pros and cons, the five majors, well, to be precise, are mainly four majors, and believe that the benefits of "killing with a knife" outweigh the disadvantages.

The more brilliant the results of "The Lion King", the more trouble the company's route disputes will cause him, because no matter how you choose, the price is extremely expensive.

but--

Because Xiong Yi saw many viewers "showing around" on the page-

——If anyone outsiders hear their conversation, they will definitely be shocked.

As for Dunhuang, every time I encounter carefully selected Hollywood hits, it sounds worse than the situation I faced last year!

Speaking of which, when Xu Zhonghe and Ma Qingshi were laid off, it had caused considerable turmoil within the company. Many people watched their situation after being taken in by Dunhuang...

Especially, considering Wang Wei’s efficiency in using funds, "The Totoro", which may take several years to make a profit, is simply a pitfall!

Well, maybe the situation in "Tongpie" will be a little better.

——Okay, he actually heard some rumors, saying that the surrounding sales of this movie seemed to be very good.

"It's not that the theater equipment is good, or how quiet the people next to me are - there are chattering, and the sound of eating, drinking and chewing next to me will never be absent, but the chinchilla makes me more tolerant than ever;"

And the bright 8.9 points of "The Totoro" made him pursed his lips.

In a broad sense, movie peripherals are also a kind of "art" that requires design. Just imprinting the image of the movie on a product will completely fail in design.

Of course, this does not mean that he looks down on the surroundings.

But the butt determines the head, and interests are related, so it cannot be achieved by just saying "optimistic".

Looking at his previous works, it can be said that he is both high and low. He relies on offline income to recover costs and achieve profits after several years of release. It is hard for the film investors to say that it is not a pit.

Fortunately, the relatively developed peripheral development industry in China has cultivated a group of excellent derivative designers; with Wang Wei's spared no expense, it ensured that the surrounding areas of "Tongkat" were enough to attract consumers;

For example, a very simple canvas bag is designed with delicate tailoring, and the chinchilla is printed cutely on it, with high restoration and quality. It is a choice that many girls can't put down...

When Xiong Yi saw this, he couldn't help but shake his head and sneer, "I hope this movie can make Wang Wei a little more 'tolerant'."

It has been a while since the Big Pineapple was launched, and everyone has a deep understanding of various judgment standards. Judging from the film history data, when a movie scores more than 9 points, it will be an unquestionable classic work.

Xiong Yi felt that everything was under control, so he opened the Big Pineapple webpage.

Of course, if you rely solely on the image of the Totoro, your surroundings will not attract passers-by.

"Those things that usually drive me crazy have become completely indifferent. The chinchilla has made me become a child again. No, it has awakened the memory of being a child, and goodbye to the long-lost innocence..."

In the past, the five majors have tacitly staggered the Hollywood movies they introduced to have a popular schedule.

Wang Wei felt that this guy was a little overly excited.

"It's not that I can't, but I have two problems."

"First of all, it's not a big hit video. If you are willing to give it away for free, the TV station may not be willing to give it for free?"

"Secondly, since it is an immature market, can your authentic peripherals work better than others' pirated peripherals?"

...

After all, chastity is gone... The author Jun doesn't want to say that he has been squeezed out, but, really can't get up, do you make it? Today, the author Jun just wants to open a book called "My Royal Sister Can't Provoke"~~~

(End of this chapter)