The entertainment industry shouldn't be like this

Chapter 297 There is no way out except to believe in your vision

For all entertainment and cultural creators, there is a problem that can never be avoided-

"What should I do if piracy is repeated and repeated?"

Most people's answer is probably three-word mantra—

It's so furious!

no way!

Ignore it!

It’s not that only cultural products will be copied, but the cost of copying cultural products is relatively low, which has led to the entertainment and cultural industry becoming a severely affected area for piracy!

Not to mention some overseas markets with imperfect laws, even domestic and European and American developed markets that attach great importance to copyright, it is not uncommon to copy entertainment and cultural products. At most, you can only focus on the big and let the small.

——Piracy is probably the same as darkness in light, and it is impossible to eradicate it.

As a consumer, Wang Wei, who was once a consumer, was honestly a beneficiary of the “counterfeit goods”;

Now, when he "really has a cow", he is not interested in the copycat phenomenon - the pirate not only used his achievements to put money into his pocket, but even ruined the reputation of the genuine one...

If Wang Wei can still be clean without seeing her, he will naturally hate the copycat phenomenon and can't bear it.

Not to mention, he really figured out a trick that sounds feasible-

"For counterfeit goods, the only way is to fight slow!"

It is no exaggeration to say that all these plans are based on Wang Wei's correct judgment, that is, "The Totoro surroundings will not continue to sell well due to the box office of the movie."

Lao Wang analyzed with his fingers,

"Even if manufacturers share the promotion costs, the funds that Dunhuang has to invest is not a small amount. When did you become so generous?"

Wang Wei nodded in understanding.

Wang Wei looked dark, "...I'm serious."

Lao Wang's smile was completely curled.

"So, I hope the early hot sale around Totoro is not a flash in the pan. I hope your judgment can continue to be accurate, otherwise, I may really lose money and vomit blood!"

Comrade Lao Wang said bluntly,

"No one will never make mistakes, and it is very dangerous to have the fate of a company tied to one person."

"No matter how expensive the industrial products are, once mass-produced, the cost can be reduced to an incredible level."

"Of course, if the surrounding area of ​​"Tongkat" is mainly 'artwork' like figures', nothing can be done - except for movie fans in a few mature markets who have the habit of buying derivatives such as figures, nothing else can be said.

In a developed market, the market for any flashy product is very limited, so there is no need to compete."

"In this way, the problem of playing "Tongkat" on TV has also been solved - so many consumer goods manufacturers also have advertising needs. We are not asking the TV station to play a 'bad movie', but we are bringing it to the TV station.

Advertisers, we all do joint promotion together..."

"However, the peripheral products of Totoro are mainly practical consumer products, so this market is huge, and we have to try our best to compress the living space of pirated copies."

Simply put, just treat "The Totoro" as a super long commercial.

Lao Wang said without stopping,

"Take the peripheral product line of Totoro as an example, let's not talk about luxury categories. Many of the general consumer products that occupy the big part are produced locally in Southeast Asia. As long as we are willing to make small profits and sell more, it is very competitive in the local area.

Forceful.”

"Of course this is not a good thing!"

"When I saw that selling peripherals can really make you rich."

——What we are talking about here is mainly overseas markets, especially underdeveloped but promising markets like Southeast Asia.

Wang Wei understood Lao Wang’s thoughts a little, but he just listened with his ears.

Wang Wei gave him a confused expression, how did he talk about this topic?

"Look, that's the problem. You're young and energetic, you're arrogant, so you don't think the situation is so good; but from the perspective of a businessman, it's really crazy!"

Or, so radical?

"Let me say that, if a normal businessman, after being suppressed last year, either surrendered completely, or stopped when he was about to get better, and lowered his figure... but we didn't."

"There are many factors that affect it - intellectual property rights, design fees, materials, craftsmanship, brand surcharges, etc., but in the end, whether it is genuine or counterfeit, it is all industrial products."

With the advantage of large-scale distribution, the price of Totoro derivatives has been brought to the same level as that of counterfeit goods. Well, at least at the same level, which can obviously greatly limit the intervention of counterfeit manufacturers and thus swallow the largest piece of cake.

"I'm serious, too."

Lao Wang was a little disappointed, but then he became excited again.

"But, I want to say, you probably haven't realized that superstitious about whether your vision is good or bad is not our priority."

Now he is actually more radical than Wang Wei. Is this the situation?

What he cares about is-

Not to mention anything else, the funds required are too huge just for large-scale distribution!

——Dunhuang’s previous distribution was mainly distributed around theaters, but now it is fully deployed. The investment required by both is not on the same level.

Lao Wang said naturally,

"A thousand words are the biggest advantage of pirated products, not only cheap but also cheap!"

Wang Wei did not pat his chest to ensure anything, but instead frowned.

"Don't you think you, or the entire Dunhuang, are too superstitious about my judgment? This is not a good thing for a company's decision-making, right?"

His tone became serious, "I dare not say that we are doing something unprecedented, but we are really doing something crazy - to fight the industry overlords to the end!"

Of course, how to price to ensure that pirates feel that they are not chewy, and that they can guarantee "small profits but quick turnover". It cannot be explained clearly in just a few words, and Wang Wei doesn't care. Since Lao Wang said that, he must have a heart.

I even did detailed market research.

Let’s talk about the past, whether it’s the habit of being stingy or deliberately picking the bones, Lao Wang has always been the one who holds the reins tightly in risky decisions.

"Not only did not, we even acted more rebelliously - I dare say that if the five majors, well, the four majors had retained the idea of ​​allowing independent operation after the incorporation of Dunhuang, they would no longer have it; their only idea would be that Dunhuang would become a complete

History; either split Dunhuang and completely integrate into their system..."

"So..." Wang Wei still didn't quite understand.

"So I think the pressure to lead Dunhuang is even greater! And we have no other way to go except to trust your vision!"

Lao Wang's tone was very calm.

"As for whether this leads to the decision-making process being reasonable and healthy, to be honest, that's all things that need to be considered after surviving."

"At this critical moment that needs to continue to be cheered up, you can only use your unfailing eyes to take the strongest posture to the outside world and send the clearest signal - Dunhuang is still on the road to rapid progress!"

...

(End of this chapter)