The entertainment industry shouldn't be like this

Chapter 299 Damn it, he tricked me again (4K)

"This is a rare situation!"

“Generally, market influence is the basis for practitioners to judge whether an IP is suitable for derivative licensing, which will directly determine the potential market space of licensed products;”

"The box office is undoubtedly a direct reflection of market influence. How high the box office is determines how much space there is for the development of derivatives;"

"Then the question is: when your box office forecast for a movie is very unsatisfactory, will you still pay attention to the development of derivatives?"

——"Definitely not, I will only reduce my investment immediately and try to reduce my losses!"

Browsing the interview clips that caused heated discussions on the Internet, Lien Asia Pictures President Xiong Yi silently answered in his mind.

Actually, as the president of a company, he doesn't have to deal with all kinds of things every day, but he really doesn't have to watch a movie all the time.

Therefore, when "My Neighbor Totoro" was sentenced to death by him, he basically forgot about the movie, and even the subsequent media and "anti-king" netizens did not care at all about Wang Wei's ridicule.

Who would have imagined it? A nationally renowned economist used his observation to tell everyone a fact - your uncle is still your uncle!

Although it was just a casual conversation between real experts, not many people questioned it after watching it; after all, everyone can strategize about a country's economic decisions, let alone the commercial development of a mere movie——

The unhurried reply from the other party made his eyes freeze——

Xiong Yi pinched his forehead and pressed the intercom, "Xiao Ke, come here!"

At that time, almost everyone, including him, was surprised - the American actually had such a quality of humility? "The Lion King" clearly beat "My Neighbor Totoro", okay?

It’s not uncommon for derivatives revenue to be ten times that of movie box office. What’s rare is how long it took!

It’s full of calculations. Counting from the time before the movie is released, it is only more than a month. Many popular movies may not even have their derivatives fully promoted. Well, this is actually the norm. Who dares to conclude that their movie will be a hit?

?Who dares to judge which character in the movie is the most popular?

What is certain is that this is definitely not the peak of the sales of "My Neighbor Totoro" derivatives - after a number of TV stations start rebroadcasting and its influence is further fermented, the sales of derivatives will at least double.

"According to the estimates of the company's evaluation team, Dunhuang's strategy of investing most of its investment in the promotion of derivatives has so far helped it obtain at least one billion yuan in sales revenue from "My Neighbor Totoro" derivatives!"

"Who gave permission for this film to be shown on our television station?"

"... Various signs indicate that Wang Wei is going in the opposite direction this time. What interests me is how precise a sense of smell this requires!"

Because Lianya Entertainment is an old player in movie peripherals, especially animated movie peripherals, if anyone’s estimate of “My Neighbor Totoro” peripheral sales is closest to the real data, it must be Lianya Entertainment!

"It can be said that My Neighbor Totoro has a large number of loyal and enthusiastic fans at this stage..."

Xiong Yi recalled what Disney representative in China Amy Meyer said in an interview with the media - ""My Neighbor Totoro" is a good animation, but "The Lion King" will not lose to it!"

After Xiong Yi knew what was going on, he waved to the female secretary. After the latter left quietly and understandingly, he frowned and flipped through other news.

Almost as soon as he came in, Xiong Yi asked, "Have the investigation results come out? How confirmed are they?"

Damn it, he tricked me again!

——Even Wang Wei’s most die-hard fans will not believe in the hell “good people get rewarded”!

So, back to the original question, will this guy’s vision be so accurate that even economists praise it, will it scare Xiong Yi?

"According to incomplete statistics, there are as many as 150 kinds of "My Neighbor Totoro" derivatives represented by the image of "My Neighbor Totoro", covering daily necessities, clothing, catering and other categories; what was said in the interview is correct. On the busy streets, in

Somewhere in the square, in the supermarket, or even in a small jewelry store, Totoro is everywhere;"

Before the movie is released, it is enough to cooperate with the group's decision to suppress Dunhuang; but after the movie is released, the TV station may lower the bid, but it will never say that it will shut out the Dunhuang movie;

But it happened to be Dunhuang, the Dunhuang that made him realize that he had become a joke.

It should be said that although other media cannot obtain approximate data like the two animation giants, their respective talents have also confirmed the popularity of "My Neighbor Totoro" peripherals from the side.

In the final analysis, Dunhuang's threat to the Big Five is mainly reflected in the competition for movie box office market share; as for TV channels, Dunhuang, which has made no achievements, is actually no different from other content providers.

Even if it doesn't double, based on the current income, who would dare to say that this is a commercial failure?

If nothing else, "The Lion King" was successful enough, but its derivative revenue is estimated to be less than half of "My Neighbor Totoro" - although this is also due to the fact that peripheral promotion efforts lag behind "My Neighbor Totoro".

After all, although the development of derivatives has a relatively complete chain in the Chinese entertainment industry, for film and television companies outside the first tier, they can only maintain one derivatives licensing team at most, rather than the Big Five, which have nearly complete and diversified copyright development and licensing.

platform.

"Actually, we just want to bring you a simple and happy movie without any bad guys or villains, all the characters are warm and kind, and everything is full of spirituality and vitality. Maybe good people are rewarded, but fortunately we didn't lose money...

…”

Who can resist these cute creatures? She has become a regular customer of this restaurant!

Although Lienya Entertainment, the overlord of the domestic derivatives industry, can earn 4 to 5 billion yuan in derivatives revenue every year, this is the result of the joint efforts of multiple phenomenal IPs. A single IP in Dunhuang can sell an average of 20 to 30 yuan a year.

100 million yuan, it is indeed a super money-attracting asset.

There are various signs that an IP whose influence goes beyond the purely entertainment field and is slowly turning into a cultural symbol is being born!

Being stared at by a pair of sharp eyes like hawks, the female secretary said tremblingly,

""My Neighbor Totoro" has indeed been very popular since it was broadcast on TV. According to statistics, during the broadcast of our ATV film special screening section, the ratings reached about 7%; the ratings when it was broadcast on other TV stations were not

Dropped by 5%, it can be said to be one of the best-performing films on television in recent years..."

"Although I am not a professional filmmaker, I think it is more difficult to accurately predict whether a derivative of a non-popular movie will be a big hit than to accurately predict whether a derivative of a popular movie will be a hit, or in other words

, even more frightening..."

Xiong Yi was not surprised that Dunhuang had reached this point. What was surprising was that he was able to attract Qu Xiang to change jobs!

"A platform that is started from scratch and has a bleak future actually made you abandon Lianya's strong and mature platform?"

This has led some financial media to join in - in their estimation, "My Neighbor Totoro" derivatives can bring an income of one billion yuan to Dunhuang every year.

What the female secretary didn't say was that she was one of them.

For example, a media survey of peripheral counters in some theaters showed that the movie "My Neighbor Totoro" was released early, but the "My Neighbor Totoro" peripherals have not been released because "My Neighbor Totoro peripherals have always been the darling of the peripheral market.

The existence of it can greatly stimulate the audience’s desire to consume..."

——It’s not that as both traditional animation giants, Lianya Entertainment’s power is so much weaker than that of Disney; it’s just that one is facing the impact of “My Neighbor Totoro” directly, and the other is just watching the fun from the sidelines, and the attention paid by the two is definitely not there.

on the same level.

Every time the female secretary said a number, Xiong Yi's face turned darker.

Is he afraid?

Yes, although he didn't want to admit it, Xiong Yi had to face reality: in front of Wang Wei, a newborn calf, he, a tiger, actually felt a little weak...

Before, she just thought this cute creature was super cute. Whether it was a furry doll or a smart and cute delicacy, she wanted to take it all home;

It's just this number that makes Xiong Yi feel a little embarrassed.

What a fucking monster!

He felt that he had answers to the questions raised by the group's shareholders - it can be expected that the crazy money-drawing of "My Neighbor Totoro" will definitely attract shareholders to challenge him: why did the same animation creation team become a

A cash cow, but in your hands the only outcome is to be kicked out?

Not long after, a beautiful female secretary with bright eyes, white teeth and a good figure walked into his office.

Xiong Yi couldn't help but get angry as soon as he received the news. He immediately picked up the phone and called, "What benefits did Dunhuang give you?"

If he just resigned or switched to another Big Four company, Xiong Yi would accept it.

Xiong Yi thought happily in pain.

——She knew the boss was just venting.

Note that this is only the revenue allocated to Dunhuang. If it were the total revenue, it would be at least more than 3 billion.

Unless he wants to be kicked out first!

This news turned all Xiong Yi's energy deficiency into full anger!

You should know that although the home entertainment and consumer goods sectors responsible for the development of derivatives are not under his direct management, Qu Xiang belongs to his faction, and it can even be said that he promoted him.

Because this guy's vision has gone beyond the ordinary vision of film selection - why did he think that the peripherals would be a big hit when the box office expectations were very unsatisfactory? Why did he dare to go all out to promote the peripherals? Why did he win again?

Unusually rich returns?...

“Dunhuang poached our executives?!!”

But Wang Wei still looked as calm as a dog, and it was impossible to conduct an interview. Instead, he simply relayed a sentence through the official spokesperson of Dunhuang——

"Is it scary?" Xiong Yi closed the news page and muttered to himself.

Xiong Yi was fascinated by the bright sunshine outside the window.

Xiong Yi didn't understand this. After secretly cursing his own TV station, he waved his hand and motioned to the female secretary to continue reporting——

"Dunhuang asked you to be in charge of the derivatives development business sector? Are you getting a taste of the sweetness and preparing to expand?"

For another example, some media visited some authorized merchants of "My Neighbor Totoro" and concluded that "My Neighbor Totoro's authorization helped the authorized dealer's sales increase by at least 50% in the same period";

"I am the one who is hurt the most?"

The female secretary closed her mouth and did not answer.

The obvious answer is - they were led by monsters like Wang Wei in Dunhuang, but they were led by you old immortals in Lianya. Need I say more?

Unfortunately not!

"...the overseas promotion of "My Neighbor Totoro" derivatives is no less vigorous than at home. Not only are the licensees carefully selected, but Dunhuang is obviously involved in all aspects of product design and marketing;"

Xiong Yi completely darkened his face and interrupted her report.

What’s funny is that not long ago it was regarded as Wang Wei’s “Waterloo”!

Nowadays, there are more than one or two media outlets that have lost their voice.

Now, she finally knows how much money this cute creature has attracted all over the world!

Probably a little.

The other party's answer once again made Xiong Yi unsure of his expression——

There is even a "My Neighbor Totoro" restaurant near her home - the restaurant is full of Totoro and its friends, and even the food, whether it is cake or smoothie, always finds a way to incorporate the cute Totoro

Presented; there are cute Totoro dolls as decorations during the meal...

This number once again made Xiong Yi smile bitterly.

He just listened to the words and understood that Dunhuang had created huge income from the derivatives of two animated movies in succession, and he couldn't help but dig deeper into this gold mine!

"I think Disney has already noticed this."

Not to mention that it ranks at the top of the list of classic animated movies on the Big Pineapple website. Even in the ranking of the best family movies for global movies, it has squeezed into the list with a proud attitude.

Movies in the top ten were rejected...especially a movie like this, which was given to the TV station for almost nothing, so what reason was there for rejecting it?

——He must admit that there are people in this world who are born to create miracles, and there are people who can break through his imagination time and time again, leaving him stunned!

Opposing someone who accurately grasped the trend, Xiong Yi himself felt a little old - he no longer felt excited and stimulated, but felt a trace of fear.

——But it was Qu Xiang, deputy director of Lianya's home entertainment and consumer goods sector, who suddenly chose to change jobs and go to Dunhuang.

If everything is as judged from the interview...

"The popularity of "My Neighbor Totoro" on TV has allowed "My Neighbor Totoro" to rapidly expand its influence across the country; and its peripheral promotion has not fallen behind either;"

Of course, the number of reporters who want to interview Wang Wei continues unabated.

Seeing Wang Wei's latest response, Xiong Yi's lips twitched.

Unexpectedly, a piece of news that followed really made a world where only one person was injured come true!

Although the female secretary is quite favored on a daily basis, it is easy to see that the boss is not in a good mood right now, so she reports honestly, "It's pretty much confirmed."

Now it seems that Disney has probably noticed the latter's excellent performance in peripherals.

"Dunhuang will provide multiple phenomenal IPs for you to create a complete copyright development and licensing platform?"

He wanted to laugh a little, but then he actually laughed!

Laughed in anger!

“Does Dunhuang really think that the phenomenal IP is just cabbage?”

"I admit that Wang Wei has a sharp vision, but I don't believe that anyone is sharp enough to turn a phenomenal IP into a piece of cake!"

…

Well, I dare not say anything~~~

(End of chapter)