The entertainment industry shouldn't be like this

Chapter 300 Doubt life? Just get used to it

"Does this mean that I have cut myself off from the Five Great Elements?"

After hanging up the phone, Qu Xiang spread his hands to the person opposite.

Sitting opposite her was Gu Xiji, who also came from Lianya Entertainment.

The person in charge of the Dunhuang Animation Studio said with a smile, "I think it was a good time to get together and part ways. Mr. Xiong was just unhappy for a while."

In fact, talents like Qu Xiang, who can be counted among the top five executives, usually have signed non-compete agreements, and Dunhuang's poaching is not just about writing a blank check.

After all, the result of successfully poaching people is either to get together and break up, or to break up completely. The media and entertainment circle is not big, and high-end management talents do not want to ruin their professional reputation.

Therefore, in order to win Qu Xiang's favor, Dunhuang hired the country's top headhunting company to come forward to deal with the aftermath of Qu Xiang's job change. After Dunhuang paid him millions of yuan in termination fees, Qu Xiang reached an agreement with Lianya Entertainment.

After understanding the understanding agreement, the job change was successful!

"It's hard to say. In the eyes of Mr. Xiong and others, I may be the first of the top five executives to switch jobs to Dunhuang. It can be considered a very bad start. I can't say that I am trying to scare the monkeys." Qu Xiang shook his head and said.

"The premise is that you can't survive in Dunhuang." Gu Xiji said calmly.

As we all know, in the film and television derivatives industry, under ideal circumstances, the IP copyright owner, that is, the film and television producer, will completely dominate the entire process, fully control the upstream design and manufacturing of various derivatives, and make relevant suggestions to downstream sellers.

Require.

What does this mean?

It shows that regardless of gender, Dunhuang has the ability to know people and assign them well;

“It is simply an epoch-making work!”

Qu Xiang was even more unable to complain. Who can translate for her what "just get used to it" means?

…

However, what shocked her the most was not Dunhuang Animation Studio’s reserves of 3D animation, but a 2D animation that was also in post-production——

It wasn’t until she found out about Dunhuang’s “family background”——

“Only”…three?!!

Qu Xiang has no F... to say.

Wang Wei naturally heard it, and was quite satisfied with her first impression. He did not ask for more specific thoughts, but nodded, "Okay, I will leave the Dunhuang derivatives section to you."

This is the domestic Transformers toy series of this time and space!

It goes without saying how much possibility these sophisticated toys have in developing derivatives. Qu Xiang is more concerned about the completion of "Toy Story 2".

So while they were advancing the post-production of "Wan Zong 2" in an orderly manner, they began to prepare for another 3D animated film project - "Kung Fu Panda"!

Qu Xiang even witnessed the quarrel between the team when designing the protagonist "Gun Gun" - influenced by "My Neighbor Totoro", the creative team was determined to design the image of "Gun Gun" in a more cute direction.

Well, there’s really no way to refute this.

Whether it was the exploration of Dunhuang Animation Studio or the special effects clips of "Jurassic Park", Qu Xiang noticed one thing: Dunhuang's application of computer special effects technology is considered unique in the Chinese entertainment industry.

Back to the topic, the No. 1 IP of animation studios is naturally the "Toy Story" series.

After hesitating for a moment, he finally said it——

No matter how big the inner turmoil is, Qu Xiang’s first reaction is to include it as the highlight of this year’s derivatives development!

"However, compared with "My Neighbor Totoro", the development of derivatives of this animation is more difficult."

Wang Wei, who had finished filming for the day, met with the newly joined executive for the first time.

Gu Xiji pouted, "I really don't dare to take this seriously. Except for you, Director Ma, and Director Xu, their team was laid off by Lianya first and we only missed it."

It also shows that Dunhuang, um, or Wang Wei may be stronger than the rigid Lienya Entertainment in terms of IP creation and mining capabilities - this is extremely important, and she is even willing to jump ship to build a complete authorized derivatives industry chain.

Core motivation!

Gu Xiji also relied on this reason when poaching - "We have no shortage of good IP, even phenomenal IP. What we lack most now is talents who can use derivatives development to turn intangible influence into tangible wealth...

…”

Speaking of which, she chose to switch jobs in Dunhuang, partly because Dunhuang is the most friendly platform for female practitioners in the Chinese entertainment industry;

On the other hand, it has to be said that "My Neighbor Totoro" has greatly added points to it - she also knows director Xu Zhonghe. It can be said that the commercial value of the works created by him in Lien Asia Entertainment for more than ten years,

None of them can compare to "My Neighbor Totoro".

"Spirited Away"!

Although this animation carefully produced by director Ma Qingshi currently lacks dubbing and soundtrack and needs further editing, Qu Xiang secretly switched the ranking of the best 2D animations in his mind after watching the samples!

"This is probably the real enemy of "The Lion King" this year! Whether it's box office or word of mouth!"

"..."

When it came to selecting the person in charge of this section, Gu Xiji recommended Qu Xiang to Dunhuang.

Qu Xiang composed himself and gave the answer without much thought.

——After all, seniority has always been important within the Big Five, especially for women. Promotion opportunities within the Big Five are rarely as good as those for men.

After reading the script and part of the preliminary design, she felt that this might be another phenomenal animated series!

After all, it was from Lian Asia Entertainment, and she could tell at a glance that "Spirited Away" was very different from "My Neighbor Totoro" - the box office potential of the two was not at the same level.

The first thing she noticed was that compared to the first film, the graphics in "Wan Zong 2" were already quite high-quality. This was obviously due to the advancement of production technology——

"How do I remember that New House Toys' cartoons for the sales of transforming toys were in cooperation with Lianya Entertainment? Didn't the latter win the adaptation rights?"

Wang Wei knew the company Xinwu Toys, and was even more familiar with its flagship product——

Secondly, in terms of coloring, the character effects look more real and believable; the new lighting technology creates a more full and realistic lighting scene, which is more conducive to the development of the story;

As for the problem that the 3D animation production team of Lianya Entertainment cannot handle using CG to simulate the skin of human characters, Gu Xiji and the others are obviously ahead of the curve - compared with the overall plastic texture of the skin in the first part, "Wan Zong 2"

The human skin and toy surface in "" already have quite a layer of expression...

Damn it, another phenomenal anime?

Obviously, this requires a sufficiently professional team.

Qu Xiang raised his head and looked at the ceiling... his eyes were a little distracted.

When he came to the set of "Jurassic Park", Qu Xiang finally realized what "just get used to it" means!

——There is no way, the sample shown in front of her is too shocking.

Well, at first, Qu Xiang thought it was Dunhuang-style chicken blood!

"I won't hide it from you. There are only three films in Dunhuang this year with the potential for peripheral development like "My Neighbor Totoro". You also know the situation in terms of box office competition, which is not optimistic. Therefore, we have high hopes for peripheral development.

Your mission is very heavy, which is also the main purpose of recruiting you here."

"I hope so much, come to Dunhuang quickly!" Wang Wei said decisively.

Qu Xiang could naturally feel Dunhuang's thirst for talents.

"Phenomenal 2D and 3D are coming together. This is the pace to dominate the animation industry. Is Dunhuang going to shift its development center to animated films?"

A dinosaur clip shot with a combination of real shooting and special effects, the vast and majestic feeling is simply overwhelming.

"Hard perimeter?"

"You should underestimate our live-action film department. They also have phenomenal IP!"

She just wanted to cry silently.

Of course, this is all work later.

Gu Xiji was stunned when he heard this and pursed his lips in the direction of the headquarters upstairs.

Qu Xiang couldn't help but shed a tear for his old club - this was more harmful than poaching, right?

But it's different in Dunhuang. With the arrival of Qu Xiang, Dunhuang's talent gap in improving the industrial chain has finally been filled.

This made Qu Xiang prepare to introduce to the new owner a peripheral development potential that he was optimistic about that was at least as good as "My Neighbor Totoro" but required a lot of computer special effects technology...

The improvement in hair production technology is the most obvious. If the dog in the first film basically had no hair and was represented by textures; then in "Wanzong 2", the same dog's hair has been smoothed.

It’s a lot slippery;

——The commercial potential of the famous "Transformers" movie series in later generations, do we need to say more?

"Well, hard peripherals generally refer to commemorative cards, models, figures and other derivatives for viewing and collection, while soft peripherals generally refer to stationery, clothing, key chains and other peripherals with certain practicality; "My Neighbor Totoro" is 'soft and hard'

'Both, but more towards soft peripherals; as for this film, my opinion is that it should have both 'soft' and hard', but more towards hard peripherals, such as large-scale production of dinosaur toys first!"

"What? You said adapting Shinya Toys' transforming toy animation into a live-action movie?"

This is normal, who wouldn’t be so hyped when poaching!

However, it would be too much to say that phenomenal IP is just cabbage - even if the five major companies have accumulated it for decades or as short as ten years, each of them has truly what can be called "phenomenal IP"

"It cannot be said that there are only a handful of them, it can only be said that they are very few.

Wang Wei remembered that Lao Wang mentioned this before when he was hoarding IP copyrights.

She suddenly felt that it was unlikely that she would be "killed to scare the monkeys" by the top five, because before that she might have died suddenly from exhaustion!

This made Ms. Qu hesitate about another purpose——

Qu Xiang twitched his lips and explained,

——The peripheral sales of "My Neighbor Totoro" are already phenomenal! Any film and television company that can produce a movie of this level within a year is considered a treasure."

Only three "What is Versailles?"

While enjoying the more 3D version of "Wan Zong 2", Ms. Qu praised in her heart, "As expected of the leader of 3D animation, he did not rest on his laurels. This animation is obviously the top animated film this year.

A strong contender!"

According to Gu Xiji's introduction, it is not only technological progress, but also the scale of the 3D animation production team has been greatly expanded. From the beginning, there was no art department, no story department, and no editing department...it could only rely on the support of the Dunhuang headquarters.

, and now all departments have it.

After watching the samples, Qu Xiang sighed to Gu Xiji, "After this year is over, I estimate that all animators will look at your studio with the eyes of God!"

Is it so... simple again?

"The adaptation deadline has expired, and Lianya Entertainment's internal evaluation of its live-action adaptation is - this is a stupid toy movie, with too much investment and too high risks..."

Qu Xiang was a little surprised. This meant...

"If nothing else, it was the most cost-effective deal for Dunhuang Animation Studio to recruit you first. Look, how many people did you recruit from your old employer?"

"The development of peripherals for this movie should focus on hard peripherals!"

The first stop was of course the animation studio where I knew everyone.

Qu Xiang lowered his voice while greeting some acquaintances.

But for non-Big Five film and television companies, the "ideal state" is difficult to achieve - at least, you must first continuously create powerful film and television IPs before you can afford a large derivatives development team.

"How about this? What are your thoughts on the peripheral development of this movie?"

This animation has entered the post-production stage. Just watching the produced samples, Qu Xiang nodded secretly.

Because the key image development of "My Neighbor Totoro" is obvious, but it is hard to say for "Spirited Away" - not every derivative product of the image will be marketable. Only by focusing on the popular image, the corresponding derivatives

Only then can you achieve commercial success.

"And because I have some friendship with the executives of New House Toys, if you wish..."

So, is this the rhythm of wholesale phenomenal IP?

Probably feeling the other party's silent complaints, Gu Xiji patted her shoulder sympathetically and said with sympathy: "That's how it is in Dunhuang. I was a little skeptical about life at first, but you get used to it."

——Although there was only less than five minutes of dinosaur footage, she could already imagine how shocking the entire movie would be to the audience.

Right now, does the new owner really need her introduction?

Not only was she attracted by "Fan", she also suddenly realized how much work it meant to develop derivatives of three phenomenal IPs a year!

As early as when they were at Lianya Entertainment, although the two of them were not familiar with each other, Gu Xiji was well aware of Qu Xiang's abilities; Naihe said that he was "entrusted with an important task", but Qu Xiang had been in Lianya Entertainment for a long time.

The ceiling is basically the position of deputy in the consumer goods sector.

Even Dunhuang, while trying to fully control the peripheral development process of "My Neighbor Totoro", found that the original licensing team was no longer sufficient, so it established the derivatives industry sector independently for the first time.

Qu Xiang emphasized the word "large-scale", which shows that he is not generally optimistic about the development potential of "Jurassic Park" peripherals!

Even though Qu Xiang is very optimistic about this IP, he is still speechless about the new boss’s decision to “ignore risks”.

But Wang Wei just barely laughed out loud.

God, what kind of good guy is Liana! Giving away talents and also giving away a phenomenal IP?

Well, should we ask Comrade Lao Wang to dig into his corner more?

…

~~~

(End of chapter)