The Era of Hard Work

I came to the board room of the sales office of Xuefu Wenyuan again. The situation was completely different from the previous few visits. There were many people who came to inquire about buying a house, and the sales staff including Liu Jie basically had no one idle.

The real estate in the university town is linked to the prestigious schools, which directly activates the real estate market.

In the spirit of not bothering the two masters with one thing, Lu Dong and Song Na waited for a while, and Liu Jie quickly came over after receiving a client.

"Seems like you're busy?" Lu Dong said with a smile, "Is this month's sales going to explode?"

Liu Jie opened the chair and sat across from the two of them, and said, "I can't compare to you, you are the big boss now."

They eat and live here, and they often go to the two stores at the intersection, so they know how good the business is.

Song Na was very polite, and took the initiative to answer: "Sister Liu, we are here to trouble you again."

"What's the trouble?" Liu Jie, who is in sales, spoke very nicely: "You are taking care of me."

She asked, "Are you planning to buy a house again?"

Song Na said, "I want to buy a house."

Lu Dong interjected: "Sister Liu, take care of the price a little more."

"No problem, the lowest internal price." Both sides are old acquaintances, and Liu Jie said some things in front: "Lu Dong, you do business in this area, you should know the sales status of the community, this internal price is not the one just after the new year. formation."

Song Na smiled: "We understand."

Liu Jie nodded lightly and asked, "What are the specific requirements?"

Song Na thought for a while: "It's closer to the first phase of the store on the west side. It's convenient to go in and out. It doesn't need to be too big. A smaller two-bedroom and one-living room will do."

Liu Jie said: "Understood, how many sets do I have here, let's go and have a look together?"

Song Na and Lu Dong followed Liu Jie, went out of the prefab house and headed north, and came to a building near the north gate of the community, visited the third and fourth floors, and finally came to the first floor.

These houses are all of the same type, with a construction area of ​​about 90 square meters, and the actual usable area can reach 80 square meters.

There is also a yard on the first floor, which is very convenient for storing things.

Song Na asked for Lu Dong's opinion: "Which one do you think is better?"

Lu Dong said directly: "The first floor."

Song Na was somewhat influenced by Lu Dong's words, and asked, "Didn't you say that the first floor is dirty, the second floor is messy, and the third and fourth floors live in senior officials?"

"These are different people." Lu Dong said: "The first floor is easy to get in and out of. Uncle and aunt don't have to climb the stairs to get in and out. Now they have no problem climbing the stairs. What about the older ones? Go out to buy groceries, and then climb the third floor How much effort does it take to destroy the fourth floor?"

In the current social environment, people think that the first floor is bad and worthless. Song Na will inevitably be affected. Hearing what Lu Dong said, she agrees: "Yes."

Her parents' waist and legs were not in good shape. This kind of physical wear and tear caused by years of hard work is not fatal but it can't be cured. It will only get worse with age.

Facing the acquaintances of Lu Dong and Song Na, Liu Jie didn't do promotion either, and let them make their own choices.

Based on her understanding of the two of them, since she found them, she would definitely buy them.

Lu Dong looked at the rooms one by one, and found that the layout was exactly the same as his, except that the area was much smaller.

Buying a house for the elderly is completely different from buying a house for young people to live in.

Not to mention anything else, in the last few years, in the old-fashioned multi-storey houses without elevators, the first and second floors were the most valuable and most convenient, and the second floor directly dropped a grade.

No one cares about the fifth and sixth floors.

Lu Dong found Song Na in the master bedroom and asked, "Is the money enough?"

Song Na smiled: "Enough."

He was very familiar with the houses in this community, so he went out without too much hesitation and asked, "Sister Liu, can I still get a loan?"

Liu Jie said, "Yes, it's the same as before."

Song Na looked at the living room of the rough house again, and said, "Let's go back and pay the deposit, and I'll call someone over to handle the loan procedures together tomorrow."

Lu Dong didn't interrupt, this kind of loan is nothing to Song Na.

After completing the formalities, the sky was a little dark, Song Na said, "Shall we go to the school cafeteria?"

Just as Lu Dong was about to come down, Du Xiaobing called and asked him to go back to the company and have something to discuss.

"The company's business is important." Song Na said, "Hurry over there, I'll tell my parents, they don't know yet."

Lu Dong said, "Heidan, you're cutting first and playing later."

The two walked north together, and Song Na said as they walked: "My parents won't let me buy a house here if I don't cut it first. It’s going to be so cold this year, and there’s no way to turn on the stove on the second floor, so people won’t be frozen.”

Lu Dong said: "When your house is being renovated, the heating is installed directly."

There is currently no central heating in Qingzhao, even if it is a newly built community, you have to burn your own stove for heating.

Song Na answered, "Yes, install the heater! It's convenient, and every room in the house is warm."

Go to the Warm Warehouse, Song Na goes to the store, and Lu Dong returns to the company.

As soon as he entered the company gate, he saw Xu Man talking next to Lao Du, who drooped his eyelids and didn't say a word.

Seeing Lu Dong coming in, Xu Man walked away immediately.

Du Xiaobing followed Lu Dong into the office, and said, "My sister just left here, and brought a piece of information, you can take a look."

He handed a thick portfolio to Lu Dong: "We hired someone to collect some, and I asked someone to help collect some. Basically, it can reflect the situation in several regions."

Lu Dong opened the file bag and took out the documents inside. According to the corresponding investigation area, the documents were divided into four parts: Quannan Pedestrian Golden Street, Grand View Garden Commercial Circle, People’s Shopping Center Commercial Circle, and Provincial Grand Garden Plaza Commercial Circle.

These are the four preferred areas for Lu's Catering Company to open stores in Quannan Market. According to Lu Dong's idea, the first store will choose one of the four.

The initial market research for entering the Quannan market was basically done by Du Xiaobing. With his family relationship, many things were convenient to do.

Although Lu Dong had memories of the past, he spent all his time wandering around in this period of time and didn't know the specific details of Quannan's situation at all.

Pre-market research is very necessary.

The information just obtained mainly reflects the rent and public security environment of the four business districts, the flow of people and age composition, the agglomeration effect of surrounding merchants, and so on.

Another point is not reflected in the data, but relies on Lu Dong's memory - the future prospects of the business district.

Entering the Sennan market, if the first step fails, all subsequent plans will be ruined, and the most optimistic situation will be delayed for a long time.

Therefore, Lu Dong had to decide where to put the first step.

Quannan Pedestrian Street, the center of the provincial capital, has a large enough flow of people to radiate the surrounding Wulongtan, Daming Lake, Baotu Spring and even Heihu Spring. In addition to a large number of locals, there are also a large number of tourist groups.

The No. 1 spring in the world and Xia Yuhe by the Daming Lake are famous enough.

The disadvantages are obvious. It is difficult to find large shops, and the rent is extremely expensive. There are KFC and McDonald's not too far away.

The flow of people in the Daguanyuan business district is no less than that of the pedestrian street, which is full of various special snacks, such as Quannan’s oil spinners and pot stickers, as well as the highest-grade fast food restaurant in Quannan, Milinai, the famous Daguan Cinema, and the under-construction Daguan shopping mall.

The disadvantage is also that the rent is extremely expensive, and Milinai's position in this fast food industry cannot be shaken.

Lu Dong picked it up from Du Xiaobing last time. During this period, Mi Li sold everything from Chinese-style steamed buns and fritters to Western-style fried chicken burgers. The business was so good that KFC's flagship store in Spring City couldn't match it.

Another key point is that the Grand View Garden belongs to the past, and the decline in the later period is as embarrassing as the prosperity in the prosperity.

The People’s Shopping Center is right between the Pedestrian Street and the Grand View Garden. After the completion of the department store, it belongs to the state-owned shopping mall in Quannan. To the north is Weijiazhuang, where many residents gather, and to the south are the Provincial Experimental Center, Quannan Middle School, Yuying Middle School and other schools.

The situation here is similar to the Grand View Garden. The decline is slower, but like many state-owned shopping malls, it will play itself to death, and rent a house from a public unit. In case of a sudden restructuring during the period, the trouble is not so big.

There is no reason to drive you away, after all, they are not selling ramen.

In the commercial circle of the Provincial University Garden Plaza, Lu Dong just looked at the information and automatically chose to give up.

This business circle is formed by a large number of provincial university students. For now, the various departments of the provincial university continue to move out, and the number of students drops sharply. The short-term flow of people will be a problem.

Lu Dong was the first to eliminate the People's Shopping Center and the Provincial University Commercial Circle, followed by the Grand View Garden and the Pedestrian Street.

Personally, he prefers pedestrian streets.

The choice of store address is closely related to the target customer group. Different business types in the catering industry often have different consumer groups, or even the opposite.

Some shops in the downtown area are not as good as remote places. For example, the Braised Pork Juewei shop in Lujia Village is more suitable for going deep into residential areas rather than in prosperous commercial areas.

There are also high-end hotels, which are also not suitable for downtown areas.

These stores are located in the bustling business district, so it is better to go to a specific area that is more remote.

The three businesses of Burger King, Malatang and Hot Pot Restaurant are all aimed at the general public, even young consumers and family users. Therefore, when choosing the location of the store, you must choose a place with a large number of people.

Young people and families with children often visit, and the neighborhood is suitable for this group of people to play, and to be able to go shopping and so on.

There is no doubt that Quannan Pedestrian Street is the most suitable.

Another advantage is that this kind of store can be opened for twenty years without change.

Compared with the desolate Grand View Garden and People's Shopping Center in the later period, Quannan Pedestrian Street can be said to last forever.

After reading the information, Lu Dong asked, "Old Du, where do you choose?"

Du Xiaobing said directly: "Pedestrian Street!" His reason was different from Lu Dong's: "If we don't open it, we will open it in the most prosperous place in the city!"

Lu Dong nodded slightly: "Which day is free these two days, let's go to the pedestrian street again? I remember that the commercial building in Ximen will be up soon."

Du Xiaobing thought for a while and said, "I'll ask my dad if I can get in touch with the developer of that commercial building in advance."

Lu Dong's relationship in Quannan, without using his father's comrades-in-arms, is much worse than that of Lao Du, so he immediately said: "Okay!"

After discussing for a while, Lu Dong and Du Xiaobing went downstairs to find a place to eat, and continued to discuss about entering the new market while eating.

Not only the first step plan, but also the store opening plan later.

Lu Dong had already considered the promising commercial streets and business districts, the newly opened college districts, and residential districts, all of which were considered in site selection.

Demolition areas in the next few years, aging commercial circles, etc., are places that should not be touched.