The Era of Hard Work

When it comes to direct sales of new stores, it is still an important point in the Lixia District. In addition, when there is free time, Geng Hongju came over with Li Guang from the market research department to see the specific situation of the site selection here.

A deputy manager of RT-Mart received them.

When Geng Hongju came to the shopping mall, she caught sight of the three shops with the main entrance facing east and close to the south side.

To the east is Lishan Road, one of the main roads in the south and north of Quanzhou. Students from the old campuses of the Normal University, Art College, Technology College, Police College and Architecture College all come from the east.

As soon as you come here, you can see the signboards of the shops.

The south side is close to the intersection, and the south side of the road is a residential area with tens of thousands of people.

Looking in from the transparent glass curtain wall, the three shops are spacious enough, and it seems that the upper and lower floors are close to 300 square meters.

Any one of them is enough to open a new KFC store.

"Manager Yue." Geng Hongju asked, "All the shops here are rented out?"

Manager Yue from RT-Mart said: "It's been rented out for a long time, and the same company has started to renovate."

Through the glass curtain wall, one can naturally see the decorators inside. Geng Hongju frowned slightly, but said nothing, and followed Manager Yue to the north.

RT-Mart obviously also knows that the location in the south near the intersection is better, and the location in the north is relatively poor, so the shops in the north are smaller.

Looking at the two shops in the north, with an area of ​​about 140 square meters on the upper and lower floors, Geng Hongju was not very satisfied.

The area is a bit small for KFC.

According to the company's survey data, once RT-Mart opens in this area, it will become a new commercial gathering center.

Geng Hongju asked: "Is there no bigger one?"

Manager Yue replied: "There is a 180-square-meter room on the west side."

"No way to the west." Geng Hongju shook her head directly: "The west side doesn't face the avenue, let alone the people from the east, and people from the south and north are hard to find right away."

Manager Yue could only say, "According to your request, this is the biggest one."

Geng Hongju turned around, looked south, and saw three shops in the south, with workers coming in and out carrying decoration materials.

"Is that rented by the same company?" Geng Hongju asked.

Manager Yue said, "Yes, it's a catering company."

Geng Hongju went on to say: "Manager Yue, can you help coordinate, they have rented three shops, is it possible to sublet one?"

The people over there were connected by the superiors. Manager Yue did not take this kind of responsibility, and said directly: "Mr. Geng, you need to discuss this kind of matter in person. If they are willing to transfer, we have no objection here."

Li Guang, a market researcher who accompanied Geng Hongju, said, "Manager Yue, can you help me connect?"

Manager Yue shook his head: "The rent has been paid over there, there is nothing we can do."

Hearing the meaning of these words, Geng Hongju knew that it was impossible for RT-Mart to show up.

She still has something to do after the meeting, it is impossible to delay too much time here, and said: "Li Guang, you can get in touch with someone and see if it works."

Li Guang quickly said, "Okay."

Geng Hongju left first, Li Guang stayed behind, and said to Manager Yue, "Do me a favor..."

Manager Yue took his chin and nodded to the south: "I saw that the young man was not there, so he was wearing a black down jacket. He is the person in charge over there. If you want to talk to someone, hurry over there. I can only help with that."

Li Guang looked over there, and saw a tall and strong young man opened the glass door and entered one of the stores.

This person is not very old, at most twenty-two or three-year-old.

No way, you have to try it out.

If the leader says a word, the following will break his leg.

…………

Lu Dong had just entered the store and said a few words to Xie Gong when someone knocked on the glass door leading to the shopping mall. A man in his twenties seemed to want to come in, but he seemed very polite and didn't push him away rashly. Opening the door, he looked towards him through the transparent glass.

Lu Dong went over to open the glass door, looked at it slightly: "Who are you looking for?"

This person is wearing a down jacket, revealing a white shirt, and a tie on the collar. He looks like a professional.

"My name is Li Guang." The man introduced himself briefly, and then asked, "Excuse me, are you the person in charge here?"

Lu Dong didn't answer directly, but asked instead: "Aren't you from RT-Mart? What's the matter?"

Li Guang smiled quickly and said, "No, I'm a person who came to RT-Mart to look at the shops. I wanted to see the three shops facing east and south, but after I came here and asked, I found out that the three shops have already been rented out..."

Lu Dong asked a crucial question: "Which company do you belong to?"

Seeing that he couldn't avoid this question, Li Guang took out a work badge from the inner pocket of his down jacket and handed it over.

Lu Dong didn't answer, just glanced at it, and saw the words "Marketing Department of KFC Quannan Branch" written on it.

"Kentucky Fried Chicken?" Lu Dong wasn't too surprised. After all, Uncle Seven had met KFC's market research consultants the last time he came here. KFC must have considered this place as one of the options for opening a store. Now come to RT-Mart. It's normal to look at the store.

He smiled: "I don't seem to have any connection with KFC."

Li Guang said with a smile: "Once born, twice acquaintance, the relationship is established step by step, isn't it?" He asked, "May I ask your name, sir?"

"My surname is Lu." Lu Dong nodded slightly, repeating the old saying: "Do you need something from me?"

Li Guang cut straight to the point: "I'm here on behalf of KFC."

These days, being able to work in a foreign-funded enterprise in a big city is undoubtedly a very prestigious and bluffing thing: "Mr. Lu, KFC is also optimistic about the three shops you rented, but it is too late to sell." After a while, when you come to ask, you have already rented the shop."

The people in the big company speak quite well and are very polite and polite: "May I ask you, do you sublease your store?"

Afraid that Lu Dong might misunderstand, he quickly added a few words: "Mr. Lu, we don't mean to compete with you, let alone want three shops, we just want to rent one, and one is fine."

Lu Dong confirmed: "Are you going to open KFC here?"

"Yes, we plan to open a new store here." Li Guang said simply, and asked tentatively: "Mr. Lu, can you transfer the lease right? Don't worry, we won't let you suffer losses for nothing, and we will increase the rent I will pay you, we will also pay for all your investment in decoration design and construction..."

Lu Dong raised his hand to interrupt him: "Don't talk about this matter any more. Subletting is impossible. I want to open a store here. If I don't have one of my stores, I can't open it. Mr. Li, you should go north." There are still shops that have not been rented, why don't you ask RT-Mart again, I remember that they can still be rented."

Li Guang also wanted to say that Lu Dong didn't want to cause any mess because of this, so he simply said: "I also do fast food, and it is impossible to transfer the shop in this location."

Hearing Lu Dong's words, Li Guang knew that the possibility was unlikely, and asked again: "I don't know about your company..."

The store is here, and in two or three days at most, the big sign outside will be erected. Lu Dong said directly: "Lu's Catering Company, three stores will be opened in succession. Mr. Li is welcome to visit after opening."

Lu's Catering Company? Li Guang felt that the name was a little familiar.

Lu Dong smiled: "Sorry, I still have something to do, so I have to go first."

Li Guang had no choice but to open the door, saw Lu Dong go away, quickly went to Manager Yue, and asked, "Do you know what kind of stores those three stores open?"

"It's all food and beverages." Manager Yue said simply: "I remember reading the specific names somewhere, let me think about it... By the way, they are called Burger King, Lu's Mala Tang, and Lu's Hot Pot."

Hearing these three names, Li Guang immediately remembered why Lu's Catering Company was familiar, because he had seen these three stores.

In the Qiansheng Commercial Building at the west end of Quannan Road Pedestrian Street, these three shops are the closest to the west on the first floor!

Also, there is information about Burger King in the company, but I didn’t pay much attention to it before. Now that I think about it, isn’t it written that Burger King is a fast food chain under Lu’s Catering Company?

However, like Milinai, which has a booming single-store business, the company does not pay attention to such small companies that cannot form a scale.

This company from Qingzhao is very small, at best it is a small local company, and it did not leave a deep impression on him at all.

If the three shops in the west of Quannan Road Pedestrian Street hadn't been doing very well, they probably wouldn't even remember this.

Li Guang knew that there was little hope. These local snake-like companies were more difficult to deal with. Although KFC was not afraid of them, it did not want to cause too many conflicts.

After all, business is for money.

Li Guang sighed, KFC followed a set of procedures, and the action was inevitably slow.

The details of how to decide the new store have to be decided by the higher-ups.

After Lu Dong left RT-Mart, he didn't do anything because of this incident. KFC wanted to open a store in RT-Mart, and it was impossible to stop it, because it couldn't be stopped at all.

In the city of Quannan, Burger King has to face KFC sooner or later as it develops step by step.

Lu Dong believes that in the Western-style fast food market, even if Burger King is next to KFC, the impact will not be particularly large.

Maybe it can also form an aggregation effect.

Even if KFC finds a large enough store, it cannot satisfy the strong market demand.

Lu Dong has an idea, if KFC chooses the No. 4 store in the east, change Burger King from the southernmost of the three stores to the northernmost one, next to KFC.

This kind of idea is not unique now, otherwise he would not choose the big signboard with white letters on a red background.

The next day, when Lu Dong came to RT-Mart again, he specially asked Lao Du to greet the mall. As long as KFC confirmed the lease, the mall would immediately notify him.

Just continue with the decoration. The hard decoration of the three restaurants of Lu's Catering are all in the same style, and the difference will not be made until the later stage of the decoration.

Afterwards, Lu Dong and Du Xiaobing went to the vicinity of Shilibao in the East Outer Ring Road, and found Mu Kun, Du Xiaobing's classmate who reversed the car, and bought a silver-gray Jetta that was probably new for a total price of 70,000 yuan.

"Where are we going?" Lao Du got into the car and was in a good mood.

Lu Dong thought for a while and said, "Go and see the house. Qin Ya said two days ago that a new project is being developed on Huanshan Road. Let's go and have a look together?"