The Era of Hard Work

Chapter 504 Victory Chicken Wings

It was too late, and he was going to do an inspection in the university city tomorrow. After talking about things, Zhang Tao didn't go back to Quannan. He asked his assistant to open a room and planned to rest for the night.

Entering the suite, standing in front of the big window, looking at the little sparks of the university town, maybe sitting in the car during the day is not intuitive enough, but now looking up, the neon lights are flickering at night, the bustling city is no worse than Quannan city.

Zhang Tao didn't look back when he heard the movement behind him, and asked his trusted assistant who had followed him for many years: "Xiao Zhou, if it were you, would you refuse?"

A man in a suit who was nearly thirty years old came from behind, and said, "I will accept."

Zhang Tao frowned: "I ask myself that the terms offered are not bad. Sanlian has sincerity to cooperate, but that Lu Dong directly refused!"

The man in the suit didn't speak, maybe he was also puzzled.

It is true that the business of Lu's Catering and Guangmei's adjacent store has always been good, and the average daily turnover is extremely high. It is not too much to say that it is a cash cow, but Sanlian did not think about taking it away, and it will definitely give a reasonable evaluation price. And exchange for the shares of Sanlian Real Estate Company.

With the success of Sunshine Sun City and the financing of Sanlian Real Estate Company, how many people are staring at it? Want to enter but can't get.

The other party didn't think about it before and after, and didn't do a later understanding, so he just refused...

Zhang Tao sighed, somewhat unbearable frustration in his words: "I thought he would at least consider it."

As long as the other party is interested and thinks about it, Sanlian has a lot of articles to do.

Xiao Zhou answered again: "Maybe I'm too young to see the long-term."

Zhang Tao shook his head, thinking for many days, full of sincerity, being rejected like this, somewhat annoyed.

And in his eyes, the success of this strategy will change the situation in the battle between Sanlian and Guangmei, and Sanlian will turn from passive to active.

All the assumptions came to nothing, Zhang Tao finally couldn't help but say: "I don't know what's good!"

Zhang Tao left the window, sat on the sofa, and began to think.

He wants Sanlian to realize its transformation, no longer sticking to the main business of home appliances, and it is true to develop the real estate industry, but home appliances are still the main business of Sanlian at this stage.

If the home appliance business is destroyed by Guangmei, the entire Sanlian will also collapse.

…………

Back at Xuefu Wenyuan, Lu Dong called home and did not leave, Song Na also stayed.

The two changed into loose clothes and sat on the sofa watching TV, which was tuned to a sports station.

Song Na had a question, so she naturally asked Lu Dong directly: "Do you think Sanlian's real estate is unreliable?"

"This kind of thing, who can guarantee it." Other things, Lu Dong can tell Song Na truthfully, after all, the people who have agreed to hold hands for the rest of their lives, but when it comes to the past, they can neither say nor explain, so they simply found a reason : "I feel that Sanlian's sudden transition to the real estate industry, but also want to engage in such a large project, or want to be one of the best luxury residential areas in Quannan, may have shortcomings in experience, management and funds. After all, they changed their careers midway."

Song Na nodded slowly: "It's the same reason, Sanlian didn't start out as a real estate business."

Lu Dong continued: "Don't mention these things, just because of our cooperation with Guangmei, we can't just throw it away. The joint model of the three companies has allowed the catering company to develop rapidly and its popularity continues to be strong. It can be said to be an important support at this stage. one."

Song Na understood that this was not about friendship, but only from the company's point of view.

I have been in business for so long, and sometimes I have to think about it this way.

"No matter how strong Sanlian is, it is a local enterprise of Taidong after all. How many stores does Taidong have? With regard to the layout in Taidong, Li Qing on your side and Lao Du on my side are all marketing in the surrounding provinces. In these provinces, Guangmei has just been placed under the management of Lao Fan, which is more or less helpful , At this time, Qi Guangmei is choosing the triple, and my head is not kicked by a donkey again!"

Song Na agreed: "You can't give up your own benefits and go to help Sanlian just because Sanlian is an enterprise in Quannan just like us?"

She laughed softly: "Besides, Sanlian is Quannan Enterprise, and we are Qingzhao Enterprise..."

Lu Dong pinched one of Song Na's slender fingers, wrapped it around his hand, and said, "How old are you, you still care about these geographical divisions."

The discussion of the Sanlian came to an end. Song Na talked about a recent incident: "The last time I went to the Women's Federation, I saw a Director Xiao who came from Quannan. How about Quannan?"

Lu Dong smiled: "This kind of situation is very common."

Song Na watched TV at this time and reminded: "Men's football is going to compete in the World Cup again this year!"

Lu Dong also went to watch TV, which was broadcasting on the sports channel, a football interview program. The host was introducing the schedule of the qualifiers. Then go to the top ten.

The view on the program is very cautious, thinking that Milu is a barefoot doctor who walks the rivers and lakes. Last year's Asian Cup and the East Asian semi-finals at the beginning of the year proved that the so-called world famous coach Milu did not bring essential changes to men's football.

Song Na was born in sports. Although she practiced high jump, she cared more about sports than ordinary women. She asked Lu Dong, "Didn't you also watch football? This time without sticks and ghosts, you should be able to It's out."

Lu Dong said casually: "I have great hopes, the foreigner coach seems to have something."

As soon as this was said, several guests on the TV show once again criticized Milu, and Song Na laughed.

Seeing that Lu Dong had a thick skin and didn't intend to change his words at all, Song Na put away her smile and said, "There are two major events in the domestic sports world this year. One is the men's soccer team competing for the World Cup, and the other is competing for the right to host the Olympics."

Lu Dong nodded: "The Olympics should be successful. Last time we lost to Sydney, we suffered from the grandchildren who were not familiar with the Olympic Committee. Those guys are all black-hearted. They dare to sell tickets for 10,000 to 20,000 dollars. ..."

Song Na asked, "Which stall did you watch it from?"

But Lu Dong said: "It's been reported in the news, but it's not just nonsense written on the street stalls."

People who used to watch sports games often know that the two most black and corrupt sports organizations are the Olympic Committee and FIFA.

However, the Olympic Committee is getting more and more embarrassed. After the Olympic momentum reached its peak in China, it will inevitably decline all the way. Let alone the competition to host it, it will be reduced to the point where the Olympic Committee is desperately trying to sell it.

Watching the TV show, Lu Dong was thinking about two major events this year. Before, the company was not strong enough, so it could only lay the foundation for slow development. Now that the foundation is gradually being laid, and the company has entered a period of rapid development, can it take advantage of the general trend of society? Further start the company's brand awareness?

Lu Dong and Song Na discussed this matter. Although the discussion ended up in the bedroom, there was something to gain.

As soon as he went to work the next day, Lu Dong called Gao Ming and Xu Qin to the office.

After Gao Ming replaced Qiao Weiguo as the director of the training department, he also served as the director of the product research and development department.

Xu Qin has been running commercials and just came back from the capital the day before yesterday.

Lu Dong first asked Xu Qin: "How about contacting the spokesperson?"

"I contacted the agents of Lu Yi and Zhang Ziyi, and the progress was not smooth." Xu Qin said simply: "They asked for a high price, and they had doubts about our brand, especially the latter, who starred in "Crouching Tiger, Hidden Dragon" I just won an Oscar, and the asking price is close to eight figures, so I probably refused..."

Lu Dong nodded, looking for a spokesperson, of course he couldn't hang himself from a tree, and asked, "Where's Jay Chou?"

"Still in contact." Xu Qin said one thing: "There are quite a few companies talking to Jay Chou about endorsements. It is said that there is also the sports industry. The Football Association wants to find him to advertise for the A-League next year."

Hearing this, Lu Dong thought about it. Jay Chou seems to be good, he has been popular for a long time, and there are relatively few messy negative rumors.

Lu Dong simply said: "Continue to contact him, and sign him if the price is right."

Xu Qin nodded, but didn't say much. She has been in Lu's Catering for more than half a year, and knows that Lu Dong usually doesn't interfere with the specific business of a single department.

Lu Dong took a rough sketch that he drew casually this morning, and handed it to Gao Ming: "I'm thinking of a new product, let's take a look at the appearance first."

The painting is really not good, Gao Ming carefully distinguishes the "W"-shaped painting in the picture, and after a while, he asks: "Mr. Lu, are these a pair of chicken wings?"

Lu Dong nodded lightly: "A single chicken wing is a V, and when sold in pairs, it constitutes a W."

Xu Qin reacted quickly and was good at advertising, so she interrupted and asked, "What do you mean by victory?"

Lu Dong said: "This new product, I call it Victory Chicken Wings!"

Gao Ming said from the perspective of production technology: "It is not difficult to make such a shape. With our kitchen equipment, it is easy to realize, and it can be adjusted into several flavors."

On the other hand, Xu Qin asked: "President Lu, what do you say about Victory Chicken Wings?"

"You should know that our country is bidding to host the 2008 Olympic Games, and the Olympic Committee will vote to determine the final venue in July this year." Lu Dong roughly explained: "I have read the media, including print media, TV stations and the Internet, and I am very concerned about the bid. The attention of the Olympic Games is very high, we will launch this product in May or June, and take advantage of the hot bid to host the Olympic Games to advertise..."

Xu Qin answered immediately: "Cheer for the Olympic bid?"

Lu Dong shook his head and said: "I discussed this with Song Na yesterday, and she said a slogan, which I think is very good, and it fits the general trend of bidding for the Olympics and the name of this product. Xu Qin, you have been advertising for a long time, and your experience Rich, how about listening to this - Victory China! Okay?"

"This slogan is good!" Xu Qin had further considerations: "We can combine it with the spokesperson advertisement, use this product, take advantage of the upsurge of bidding for the Olympic Games, promote the product, and increase the popularity of Burger King in the country at the same time!"

She nodded frequently: "Victory China! Very loud. One thing, if the bid fails..."

Lu Dong smiled: "In the early stage, use the momentum to open the advertisement, but if it fails in the later stage, let's withdraw the advertisement and replace it with a new one."

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