The Era of Hard Work

Advertisements borrowed from the popularity of the Olympics, so there is a huge room for manipulation. Xu Qin usually pays close attention to the dynamics of public opinion because of her work. At the end of the month and the beginning of July, this craze will reach its peak.

There is enough time to talk about endorsements with celebrities, contact advertising companies to shoot commercials, and find media to do publicity.

Gao Ming took the piece of paper drawn by Lu Dong and studied it. Since the effect of the painting was too ordinary, his mind was full of thoughts on how to make it look beautiful and which taste was most suitable for Chinese consumers.

As the first group of people who joined Lu's Catering, Gao Ming has grown rapidly in the past two years. After thinking about production, he began to think about specific packaging.

I even talked to Xu Qin about the two, and the packaging would best include slogans such as cheering for the Olympics and winning China.

"You two go back and talk slowly."

After the general direction is settled, Lu Dong doesn't care about the specific affairs, and let his subordinates deal with them. At this time, he said: "Xu Qin, there is one more thing. You should think about it. This year's national team... well, the men's football team has another impact. For the World Cup, can the company's advertisements and publicity work hard on this?"

Xu Qin doesn't watch football, but she has heard of the big names in men's football. She has also seen the news of the upcoming World Cup qualifiers in the media, and said: "Can you qualify?"

From the perspective of normal people, if the right to host the Olympic Games is 70% to 80% sure, the men's football team will qualify at most 20% to 30% chance.

Gao Ming was a football watcher, and he answered, "Maybe the qualifying is bigger than the last one. Why don't you ask the men's football team to do Malatang commercials for us? Lu's Malatang to help the men's football team qualify?"

Xu Qin knew too little, and the information was not equal, so she simply said: "Mr. Lu, Manager Gao, let me go back and study it carefully?"

Lu Dong replied: "Okay, if possible, it doesn't need to be too long, as long as the World Cup is over next year."

After the World Cup, I fell into the mire and stepped on the dust, as if I never got up again.

Xu Qin said: "I asked people to focus on collecting information."

Relevant matters were basically explained clearly, Lu Dong asked the two to go to work, Xu Qin and Gao Ming each recruited relevant competent personnel from the department, and went into the conference room for a meeting to discuss specific tasks.

The so-called leader's word, the following is broken, not only the unit, but also the commercial company.

Lu Dong made a phone call to communicate with Du Xiaobing from other places. Lu's Catering is staking land in several provinces around Taidong. Investment in education will definitely increase.

It seems that in some catering or food companies, the investment in publicity and marketing can account for more than half of the total cost.

Lu Dong is not a publicity genius, and he doesn't know much about the media industry, so he can only leave professional matters to professional people.

After making the phone call, I left the office and stood at the door to see that the company was no longer as empty as before. In the open office area of ​​nearly 300 square meters, there were 70 to 80 work partitions, and quite a few of them were empty.

Most people are either in meetings or on business trips.

In just a little more than two years, Lu's Catering has nearly 200 chain stores. No matter the size of the company or the operating income, it ranks second only to Langchao Group in the entire provincial innovation port.

At this time, on the adjacent No. 3 building, Li Qing, who had just returned from another city, was also talking with Song Na about advertising.

"We can continue to use Natasha. Her appearance is suitable, but her popularity is seriously insufficient." Li Qing said one by one: "So, we need to find a celebrity spokesperson."

Song Na said, "Do you have a suitable goal?"

Li Qing has a big heart: "Look, if you have money, you can find the right one." She thought of a different way: "Mr. Song, in fact, it is very good for you to represent the company yourself! You are beautiful, have a good figure, good temperament, and are the boss of the company. A friend told me that our company's advertisement can shape you, the boss, into the direction of a star president."

Song Na didn't think about it at all: "It's better to find a female celebrity to be the endorsement."

For the sake of the company's development, it's inevitable to show up and attend some activities, but it's okay to shoot this and that like a female star.

Li Qing didn't give up: "Don't think about it? How good is a star CEO, Mr. Song, with your personal qualifications and entrepreneurial experience, combined with the media's publicity, you will definitely be famous all over the country."

Song Na smiled: "I don't want to be in the entertainment industry, it doesn't matter if I'm famous or not."

Li Qing said: "Our industry wants to become bigger and stronger, and we must deal with the entertainment industry in the future."

Song Na followed Lu Dong, so she would naturally be affected, and said with a smile, "That's why we have the absolute initiative."

This matter stopped here, Song Na went to the design department to find Jiang Xiaoxiao, and several new accessories would be produced soon, and after the evaluation, they would be handed over to the OEM for proofing and production.

Song Na is also working hard to improve the grade of "warm" products. In addition to independent design, she is also working hard on materials, such as adding sterling silver accessories.

Jiang Xiaoxiao took out a silver pendant and handed it to Song Na: "Try?"

Song Na was about to wear it around her neck, Jiang Xiaoxiao pointed to the thin golden chain around her neck, and said, "Take it off and try again."

She lowered her head and took off the brass safety buckle, temporarily put it on the table, and Song Na put on the silver pendant.

Jiang Xiaoxiao saw Song Na wearing it all day long, and thought it was made of gold. Because she had dealt with various materials a lot, she picked it up and made it with her hands, and she was sure it was brass.

Looking at the style again, although it can be regarded as fine, it is just an ordinary safety buckle.

Song Na went to look in the mirror: "It's okay."

Jiang Xiaoxiao glanced at it: "You are beautiful, with a good figure, and you can wear it with any effect." She glanced at the brass safety buckle: "Seeing that you wear a chain all day long, I didn't expect the style to be so ordinary."

Song Na smiled: "Lv Dong gave it to me. We were both poor at that time."

Jiang Xiaoxiao understood: "I wanted to tell you to wear this one, but I'd better change it back."

Song Na changed back to the brass safety buckle pendant, and said to Jiang Xiaoxiao: "Next week, let's go to Mengcheng again."

…………

University City Management Committee, a new building that has just been built in the past two years near the office building, a meeting between local officials and investors is going on.

Zhang Tao talked to someone: "Director Duan, Sanlian is about to set up a real estate company, and I plan to put the company's headquarters in the university town."

According to his plan, Sanlian Real Estate needs an office building that can support the facade. Compared with Quannan City, the cost of the university town is relatively low, but the future prospects are not bad.

Duan Minghe, the newly transferred deputy director, is currently in charge of attracting investment, and said: "Mr. Zhang can rest assured that there are office buildings coming into use in the Innovation Port of the Provincial University, and there are also high-end office buildings under construction in other places, so there are plenty of choices. "

"Okay." Zhang Tao smiled and changed the topic slightly: "Director Duan, I have something to ask."

Duan Minghe said with a smile: "Mr. Zhang just say it."

Zhang Tao asked: "Is there a plan to transfer large-scale residential land in the university city this year? Sanlian plans to establish a real estate company and fully enter the real estate industry."

Duan Minghe replied: "There must be a plan. The details of the next big transfer have not yet been formulated. I will call Mr. Zhang when the time comes."

Zhang Tao said politely: "There is Director Lao Duan."

This trip to the university city, all the goals of the plan were achieved, Zhang Tao was in a good mood, but when Director Duan sent him out, thinking of Lu Dong who happened to meet at the Crown Hotel, he felt a little more unhappy.

Originally, I thought about going to Lu Dong after talking with the management committee, but I met him earlier, so I talked ahead of time.

The result was disappointing, and all sincerity and enthusiasm were lost.

I followed the staff of the University City Management Committee out, and when I was inquiring, several people came in. Zhang Tao couldn't help but look at them when he heard what they said, because from the accent, it seemed that they were crooked people.

Quannan people from Wanwan came to invest, and Zhang Tao had known for a long time that the largest Wanwan investor seemed to invest in industries such as textiles and printing and dyeing.

People passed by Zhang Tao, and Director Duan came down to pick him up in person, and accompanied him upstairs.

He Quanzhong received a grand reception, and Director Duan, who was in charge of the reception, had a much better attitude than Zhang Tao.

Forex!

Even in this era, it is still a key word that local governments cannot overcome in attracting investment!

"Mr. He intends to invest in the university town, and we can't wait for it." Director Duan spoke with a bit of caution in his enthusiasm, as if he was afraid of scaring away crooked investors with foreign exchange: "Mr. He has any difficulties, just ask."

He Quanzhong said with a smile: "I came here this time, mainly to find cooperation with local companies in the university town and invest in local companies."

Director Duan said directly: "Which company does Mr. He want to cooperate with? In terms of procedures and policies, the management committee will provide as much convenience as possible."

He has just been transferred to the University City from other places, and it is of great significance to him personally to be able to get a foreign exchange investment as soon as possible.

He Quanzhong hesitated: "We haven't contacted each other yet, I don't know..."

"Mr. He just say it." Director Duan laughed and said, "As long as it is a local enterprise in the university town, the management committee is responsible for the early communication."

It’s not about anything else. From Director Duan’s point of view, this is a crooked investor who has foreign exchange in his hand and can bring policy tilts, a local small and medium-sized enterprise, and a rich man who can’t even hope for it. How could he refuse such an investment ?

Of course, large enterprises are different, but there are no large-scale local enterprises in the University City. After all, the University City has not been officially opened for three years.

Having said that, this is to help local SMEs solve their financial problems.

He Quanzhong spoke politely: "There is Director Lao Duan."

"A little thing, a little thing." Director Duan smiled and waved his hands, and asked, "I wonder which local company Mr. He wants to cooperate with?"

He Quanzhong said with a smile: "I have done a lot of investigations in the university town these days, and found that there is a company that has the potential to become bigger. This company is called Lu's Catering, and it has three major catering brand chain stores!"

Hearing Lu's Catering, Director Duan nodded slightly, which is not surprising.

This company estimates that there are not many people in the university town who don't know about it. Even if he has been transferred from other places for a short time, he has heard many people talk about it.

"Our Yuanfeng Group has strong strength and has investments in many places." He Quanzhong strikes while the iron is hot: "We invest a large amount of money and can build a nationally famous large-scale catering chain enterprise for the University City!"