The Era of Hard Work

At the west end of Quannan Road Pedestrian Street, one of the busiest areas in the provincial city business district, the flow of people has increased sharply today, and the crowded flow of people is rushing towards Qiansheng Commercial Building.

On this day, after a simple warm-up, Guangmei Electric once again launched a price war in the home appliance market, telling all consumers that no matter what brand of home appliances, Guangmei is the cheapest !

"Passionate March, profit-sharing promotion, Guangmei promise, shocking the whole city!"

"One yuan to buy home appliances, the price has no bottom line!"

"Integrity and beauty, courtesy and courtesy!"

A strip of banners hung on the commercial building, attracting the eyes of passers-by, tempting people to go in and find out.

But for this promotion, the Guangmei flagship store in Qiansheng Commercial Building has changed. In the past, all the entrances were placed at the south gate next to Quannan Road Pedestrian Street, but this time people lined up at the west gate of the commercial building to enter.

The long queue went far, even to the east gate of Sanlian Home Appliances Headquarters, which was only separated by a north-south double lane in the west.

Compared with the people coming and going here, the unresponsive Sanlian home appliances are empty, and the upper management has not even taken any countermeasures for the time being. There are only a few store personnel wearing Sanlian vests, standing at the east door, and looking curiously at the light next door. American electrical store.

"Look at people, look at us, it's too far away." A woman folded her arms and couldn't help saying: "Such a big Sanlian, the leader of home appliance sales in our province, why even a foreigner Can't do it?"

Another man complained: "It's not that the people above are messing around, taking the money from home appliances to engage in real estate. We have no money, so why do we promote, give gifts, and hold events? How can we do better than Guangmei?"

A short man next to him said, "I have a classmate who works next door. Last month, the performance commission was four or five times what I got. Why don't we go to the next door?"

These ordinary employees are all acquaintances, and they don't have so many scruples when speaking. The woman who spoke first said, "You still rely on the next door, whether you accept it or not is a problem."

Someone said: "Why not accept it? I dare say, as long as we go, Guangmei Electric will definitely accept it! We have experience in the store and know the way of this industry. It is not better than recruiting newcomers who don't know anything?"

Having said that, many people feel as if they have a cat's paw in their hearts, scratching and scratching.

Guangmei Electric competes directly with Sanlian Home Appliances, and the relationship between the companies is extremely tense. However, the two stores are separated by a road, and ordinary employees do not see each other.

Comparing salary is the thing I fear the most. Compared with those who have more, everyone feels that they earn less, and think that they have such a great ability, how can they earn so little? Why can that idiot take so much?

Sanlian Home Appliances is losing not only customers, but also experienced promoters.

The income of people in other companies in the same industry is much higher, and ordinary employees will inevitably have ideas, and their hearts will be somewhat unstable.

Perhaps years of public enterprise temperament and the habits of local market bosses have been deeply rooted in the bone marrow, or perhaps Sanlian has deployed too many capable people to the real estate company.

It was only a store in Ximen who reacted.

Focus on the whole of Quannan, the whole of Taidong, and even the northern Hebei and southern Henan around Taidong. In all cities with Sanlian home appliance stores, Guangmei Electric launched the "Passionate March Profit Promotion" without exception.

The price war alone has made it difficult for Sanlian Home Appliances, whose cost has been high.

Moreover, Guangmei Electric also has a large number of promotional activities, such as crazy group buying, free full discount, free purchase (free Lu's catering coupons), one-yuan snap-up and other activities.

The war in the home appliance industry is intensifying. Guangmei and Sanlian are facing each other. It seems that only one company can survive.

In the conference room of Guangmei Electric's regional headquarters, Fan Yunming stopped laughing and chatting with Lu Dongshi, and said to his subordinates with a serious face at the moment: "All of you cheer me up and get very nervous. Let all the stores, all the employees, All resources must be mobilized, the time for the decisive battle has come!"

Everyone was silent, not daring to breathe.

Fan Yunming has already received the full support of the head office, and said: "This time, it will be the decisive battle between Guangmei Electric and Sanlian Home Appliances in Taidong! Whoever wants to stretch at this time, I will turn around and pull his span!"

No one took this as a joke. Everyone knew that the general manager of the region had a tough work style, and he almost had the right to say nothing about the affairs of the region!

"Old Jiang, take your people and communicate with every large and medium-sized manufacturer." Fan Yunming became more serious: "Tell those manufacturers to shorten the bill period with Sanlian Appliances in an all-round way. The shorter the better! If someone doesn't cooperate, you Tell him directly that their brand's internal evaluation in Guangmei has declined, and even moved out of the store!"

He emphasized: "Guangmei Electric does not force them to choose between Guangmei and Sanlian. Guangmei Electric has already occupied more than 60% of the market share in the Taidong market, and there will only be more and more!"

Lao Jiang, who was named, said, "Okay, Mr. Fan."

The executives of Guangmei District have fully realized that the decisive battle with Sanlian Electric has begun.

Maybe this decisive battle cannot completely defeat Sanlian Appliances, but Sanlian will be seriously injured anyway. In Taidong and its surrounding markets, it can only follow Guangmei Electric to eat dust.

Guangmei Electric devoted 12% of its energy to this decisive battle, but Sanlian's response was still slow. In some respects, it was like a large enterprise that has been collapsing over the years.

Zhang Tao soon got the news of Guangmei Electric's comprehensive promotion, but his thoughts were mostly on the real estate company. He just thought about it a little, and said to the people who came to report: "Just like before, Guangmei's promotion, Sanlian is also doing sales. Promotion, that's all."

The person who came over said: "This time, Guangmei's promotion is very strong."

The pen in Zhang Tao's hand tapped the table lightly: "Follow up first, and then wait and see what happens."

Ever since Guangmei Electric entered Quannan and Taidong, large-scale promotions alone have been held many times every year, nothing more than trying to use price wars to drag down Sanlian Home Appliances.

After Zhang Tao took office, he got used to it very quickly.

Price war, this is a conspiracy, there is no good way.

"Okay, you go to formulate a strategy." Zhang Tao emphatically reminded: "Regardless of the promotional activities, the reserve fund for the first cooperation with Carrefour and Dicos cannot be moved! This is related to whether the home appliance business can regain the market!"

Zhang Tao has never thought of giving up Sanlian's home appliance store business. He can get back what his predecessor lost, which just happens to prove his ability to the board of directors and all shareholders.

He is also quite proud of that plan. If the two Quannan companies, Lu's Catering and Ginza Shopping Mall, don't talk about incense, they will use their models to defeat them.

However, Sanlian is at a critical moment. It cannot interrupt the pace of development in the real estate industry just because of the promotion of Guangmei Electric Appliances. The cooperation with Carrefour and Dicos needs funds.

The vice president in charge of the home appliance business left quickly, and Zhang Tao then went to the meeting room to hold a meeting to discuss matters related to Sanlian Real Estate's land in Taifeng Building.

The meeting lasted for a long time, and finally, under the strong promotion of Zhang Tao, a resolution was passed to borrow from commercial banks with the quarry villa project as collateral.

In the evening, Zhang Tao asked Director Hua of the credit department of the commercial bank to have dinner together.

During the conversation, Lu's Catering and Lu Dong were mentioned.

"Mr. Lu of Lu's Catering, I met once."

It may have something to do with the work he is doing, and he is facing potential customers. Director Hua always takes three points for what he says: "I once met someone I knew at the Mingshi Club, so I just said a few words. talk."

Quannan's slightly elevated business district is not too big, and it's not unusual to meet someone who both know each other. Zhang Tao is not surprised. topic.

He has important work to do on this trip, there is no need to waste time on irrelevant people and things.

After this meal, Zhang Tao and Director Hua had a very happy chat. In some major aspects, not to mention reaching an agreement, there was also a tacit understanding.

The stall of Sanlian Group is getting bigger and bigger.

Originally, Sanlian only had a home appliance store business, and it was the number one home appliance store in Taidong. In fact, the home appliance store didn't even cover all the prefecture-level cities in Taidong.

What really pushed Sanlian to expand its scale was precisely the entry of Guangmei Electric into Taidong.

The market and demand are there. In the past, when buying appliances to Sanlian, many people may have traveled to Sanlian from other cities in order to buy large appliances.

But what about Guangmei Electric locally?

Sanlian home appliances do not keep up, the market can only cheap Guangmei Electric.

However, Sanlian's funds are limited after all. Where does the money to open up new stores come from? Part of it will definitely take a bank loan.

There is a limit for credit loans, and many of Sanlian's fixed assets have been mortgaged.

The Sanlian Group's stall is still getting bigger and bigger, and the capital chain is getting longer and longer, but there is no cash flow to recover a large amount in the short term.

On the second day after meeting with Director Hua, Zhang Tao sent people to discuss the loan with the commercial bank, and personally watched the affairs of Taifeng Garden, and asked people to prepare to participate in the upcoming bidding meeting.

After submitting the materials and paying the late fee, Sanlian Real Estate has obtained the admission qualification.

Not surprisingly, Zhang Tao saw the name of Lu's Catering Co., Ltd. in the list of bidding companies.

The two companies finally came face to face.

Zhang Tao thought about this day before, because of Sanlian's plan to unite with Carrefour and Dicos, it will eventually meet with the commercial consortium of Lu's Catering, Guangmei Electric Appliances, and Ginza Shopping Mall.

While Sanlian Real Estate was busy competing for the Taifeng Garden plot, the Quannan directors of the two cooperative companies of Sanlian sat quietly together.

The regional manager of Decos asked: "What do you think of Guangmei Electric's sudden attack on Sanlian Home Appliances and a price war?"

Sitting in the office of Jiefang Qiaobei Leasing, an executive of Carrefour looked at the shopping mall under construction not far away and said, "I want to deal a bigger blow to Sanlian Home Appliances before our cooperation really starts. Let's watch first, If Sanlian can survive, it will not hurt luck, just continue to cooperate. If Sanlian itself fails, the cooperation will naturally be worthless..."

You can't let your own trade enter into a melee just because the three alliances haven't even really started cooperation.

The big deal is to continue the original conservative development plan.