The Era of Hard Work

The promotional battle of Guangmei Electric is still going on, and Sanlian Home Appliances has followed up, but the strength and scale, especially the support of manufacturers, are much worse than Guangmei Electric.

The rapid development of Guangmei Electric Appliances these days is jaw-dropping. In the home appliance sales industry, it is simply a BUG-like existence.

Fan Yunming has already received the full support of the boss Huang in Beijing. After all, Sanlian Appliances is the number one competitor of Guangmei Electric Appliances in Taidong and even the surrounding provinces.

Guangmei Electric not only wants to knock down Sanlian Home Appliances, but also wants to incorporate Sanlian Home Appliances.

In Lu Dong's impression, that's what Guangmei Electric used to do.

Therefore, among the three alliances, Guangmei Electric is the most active.

The price war is being waged on the frontal battlefield, and it seems that it is going to be a grand battle with brilliant soldiers.

But in the depths of the back that cannot be seen by human eyes, Guangmei Electric is secretly connecting major home appliance manufacturers in order to oppress channels with manufacturers.

The price war is particularly brutal. Sanlian's home appliances are not as good as the price, and are not as good as the delivery and service. The short-term shipments have dropped to the lowest level in five or six years.

Home appliances, especially big-ticket home appliances, are high consumption for ordinary families. The mentality of consumers is actually very simple. For the same brand, whoever is cheaper and who has more promotional efforts, I will buy it.

As for Guangmei Electric is not a local company, who would consider these.

Not to mention anything else, Wang Xuming’s Jiuyang small home appliances, after entering the Guangmei Electric store, saw a surge in sales, and the electric soymilk machine gradually became famous. Wang Xuming is preparing for a new round of financing to expand shares, and Lu Dong is planning to increase the shareholding ratio to ten percent, becoming the third largest shareholder after Wang Xuming and Mu Kun.

Lu Dong talked with Wang Xuming that Jiuyang Home Appliances will definitely be listed in the future.

The development of Jiuyang Home Appliances has effectively reduced the cost of hardware and kitchen utensils for Lu's Catering. After field tests in many stores, the newly opened stores of Lu's Catering have replaced all kitchen appliances such as induction cookers developed by Jiuyang Home Appliances. Home appliances and old stores are also updated according to the actual situation.

The construction of the Jiuyang plant in the university town is in the late stage, and it is expected to be fully put into production this year.

On the other hand, Xu Man and Lu Jianwu basically settled the matter of cooperation between Lu's Catering and Qin Ya in the real estate agency.

This company, which specializes in second-hand housing leasing transactions, is officially registered as "Quannan City Anju Real Estate Brokerage Company". Lu's Catering invested 1.8 million yuan, accounting for 40% of the total share capital, becoming the company's largest shareholder.

The second and third largest shareholders were Qin Ya and Liu Jie. They not only invested all their savings, but also mortgaged the real estate under their names, showing the courage to do everything they could.

Then there are some small shareholders of the two former colleagues and friends.

Daily operations must be done by Qin Ya and Liu Jie. If the company's development is not smooth, or there are other unexpected changes in the future, with the strength of Lu's Catering, it is not difficult to attract small shareholders to obtain more than half of the controlling shares.

These two people are not Du Xiaobing, not Song Na, not Qiao Weiguo, or even Wei Yong and Mu Kun and other people with a relatively strong relationship. Naturally, Lu Dong wants to talk about business matters and speak according to business rules.

Anju real estate agency has successfully registered, has finalized the office location on Jiefang Road, Quannan, and leased a number of stores at the same time, which will open in the near future.

Qin Ya and Liu Jie made too much preparation for this, and many of the people they brought here were professionals with relevant experience.

The accumulation of the past years will allow them to open up the situation as soon as possible.

At the same time, the operation of Lu's Catering on another project has also reached the stage of real implementation.

In the meeting room of Lu's Catering Headquarters, Lu Dong, Song Na, Gao Ming, Xu Man, Qian Feng, and Yang Feng sat around the conference table, with a meal in front of each of them.

The rice is plain steamed white rice, and the dish is steaming braised chicken.

The distribution department just sent both over from the distribution center.

Lu Dong took apart the disposable chopsticks: "It's almost noon, let's try them all, and we'll have a meeting after eating."

That is to say, but no one really regards this as lunch, and after tasting a little, they put down the bowls and chopsticks.

It is not a secret that the company wants to build a new catering brand around a product newly developed by Yang Feng, the deputy director of the product research and development department. These middle and high-level managers all know it.

Lu Dong put down his chopsticks and looked at Yang Feng: "It's almost the same as last time."

Yang Feng smiled: "I have adjusted the formula and improved the cooking method. The impact on the taste of the chicken after freezing is much smaller."

Compared with chickens that are sold all over the sky, the cost of chickens that are not ready for slaughter is not a little bit lower.

Just like Western-style fried chicken meat, it is impossible to use expensive roosters or free-range chickens in standardized mass catering.

Lu Dong looked at the people around him and asked, "What about you?"

Gao Ming took the lead and said: "The taste has improved significantly compared to the previous few times."

Song Na said: "My food is no different from Taifengyuan's."

Not a professional foodie, Yang Feng adjusted the formula and cooking method several times. In the eyes of Song Na, who is not very talkative, the taste is no worse than what he ate in Taifeng Garden.

Yang Feng told the truth: "Because the business is not good, the dishes of Taifeng Garden have dropped a lot compared to before in the past two years."

The front is to do more and do less, and the money is almost the same, so why spend so much money? The latter is to do more and do less, do well and do poorly, and the money will not be paid. Is there something wrong with spending so much work?

Entering Lu's Catering and integrating into this dynamic private enterprise, Yang Feng deeply realized a problem. It is unreasonable for a unit like Taifeng Garden to be ruined.

Fortunately, Taifeng Garden is back again, and the company bought back the signboard of Taifeng Garden.

It's a pity that Taifeng Garden was sold by the Grain Bureau. If there is no accident, Sanlian Real Estate Company will rebuild it into a brand new residential area.

Qian Feng and Xu Man also spoke successively, approving the taste of braised chicken.

At the same time, Xu Man released a related data.

"In the past half a month, the company has conducted internal tastings for the dish of yellow stewed chicken at the head office in the university city and branch offices in four provinces." Xu Man said with a serious face, "At the same time in Quannan , Shishi, Pengcheng, Jinmen and Modu, etc., conducted street tasting surveys."

Lu's Catering wants to operate the dish of braised chicken, not to make it a delicacy recognized by a small group of people, but a meal that most people think tastes good.

Xu Man briefly talked about the relevant data: "This preliminary market research mainly focuses on taste and price. The specific data has statistics, and the response is generally good."

Everyone looked at the statistics in front of them.

Lu Dong asked, "What about the production process?"

Gao Ming replied: "The two companies in Lujia Village can handle the processing of semi-finished chicken and related ingredients and seasoning packages."

Lu Dong nodded slightly. All the ingredients and seasoning packages can be entrusted to Lu's Food Company for processing and production. Uncle Tie's processing plant in Quannan can meet the supply requirements for semi-finished chicken.

With the assistance of Lu's Catering and Lu's Food Company, Uncle Tie and Aunt Tie have invested and built factories in other places, and the cooperation can continue to deepen.

In other far-flung markets, if we enter in the future, we can also find other processing factories to manufacture, which is not difficult.

In the following meeting, many matters were discussed, and even Du Xiaobing, who was in the south, joined in for a short time through a conference call.

Lao Du's opinion was very clear, if Lu Dong said yes, then yes.

The decision made at the meeting was to establish a subsidiary under Lu's Catering. The subsidiary used the well-known and time-honored "Taifeng Garden" in Quannan as its signboard, and then registered and established Taifengyuan Catering Management Company, which is responsible for the operation of "Taifengyuan Yellow Stew" Chicken" brand.

If there are subsidiaries, it is natural for someone to be responsible for the management and operation.

Yang Feng is now a pure cook, not suitable.

Lu Dong had thought about it a long time ago, and called Gao Ming to his office after the meeting.

"After the establishment of Taifeng Garden, we need a general manager." Lu Dong didn't go around in circles, and said directly: "Gao Ming, you are the first batch of employees who joined Lu's Catering. Your ability, experience and integrity are all reassuring. You tune in."

The wind had blown beforehand, so Gao Ming was not surprised. He knew that this was an opportunity as well as a challenge, so he said, "Mr. Lu, I will do my best!"

Lu Dong said: "The operation model and management methods are all ready-made. Just follow Lu's Catering. The biggest difference is that the braised chicken needs to be franchised. You need to learn more about this."

Gao Ming quickly responded.

After chatting for more than half an hour, Gao Ming left, and Lu Dong found Yang Feng again.

"Old Yang, you have not joined the company for a long time, but you have made great contributions to the company." Lu Dong also said the truth: "Improve the soup bases of hot pot restaurants and Malatang restaurants, and develop new dishes..."

Yang Feng thought of what happened in front of the Sanlian Real Estate Building a few days ago, and said: "Mr. Lu, don't say that, you gave me the chance to jump out of the quagmire. If I hadn't come to the company, I might not even have a job now , follow people everywhere to ask for salary..."

In the past, his immediate leader, the head chef of Taifeng Garden, ran to the front of the company to block the door in order to ask for salary and the establishment, without even caring about face.

These people are simply another portrayal of his life.

If he hadn't joined Lu's Catering Company, I'm afraid he would have blocked doors, protested, and made troubles just like his former colleagues because of that pitiful salary...

The fate of people is really a decision, which is turned upside down.

Like him, he can get more than 3,000 yuan a month, make achievements in dishes several times, and get bonuses from the company.

His former colleagues are still arguing about the salary of a few hundred yuan a month, and he is already planning to buy a new house worth hundreds of thousands.

The current Yang Feng, who has not experienced so much, is still a relatively pure chef, and said: "I take the company's salary and do some work, which is what I should do. I can't just take money and do things? I have made such a small achievement. The company also gave me a bonus."

These words are indeed correct, and they are also Yang Feng's real thoughts now, but Lu Dong knows that people's thoughts will change.

If some things are not stipulated in a legal manner at the beginning of the establishment of a new company, there may be more troubles in the future.