The Era of Hard Work

At the west end of Quannan Pedestrian Street, the original Sanlian Home Appliances Building is now on the first floor of the Ginza Shopping Mall. KFC is located next to the main entrance. In terms of business area, it is the largest store in Quannan. flagship store.

The New Year came in 2003, counting the weekend that was moved over, there were three consecutive days of holidays, but the business of the flagship store remained deserted.

Compared with before the outbreak of the Sudan red incident, the passenger flow has shrunk by two-thirds.

The holiday has just passed, and the twelfth lunar month has entered, and the coldest time of the day has arrived.

In the freezing weather, Geng Hongju pushed open the glass door and entered the flagship store.

The shop manager Han Yiming rushed over to greet him: "Good morning, Mr. Geng."

Geng Hongju saw that there were very few customers in the store, and asked Han Yiming to sit down at the table near the main entrance.

"How's the business during the New Year's holiday?" Geng Hongju asked.

Han Yiming said truthfully: "It's not good, I can't even earn the fee."

Who would have thought that KFC, which has always been a booming business and a money-making machine, would face such a situation.

Geng Hongju nodded: "The difficulty is temporary. This matter will fade away one day. In fact, the current heat has dropped a lot. You who are doing front-line work, you can't relax."

Han Yiming said, "Okay."

Geng Hongju asked: "The people for sampling and testing will arrive in a while, what happened to the preparations?"

"We have made careful preparations, and there will be absolutely no problems." Han Yiming knew that today's random inspection is a crucial public relations activity launched by the company, and if it is done well, it may reverse the recent decline of KFC in one fell swoop: Two rounds of testing were conducted in front of the store, the kitchen and cabinets were disinfected after work last night, and the frying oil was replaced with new oil before work today..."

Geng Hongju kept nodding her head. This time, KFC is fully promoting the sampling inspection of Western-style fast food chains. The specific sampling time can be grasped in time, so as to make full preparations.

This is a prepared battle. Compared with the last time, I am naturally full of confidence.

Geng Hongju suddenly thought of one thing. Judging from the feedback from various aspects, not only KFC was unprepared for the last sampling test, but Burger King was also unprepared, but Burger King passed all the tests...

Are their daily requirements really so strict?

Having been in charge of KFC's business for many years, Geng Hongju knows very well that KFC's promotion has been doing well. In addition, it is a foreign monk who has set up a tall personality for herself. In fact, there are many internal problems.

Thinking of this, she quickly asked a key question: "Is there any problem with the drink?"

Han Yiming said: "Mr. Geng, don't worry, the store follows the uniform layout above, and when the beverage machine is mixed with syrup, all the high-quality pure water is used."

Geng Hongju felt relieved, she was also a shopkeeper at first, and knew that when many shops mixed cola syrup and the like, they simply used tap water in order to save costs.

Tap water in many parts of the country does not meet the standard for direct drinking.

At around ten o'clock in the morning, many cars were parked near the KFC flagship store, some of which had blue quality supervision and other words spray-painted on them.

There are also some cars with words such as Taito TV, Taito Weekly, Taito Evening News and Sennan Times on the car.

A group of people from food quality inspection entered the store first, and Han Yiming, as the store manager, hurriedly greeted them.

Geng Hongju didn't go there, just like an ordinary customer who came to eat in the store, sitting at a table and watching the actions of these people.

Behind them, more than a dozen media reporters with cameras or video cameras followed. Looking at their badges, they were all reporters from major mainstream media without exception.

Many media reporters with different positions followed, and there was basically no need for Yum to worry about tampering during the sampling test.

The leader of the team was a department-level cadre who showed Han Yiming his certificate and related procedures. The sampling work was done by the people below. Three professionals carried professional equipment and entered the KFC kitchen.

Several media reporters gathered at the door or behind the glass curtain wall, shooting into the kitchen.

The kitchen is open, and every move inside can be seen from the outside. This is not KFC's innovation, but KFC's advanced experience of learning from Burger King and Lu's restaurants.

Seeing the professionals skillfully extracting samples, Han Yiming was not too worried. In order to deal with this sampling test, all Quannan KFC stores, including the flagship store he manages, have done a lot of preparatory work.

A man in his thirties came to the department-level cadre and asked, "Chu Zhou, do you have any other instructions?"

Zhou Chu glanced at the beverage machine, and said, "Drinks should also be sampled, and we will do it according to the plan stated in the car."

The man nodded: "Okay, I'll go right away."

When I came to the cash register, a woman came out of the kitchen and immediately ordered, "Xiao Li, come here."

The woman put away the sample preservation box: "Wang Ke, is there anything else?"

Wang Ke pointed to the drink machine, the woman understood and hurried over.

All the drinks were also sampled next to each other.

Seeing this, Han Yiming secretly breathed a sigh of relief, but fortunately he didn't use water indiscriminately.

Unexpectedly, the woman collected the liquid drink samples and came over: "Are you the store manager?"

"It's me." Han Yiming said.

The female inspector said: "I remember that your KFC cola drinks have ice cubes in them. Where do you put the ice cubes?"

Han Yiming hesitated suddenly.

The female inspector said: "Please cooperate with our work."

Ice should be fine, right? Han Yiming's confidence dropped a lot in an instant. It seems that no one in the store paid special attention to ice cubes? It seems that in the various notices and precautions issued above, there is no mention of ice cubes.

This is a thing that cannot be smaller, and no one usually pays attention to it.

Han Yiming feels that there should be no problem. How big of a problem can these gadgets be?

He pointed: "The ice cube is over here."

The female inspector went over to sample KFC's ice cubes.

Although Han Yiming was worried for a while, he put it aside immediately. No one paid attention to the ice cube, including him and Geng Hongju, no one thought there would be any problem with the small ice cube.

Not long after, the group rumbled out of KFC and went to Pizza Hut next door. In addition to various foods, they also sampled Pizza Hut's drinks and ice cubes.

The team went to the Qiansheng Commercial Building next door and took the same sampling method for Burger King.

Then, further east, to the McDonald's flagship store.

This sampling test is still aimed at Western-style fast food chain brands on the market, mainly KFC, Burger King, McDonald's, Dix and Pizza Hut.

At the same time, two monitoring teams, under the supervision of media reporters, took samples from other related stores in Quannan.

Yum! China Branch has made a big determination to make KFC a turnaround.

In some respects, the public is forgetful. With the brand effect that KFC has formed over the years, as long as the test results pass this time and can match the standards of Burger King, many people who were worried about KFC food safety before will still do so in the future. Enter KFC and choose from a variety of fast food options.

Many things cannot be completely changed with one blow in a short period of time.

Therefore, Fang Weibing is very confident, and in Quannan, the place where KFC fell down, he will make a beautiful turnaround on the spot.

As soon as he got to work in the afternoon, when he saw Geng Hongju, Fang Weibing asked, "Is the sampling over?"

Geng Hongju replied: "It's over. KFC has sampled a total of twelve stores. The sampling process and subsequent testing will be supervised by the media. In this matter, there is no problem with a fair test result."

Sitting on the office chair, Fang Weibing brushed back the stray strands of long hair, covering the Mediterranean Sea above his head, and said, "How is the preparation of the PR article going?"

"The public relations department is ready." Geng Hongju reported the latest developments one by one: "I have personally communicated with many mainstream media, as long as the quality inspection department's test results are announced and there is no problem with the quality inspection, they are willing to accept our promotional soft articles , in line with our advertising plan."

Fang Weibing warned: "You can't save money at this time, don't be reluctant to spend the public relations expenses that should be spent."

"The various departments have already been mobilized." Geng Hongju said, "Even some media that favor Lu's dining chairs have stated that they will truthfully report the results of the sampling test."

Fang Weibing looked relaxed: "Large media still need a basic stance, so after this sampling test, we follow the trend and we can downplay the Sudan Red incident and send a signal to the outside world that KFC's food is safe enough."

He changed his voice: "Little Geng, you need to further collect relevant information about Lu's Catering and Burger King. Burger King is already a strong competitor of KFC. We can no longer ignore them. Before, I thought it was just a domestic small business. Just like many domestic chain brands that have appeared in recent years, they will die soon, but unexpectedly, it has become a serious problem.”

"Okay." Geng Hongju replied.

Regarding the Burger King's report, she has called up more than once, but the above should not pay attention to it...

It's too late to talk about this now, Burger King and Lu's Catering have already become the climate.

Geng Hongju actually knows that KFC doesn't like Burger King, and Lu's Catering is a well-established company.

…………

Quan Nan, the old Zou with the word "bitter" written on his face, has been in a good mood recently.

The pile of bad things last time was handled fairly well, at least no one on both sides made trouble.

For him, this kind of thing does not seek merit but seeks no faults, which is enough.

While drinking tea, Lao Zou thought that this sampling inspection was not as worrying as last time, and that KFC, which was pushing hard behind him, actually didn't have much influence on him.

There was a sudden knock on the office door from outside, and the assistant to the director came in, and hurriedly said, "Boss Zou, the preliminary test results are out!"

While talking, the test sheet was placed on the desk.

Old Zou took a sip of tea unhurriedly, and asked, "Why is there something wrong with Burger King?"

"No." The assistant chief rubbed his face lightly, and forced a smile: "I was surprised, very, very surprised! Director Zou, KFC has detected a problem again!"