The Era of Hard Work

Early in the morning, Lu Dong had just arrived upstairs, before entering the office, the office door on the other side opened, Du Xiaobing came out from the inside, and walked towards this side quickly, the face of Xiaoyao Wang of the Physical Education College had a sunny smile on his face, In a good mood, I almost whistled.

"Look at you, what's the good news?" Lu Dong couldn't help asking.

Du Xiaobing supported the wall with one hand: "I just got the definite news that KFC and McDonald's have problems again in this sampling test!"

Lu Dong nodded and asked, "Where's Burger King?"

Du Xiaobing obviously inquired specifically: "All the sampling items of the samples are all qualified." He generally said: "This time, there is basically no problem with Burger King and Dicos, but KFC, McDonald's and Pizza Hut drinks with ice cubes, all colonies Severely exceeded the limit! Tell the person who breathes with me that KFC’s ice cubes are dirtier than toilet water!”

Lu Dong said: "Fortunately, when we visited KFC, we didn't ask for drinks with ice."

Du Xiaobing seemed to be regretting: "In the future, I will never drink drinks with ice." He added: "Except for our own."

Lu Dong said to Lu Kun who was following him, "Call Xu Qin over here."

Du Xiaobing followed Lu Dong into the office, and when Xu Qin came over, they held a meeting together and decided to use this opportunity to make another article.

Xu Qin contacted the provincial TV station and the city TV station as soon as possible, trying to get the results of this sampling test to be on the news at noon.

Once the two authoritative media are exposed, the possibility of further changes will be relatively small.

At 12:00 noon, just before Yum received relevant news and had no time to respond, Sennan TV and Taito TV were all on the noon news, focusing on the new problems exposed by KFC and McDonald's in this sampling test .

"KFC's ice cube bacteria exceeded the national standard by 40 times!"

Taidongtai's news hit the nail on the head.

The position of Sennan TV Station is obviously inclined to local enterprises, and its news headlines are even more shocking based on facts.

"Exposure: KFC and McDonald's drink ice cubes have more bacteria than toilet water!"

On the afternoon of the day when the news appeared, the Quannan Food Quality Supervision Bureau officially announced the results of the sampling test of the Western-style fast food chain.

KFC, McDonald's and Pizza Hut, three foreign chain fast food brands, all detected bacteria in ice cubes that seriously exceeded the standard.

The other two inspected companies, Burger King and Dicos, met the criteria.

On the day when the sampling test results were released, there was an uproar in the public opinion. The Sudan red incident at KFC and McDonald's was just around the corner.

Can KFC still be trusted?

Almost all mainstream media are on the opposite side of KFC and McDonald's.

In the report published by "Taidong Evening News" the next day, it specifically interviewed experts in food science and engineering from the Provincial University on this matter. The experts believed that the colony standard of KFC food ice cubes was 40 times higher than the national standard and higher than that of toilet water. 20 times the standard, may lead to serious consequences!

"The total number of bacterial colonies exceeds the standard, which means that the chance of pathogenic bacteria increases, and may even cause food to rot and deteriorate. After the human body eats these foods with excessive bacterial colonies, it will also destroy the beneficial flora in the human body, causing dysentery and diarrhea. , diarrhea and other common digestive tract diseases, so it is not suitable for consumption.”

KFC hadn't gotten off the cusp yet, and it ended up going directly to the sky.

It may be the last sampling test in China, which attracted the attention of relevant foreign agencies. When the news that KFC’s edible ice cube colonies exceeded the standard broke out here, the British side suddenly disclosed the news. Among them, the composition of fecal bacteria was detected from the ice cubes!

The news spread to the country through a set of news, and there was an uproar in the country, and KFC's reputation was completely blown up!

If it is said that a sudden problem is accidental, the successive problems cannot be explained by accident or operational error.

If it were a domestic catering company, such serious food safety accidents broke out in a short period of time, and the company could almost be said to be doomed.

Even if he does not die, the severe punishments from the relevant departments will make him feel like he is dying, and even enter into an indefinite suspension of business for rectification.

In this era, although foreign companies and large multinational companies cannot be called death-free gold medals, the policies and treatment they enjoy are far from comparable to ordinary domestic companies.

Serious food quality and safety accidents broke out continuously, and KFC stores are still operating normally.

It's just that there are fewer and fewer customers who are willing to visit the door.

Consumers may follow blindly and may be influenced by various marketing promotions, but consumers are not fools.

Moreover, even now, Yum is still arguing and shirking responsibility.

Fang Weibing said in an interview: "KFC inspected the restaurant immediately and found nothing abnormal. The specific reason is unknown. We can only say that this is an accidental pollution incident."

The arrogance of multinational corporations is evident.

Although Yum! has done a lot of work in private, for example, some newspapers from the South stood up to speak out for KFC, but the mainstream public opinion has been difficult to reverse. Most of the mainstream media began to report spontaneously, and the heat it caused soon surpassed the previous Sudan Red. event.

The two serious food safety incidents together make it hard to believe KFC.

The voice of mainstream public opinion has seriously affected consumers' choices.

Taidong TV's trump card program "Ethics and the Rule of Law" reported the incident about KFC as quickly as possible, and randomly interviewed passers-by in the whole province of Taidong, and asked ordinary people to express their opinions on the two major food safety accidents of KFC. view.

"It's crazy, who will dare to eat KFC in the future! Anyway, I won't go."

"If you go to these foreign fast food in the future, you really have to think about it. There are carcinogens in the food, and the bacteria in the drink exceed the standard. This is the rhythm that kills people."

"These foreign fast foods are so heartless! First, there is something wrong with the Sudan red, and then there is a problem with the ice cubes of the drink. I just want to ask, are the other products in his house qualified?"

"If you want me to say, the relevant administrative supervision departments should step up their efforts and strengthen supervision, and don't be soft-hearted just because they are foreign brands! Yesterday I also saw that the KFC store with problems was operating normally, why not let them suspend business for rectification? A hundred years have passed, and some people still kneel on the ground and cannot get up, and foreigners dare not touch their property."

In the face of surging public opinion, simple apologies, sophistry and shirk responsibility are no longer effective.

Regarding the Sudan Red incident, KFC has not yet given a clear statement.

As a result, another serious food safety issue was exposed.

Fang Weibing was extremely angry about this, as if he had thrown a stone at his own foot.

Originally, I came to Taidong Quannan this time to solve the problem, but if the problem was not solved, KFC would face an even greater crisis.

Even dragged Pizza Hut into the water.

There is no place to complain. Yum is the one who promoted this sampling test, not Lu's Catering outside.

How to calm public opinion? How can we appease consumers?

Fang Weibing spent the past two days racking his brains and seeking the opinions of many subordinates. He gradually came to an idea that the problem had already appeared, and it happened twice. It is inappropriate to continue to shirk responsibility. Someone must be responsible for it.

There must be a certain amount of people!

This is also a common method used by many companies in crisis public relations. Since there is no way to shirk responsibility, the responsibility should be shifted to a certain heavyweight in the company. Collective mistakes will become individual mistakes, thereby diverting the attention of public opinion and the anger of consumers.

Just thinking of this, the assistant knocked on the door and hurried in: "Mr. Fang, read this report."

"What report?" Recently, the newspapers are full of reports that are unfavorable to KFC and Yum! Fang Weibing is not surprised at all.

The assistant put the newspaper on the desk in front of Fang Weibing.

The assistant had circled the important paragraphs in the newspaper with a red pen in advance to make it easier for the leader to read.

When Fang Weibing saw the headline of "People's Daily" on the newspaper, he was shocked. The most important official newspaper has spoken?

This undoubtedly set the tone for the nature of the incident and the direction of public opinion!

He quickly looked at the relevant content.

"KFC food safety incidents occur again and again. We must not only ask: what link went wrong? Can such incidents really be prevented from happening? As a global fast food chain brand, there is no doubt that KFC has a huge scale and influence. , but recently, problems in food hygiene and safety have been continuously exposed. Shouldn’t we seriously reflect on it?”

"And after the incident, KFC only issued a statement to apologize and shirk its responsibility. Shouldn't it give a clear statement to consumers across the country?!"

"It has always been said that the customer is God. Is KFC treating the God in their hearts like this? As an ordinary consumer, although we cannot affect the processing and production of drinking water, food, etc., what we can do is to choose more reputable manufacturers. and commodities, such as Burger King that has passed the previous sampling inspection.”

"If you have problems with food and beverages, we can choose another one. Therefore, the old saying in our country is good: water can carry a boat, and it can also overturn it! I hope that all restaurants in the world can truly put consumers first The first one!"

Fang Weibing didn't look down when he saw this. This is the mainstream official media among the mainstream official media, which undoubtedly shows the current official attitude and tone.

Someone knocked on the office door again, Fang Weibing frowned: "What's the matter?"

Recently, there has been one bad news after another, and almost no good news.

Sure enough, the new secretary carefully placed a notice with a red stamp in front of Fang Weibing.

This is a notice issued by the General Administration of Inspection and Quarantine and the State Administration for Industry and Commerce, requiring KFC to immediately self-examine the source of the problem, explain the relevant chain process, and after receiving the notice, all its stores will be closed immediately for rectification!

Then there is the penalty notice, the fines involved, KFC doesn't care at all, the money is nothing.

Because the corporate fines here are very low compared to the income.

What is really shocking is the suspension of business for rectification!