The Greatest Showman

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Last year's Thanksgiving schedule, "Frozen" was screened in the first week and fully released in the second week. The next week's weekend was 67 million, and the next Monday was a total of 94 million, which directly detonated the viewing frenzy throughout the holiday season. .

Then, in the successful viral spread, it rushed all the way to the bonus of Christmas and New Years, followed by a very dazzling box office curve, and finally North America smashed 400 million US dollars at the box office, following "Shrek 2", "" After The Lion King and Toy Story 3, it became the fourth animated film to achieve such a feat.

At the same time, the total global box office is as high as 1.27 billion US dollars, which is not only the second global billion-dollar animated film after "Toy Story 3", but also further surpasses the latter and easily ascends with the trend of sweeping thousands of troops. The box-office champion of the global animated film has really made Disney proud.

During the Thanksgiving schedule this year, "Super Marines" adopted the same release mode as "Frozen", and created a grand and grand premiere around Renly as the core. The early publicity showed the determination to win. , Even the two series of Marvel and Star Wars appeared together, attracting all the attention of the entire North America in one go, laying a solid foundation for the film's box office explosion.

In the end, the next weekend was $82 million, and the next week was $116 million for seven days. In just one week, it swallowed 100 million box office. Such a powerful explosive force makes "Frozen" slightly inferior. One chip, showing a box office driving force comparable to Godzilla.

exclaimed!

This summer, the North American market has witnessed the waterloo of many works. Even if it is not a fiasco, there are not a few works whose final box office performance is lower than expected. This also makes the North American market worry about the annual total box office. The fourth quarter recovered the disadvantage.

Now, the debut of "Super Marines" has undoubtedly made a good start for the holiday season. In addition, the results of the autumn season have clearly shown a recovery momentum. The overall recovery momentum of the box office market is gradually picking up, which makes people in the industry feel Slightly relieved.

On the premise that the large-scale release on Wednesday and Thursday has already taken the lead, the "Super Marines" still easily swept 82 million US dollars in three days over the weekend. Such data is also well-deserved in the summer file. The first group - On the same level as the premiere weekends of "X-Men: Days of Future Past", "Captain America 2", "Godzilla" and more, and can beat "Maleficent", "How to Train Your Dragon 2", "Dragon" The premiere box office of works such as Tiger Youth Team 2", "Rise of the Planet of the Apes 2" and "Teenage Mutant Ninja Turtles".

At the same time, this figure also exceeds the data of "Interstellar" opening weekend of 75 million US dollars, which really shows the strong pulling power of "Super Marines" in the box office market - the theater score and the popcorn index Feedback on behalf of the mass market is playing a corresponding role.

In other words, if "Interstellar" is released at the same time as "Super Marines" in the first week of November as originally planned, and a head-to-head duel is launched, then Dabai will defeat Nolan and Renly's team-up. It may sound like a fantasy, but the numbers don't lie.

Now I can only be thankful that this incident did not happen, otherwise it would really be a flood that washed the Dragon King Temple.

After the weekend box office data of the exhibitor relationship was announced, heated discussions were aroused in the industry and outside the industry. The "Super Marines" box office and the next week's box office continued to achieve good results, and it still surpassed "Frozen", which is undoubtedly gratifying. , even amazing, but more importantly:

The reason why the box office data has reached a new peak is because Disney has gradually completed the upgrade from "Invincible Destruction King" to "Frozen" to "Super Marines"; Can the Marine Corps” have more topics and concerns, even as a voice actor can still influence market decisions? Or is there another reason?

The better the box office data, the more heated the discussion, because the reference value is richer!

In the end, the weekend box office data of "Super Marines" of 82 million US dollars, on top of the North American weekend box office rankings in November, successfully entered the top ten, and just occupied the tenth place, no exaggeration. In other words, such a result was absolutely unexpected before the movie was released.

The reason has to do with the pattern of the entire film history, and you only need to look at those works whose opening weekend box office is higher than "Super Marines", you can see at a glance.

Among the box office charts for November's North American film history opening weekend, "The Hunger Games 2," "Twilight: New Moon," "Twilight: Breaking Dawn (Part 2)," "Twilight: Breaking Dawn (Part 1)", "Harry Potter and the Deathly Hallows (Part 1)", "Harry Potter and the Goblet of Fire", "Harry Potter and the Philosopher's Stone", "007: Skyfall" , "Harry Potter and the Chamber of Secrets", and "The Incredibles" occupy the original top ten seats respectively.

Obviously, the "Hunger Games" series, the "Harry Potter" series, the "Twilight" series dominated the Thanksgiving schedule - in fact, the entire historical context, "Harry Potter" development Thanksgiving season, the "Twilight" series pushed the Thanksgiving season to its peak, and the "Hunger Games" series continued its momentum, which has been completely dominated by these series in the past ten years.

Released in 2012, "007: Skyfall Crisis" was the 50th anniversary of the film series, and the box office data that broke out in an all-round way created the best in the series; in addition, the only exception was "The Incredibles" released in 2004. , this Pixar-produced work is considered a superhero

The best and most powerful candidate in the film's history, it ranks among the top ranks of the North American market in terms of word of mouth and box office, and it is still a peak that is difficult to surpass.

After the premiere of "Super Marines", it was an animated film and a superhero. Many film critics took it for granted that this work was compared with "The Incredibles"; then, the box office data was the same. , "The Incredibles" set a high bar with its $70 million debut.

Last year's "Frozen" almost broke the record, but unfortunately missed it -- Wednesday and Thursday had already taken the lead in a large-scale public release, which also affected the further rise of the weekend box office; this year's "Super Power Land" "Team" has written a new height with an outstanding achievement of 82 million US dollars! Moreover, it is a breakthrough in the same situation as "Frozen"! This makes it even more valuable!

Not only has it broken the strong blockade of movies adapted from teenage novels, but also surpassed one of the important benchmarks of superhero movies, "The Incredibles" and "Super Marines". The side look!

With record-setting weekend box office figures, "Super Marines" won the North American weekend box office chart in the first week of November without any suspense!

To be precise, there is no competitor worth mentioning in the entire market. The "Gone Lover", the runner-up in the box office list, only has 6 million in weekend box office data, not even 1/13 of the championship score. Such a huge gap makes no comparability between the two sides at all.

More intuitively, the box office data of "Super Marines" accounted for 65% of the total box office in North America this week - which also means that the box office of all other movies is superimposed, and it is no better than one movie. "Super Marines", this is the absolute overlord in the true sense.

"Renly-Hall King's Landing on Halloween! The movie-watching boom has been delayed by a week!"

"Trick or treat has to come later too! Renly Hall's glamour trumps horror movie parties, and movie-going enthusiasm explodes after Halloween."

"Sweeping the Box Office! Even Animated Movies Don't Matter: Renly Hall Once Again Proves Hollywood's No. 1 Man."

"Exciting the market! 'Super Marines' kicks off the holiday season!"

"The debut of dubbing works, Renly-Hall is again sought after by the market."

"Warner Bros. and Disney are a win-win. After 'Interstellar' was promoted, 'Super Marines' also won the first battle!"

"Who can say no to Da White—no, who can say no to Renly Hall?"

"Renly Hall debuts in superhero movie: I refuse to wear bodysuits."

"Completely refreshed historical records, 'Super Marines' easily surpassed 'Frozen'!"

"Disney shows the domineering king, Marvel, Star Wars, animation, all-round rise, so... Renly Hall is about to become an important part of the map?"

"From 310,000 in a single hall to 100 million in a single week, 'Super Marines' is expected to replicate the records of 'Toy Story 3' and 'Frozen', and the box office prospects are exciting."

The whole line is red!

All the news of major newspapers and magazines were reported in the first time, and the "Super Marines" debuted with a gesture of creating a new record.

From an objective point of view, the two directors and Disney should take the lead. Even when it comes to the voice actors, Scott, who dubbed Da Bai, deserves more praise. Renly's performance can only be said to be above average, but Far from being praised by everyone; but the actual reporting is a different story.

The audience needs focus and gimmicks. The audience also needs to recognize and resonate. This is the meaning of "superstar". In all news reports, just mentioning the name of "Renly" can create a topic, and also can Creating traffic also makes journalists unknowingly lean in that direction when choosing a reporting angle, expecting to be able to easily complete the reporting task.

In the eyes of industry insiders, there is no direct connection between the box office success and Renly; but in the eyes of reporters, the audience of the opening weekend is "100%" entering the cinema for Renly. They do not need to study the market or refer to theories, only You need to follow the trend of the topic.

And so the headlines take on that look, creating the illusion that Renly rules the Halloween and Thanksgiving schedules.

Of course, the cumulative box office within seven days of the next week exceeded the threshold of 100 million, which also reminded people of last year's "Gravity". This week's box office market isn't challenging, though, and the next Thanksgiving schedule is the real problem.

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