The Greatest Showman

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This year's Halloween schedule did not burst with the expected energy, and the box office performance of many works can only be said to be mediocre, not to mention phenomenal works, but a week after Halloween ended, "Super Marines" broke out. Super box office, so the major news media naturally have associations:

Could the Halloween downturn be accumulating energy? And then all the young viewers walked into the movie theater just to watch "Super Marines"?

This is a bit absurd: the target audience who likes Halloween horror movies and the target audience of animated movies are two groups. Very few horror movie lovers will give up Halloween parties and make a special trip to choose an animated movie. , this is simply a fantasy.

But...readers love stories like this, and reporters love gossip like this because it's dramatic and topical.

To put it simply, it is actually the "God-creation Movement", and who doesn't like those mysterious and mysterious legends? Especially when you become a part of it, it's even more interesting - although it seems unimaginable to create a god through an animated movie.

In any case, with the topic, the focus, and the results, the box office prospects of "Super Marines" are bright, and then the battle for the Thanksgiving schedule begins, and the real test will come.

In the second week of November, "Dumb and Dumber 2" was officially released.

This sequel film, which came back after 20 years, although many people are worried about the possibility of a dog-tailed sequel, the youthful feelings and nostalgia for the classics have excited countless middle-aged audiences who are obsessed with movies. Those who are in the cinema, Memories of renting videotapes and watching online broadcasts have all become a topic of discussion in "reminiscent of the past", and the pairing of Jim Carrey and Jeff Daniels is even more talked about.

There is no doubt that this is the blockbuster work in the Thanksgiving schedule - works including "Super Marines" and "Interstellar" do not want to confront this low-cost comedy head-on. The power of feelings must not be underestimated. Maybe you want to. It may be difficult to create a destructive box office; but when the production cost is only 40 million, it is not a problem to rely on feelings to make a small fortune. style.

The actual situation is also the same, slightly lower than expected, but still within the range of deviation, even the terrible and confusing word-of-mouth data is no exception.

Media Review, 36 points; Rotten Tomatoes Fresh Index, 30%; Mass Media Score, 4.3; Popcorn Index, 35%.

The dog's tail continues the mink, and the worry has become a reality!

Despite this, "Dumb and Dumber 2" still broke out the weekend box office data of 36 million US dollars. Compared with the bad word of mouth, such a result is really unexpected, and it can even be called a surprise. , which once again proves that feelings are the universal driving force for watching movies.

Compared with the work itself, the driving force brought by those youthful memories, those young past events, and those surging emotions are all above imagination. Just like the phrase "I owe money - Carey a movie ticket", temporarily putting aside the worries about the quality of the work, many audiences are willing to take the initiative to walk into the movie theater and offer a movie ticket for their memories.

However, the $36 million premiere box office data is still lower than expected. The industry predicted that the figure should fluctuate between 45 million and 50 million, but the actual figure has dropped by about 25%. Word of mouth The negative impact is clearly visible, but it has not erupted after all.

For Universal Pictures, such results are barely acceptable. Whether the production cost of 40 million US dollars can be recovered smoothly and generate profits depends on the follow-up box office curve; moreover, there will be releases in overseas markets, which may be realized. Earnings - While fraught with uncertainty, at least the opening weekend didn't crash outright, which means the battle will continue.

But for the box office market, "Dumb and Dumb 2" lacks enough pressure to create more waves in the box office competition, which also means that the weekend box office rankings lack suspense, and the overall performance It may also be lower than expected.

In other words, "Dumb and Dumber 2" failed to effectively impact the "Super Marines", and the expected fierce collision and anxious duel did not appear.

"Super Marines" easily handed over a 38% third-week drop, took $50 million at the weekend box office, did not encounter too many shocks and challenges, and successfully defeated the high-profile topic The work "Dumb and Dumb 2" successfully won the North American box office champion in the second week of November, winning two consecutive championships.

It is worth mentioning that the decline data of "Frozen" in the same period is as high as 53%, which is definitely an abnormal data for animated films.

Generally speaking, a decline of less than 50% is normal, and a decline within 40% is excellent.

In terms of the word of mouth of "Frozen", the decline in the third week is indeed slightly higher than expected. If it develops according to the conventional route, the final North American box office will be about 200 million US dollars, "How to Train Your Dragon", "Monster Power Company", etc. This is all the same; but then an unexpected situation occurred. The popularity of the song "Let's Let It Go" completely detonated the social network. It was spread out like a virus. The topic heat gradually increased, and the box office decline gradually narrowed. It counterattacked 400 million North American data, and created a rare topic frenzy on a global scale.

Copy the miracle development curve of "Frozen", absolutely

It's not that easy, because the phenomenal popularity of "Let's Let It Go" is also elusive; now, "Super Marines" is replicating that magical curve - at least trying to replicate it.

Just relying on Dabai's cuteness is not enough. Just like Toothless in "How to Train Your Dragon", it is not enough to create a topic but not enough to create a phenomenon.

But relying on the collision between Dabai and Renly is another matter. The former's cuteness and the latter's popularity have an incredible chemical reaction. It spread, and finally formed an effect similar to a sitcom.

Disney didn't expect the popularity of "Let It Go", nor did it expect the spread of "Four Grid Comics".

As a result, "Super Marines" also ushered in a full-scale outbreak, and the 38% drop in the box office in the third week of the weekend is absolutely sky-high data——

Because the film's second weekend box office was 82 million, ranking among the top ten in November history; while the opening weekend box office data was higher than the nine works of "Super Marines", all of which fell by more than 100 in the second week. Forty-five percent, the only exception is "Harry Potter and the Philosopher's Stone" in 2001, only thirty-six percent, and now "Super Marines" has also joined this ranks, throughout the long history. left his name in it.

At the same time, the weekday box office in the middle of the week is also particularly gratifying. The cumulative box office of "Super Marines" for three weeks after its release has risen to 188 million US dollars!

With such data, it is only one step away from 200 million. Now it can be confirmed that the total North American box office of the movie will definitely enter the 300 million club, but whether it can challenge the 400 million club, it still needs to wait for the Christmas holiday bonus. In addition, Next, "The Hunger Games 3: Mockingjay (Part 1)" and "The Hobbit 3" will be released one after another. The market space is bound to be severely compressed, and variables still exist. The subsequent box office curve will determine the ending of the movie.

If you can have an animation work of 400 million in North America for two consecutive years, then the animation department of Disney headquarters will really rise!

In the North American weekend box office rankings in the second week of November, "Super Marines" won the championship and "Dumb and Dumber 2" ranked second, but the overall data of other works could not compete.

The small-budget music love movie "Beyond the Lights" accidentally broke through and took the third place with a weekend box office of $6.2 million; "Gone Lover", which achieved a full-scale outbreak by word of mouth, still remains on the list Unit fourth.

From the rise of Sundance at the beginning of the year to the end of the year, "Saint Vincent", which has gained countless reputations, can be regarded as a model of low-cost independent films. The box office has also reached 33 million, and it has now become an important seed for awards season.

Directed by David Ayer, Brad Pitt teamed up with Logan Lerman and Shia LaBeouf to star in the World War II movie "Fury". It was aggressive but mediocre, not to mention the street, but it was released in five weeks and accumulated seven box office. 15 million, compared to the production cost of 70 million, is really unsatisfactory, ranking sixth this week.

Very similar to the previous week, "Super Marines" is still a dominant player, "Dumb and Duck 2" has not been able to shake the former's position after all, and the passenger flow of the entire market is still concentrated on this animated film. But this situation is not brewing for "Super Marines", but actually to clear the market for "The Hunger Games 3", and now, this annual expectation is about to debut.

If it is said that among the new generation of male actors, Renly is unparalleled in the world and the best in the world; then among the new generation of actresses, Jennifer Lawrence is a well-deserved leader, first with "The Hunger Games" and "X-Men" The series seized the box office market, and then relied on "the line of happiness behind the dark clouds" to win the Oscar statuette. The overall momentum is not weak compared with Renly, and even faintly beat Renly in terms of popularity:

Because of Jennifer's use of social networks, and because Jennifer signed an exclusive endorsement from Dior, her commercial value has been further pushed to the peak. Compared with Renly, who is devoted to performances, she is undoubtedly more well-known and more fashionable and novel. Even commercial box-office figures have grabbed a small advantage.

Now, Jennifer leads the "Hunger Games" finale strong.

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