The Greatest Showman

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In Generation Y, male actors led by Renly Hall, who completed the egot before the age of twenty-five, set an insurmountable benchmark; actresses led by Jennifer Lawrence, who completed the egot before the age of twenty-three. The gesture became the second youngest Oscar-winning actress in film history, and the two works that really changed the curve of her career were both released in 2012-

"The Line of Happiness Behind the Clouds" and "The Hunger Games".

In 2012, on the Thanksgiving schedule, "The Hunger Games" officially debuted. It was originally considered to be another "Twilight City", but unexpectedly opened up a new era of teenage novel adaptation movies. Both word-of-mouth and box office have become Lionsgate Pictures. The starting point of the rise, the box office data of 408 million in North America and 694 million in the world, amazed the entire market.

In 2013, during the Thanksgiving holiday, "The Hunger Games 2" struck again, breaking countless historical records with a sweeping attitude, and the final box office score was 424 million in North America and 865 million in the world. "Gravity"'s performance against the sky unfortunately ranked second in the annual box office in North America, which also strengthened Lionsgate's confidence in continuing to expand.

For two consecutive years, two works have reached the threshold of 400 million in North America, and Jennifer's strong momentum is not inferior to that of Renly - "Edge of Tomorrow" in 2012, 500 million in North America, and "Gravity" in North America in 2013. 600 million , Renly did set a height that no other actor could match, and Jennifer was the only actor who could keep up.

Now in 2014, "Interstellar" has reached 400 million in North America, which allows Renly to seize the opportunity, and has at least one North American box office 300 million work for four consecutive years, and at least one North American 400 million work for three consecutive years. This is an unprecedented first in the long history of filmmaking. The performance of continuing to climb the peak made the other actors really unable to keep up with the rhythm. Then, all attention fell on Jennifer.

The "Hunger Games 3" vs. "Super Marines" box-office showdown was a minor surprise -- in fact, strictly speaking, it's not a rivalry between Renly and Jennifer, because "Super Marines" is an animated movie , this is a completely different matter, whether you win or lose, the result has nothing to do with Renly; instead, it is the summer season "X-Men: Days of Reckoning" and "Interstellar", which are more like these two top actors. a discussion.

As for the real contest, it doesn't need to take place in the actual box office showdown of "Renly vs Jennifer", it only needs to pay attention to the North American box office of "The Hunger Games 3" - can Jennifer rank among the 400 million North American box office for the third consecutive year? ? Can Jennifer continue to keep up with Renly's history-making footsteps? Or, is it that Renly rides the dust and pushes his powerful influence to a new peak, and then completely turns into a stand-alone game?

This is the focus.

The excellent box office and excellent reputation of the first two works of the series prompted Lionsgate to make the determination to split the series finale into two parts, although Lionsgate clearly knew that the content of the third part of the original novel was simply not enough. To support the two works, it is bound to require a lot of water injection at that time - just like the finale of "Twilight", but under the trend of huge interests, they still made the choice without hesitation.

So, "The Hunger Games 3: Mockingjay" is divided into two parts.

For the third consecutive year, the "Hunger Games" series occupied the Thanksgiving schedule, choosing to fully release the week of Thanksgiving, making full use of the holiday time to attract money; at the same time, it also created a habit, allowing audiences to associate Thanksgiving with the movie. "The Hunger Games" is directly linked, and then a fixed viewing mode is formed - Thanksgiving is the time to watch "The Hunger Games", paving the way for the explosion of the movie box office.

So, are the audience buying it?

At least judging from critics' word-of-mouth, the answer is no. As with Twilight 4 and Harry Potter 7, splitting the finale into two parts is a terrible idea.

The first two parts of the series scored 68 points and 76 points respectively, while "The Hunger Games 3 (Part 1)" dropped directly to 64 points, creating the worst score in the series; the same goes for the Rotten Tomatoes Fresh Index. In this way, the data of the first two films are 84% and 89% respectively, while the "Hunger Games 3 (Part 1)" is only 68%, showing a cliff-like decline. Box office prospects took a severe hit.

The anger and criticism of the professional and mass media were also directly reflected in the opening box office figures:

The data of $121 million in the three days of the premiere weekend is 20.4% lower than that of the first part of the series and 23.4% lower than that of the second part of the series. The whole decline is very obvious. .

Although "The Hunger Games 3 (Part 1)" still achieved a premiere data of 100 million, it has clearly exposed the decline, coupled with the substantial decline in the reputation of the mass media and professional media, the follow-up trend curve of the box office is worrying , the possibility of hitting 400 million in North America immediately became slim.

Nevertheless, this is still a gratifying achievement for Lionsgate - even with such premiere data, they have been able to ensure continued profitability, which also means that the finale is split into two parts. Although it may lose word-of-mouth and some audiences, it can still achieve profitability as a whole, which is definitely a breakthrough that can achieve more profits than just launching a final chapter.

However, this approach is really too short-sighted. To gain profits in the short term, it will inevitably hurt the enthusiasm of fans and audiences. From a long-term perspective, this is not a wise approach.

After the "Hunger Games" series, except for "Avengers", the finale is still divided into two parts

In addition, other works are avoiding this approach - in fact, "Avengers 3" has indeed suffered setbacks in both box office and word of mouth, and there has been a lot of criticism.

Returning to "The Hunger Games 3 (Part 1)", because the box office of the premiere has shrunk, the popularity of the entire market has exploded but failed to reach the peak. This is good news for other competitors, such as Say "Super Marines":

In the fourth week of its release, it handed over a 41% weekend box office drop!

Objectively speaking, 41% of the data is still slightly more than 40%, you can clearly feel the strong pressure from competitors, and the decline has expanded significantly, compared with the same period of "Frozen". Twenty-nine, a full grade higher, which is not so positive for the "Super Marines" who are committed to hitting 400 million in North America.

However, when such a drop in data was placed in front of the 100 million-level premiere box office of "The Hunger Games 3 (Part 1)", it suddenly became quite eye-catching, and it was effectively controlled within 45%. Once again It has shown a strong box office endurance and still maintains the possibility of hitting 400 million in North America.

With excellent drop data, "Super Marines" received 29.5 million on the weekend of the fourth week of its release, and the cumulative box office reached 231 million, still far ahead of "Frozen" in the same period. Box office data! "The Hunger Games 3 (Part 1)" did not bring enough impact, which also means that as long as the box office bonus during Christmas is good enough, 400 million in North America is still within the range.

In the third week of November, the champion of "The Hunger Games 3 (Part 1)", the runner-up of "Super Marines", and the third runner-up of "Dumb and Dumber 2".

Among them, the box office of "Dumb and Dumber 2" plummeted by 61% in the second week. Under the double attack of competitors and its own word of mouth, it collapsed.

However, these are not the point - the point is that the far-reaching impact of the negative reputation of "The Hunger Games 3 (Part 1)" has caused a huge change in the North American box office chart next week.

In the fourth week of November, the two sequel films "Penguins of Madagascar" and "The Evil Boss 2" were released, but they both suffered verbal abuse, and their terrible word of mouth met the cold reception of the entire film market, which failed to shake the market. It also makes all the focus all fall on the old film.

The box office of "The Hunger Games 3 (Part 1)" dropped by 53% in the second week. This data is better than the first part of the series and basically the same as the second one. It has successfully established a firm foothold, and the subsequent box office curve will also wait for Christmas to increase. done.

The "Super Marines", under the dual effects of excellent word of mouth and the spread of the four-frame comic virus, at the same time benefited from the fact that none of the competitors were able to break out enough power, and finally handed over 6.5% of the sky against the sky. The decline, taking $27.6 million, has shown amazing market pull before Christmas, regaining the same period advantage against "Frozen" in terms of "percent decline", and the North American four Billion is beckoning.

This week's final North American weekend box office rankings are amazing. "The Hunger Games 3 (Part 1)" has won the championship, "Super Marines" has won the second place, "Penguins of Madagascar" has entered the third place, and "Evil Boss 2" has ranked third— —Neither of the two freshly released sequel films were able to shake the "Super Marines" position.

So far, November has ended and December has entered. The overlord of the entire Thanksgiving period is still "The Hunger Games 3 (Part 1)". The cumulative box office of the two-week release has reached 225 million, and the performance in the same period has been It was lower than expected, but overall the follow-up box office trend is still worth looking forward to.

The biggest surprise is "Super Marines" - although Disney's works are worth looking forward to, the real performance is still more than expected, which is very rare, and the cumulative box office has reached 270,000 in five weeks of release. A million dollars, the overall performance far exceeded expectations!

This year's Thanksgiving box office champion was temporarily won by "Super Marines" instead of the expected "Hunger Games 3 (Part 1)". Such a change is really surprising; but taking a step back, the absence of Pixar Under the circumstances, Disney still shoulders the heavy responsibility of animated films, truly announcing the strong return of Disney's animation department, which does not seem to be an accident.

What's more, "Super Marines" also has the blessing of Renly - now, it is finally safe to say that Renly's existence is crucial!

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