The Greatest Showman

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Turning over the hand is the cloud, covering the hand is the rain.

It's too apt to describe Harvey Weinstein's ease in the Hollywood awards season. He clearly grasped the mentality of the academy judges and used a proven method to promote public opinion. Changing the wind seems to be nothing more than It’s just a matter of flipping your hands; although the human heart is the most difficult thing to grasp, the elite psychology under the shackles of morality and prestige can be guided, and this is also what Harvey is best at.

The same is true now.

Although the screening of "Bloody Drummer" had just started, Renly easily became the frontrunner in the battle for the best actor, easily breaking the layout of Harvey's awards season; but Harvey calmed down quickly after venting his anger, because he knew know:

The ups and downs of academy's PR during the awards season are always a variable. No one can predict what will happen until the finish line hits the line. That's the case with the reversal miracle of "Shakespeare in Love" back then; it's only early December, strictly speaking It is said that the curtain of the awards season has not been fully opened, and there will be many awards season works in the next three weeks. Renly can lead the way now, which does not mean that he can lead all the way to the end.

Harvey makes a quick shot.

However, Harvey did not make a big move, but carefully added to the flames and gave a little guidance.

Harvey has fanned the flames of the negative news that has not subsided in the recent period of time, and the controversy surrounding Renly is once again lively; moreover, Harvey is very smart to turn all the "conspiracy theories" speculation. Come out - not only the opponent's enemy, but also the black material that Weinstein Films is behind the scenes, so as to achieve "equal treatment" and make this muddy water more and more chaotic.

In this way, Renly's reputation as a "prostitute" will be solidified. Regardless of whether it is related to Renly or not, and whether it is in line with Renly's wishes, it is certain that the awards season has indeed become smoky because of Renly, and those conspiracy theories that are flying in the sky have seriously affected the image of the academy.

That's enough.

Harvey doesn't need to do too much at all. He only needs to push a little bit of speech on the Internet and inside Hollywood, and he doesn't even need to slander or slander, and he doesn't need to dig up black material. He can use the entire public opinion momentum to pressure Renly. , this "Hongyan" seems to be in trouble all the time, and then left an impression on the academy judges:

Strong? True enough, maybe Renly deserves a nomination; but a top prize? This seems unconvincing, so don't choose Renly.

Harvey can't control the judges' thoughts, but he can exert a little magic to make the will to vote subtly deviate, and the final result will deviate from the established trajectory of "Wind and Word of Mouth" and increase his chances of success, which is It's enough, like planting a seed.

"People make things happen, and things happen in heaven" - the premise is that the part that can be planned must be calculated accurately, even without sacrificing means. This is the law of success of the Weinstein brothers in this primitive jungle of Hollywood.

"Renly is fine, but is there anyone else besides Renly?"

"If Renly did win an Oscar nomination five years in a row, it would seem like a good idea, but win? Forget it."

"It's only been three years since Renly won an Oscar. Are we talking about it again? Is this too impatient?"

"There is no doubt about Renly's excellence, but is he good enough to win the Oscar twice? Even Heath Ledger just won a golden statue, not to mention the countless actors who are excellent but have never been able to reach the top. Well, then, isn't it too impatient to start talking about Renly's second letter? Shouldn't the other actors be considered first? Hollywood doesn't have only one Renly Hall."

"It's Renly every year, are we aesthetically tired, or is Renly too hungry/thirsty?"

"Hype, hype, even if Renly isn't manipulating the hype, it's impossible that things have nothing to do with Renly. If it wasn't for him to make trouble again, Hollywood wouldn't be so smoky."

"Renly is great, but is he really good enough to outshine all the other actors? Doesn't Benedict Cumberbatch deserve a name? Or does everyone see only Renly now? ?"

"I know Renly is a great actor, but I don't think 'Crackling' is that good."

"Now that the awards season has just started, are we going to make a decision directly? Isn't it too hasty, shouldn't we give other actors some opportunities?"

"The media always say that the wind is the rain, 'Boom Drummer' has just come out, it's like the Oscars must be Renly, which is not fair to other works. We can't ignore other works and other actors just because Renly is good, let's calm down , and then watch on the sidelines, maybe we can find more excellent works? After all, Hollywood will not promote the development of the entire industry just because of one actor, we need to see more works.”

Whether on the Internet or in Hollywood, these subtle remarks are gradually spreading, harmless and without offensive power. On the surface, it appears to be a rational discussion, but it has changed the direction of public opinion invisibly, and the rapid rise of "bursting drummers" The heat has clearly started to cool down...

A small difference is a thousand miles away, a slight deviation from the starting point, and a complete makeover at the end. With nearly three months to go before the Oscars finish, anything is possible.

It has to be said that Harvey Weinstein was brilliant, didn't spend too much effort, and got unimaginable results - and he didn't need to

With his hands dirty, no one would notice his movements at all.

But this time, Harvey still underestimated the popularity of "Boom Drummer", or, in other words, underestimated the appeal of Renly. To be more precise, Harvey underestimated Renly's influence in Hollywood. After so many ups and downs, the current Renly is not something that can be shaken by any random negative news:

Not to mention that there are definitely a lot of interests in Renly, Warner Bros., Sony Classics, and Universal Pictures are all unwilling to damage Renly's reputation. Even Disney has indirect interests, and they can't just watch the public opinion. Off the track and indifferently sitting on the sidelines; the news media alone is impossible to turn a blind eye.

Although reporters and paparazzi are always against Renly, but in the past few years, Renly has also accumulated countless contacts and has his own reputation among media reporters. Like Harvey, Renly has his own direct line of media; unlike Harvey, Renly and the media have fewer conflicts of interest and are more reliable.

Clearly, Harvey underestimated Renly in this regard.

The remarks in the industry and on the Internet have only just begun to emerge, and the wind has changed. The New Yorker has written a special commentary, which discusses the development state of the whole Hollywood in depth.

"Whose cheese did Renly Hall touch?"

The timing of this article is too ingenious and too unique to make one wonder if Harvey is deliberately targeted; but the content of the article is very professional and very profound, and it does not look like a manuscript that has been pieced together in a hurry. Moreover, Harvey's actions are very secretive and without context, and outsiders are basically unpredictable, so "targeting" should not exist.

Even so, the timing is still amazing. It can only be said that there are too many eyes on Renly right now. A little bit of trouble can trigger a chain effect. Whether it is the Weinstein brothers or The New Yorker, they are all Just one of the many forces watching Renly.

Turning over the hand is the cloud, covering the hand is the rain. In the whole of Hollywood, Harvey Weinstein is definitely not the only one who can achieve such an ability; when Renly's status in the industry is higher, the more interests surrounding him, which also means that participating in The more groups are involved in competing interests.

It can be foreseen now that this year's awards season should be very lively, very, very kind.

Looking back on the "New Yorker", this is a special feature. It can be seen that they have been preparing for this special issue for a long time. Many materials and related content are prepared, and then they are waiting hard. The right time to debut, "Boom Drummer" is undoubtedly the best time.

At the beginning of the article, the article listed a series of feats by Renly to make history. From awards to box office, the honors were listed in groups, as if all the trophies were displayed in a cupboard. It was indeed powerful and shocking. In the writing, he frankly admits that Renly has reached an insurmountable peak. Even if the age factor is not considered, Renly has already stood at the top position in the entire industry.

Then, the article analyzes in detail the rise time, rising trajectory and brilliant achievements of Renly, trying to find the relevant reasons from the background and social environment of the entire era-the times create heroes, and the emergence of most heroes is closely related to the times. Ceremony is no exception.

Naturally, the article makes a clear point: Renly's achievements are so terrifying that they invite constant questioning and challenge, which is why rumors of "hype" pop up every now and then, endlessly and further. continue for some time to come.

Whether it is jealousy, worry, rejection or understanding, but the article believes that the real reason is "panic", the panic that one's existing interests are affected - including remuneration, awards, performance opportunities Wait, etc., even Renly's youth and talent have given him the ability to develop infinitely over a long period of time, which also means that his prestige and appeal will increase day by day, eventually threatening the current top power holders of the pyramid position, and then change the operating mode of the entire film industry, then the division of interests will be rearranged.

This is definitely not gibberish, nor is it alarmist, and although it looks very crudely like the wishful thinking of the "New Yorker", it is definitely not.

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