The Greatest Showman

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From professional media to mass media, from senior audiences to ordinary audiences... The "exploding drummer", who went off the beaten path, went crazy, and then caused strong physical discomfort, unexpectedly triggered a small-scale carnival of fans, cheers, The shouts, screams, and praise were endless, and the overall momentum easily surpassed the two works of "Interstellar" and "Super Marines", which was enough to surprise everyone.

At the Toronto Film Festival, many viewers experienced strong psychological resistance because of watching "Boom Drummer", and even vomited and fainted.

This may have been a signal that the box office of the movie was buried, preventing more ordinary audiences from entering the theater; but unexpectedly, unexpectedly became a curiosity factor for young people to challenge themselves, just like "those banned works" always Just as it can detonate stronger curiosity, more and more melon eaters who are trying to "challenge the limit" enter the cinema one after another, just to see how "disgusting" and "soul" this work is. trembling."

What's more, this is a work starring Renly. Did Renly do something in the movie?

At the beginning of the year, the 30th anniversary of the Sundance Film Festival, "Boom Drummer" came out on top, stealing all the style, the overall attention of "Boyhood" was a little dull, and then Venice and Toronto also confirmed that this work is indeed exciting, Therefore, it was an expected result that the film won praise after it was launched; but no one expected that the praise could reach such a level.

The praise for "Boom Drummer" combines the depth of an independent film with the entertainment of a commercial film, which also makes the film a rare "box-office potential masterpiece", which really makes Sony classics laugh and cry - they never thought that This is a work that can make a difference at the box office level, even with the Renly bonus, it is estimated to be very difficult.

So, now what?

Even now, the Sony Classics are keeping their cool: The dot-com boom is one thing, the overall critical acclaim is one thing, and the box office prospects are quite another. How to convert excellent word-of-mouth into box office figures is a topic that major Hollywood film companies are working hard on. There are certain rules but no mathematical formulas. A little carelessness may ruin a good situation - rave reviews at the screening stage, There are countless cases in which all games were lost during the expansion stage.

However, at least from the current situation, the screening of "Boom Drummer" is working miracles.

Los Angeles and New York, two cities and six theaters, the small-scale screening of "Boom Drummer" created the biggest carnival party at the end of the year, even overshadowing the strong limelight of "The Hunger Games 3 (Part 1)" that is currently being screened, becoming a The biggest news of December -

You must know that the latter has exceeded 258 million US dollars in the cumulative box office in just three weeks. Although the finale is divided into upper and lower parts and has received numerous criticisms, just like "Twilight", the box office should create The recorded part, too, is still writing history without much impact; but now, even "The Hunger Games 3 (Part 1)" has had to take a back seat.

The news is hot!

There is no way to know how the expansion effect will be, but the brilliance of the screening results is beyond doubt; however, people still underestimate Renly's status after all.

Last year, "Drunken Country Ballads" made history at the screening stage. With the data of 206,000 US dollars per venue, it not only created a new record for the box office of a live-action film in a single venue, but also became the second film since "Red State". The box office of the single hall exceeded 200,000 live-action movies, and finally the North American box office of the movie also exceeded the threshold of 200 million inconceivably, and it is still talked about by people today.

This year, "The Grand Budapest Hotel" chose to be officially released in March, with a box office of 202,000 US dollars in a single venue, becoming the third live-action film in history to exceed 200,000 in a single venue, continuing the strong performance since the Berlin Film Festival. Attention, Wes Anderson's unique style has become a crowd of literary and artistic youth; in the end, the film's North American box office settled at 59 million US dollars, which is very, very good for a small fresh art film.

However, the production cost of the film was as high as 25 million, and the star-studded cast was not able to break through Wes Anderson's directing style, and the North American box office of 59 million was relatively inferior; However, it showed unparalleled appeal, and it took $174 million at the global box office, becoming the highest-grossing work in Wes Anderson's directorial career, which also opened the road to the film's awards season.

Now, "Booming Drummer" is keeping pace, becoming the fourth live-action movie in history to break $200,000 at the box office in a single screening!

Not only that!

The box office figure of $250,000 in a single museum even surpassed the two Disney animation works of "Hercules" in 1997 and "Frozen" in 2013, and dignifiedly became the No. Six! It's just behind five other Disney animations -- including "Super Marines," whose record was not long ago.

No. 1 in live-action film history and sixth in all film history.

"Boom Drummer" strongly rewrites history! It is worth mentioning that such a number was created in six theaters, and this is also the only film among the top 20 box office records in the history of the film, except for "Pocahontas" in 1995. Screening works with as many as six or more theaters - even with a large number of theaters, it still hasn't prevented a single-house box office from creating good results.

crazy!

That's the only word that can describe the stats for the first week of the "Boom Drummer" hits -- and

Xu "metamorphosis" can also be, the whole of North America has fallen into a frenzy because of the new single-hall box office record.

"Drunken Country Ballads" set a single-hall record, more or less as expected, the strong alliance between the Coen brothers and Renly, coupled with the star-studded lineup, can indeed save a lot of energy from the perspective of publicity, plus " The sudden emergence of "Gravity" in the fall season laid the foundation for the film's success.

But all these "foundations" are not owned by "Boom Drummer" - "Super Marines" is an animated film, and the success of the box office cannot be attributed to Renly; and what happened to the summer "Interstellar", so far It is vivid in my eyes, and the counterattack curve was almost completed at the last moment. Many people even began to question Renly's box office driving force. As for "Boom Drummer", this has never been a work with box office potential.

Obviously, from "Gravity" to "Drunk Town Ballad", to "Interstellar" and "Super Marines", four consecutive works have exceeded 200 million box office in North America, and three of them have reached the height of one billion in the world. There are also "Jurassic World" that has been produced and "Rogue One" waiting to be produced, all of which make people's attention focus on Renly's business achievements, so that they forget the appeal of Renly. :

Independent art films are the core reason for Renly's current status, and the approval of senior and professional fans is the foundation of Renly's unique Don Quixote. The work that all fans have been waiting for.

Thus, the record was born.

The single-hall box office number of "Boom Drummer" not only easily created the highest record in history, but also increased the record number of "Drunken Country Ballad" by nearly 25%, which can be regarded as a significant breakthrough. It is also generally regarded by the industry as "unsurpassable", and even Renly himself is difficult to break through again.

In just one year, "The Grand Budapest Hotel" and "Booming Drummer" made history successively; coupled with the "boyhood" in which the media comprehensively commented on writing history, as well as a number of competitors who were eyeing them, all of them foreshadowed. , it's going to be a fantastic year for awards season, and you can't help but start gearing up.

In the end, "Booming Drummer", with its record-breaking single-hall box-office data, raked in $1.5 million in three weekends, making it into the top ten of the North American weekend box-office charts, ranking eighth. name!

Such a result completely drove the media crazy, praise and shouting, exclamation and surprise, all the noise disappeared, and the group entered the worship mode.

"The Hunger Games 3 Part 1", "Mega Marines", "Penguins of Madagascar", "Evil Boss 2", "Dumb and Dumber 2", "The Theory of Everything" and "Gone Lover" each dominated the weekend The top seven on the box office charts were followed by "Boom Drummer," followed by "Birdman" at ninth, and "Nightcrawler" at the last spot on the top ten list.

Just reading this list can taste the details.

"Gone Lover" rose strongly in the awards season as a dark horse. It was originally unpopular but completed a counterattack after its release. At present, the cumulative box office has exceeded 160 million. The whole Hollywood is cheering for this work. Even Ben Affleck's voice for the best actor has begun to rise.

And then "The Theory of Everything," "Booming Drummer," "Birdman," and "Nightcrawler" were all awards season candidates, and they all performed well at the box office, with audience participation clearly showing positive optimism This is undoubtedly a good news for the popularity of the awards season; but at the same time, the strength of competitors also indicates that the competition of bayonet in the awards season.

It is worth mentioning that "Nightcrawler", this work also produced by Sisyphus Pictures and released by Sony Classics, after five weeks of screening, finally entered the expansion this week, and the theater line has been increased to one. Thousands of two hundred rooms, but because the style of the work is too dark and too brutal, the overall performance of the box office has not been able to detonate the market. Despite this, the cumulative box office has exceeded 30 million, and the follow-up trend depends on Sony's classic academy PR.

Outside of Renly, the first work produced by Sisyphus Pictures was a success, and the double success of word-of-mouth and box office is undoubtedly a positive signal.

Sisyphus Pictures, which was once questioned by industry insiders as a "rich second-generation play ticket", is showing its fangs step by step. It can be seen from the "New Yorker" feature that Hollywood is not. Nothing; so does that mean Hollywood is ready for a whole new player?

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