The Greatest Showman

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In the first week of December, No. 8 in the North American weekend box office charts, "Boom Drummer" grabbed the front page headlines of social networks with its appearance!

Among the top 20 of the entire list, there are quite a lot of works being screened - it shows the excitement of the awards season, but the only one with only single-digit screening venues is "Booming Drummer". And this work has the highest ranking on the weekend box office list, which also officially sends a signal:

In this year's awards season, the "Boom Drummer" who is bathed in a frenzy of praise is definitely a seed that can't be ignored.

In fact, the awards season has officially started, and it is limited to the works that are being released this week. In addition to the four works in the top ten of the weekend box office, there is also the eleventh-ranked "Saint Vincent", ranked No. "Into the Wild" at No. 16, "Fox Hunter" at No. 17, "The Imitation Game" at No. 19, and "Boyhood" at No. 48.

"Boyhood", which was released in July and is still on the list, can be called another landscape.

From the data listed above, it can be directly felt that this year’s awards season works have shown a different attitude from the past, and the box office data has generally performed well. Before the nominations and awards of major awards ceremonies were released, they were widely sought after by the audience, and there was no such thing at all. The dilemma of high and low in art films.

On the one hand, this year's works are lighter and more accessible to the people as a whole, without the obscure and esoteric works of art, and are more friendly to ordinary audiences; , naturally more willing to support.

Of course, relatively speaking, professional film critics have expressed dissatisfaction one after another. So far, only two works of "Boom Drummer" and "Boyhood" have received more than 90 points in their comprehensive media reviews, and the ratings of other popular works are all "relative". On the low side, you can feel the dissatisfaction of professional film critics with the quality of the works during the awards season.

For professionals, this should be a small year, and there is a lack of a heavyweight player; for ordinary audiences, this is a big year, and the box office performance of the main contestants is generally good. From the academy's point of view, this is a good thing. Just like last year's efforts to narrow the distance between young audiences, this year will be able to arouse more repercussions among ordinary audiences, and more opportunities will be created in terms of ratings and discussion.

Quietly, the war has begun - the battle for the best actor.

Ben Affleck of "Gone Love", Eddie Redmayne of "The Theory of Everything", Renly Hall of "Blitzkrieg", Michael Keaton of "Birdman" , Jake Gyllenhaal from Nightcrawler, Bill Murray from Saint Vincent, Steve Carell from Foxcatcher, Benny from The Imitation Game Dickett Cumberbatch, and "Boyhood" Ella Coltrane.

This is a complete coincidence! Absolute coincidence!

However, after the media inadvertently noticed this, all kinds of jokes emerged one after another:

"Followers, get in the car."

"The battle has started, and the first round is a physical conflict."

"The waiters were sitting in rows and eating fruit, and the scene was a bit spectacular; then, the actresses said they were watching the show."

"Could it be... the New Year of the Actor? It's the New Year of the Actor again?"

"Is this a big year or a small year? The leading group is gradually dividing. Those who miss this ferry will have to speed up the next journey."

"List title: The list of scholarships has been announced, but I'm not on it. I'm a little panicked."

The humorous jokes are just the icing on the cake. From the side, you can feel the high-profile of this year's awards season, and it is even known as the most fierce competition for the best actor since the millennium. Of course, this title seems to appear every three or five times. Once, whether it is worthy of the name, the answer can only be revealed with the gradual deepening of the awards season.

According to the practice of previous years, after entering the awards season, the film market always lacks enough topics and gimmicks. This is one of the reasons why the box office rules of the holiday season are always unpredictable. In the past few years, "The Hunger Games", "Twilight" Movies such as "The City" and "The Hobbit" occupy the main line of sight; but this year, the awards season works have completed a small counterattack, creating enough topics, which is also rare.

After creating countless topics in the first week of the screening, the expansion of "Boom Drummer" has also attracted more attention, and letterheads urgently for additional screening venues have flocked like snowflakes from all directions of the North American continent - social networks and emails The influx of people was to be expected; however, the appeal launched on the petition website was completely beyond imagination.

"There is a strong demand for Sony Classics to speed up the expansion and eager to see 'Boom Drummer' as soon as possible. This is really unfair to fans in small cities and remote areas.

I can understand that works like 'Booming Drummer' may have a relatively narrow audience in the central region. If the movie chooses to be released here on a large scale, it may affect the box office results; but even in the central region, there are still people who like movies like me. Fans who love movies but can't watch wonderful works for the first time, such as 'Boom Drummer'. I sincerely request that Sony Classics can take into account the eager needs of niche fans and arrange screenings in remote areas. It doesn’t require much, just a few venues. I’d like to drive to a nearby city to watch the movie, which is not a problem.

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Netizens who have had a similar experience with me, please give your voice to us so that we can see this work starring Renly Hall as soon as possible. "

The Internet age provides a voice platform, and anyone and any voice can appear - whether it can be heard by the world is another matter, which has also led to countless "petitions" on the Internet, and even some Interesting case.

A 16-year-old boy posted a tweet on Twitter, and Aite went to the official account of Wendy's restaurant and asked himself how many retweets he would need in exchange for a year of free fried chicken nuggets; The official account humorously replied, "Eighteen million."

Then the news gradually spread, and this seemingly innocent but interesting proposal was well known by more and more people. All netizens started to help the teenager on Twitter. Later, the number of retweets of this Twitter could not reach the same level. 18 million, but easily broke the Guinness World Record for the number of retweets created by Ellen DeGeneres calling for Renly and a series of actor selfies at the Oscars ceremony at the beginning of this year, which also successfully won the teen. One year of free chicken nuggets.

In fact, the teenager was not trying to get his reputation. Before he got the free fried chicken nuggets, a viral spread was formed on Twitter. In order to achieve his goals, the teenager had already opened a website, through which he sold T-shirts and posted All income was donated to the charitable foundation of the children's foster organization; Wendy's Restaurant also donated 100,000 US dollars to the adoption foundation later, expressing their warm and kindness.

In the Internet age, everything has become possible, and now, the application for "petition for the expansion of 'Bumper'" has also appeared.

On average, there are countless applications for the station every day, but very few of them get support; moreover, most netizens are not enthusiastic, because "the movie will be released sooner or later, it is only a week or two late, so why waste resources by petitioning?" It also prevented the petition from getting much attention.

In the second week of December, Sony Classics slightly increased the number of screening venues, from six to twelve, but still maintained the rhythm of small-scale screenings.

Unexpectedly, in just two weeks, this petition has also spread like a virus on social networks. More and more netizens have joined the petition, and it has grown from no one to 50,000 people. It only consumes It took five days; then the growth rate slowed down slightly, but after two weeks, it still increased to 70,000!

This is undoubtedly the first time for a movie that will soon be able to enter the full release stage, and people can't help but start thinking:

Is this entertaining to the death - more and more fun to join in the fun, or is it a whole new phase of Renly's influence?

Three weeks after the official release of "Boom Drummer", the number of petitioners has exceeded 100,000 - the number of people's growth curve suddenly began to steepen, and the growth rate has increased significantly. Sony Classic clearly felt this craze and had to express The official position:

"'Crackling Drummer' will enter a large-scale public release stage on January 2, thank the fans and audiences for their support."

To say that it is making history would be an exaggeration; but it must be admitted that for the first time ever, a fan petition has changed a studio's distribution strategy.

When the official announcement of Sony Classics was officially released, the whole network cheered, creating the illusion of a national upsurge. I couldn't help but join in the carnival, but a kind of confusion emerged deep inside my heart:

What are they raving about? Does the "Boom Drummer" really deserve this kind of treatment? Is this...isn't it too outrageous?

At least in terms of box office numbers, this is not outrageous. During the three weeks of the screening stage, "Boom Drummer" showed its absolute strength with actual performance.

In the second week, with 12 theaters, the single-house box office was US$156,000, and the weekend box office was 1.9 million, ranking tenth in the North American weekend box office rankings.

In the third week, with 25 theaters, the single-house box office was 78,000 US dollars, and the weekend box office was 1.95 million, ranking 13th in the North American weekend box office rankings.

By the way, this weekend's box office champion is the grand premiere of "The Hobbit 3", in addition to "Night at the Museum 3" and "Annie: Romance in New York" two large-scale premieres, Christmas The fierce competition during the festival period is clearly visible, but the "Boom Drummer" still maintains a strong state.

During the screening stage, the outstanding performance of "Booming Drummer" was enviable, with stable output for three consecutive weeks, and the weekend box office data was particularly amazing, maintaining the development curve of a small increase for three consecutive weeks. This is the number of online petitions. The reason for the climb, Sony Classic can also feel the craze.

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