The Greatest Showman

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After three weeks of screening, "Boom Drummer" has always maintained an unparalleled market vitality. The noisy and enthusiastic Internet boom has grabbed all the attention, and it has become the most outlier in the holiday season. Even "The Hobbit" 3" The crew couldn't help but mention this work during the promotion process.

"Yes, I understand that there are only two types of British actors now, one is Renly Hall and the other is the other. Obviously, our crew members belong to the second category."

Martin Freeman (n) said this when he was a guest on "The Ellen Show", which is also considered to be the first "joke" against Renly - as if to make fun of "Harry Potter" "Generally, now British actors are starting to make fun of Renly too.

Later, this also directly evolved into a joke on the social network. Countless netizens have joined the ranks of complaining. The picture is so beautiful that it makes people laugh or cry. It also confirms that the powerful topic of "Booming Drummer" makes "The Hobbit 3" have to face it. I don't know that Warner Bros.'s publicity department What was the mood at that time.

After the single-hall box office in the first week easily broke the historical record, "Booming Drummer" still showed an amazing and enviable single-hall box-office driving force in the second week's screening stage, with 156,000 single-hall box office. The data is still able to rank among the top 20 in the movie history list, and ranks among the top five in the list of live-action movies, once again replicating the strength of last year's "Drunken Country Ballad".

Even the third-week single-house box office was still able to rank among the top twenty-five live-action movie history lists, a feat that has overshadowed all praise.

But that's not all; more precisely, the screening stage is just the beginning.

According to the original plan, Sony Classic plans to extend the screening stage to the week before the Golden Globe Awards. After waiting for the Golden Globe Awards Ceremony to create a new round of attention, it will expand the screen in an all-round way, and look forward to riding the wind and waves. One floor, and then full of firepower to attack Oscar——

In the final analysis, Sony Classics’ estimate of the box office performance of “Boom Drummer” is still relatively conservative, and it is worried that the expansion effect may not be satisfactory, and the market feedback is lower than expected, which will affect the momentum of impacting the Oscars; the worst result is that the expansion is completed. In the next three or four weeks, the box office plummeted and it was unsustainable, forcing the film to be taken off the production line ahead of schedule—or burning money and continuing to release it in a small area, which also meant that during the sprint stage of the awards season, the exposure rate was reduced. It will plummet, a result that Sony Classic would never want to see.

But now, the situation is quietly changing dramatically.

Not to mention how much water the online petition has, and what level of box office conversion rate can it reach, and whether there is a deliberate push by competitors behind such a heat wave; just talking about the topical sound created by the Internet boom, this is the award season for the "Boom Drummer". Conquest is beneficial and harmless.

Therefore, Sony Classics decided to adapt to the situation, seize the opportunity boldly, really build momentum for this work, and take the opportunity to push the excellent reputation of "Boom Drummer" to a new height, and look forward to being able to be in the best film, best director, best Other important sectors such as screenplay can be harvested and fully blossomed.

In the first week of December, on the one hand, Sony Classics officially announced the expansion plan and responded to the online petition; on the other hand, "Boom Drummer" continued the original planned screening scale step by step, and continued to show in 50 theaters. - Next week is the time to deliver on the promise. At the same time, Sony Classics has also changed its public relations strategy, and its focus is no longer limited to the best actor and best supporting actor, but is aimed at a larger blueprint.

From a competitor's point of view, this also means that Sony's classic PR resources have begun to spread. Instead of betting on Renly and jk-simmons, the competition for best actor and best supporting actor will be more open - at least , This is the situation Weinstein Pictures expects to see, so it is unknown whether Harvey's actions can be seen behind it.

However, at least from the perspective of the development trend so far, Sony's classic on-the-spot response is on the right track, and the overall situation is still within the plan for the time being, fully in line with expectations.

In the last week of 2014, "Boom Drummer", which entered the fourth week of the film, continued to be released in 50 theaters. With the excellent box office data of 51,000 US dollars per venue, it took the weekend box office of 2.55 million. During the family-friendly Christmas holiday, countless audiences were still mobilized to enter the art theaters to watch the works.

In just four weeks during the screening stage, "Booming Drummer" has shown the strong market potential of independent films with a continuous record-breaking stance. The cumulative box office easily broke through the threshold of 10 million, and is currently set at 12 million US dollars. On the other hand, compared to the film's mere 3 million production cost, such a result is really surprising - and the data obtained during the screening period, it is unbelievable.

From last year's "Drunken Hometown Ballad" to this year's "Booming Drummer", in fact, the "Grand Budapest Hotel" and "Boyhood" in the first half of this year should also be added, including the previous "Juno" and "Little Sunshine Beauty" "Wait, the outstanding performance of these independent films in the box office market is proving a fact:

It has nothing to do with Renly, as long as the works are good enough, as long as the announcements are good enough, the North American film market is still willing to support these works. In the final analysis, everything must be done by the work. Instead of thinking about the laws of the market and trying to opportunistically, it is better to focus on the production of the work wholeheartedly.

But it is also related to Renly. The most important thing is Renly's unique vision in selecting works. From the "Pacific War" to the present, there has not been a record of misses.

Selection and careful interpretation - the most important thing is the unique artistic taste, which has become the current invincible halo. The discussion frenzy of "Boom Drummer" also directly proves the general public's trust in Renly. This solid trust is money. cannot be purchased.

Objectively speaking, it is not surprising that the "Boom Drummer" has created such a good performance.

The box office has accumulated 12 million in four weeks, and the discussion of related topics on social networks has exceeded 70 million. The much-anticipated "Boom Drummer" finally greeted the dawn of 2015 and entered the stage of full release.

As we all know, Sony Classics is a daring company. The publicity and distribution strategy of opening and closing is often unreasonable, which catches professionals by surprise. The high-risk and high-reward model has made their awards season record ups and downs. Always be able to inadvertently bring surprises. Compared to the clichés of Weinstein Pictures and Focus Pictures, it is Sony's classic awards season Academy PR that deserves more anticipation.

Last year's "Drunken Hometown Ballad" is undoubtedly the best example: the screening stage lasted for five weeks, occupying the focus of the entire market with an absolutely strong attitude; then it entered the expansion stage, with 350 theaters in the sixth week. , and in the seventh week, it went directly to 3,100 rooms, and the pace was so big that it was eye-catching, and it made people worry that Sony Classics had lost their minds.

But it turned out that Sony's classic gamble paid off.

This year's "Crackling Drummer" replicates the "Drunken Country Ballad" track again, even further.

In the first week of January, "Boom Drummer" was released directly in 2,700 theaters across the United States!

boom!

Exclamations and exclamations scrambled to break out, even for Sony classics, such a move was too risky, like a proposal that came up with a slap on the forehead after drinking alcohol - even skipping the small-scale release. The process, in one fell swoop, entered the stage of public release in the United States, and it was still on the scale of a commercial film. This is really... maddening.

Purely in terms of numbers, the number of theaters for "Boom Drummer" is still lower than that of "Drunken Country Ballads", but this math problem is not calculated like this:

First, there is no stage for a small-scale release of "Booming Drummer", so it is impossible to test the general reaction of audiences across the United States, and has no idea about the prospect of a full release.

Second, the "Drunken Country Ballad" itself is full of stars, and the movie style and story are more easily accepted by the public; but the dark style of "Boom Drummer" really has nothing to do with Christmas, New Years, etc., the appeal and influence on the Internet Power is deceptive, and its shortcomings will be completely exposed when it enters the commercial film-style public release stage.

From the cumulative box office data at the screening stage, you can see one or two. "Booming Drummer" was screened for four weeks, 12 million; "Drunken Town Folk" was screened for five weeks, and it was 20 million. This is a gap that is visible to the naked eye. Even if the number of screening weeks differs by a week, the gap in the audience can still be clearly perceived; and a small gap in the screening stage will be fully magnified in the screening stage, ten times or even a hundred times. , is likely to be defeated like a mountain.

The entire Hollywood industry believes that Sony Classics is a bit carried away - first, the huge success of "Drunken Country Ballad" last year gave them enough confidence; second, the wave of petitions on social networks made the publicity department make a wrong judgment , which made the Sony Classics team formulate such a bold and arrogant release plan, and the awards season prospects of "Boom Drummer" suddenly became uncertain.

But, having said that, this is Renly Hall—the Renly who has never been defeated so far, and the Renly who can create an uproar with every move!

Who can say no to Renly? Who can decide that the competition between the laws of the market and Renly must be judged according to common sense? And who can say that Sony's classic gamble can't be won again? Who can predict that this will become the Waterloo of Renly?

In the face of "Hollywood's last superstar", the industry has predicted the birth of Waterloo many times, but it has never been able to come true. Renly always breaks the routine and creates miracles again and again. Who can be sure that this is not another miracle? ? After all, the screening stage of "Booming Drummer" is crazy enough, and it doesn't seem so unbelievable that it continues to be crazy in the public screening stage.

People are already used to it.

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