The Greatest Showman

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From 50 theaters to 2,700 theaters, it took only one week for "Boom Drummer", and Sony's classic expansion strategy once again caused a lot of exclamations.

But for netizens, it was a joy.

There is no doubt that they are eagerly looking forward to the full release of "Booming Drummer". When the hour hand entered 2015, the number of signatures of the online petition had already exceeded 200,000 - even if it was to join in the fun, it was far more than that. Any form of academy public relations move, the entire Internet wave is so powerful, it has broken the dimensional wall and penetrated into the real world, and it has become one of the links of Sony's classic public relations methods:

In the streets and alleys of 25 cities in the United States, posters related to "The Internet Requests the Full Screening of 'Boom Drummer'" appeared in Qiqi, and all of them followed the artistic design route, creating a strong visual impact with high-end and simple design, and not random. The casual grade of handmade products of primary school students shows the strong will of netizens.

The most interesting thing is that Los Angeles and New York are absent from the twenty-five cities, but in the two first-week screening cities, they are replaced by mosaic posters - small photos stitched together into one giant poster, each A small photo is all the comments or photos of netizens' petitions, and finally, with the huge head portrait of Andrew in "Booming Drummer", in this way, netizens express their "dissatisfaction" with the limitations of Dianying City.

Behind such a move, it is obvious that Sony's classic figure can be seen, which is definitely not the height that netizens can achieve through their own organization, but it is undeniable that the main body of the entire event is still netizens, and the incident is like a virus. The mighty spread.

But to be honest, netizens are looking forward to the expansion of Sony classics, but they are not looking forward to such a large-scale release: five hundred rooms? A thousand? This seems to have hit the ceiling. But the reality is that there are 2,700 rooms, and the grand and magnificent full release is comparable to the American premiere.

Party together!

Some people may question that these netizens who join in the fun are just talking about it. They are the most leisurely and boring group in the world. The number finally converted into the box office is estimated to be pitiful, and the popularity of the Internet is just a bubble; but it is undeniable. The thing is, the impact of this wave has gone far beyond the cost of PR -- in fact, Sony Classics didn't cost much at all.

"Sony classic mighty!"

"Sure enough, you still have to watch Sony at the critical moment!"

"Bold! Powerful! Resolute! Sony Classics never disappoint!"

"Warm applause! Pay homage! In order to express our sincere thanks, the cinema will start this weekend and give back with movie tickets."

"It's admirable! If you don't make it, it's already a blockbuster! If you don't go to the cinema, you will fail the ardent response of Sony Classics."

"The onlookers said they were stunned. Originally, they were not interested in the movie at all, but seeing the power of Sony Classics, it seems that they must go to the cinema."

"Can this be regarded as making history? Sony Classics not only responded to our petition, but also so generously exceeded expectations; so, how should we respond? Netizens, for the next petition to be taken seriously, we They should also keep their promises.”

"The six major Hollywood studios, just take Sony Classics, and be neat and tidy! Say no to two! He's a man!"

"The movie theaters this weekend, just to keep the promise of Sony Classics!"

"Like a Sony Classic! 'Crackling Drummer' is on the must-see list."

Sure enough, the trend of public opinion in the Internet age is still a mystery. Who would have guessed that the "reckless and clumsy" expansion plan in the eyes of professionals won applause among netizens, not only changing the box office of "Booming Drummer" The rate has increased a lot, and it has also enhanced Sony's classic corporate image. The story is really unexpected.

All of the above are just talk on paper, so what is the actual record of "Boom Drummer"?

It grossed $11,000 at the single venue and $30 million at the weekend.

Needless to say, one set of data is enough to say it all.

Entering the stage of full release, the single-hall box office of "Booming Drummer" still heroically captured more than 10,000 figures, and swept 30,000,000 in three days over the weekend, bursting with unbelievable huge energy in the form of swallowing, absolutely powerful. Became the first giant crocodile after the opening of the winter stall!

"Damn, let Renly do it again."

Objectively speaking, the performance of "Boom Drummer" after its expansion is far from comparable to that of "Drunken Country Ballads" - the latter took 55 million weekend box office in the first week of its full release, and the cumulative box office surged in one go. Towards the threshold of 100 million, the super performance makes the entire North American market dumbfounded. At this time, it can be seen that the box office potential of "Booming Drummer" is still inferior to that of "Drunken Folk Ballad", but... such results are enough. Shocked.

As a "thriller" movie that remains tense and psychologically stimulating throughout the movie, "Boom Drummer" caused a lot of controversy during the Sundance Film Festival, and the audience feedback from the Toronto Film Festival also proved that this film Movies are bound to be a challenge for the general public.

But now, the film has successfully ignored the huge pressure of the double impact of psychology and physiology. At the time of the opening of the cold winter season, it has created such a good box office success, which has positively broken the fixed concept that "only family movies can be released at the end of the year", no doubt once again A miracle started.

following

After the fall season, Renly also broke the rules during the winter season.

So, what does 30 million at the weekend box office mean?

At present, the weekend box office record of the entire North American film history in January is maintained by "Drunken Hometown Folk Ballad", with a data of 55.8 million, which is second to none in the long history; the second place is the comedy film "Zuozhou Self-Saving Brothers" released in January last year. , the opening weekend box office data is 41.5 million US dollars.

As of 2015, out of all the films released in January, only nine films have topped the $30 million opening weekend at the box office, and now, "Bumper" is the tenth—but it's worth noting that , eight of the nine works are all premiere weekends, and the premiere weekends of large-scale public release, only the two works of "Drunken Country Ballad" and "Boom Drummer" are exceptions, a fact that is concise and clear.

An independent film with a production cost of only 3 million, after four weeks of screening, opened the prelude to the United States with the tenth box office in the January film history weekend. "Boom Drummer" once again wrote a miracle in its own way—— Or, in Renly's way, a miracle was created.

The Internet boom is positively correlated with the conversion rate of the movie box office, which also means that Sony's classic risk-taking gamble has been successful again. Sure enough, anything is possible with Renly, isn't it?

In the first week of January 2015, when the North American weekend box office charts were released, the New York Times reported on the headline "Non-standard Ways and Standard Endings": "Booming Drummer" carried the momentum of a full-scale nationwide release, with a strong Topped the weekend list.

This is Renly's fifth consecutive top-grossing weekend box-office - in fact, with the exception of "Transcendence" and "Buried Alive," every one of Renly's current titles, even "Crazy in Love" , "Drunken Country Ballad", "Booming Drummer" and other awards season works, which is also the origin of the "standard ending".

The works that stand behind the North American weekend box-office champion of "Blast Drummer" include: "The Hobbit 3", "Black Forest", "Unbreakable", "Super Marines", "Woman in Black", "Museum Wonderful" Night," "Annie: Romance of New York," "The Imitation Games," and "The Hunger Games Part 1."

Looking at the top ten list of the weekend box office charts this week, you can more intuitively and deeply feel the brilliance and rarity of the achievements of "Boom Drummer".

Even facing the "Imitation Game" that won the People's Choice Award at the Toronto Film Festival, "Boom Drummer" successfully completed the all-round crush.

"The Imitation Game", distributed by Weinstein Films, was released in the last week of November. It landed on the market a week before "Boom Drummer", and entered the awards season with the might of the Toronto Film Festival. Coupled with the blessing of Benedict Cumberbatch, whose popularity has rapidly risen to the top with "Sherlock", this work is undoubtedly one of the potential works that attracts the most attention in this year's awards season.

Among them, the confrontation of "Benedict Cumberbatch vs Renly Hall", unintentionally, has also become a duel that countless netizens are talking about.

But after the real release, the "imitation game" that beat the "Boom Drummer" at the Toronto Film Festival was at a disadvantage. The media comprehensive review did not even reach 80 points, and the Rotten Tomatoes and imdb scores also fell behind. Don't say that the box office was completely suppressed by opponents:

It will be screened for four weeks, screened in a small area for a week, and screened in full. "The Imitation Game" completely followed the release trajectory of the awards season. Although the single-house box office in the first week of the screening also achieved a good result of 119,000 US dollars, it was not able to continue such momentum, and the subsequent box office curve has always been sluggish. So far, this work has been released for six weeks, and the cumulative box office is temporarily fixed at $3,000, which is unsatisfactory compared to the production cost of 14 million.

Judging from the public relations momentum in the early stage, "Imitation Game" seems to be a strong contender for best picture and best actor, but now it has been completely suppressed by "bursting drummer", and the overall momentum has gradually declined. The strong duel still sets the tone with Renly's superiority, which is undoubtedly a positive blow to Weinstein Pictures.

However, the first stage of awards season has just entered the sprint stage, the second stage has not even begun, and Harvey Weinstein is not panicked. This battle is a protracted battle, not a blitz.

Gradually, Hollywood began to turn the wind—

Benedict Cumberbatch is not Renly's "enemy", but the second Renly. From TV series to film, and showing excellent acting skills in his works, he has become a popular awards season, but because of Lack of qualifications and at a disadvantage, does the script sound familiar? Do you remember "Buried Alive"?

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