The Kyoto Bubble Era: It started with selling off hundreds of millions of property

After Jobs left Apple, he founded a new technology company called NeXT Computer on his own. He also sold all of his Apple shares.

Others believed that he was tired of the power struggle among Apple's top executives. In the board games of 1985, Jobs suffered disastrous defeats and was therefore completely excluded from Apple's senior circles.

However, only Sosuke Kitahara saw the frustration in Jobs' heart. No matter how brilliant NeXT Computer was, it could not fill Jobs' inner regret about Apple.

Therefore, he took action at the right time, not only acquiring NeXT Computer, but also the part of Apple shares that originally belonged to Jobs.

As an overseas financial giant, Kitahara Sosuke has sufficient funds after establishing the consortium. In terms of disposable liquidity, the other six major consortiums in Japan are far inferior to him.

Only Kitahara Sosuke dared to take out all the money from the bottom of the box and fight for his life!

He invested the huge wealth he received from the Takeshita and Nagano families into the technology industry and Thailand. Dozens of trillions of assets are not just for fun.

Jobs was naturally impressed by his strong financial resources. After many days of observation, he also discovered that Kitahara Sosuke was different.

As Bill Gates said, this young Japanese man is incredibly shrewd, more like a cunning fox who has only been in the business circle for a long time.

He wants to join forces with Kitahara Sosuke to get the apple back!

The two smiled and walked into the Times Hotel in New York.

VIP room.

Gorgeous girls with beautiful faces and extremely hot bodies stood on high heels and served them tea and water.

After all the accompanying personnel were properly arranged, the two of them went to the innermost luxurious compartment alone.

As if to adapt to Japanese culture, the banquet arranged by Jobs was all Japanese cuisine, and even a small low table and a tatami for kneeling were set up.

Kitahara Sosuke was laughing and laughing. He actually didn't use this method. Who knows that he was not a native Japanese at all.

But this also shows Jobs' determination.

He also kept thinking about how long it would take for this man to contact him.

Son Zhengyi, who acted as a waiter on the side, looked at the two people with a smile.

He started with technology and attaches great importance to it. However, the current international consortium does not pay much attention to this. After all, technology is an explosive thing. You will not see any benefits until it is truly in place.

The nouveau riche who came from the war years simply couldn't wait that long.

If the previous Gulf War hadn't allowed them to see the power of technological warfare for the first time, these consortiums would have been even less willing to invest too much energy and money in scientific research.

Living between finance and real estate is not a pleasant experience.

These technology tycoons are not short of money, but they lack a sense of recognition from people of the same level.

This world is not only about finance and politics, technology is also an important part!

"I have spoken to Mr. Steve Jobs about Mr. Kitahara's sincerity before. As long as you are willing to serve as a technical advisor to Kitahara Technology and agree that the technology products you develop in the future will bear the name of the Kitahara Foundation, then Mr. Kitahara will financially support you without any restrictions. research."

Son continued to raise the matter face to face.

Kitahara Sosuke came here this time to reach a final cooperation agreement with Jobs.

The other party will be the future CEO of Apple for decades. At that time, he is an unshakable big shot in the technology circle and the wealthy circle. When he makes a comeback, it will be the icing on the cake, rather than providing help in times of trouble.

Now, Kitahara Sosuke will hold him in the palm of his hand like Hayao Miyazaki.

With SoftBank, Apple, and Microsoft in hand, Sosuke Kitahara will have more confidence.

The current SoftBank company has long been merged into Kitahara Technology, and it is naturally impossible for Microsoft to become his. However, most of the development rights and ownership of Windows 95 are also in the hands of Kitahara Sosuke.

He will definitely be highly involved in technological changes and profit from them.

At that time, let’s see who is Japan’s No. 1 financial group.

"Unrestricted funding. To be honest, if I hadn't seen Mr. Kitahara's strong financial resources, I really wouldn't have believed it." Jobs said bluntly, half in amazement and half in emotion.

The other party seems to be very sure of his own strength from the beginning and is willing to spend a lot of money to bet on himself.

Even Jobs himself was a bit incredulous.

When did he become so charming?

He is not short of money, but that is compared to ordinary rich people. Compared with the top rich people, he is still a younger brother.

To acquire Apple, he must have strong financial support.

“The current head of development at Apple is Jean-Louis Gassi, the former head of the French headquarters. His understanding of products lies in high prices and openness, and he believes that Apple should continue to move towards high-profit and high-priced products, which is different from what it is now. If the social environment does not match his business, his business will inevitably fail."

Kitahara Sosuke made this point with a smile.

In fact, Apple began to decline in the 1990s. With the emergence of Windows 95, Apple's computer market share was once overtaken by Microsoft.

It’s not that Jean-Louis Gacy’s strategy was wrong, it’s that he failed to see the real situation clearly, and Apple is a company after all.

rather than a research institute.

The primary goal of all is to sell a large number of products in the warehouse and earn high profits.

"Do you think this strategy is wrong?" Jobs asked.

Kitahara Sosuke shook his head: "I have always felt that Apple products should take the high-end route, the most high-end ones, monopolizing the middle and upper-class circles. I have my own set of independent systems and structures, and will create a common recognition in the future." As you know, technology products are divided into two types, Apple and others.”

"This is too difficult, almost a monopoly." Jobs also felt the same way, but it was too difficult to achieve.

But Kithara Sosuke replied with a smile: "It's not difficult. With enough funds, we can make more announcements while maintaining the leading position in technology. Let the middle class and rich people perceive the value of our products. At the same time, it uses charm and practicality to penetrate the upper class circle with strong words and let everyone use Apple. Then, when the time comes, who will reject a high-end brand that everyone uses, and its products are inherently excellent. "

"In addition, in the middle and lower class circles, they have to have a sense of expectation. Although my income is not enough to support me to use high-end Apple products, I can still use them with grit, and as long as I have them, it will obviously make people feel that I High social status and ability.”

"After all, it is a high-end product that only the elite will use."

Marketing, fame, and monopoly are actually more important than technological research and development.

Jobs was shocked, and then asked: "Then how do we get the top circles to recognize Apple?"

"It's very simple. Lead with technology first, and be one step ahead of others. At the same time, mobilize resources from all walks of life. You can rest assured that as long as you cooperate with me, I will devote all my resources to support Apple products and make it No. 1."

Kitahara Sosuke had already planned in his mind that he would truly establish his global brand influence through this incident in Thailand.

Apple monopolizes the mid-to-high-end market.

Beiyuan products dominate the mid- to low-end circles.

He wants to hold everything in his hands and leave nothing to anyone else!

The future is the world of science and technology, and it is also the world of Beiyuan.