The Kyoto Bubble Era: It started with selling off hundreds of millions of property

The signboard of Inoue Logistics has been taken down, and the brand-new and beautiful "Kitahara Logistics Co., Ltd." has been hung in the most conspicuous place. It will probably not take long for nearby residents to only remember that this company has been busy resting, recruiting people, and only doing business since it opened. A new logistics company for small parcel express delivery business.

The rectification work of Inoue Logistics is not difficult. The main thing is to remove all the traces left by Inoue Hiko, from personnel, policies and strategies to corporate culture. These are all factors that will affect Kitahara Logistics in the future. Previously, the company operated a wide range of contents, from ordinary logistics to Special logistics is involved, but it is outrageous to have reached this point without having a fleet of its own.

Kitahara Sosuke has also investigated before. Inoue Logistics has a huge brand name, passed down from father to son by two generations of presidents, but its market share in Chuo District is less than 10%!

There are currently less than ten logistics companies in Chuo District, and the only one that really competes with Kitahara Logistics is Yamato Transport Co., Ltd., which belongs to "Black Cat Delivery Service". However, the latter has not yet realized the huge profits in the express delivery industry, and its main business remains the same. It is the company's cargo transportation, and it has just begun to lay out its layout in the private parcel business.

Judging from the current situation, Hara Inoue Logistics is indeed in a mess. Sosuke Kitahara simply cut the mess and asked Kitano Ran to quickly solve all the problems it left behind, stop all business, and dismantle all unnecessary departments and factories. Employees The transfer of positions and the training of the training are all based on the ability to accept the new business philosophy of Beiyuan Logistics. Those who cannot adapt will be given full wages and compensation and will be fired directly.

"After all the rectification and sales, how is the situation now?" Kithara Sosuke took out a cigarette and was about to light it when Kitano Ran next to him suddenly stretched out his hand.

She didn't know when there was a zippo lighter in her hand. She held it with both hands and started lighting it skillfully.

"Let me help you."

"Pop", the dancing flame lit the cigarette.

"After all the rectifications, we still need to invest about 100 million yen in Beihara Logistics. As of today, everything you asked has been almost completed, and personnel changes and recruitment are also proceeding in an orderly manner."

Kitano Ran took back the lighter, glanced at Fujiwara Norika, and continued,

"I have left the financial aspect to sister Fujiwara. Now I am only responsible for the recruitment of 'couriers', but..."

She looked at a workshop that had been mostly demolished. A small pergola had been set up next to it. Two girls in professional uniforms were in charge of registration and inquiries.

They are human resources specialists who were temporarily transferred from Kitano Real Estate and have high professional quality. Currently, Kitano Ran does not dare to use the personnel department employees left by Inoue Yan.

"What a joke! Even if our lifetime employment system is cancelled, why should I be asked to deliver packages?!" A middle-aged man dressed as a worker pounded the table angrily.

"Kitahara Logistics will focus on the express delivery industry. The president has made the latest instructions. If they cannot adapt to the new company, the former Inoue Logistics employees will not be hired. We will also pay compensation and make up for the previous arrears of wages." It will be paid in advance." The personnel specialist replied with a smile.

There were also people in the crowd who were hesitant with leaflets.

Inoue Logistics collapsed, and the new president who took over seemed to be from a bank. He also said that he would incorporate the new club into a special project. Regardless of the prospects, at least the salary package he offered was not bad, but the non-lifetime employment system and the work content were not good. It’s hard for people to accept.

But having said that, if the price is calculated based on the delivery quantity, in theory, the more effort you put in, the more you can earn!

Moreover, if the former club employees agree to change jobs, they will be provided with free training, food and accommodation arrangements, and the mid-term period will be temporarily paid according to the previous salary.

"I, I'm willing to give it a try." An employee raised his hand.

After looking at the situation there for a while, Kithara Sosuke roughly understood Kitano Ran's current predicament. The courier profession has never been experienced before. It is normal for them to feel confused and afraid to try. Even changing jobs within the company is so difficult. In the short term, external It’s really hard to recruit people.

This is also a question Kitahara Sosuke has considered.

He has business philosophy and advanced policies. Just refer to the express delivery giants of later generations. Moreover, once the housing market bubble bursts, the ensuing banking crisis and financial crisis will completely collapse the Japanese national economy. At that time, the so-called In the "lipstick economy", the small parcel business will grow by leaps and bounds.

If you build a good reputation in the early stage and lay out the plan, you will be able to take advantage of the trend and rise.

Now it’s a question of how to create a brand in the early stage.

If people feel that there is a future and a bright future, they will rush in to do it. Kitahara Sosuke can also use this to deal with some bad debts in the future.

"According to what I said before, the uniforms should be uniform, with a large version of the 'Beiyuan Logistics' logo printed on the back. The first batch of employees should have high professional quality and good service attitude. The specific reward and punishment standards should be based on what I told you." Kitano Sosuke paused and said leisurely to Kitano Ran, "Then after you finish the first wave of people, I will arrange the publicity work."

"Are you shooting an advertisement? I know some friends from the Tokyo Production Bureau, if you want to find a star." Kitano Lan said enthusiastically.

"No, it's to make anime movies." Kitahara Sosuke smiled softly. "Kiki's Delivery Service" originally scheduled to be released at the end of July 1989 and produced by Studio Ghibli did not appear. He made a special inquiry and found out that it was supposed to be released at the end of July 1989. Studio Ghibli, which was supported by Tokuma Shoten, did not rise.

The reason was that the premature stock market crash caused a financial crisis for the president of Tokuma Shoten. He had no spare money to help Studio Ghibli transform into a company, and subsequent animation production was naturally shelved.

At this time, Hayao Miyazaki was worrying about how to continue running the studio.

In this way, "Kiki's Delivery Service", which was originally a promotional video for Yamato Transport, became a promotional animation for Kitahara Logistics.

"Making anime?" Question marks popped up on Fujiwara Norika and Kitano Ran's heads.

Although it experienced the golden explosion period in the 1980s, most people at this time were not aware of the amazing potential of the animation and game industry. When general clubs want to promote, the first choice is to insert advertisements in TV programs.

Why do Section Chief Kitahara always have these strange thoughts in his head? Norika Fujiwara is curious and confused.

"Do your best, Kitano. How is the evacuation situation in the real estate market?" Kitano Sosuke patted Kitano Ran on the shoulder. When he touched her back, he suddenly remembered the astonishing phoenix tattoo on her snow-white skin. Next time I need to study it carefully.

"According to your instructions, Kitano Real Estate has completely withdrawn from the real estate market. My father said that he hopes to find a time to talk to you in person." Kitano Ran lowered her head and said. Kitano Real Estate took the initiative to withdraw from the real estate market at this high point, causing unrest in the Tokyo real estate industry. It was a big shock, and their plates were quickly eroded. It is said that the first one to take action was Itoman Co., Ltd.

Kitano Takeshi is determined to follow the Kitano family, but doubts about the real estate market have always troubled him. He wants to know Kithara Sosuke's subsequent direction and Kitano Real Estate's future development route.

Of course, there is also the little problem of my daughter.

"Then this weekend, I will go to Tokyo." Kitahara Sosuke nodded, and went to find the legendary animation and film master who is still huddled in a dilapidated rental house in the suburbs of Tokyo.

"Hai Yi~ I will ask my father to arrange the reception as soon as possible!" Kitano Lan bowed and watched Kithara Sosuke and Fujiwara Norika leave.

Back in the car, while responding to Fujiwara Norika's doubts and smoking, the next thing Sosuke Kitahara had to do was to recover the real estate investment loan under the name of the financing section.

Those people who took out loans to buy houses are still waiting for house prices to continue to rise, but as long as they take action now, they can basically make a small profit. Recovering these loans will also reduce the increase in bad debts in the future.

The head office’s estimate of 30 billion is actually wrong, and that does not include the amount of more bad debts that will be brought about by the housing market in the future.

Kitahara Sosuke had been thinking about a question before. Knowing that the real estate market would collapse in the future, and that a large number of non-performing loans had been generated after the stock market exploded, why did Tosan still not stop moving forward?

Where did it get the confidence that the collapse of the housing market would be delayed for so long?

Now that it's done, Dongsan Total's bad debts are estimated to be less than 3 trillion, and its current assets are around 5 trillion, which is far from the point where it will have to be reorganized and merged due to high liabilities.

It turns out that in history, Tosan did not stop after the stock market crashed, so the subsequent housing market collapse brought it about 5 trillion in bad debts, and then it embarked on the path of merging with Tokyo.

The Chuo District branch was just his springboard. Kitahara Sosuke wanted to save it. On the one hand, he didn't want to see his former colleagues crying and being exiled to a remote corner of the countryside. On the other hand, he wanted to use this as a breakthrough to convince his father and Senior executives began to clean up the housing market stock.

Previously, he suggested that his father withdraw from the stock market. Masao Kitahara benefited a lot after doing so. It seemed that he had to find a time to discuss this issue with his father as soon as possible.

There are many banks that are as unlucky as Tosan because of the real estate market. Unless they are like Tokyo External link, which specializes in international business, basically no bank can escape this wave of liquidation as long as it involves the domestic real estate market.

On the way to collect the loan, Kitahara Sosuke, who was full of doubts, dialed Kitahara Masao's phone number, and Kitahara Masao's first words relieved him of his doubts.

"Aosuke, in the middle of this month, the consortium will once again expand the funds invested in the real estate market, especially the Sanwa Consortium. This time they will invest 1 trillion in the Osaka metropolitan area to build momentum for the future Tokyo Juliana project. I heard that the government The result of the negotiations with the consortium is to extend the duration of the bubble as much as possible and slowly pop it in the next five to ten years. To this end, the Ministry of Finance and the consortium will do their best to invest to help the people tide over this crisis."

"You should also think about the future. I heard that you had another big fight with President Asano at the appointment meeting? Aosuke, you are right to insist that the housing market will burst, but looking at it now, I'm afraid this is Things will happen in the next two or three years. I think you should put these things aside now, work through your qualifications and performance in the branch, be promoted to a higher position as soon as possible, and then return to Tokyo to help me."

"Think about it carefully, Sosuke. By the way, why are you calling?"

Compared to previous years, his father spoke to him significantly more and his tone was much gentler.

"I hope you can adjust the business policies of the branches and branches that you can affect as before and withdraw from the housing market as soon as possible." Kitahara Sosuke hesitated for a moment, but still said what he was thinking. The current general development is in line with what he thinks. The history of Zhizhong seems to be completely different, but the housing market burst and the bubble burst is an inevitable trend.

There must be some important factors that he didn't expect or ignored.

"Is that so? I will consider it." He did not refuse directly. Although Kitahara Masao did not believe that the real estate market would explode quickly, he still kept a cautious eye when he remembered the thrilling situation before the stock market.