The Pentium Era - South to North

Lao Tan directed the construction company to work overtime for more than two months, and came up with the general framework of their podcast town.

The houses are all old factory buildings. When they were originally built, they were built according to standard factory buildings. The two factories all looked the same. Didn't they prepare to go back to Taiwan to attract investment when they were built, so they were built like industrial zones? Now the middle wall is torn down and turned into the main thoroughfare of the entire podcast town, and the factory buildings and exterior facades are to be repainted and renovated.

Large blocks of color were used when painting, and the houses looked like geometric grid paintings by the Dutch De Stijl painter Mondrian, which were very simple and fashionable.

Chen Hansheng's original factory had a warehouse in the middle of the factory. Next to the warehouse was the employee canteen, and above the canteen was the employee dormitory. Now, the warehouse and dormitories were demolished and two new standard factory buildings were built here. The appearance of the new factory buildings It is the same as the original old factory building, maintaining a unified style, but the floors are built to eight floors, thus increasing the rentable area.

Two office buildings. The one on Chen Hansheng's side was demolished and turned into a square at the entrance to the podcast town. There are sculptures and fountains in the square, as well as a newly built two-story glass house, half of which is a Starbucks. Half of them are KFC.

At the entrance of both stores, there are awnings of seventy or eighty square meters. There are tables and chairs in the sheds. Those who don't want to dine in can sit here.

Xiao Hongtai's office building was converted into the management office and service center of Podcast Town. Sister Guihua and "Jinxiu Service" settled here. The property management of the entire Podcast Town was handed over to "Jinxiu Service", but the property company The employees are those workers who voluntarily stayed in the original factory, and Sister Guihua retrained them.

The first floors of all the houses in the podcast town are commercial buildings, which are used to open restaurants, bars, cafes, teahouses and supermarkets. These houses have been rented out, and there are more than thirty of them in total.

There are many restaurants here, ranging from Hangzhou cuisine, Hong Kong-style tea restaurants, Korean barbecue restaurants, Japanese restaurants, Shipu seafood restaurants, Northeast barbecue restaurants, Sichuan Malatang, Taiwan Lukang town restaurants, Sichuan hot pot restaurants, There are everything from Northeast Dabaanggu shop to Xi'an Yangpaomo shop, etc.

There is also a Lawson convenience store, and Wang Minsheng’s Black Forest cake shop and milk tea shop.

The passages here have turned into commercial streets.

These shops are now being renovated, and everything is buzzing and bustling.

The interiors of the first two factory buildings have been renovated, and the anxious tenants have moved in. While they were doing the live broadcast, the sound of ping-ping-pong-pong-pong-pong-pong-pong decoration was heard from downstairs.

They and them, these podcasters, could only shout at the top of their lungs, trying to drown out the voices below. Unexpectedly, the louder they and them shouted, the more they became popular among fans. The loud roar turned into a kind of live broadcast. Liu Ligan called them "Howlers" for their style, which is comparable to the American Howler poet Ginsberg.

The vacant land next to Xiao Hongtai has been converted into commercial land. There are three 22-story buildings with basements connected together. A large pit was dug out in more than two months. Now the underground hidden project is being poured. , once the underground part is completed and the head pops up, in Lao Tan's words, it will grow upward, like bamboo shoots.

The houses converted from old factories in Podcast Town have all been rented out. Many people, or powerful big brand companies, simply booked office buildings in the high-rise buildings here. The rent of office buildings is half as expensive as that in the factory buildings. Unexpectedly, these The brand doesn’t care at all. They say that what they value is the resources of the podcast town and they must settle here.

Tan Shuzhen did not expect that those who did live broadcasts also liked to get together. Tan Shuzhen knew little about the live broadcast industry and did not know what resources they were talking about.

Liu Yun took Wenwen to find Tan Shuzhen. They spread the flower network and rented the fourth floor of one of the three office buildings.

Tan Shuzhen was puzzled and asked, "You want to move here?"

"No, it's about expansion. We need to make use of the resources you have here." Liu Yun said.

"Resources? What resources does this blog town have?" Tan Shuzhen asked.

"People, people are the biggest resource for live broadcasting." Liu Yun said, "Just like men and women across the country who want to be stars, they will go to Hengdian. As the reputation of the podcast town grows, all those who want to be anchors will go to Hengdian." Come here, there are also sellers who want to sell things, and they want to contact the live broadcast business, they will also come here."

"Sister Shuzhen, do you know that your place will be much prettier than the 'Sky City' e-commerce park in the future?" Wenwen said.

"Good-looking?" Tan Shuzhen asked, "Are you talking about the exaggerated-looking houses here?"

"Not only the house, but the house is also beautiful. The most beautiful thing is the people." Wenwen said, "There are many old-fashioned treasure sellers and software companies in the 'Sky City', and we are the only ones doing live broadcasts. Walking there When you walk around, there are always the kind of science and engineering guys who have their heads tilted and can't speak clearly. From now on, all the people walking around here will be handsome men and beautiful women.

"I can guarantee that your place will definitely be the busiest place in Jiubao in the future. Even the farmers nearby will stop playing mahjong and come to this town to see beauties when they have nothing to do."

Tan Shuzhen was made to laugh by Wenwen, and she finally understood that her resource advantage was here.

Before leaving for Beijing, Tan Shuzhen dragged Zhang Chen to the podcast town and asked him to see what needed improvement.

Zhang Chen was walking around the podcast town. When he walked to the square, he had an idea and said, a big screen can be erected here for advertising. By the way, there are so many live broadcast rooms inside, and they can also buy out the big screen. Time, synchronize their live broadcast rooms here, there will definitely be many live broadcasters who want to do this, at least Liu Yun and the others will be willing to pay for it.

Zhang Chen stood there and looked around. He pointed to the management office house and said, "It's just standing there. That house has no special features. You can use a big screen to completely cover it. After all, it's an internal service organization. It's hidden." It doesn't matter at all.

Tan Shuzhen said yes. She also thought Zhang Chen's idea was good. It would be really cool to put up a big screen in the square entering the park.

"It's not dazzling enough." Zhang Chen said, "This square always feels a bit lacking and a bit monotonous. A podcast town should be dazzling, very dazzling."

"Say it quickly, how else can you show off?" Tan Shuzhen shouted.

"Let me think about it." Zhang Chen rolled his eyes at her and scolded: "You think I'm just toothpaste, you can squeeze it in anytime you want."

Tan Shuzhen laughed: "Okay, I'll let you go, but don't forget this."

"So what if I forget, my daughter is already married anyway, should I return it?" Zhang Chen said.

"You dare, be careful Beibei comes to beat you." Tan Shuzhen said, Zhang Chen laughed.

The next day, a large group of people went to Beijing to participate in the autumn art auction. Zhang Chen, Xiaofang, Liu Yun, Wu Zhaohui, Liu Ligan, Tan Shuzhen, and Zhao Xin each represented their respective companies. Zhao Xin represents the "Riverside Oil Painting Gallery", and his goal is to go to Yao Fen's paintings.

The first-class cabin on this flight was all booked by them. Everyone was sitting in the VIP lounge at the airport. Tan Shuzhen asked Zhang Chen, does this count as bid-rigging?

"Forget it, but in the art auction industry, there is no such thing as bid-rigging." Zhang Chen said, "However, almost every artist you can see now has capital behind it. This industry can It’s not as simple as you think.”

When Zhang Chen was talking, Zhao Xin kept nodding his head in agreement.

Wu Zhaohui asked: "How innocent is it?"

"Let me give you an example, such as those who paint Chinese paintings. It is clear that his works are only worth 50,000, but how can they sell a painting for 5 million? The agent will do this and find a company that is interested in the painter's paintings. , let them take a picture, spend five million at the auction, and take one picture. In fact, the artist gave them a hundred pictures in private. In this way, the actual price is still fifty thousand.

"But this is something that is beneficial to everyone. The auction company has received a commission. Of course, this commission can be negotiated in advance. It is not that high. For example, it can be negotiated that no matter what the final auction price is, it will be one hundred thousand or two hundred thousand. Commission is more beneficial to the company that buys the paintings. This painter’s paintings were sold for five million, and the market for his paintings will definitely be bullish..."

"So the one hundred pieces he got will be more than five million, right?" Wu Zhaohui interrupted Zhang Chen and asked.

Zhang Chen said that's right, that's it. "It's more beneficial to the painter himself. In this way, his value will be increased."

"Then are we going to raise Yao Fen's worth this time?" Tan Shuzhen asked.

"It can be said that it is, or it can be said that it is not. To be more precise, it is to help her discover value." Zhang Chen said, "In comparison with the works that our art museum has collected and participated in auctions over the years, I think Yao Fen's paintings, A painting should cost more than 3 million yuan, but she originally had no fame and no capital to pursue her. No matter how good her paintings are, she still..."

"The name doesn't match." Xiaofang said.

"Yes, the name does not match her work. The actual price of her works will be underestimated by the market." Zhang Chen said, "What we have to do is to raise her to a suitable level, where the name and reality match."

"We will be the capital behind her," Liu Yun said.

"That's right." Zhang Chen said, "The specific operation is that if the price does not exceed three million yuan, we will hold up a sign and raise the price."

"What if it's more than three million?" Wu Zhaohui asked.

"That means someone has discovered the value of Yao Fen's works, and everyone is free to take pictures if they want. If you don't want to, don't raise your hands." Zhang Chen said with a smile.

Yao Fen has a total of five works participating in the auction this time. Zhang Chen and Zhao Xin are both optimistic about the Miró painting. "Riverside Oil Painting Gallery" will buy it no matter how much it costs. In recent years, a pattern has been formed. Due to the reputation of the "Riverside Oil Painting Gallery" and its status in the domestic oil painting community, the price of any painter collected and photographed by the "Riverside Oil Painting Gallery" will definitely rise.

Zhang Chen and the others had arranged that the auction company would put this painting in first place for auction. Zhao Xin held up his sign to try to get off to a good start.

In addition to this one, there are four other paintings. Wu Zhaohui said:

"Anyway, I definitely want to take one, so don't compete with me, but Mr. Zhang, you have to help me choose and see which one is better."

Zhang Chen originally wanted to tell Wu Zhaohui that art is a matter of opinion and everyone has their own needs and preferences. There are no certain standards, but he still nodded and agreed.

"Zhang Chen, do you think there is anything fishy about this art auction?" Tan Shuzhen asked.

Zhang Chen smiled and said, "Zhao Xin knows better. Let Zhao Xin tell you."

Zhao Xin said: "As far as the auction itself is concerned, anyone who often attends auctions knows that in the auction venue, the first few prices shouted by the auctioneer are actually the ones that no one bids for. Those are the 'chandelier prices', what? It means that the auctioneer points in that direction and calls out a price. In fact, no one is holding a sign in that direction. He is pointing to the chandelier hanging from the ceiling.

"The 'chandelier price' is to stir up the atmosphere in the venue, and also to prevent everyone from knowing the bottom price of this work, which is the price at which the seller agrees to sell it. If everyone knows the bottom price, they will stick to the bottom price and refuse to buy. Lift up.

"So you go and watch. At the auction site, the auctioneer shouted the first few prices, just like a little monk chanting sutras. Soon, 2.5 million, 2.55 million, 2.6 million, a string of murmurs, and his fingers pointed east and west. You just saw He turned to the east, and before he could see if anyone was holding a sign there, he turned to the west, and he was actually pointing at the chandelier on the ceiling."

"Wouldn't it be embarrassing if no one was really fooled and no one was tricked into raising a sign at this time?" Liu Li asked.

"No. At the auction site, there are always impulsive people who will raise their cards. There are only a few unsold auctions."

Zhao Xin said that Tan Shuzhen looked at Liu Ligan, and Liu Ligan smiled. He knew why Tan Shuzhen looked at him. He was such an impulsive person.

"If no one really raises a sign, it doesn't matter. Many works actually have a guaranteed minimum price, and there is a guarantor behind them. At this time, the guarantor who guaranteed the minimum price will raise a sign." Zhao Xin explain.

"Who is this guarantor?" Wu Zhaohui asked.

Zhao Xin took a sip of water and continued:

"When the auction company receives a valuable lot, they will find some target customers. If a target customer is interested in the lot, the seller, the auction company and the target customer will sign a guarantee agreement. At this time, the target customer will change Become a guarantor.

"Everyone has negotiated, for example, three million. This three million is the reserve price. When the auction price is lower than three million, the guarantor will settle the transaction for three million. If the auction price is higher than three million, the seller will pay the excess amount. It must be divided with the guarantor, usually between 30% and 50%.

"Doing this is beneficial to all three parties. For the seller, he has sold the lot at a guaranteed reserve price at a price he can accept. The extra part is beyond his psychological expectations. It is also a big deal for the auction company. In other words, this order is already stable.

"As for the guarantor, it means that I bid for the lot at a price I can accept, and I got the best one. But if I didn't buy it, the lot was bought by someone else, and I also got part of the income, so why not Rather than do it.

"The most typical example is that in 2010, Picasso's masterpiece "Nude, Green Leaves and Bust" was auctioned at Christie's. Before the auction, Christie's found a third party to provide a guarantee and signed a guarantee of US$70 million. protocol.

"In the end, the painting was sold for US$106.5 million, setting a record for the highest auction of art in the world at that time. There was a difference of more than US$30 million between the transaction price and the asking price, regardless of the proportion of their agreement. As for the share, the mysterious guarantor behind the scenes received a considerable amount of share."

Zhao Xin looked at Zhang Chen as he spoke, and asked with a smile: "Boss, can you talk about the things in our library?"

Zhang Chen nodded: "We are all our own people here, of course you can say that."

Zhao Xin said: "Why do we participate in so many auctions every year? There are many auctions. We have not auctioned any of our works, but in fact, we have earned income. We have become the guarantor, and they sell theirs. We sit back and wait to be paid.”

"I'll go, there's a way to make money!" Liu Ligan shouted, "I just know now that your art museum can make money by doing this."

"Of course." Zhao Xin said with a proud smile, "Where is our reputation? We act as guarantors, and we don't even have to pay the deposit. There is no other way. Who can make the sellers and auction companies trust us? Besides, it's us. You may think that the works we took are worth 10 or 20 million, but we actually didn’t pay that much.”

"Tell me, tell me, you city people are so good at playing. I came from the country and must broaden my horizons." Wu Zhaohui's appetite was whetted and he shouted loudly.

Thank you Brokeback Mountain for the reward of two fishes! Thank you to Andy, Shuyou Scooter, Zhongxing Mingchen, Hu Hu, Shi Yitan, Bolanque, Yunlong Frogyu, Lao Chentang, Shuyou 20180224112201712, and Shuyou 20220324185843375 for your monthly votes! Thanks for all the votes and reading! I wish you all good health!