The Pioneer of the Rebirth Era

Ma Fengyun has been in a bit of a state of distress lately, because eBay has blocked him too thoroughly. All channels that can be linked to the Internet are completely blocked, and they are even mentioned as a direct channel for Internet propaganda.

So he can only give speeches everywhere, go on TV, etc., acting like those who sell fake medicines.

But even so, he has never bowed his head like Yang Dongxu, compared to the excitement and excitement of getting investment when he first started his business. Ma Fengyun, who is also growing like his own company, has actually realized that he has fallen into a big pit.

Although Ali is indeed in charge now, and he occupies the most shares. But one day he suddenly realized that the core thing in his family was not actually named Ma, but Yang.

Everyone thinks that the most important thing about a shopping website is the website, after all, the website carries customers, merchants and transactions. It's useless if the website can't do anything well.

But after working hard to complete the website in hand, Ma Fengyun found that although the website is important, the shopping website revolves around another core, and this core is Alipay.

If Yang Dongxu didn't appear, Alipay would belong to Ma Fengyun. Then Ma Fengyun is holding a trump card in his hand.

When Ali developed, Ma Fengyun had actually insisted on it time and again, but he was stronger than others. If he wants to develop faster and better, he must introduce capital. After all, the Internet is really a money-burning thing.

But even with the introduction of so much capital, the whole Ali almost lost control, and he was almost occupied by people. In the end, it was able to turn defeat into victory because it held the trump card of Alipay.

When the shopping website was no longer centered on the website, but started to revolve around the payment account, he easily gained control, and then kicked out those shareholders who plotted against the law one by one.

After all, without Taobao, I can still get a Tmall, and even a Tmall. Mastering Alipay's big data flow is simply a must-kill weapon.

But now this sharp weapon does not belong to him but to Yang Dongxu, a core has been held by others. After giving away the control of the website, Ma Fengyun felt that he was going to pack up and leave.

Although Yang Dongxu has been very optimistic about him from the beginning to the end, he is very optimistic about the future of the shopping website, and I believe that he never points fingers. But there is an extra boss on it, which always makes people feel not so refreshing.

Therefore, after some twists and turns and the situation still remained unchanged, Ma Fengyun, who had a very difficult life, announced a major decision again. Taobao website will be free for merchants for three years without any store fees.

This news has been announced, and Taobao merchants are instantly happy to set off firecrackers. But the outside world is not too optimistic, everyone feels that Ma Fengyun is dying under the complete blockade of eBay.com. Even eBay thinks so.

So they still go their own way and discuss with the merchants about the rental fee of the store. In order to dominate the online shopping market in mainland China, the advertising fees invested by them are simply astronomical.

Now there is only Ma Fengyun struggling, and it seems that he won't be able to struggle for long. So the people at eBay felt it was time to harvest leeks.

"Don't worry about what they do, we will continue to advertise if we pay the advertising fee, and let them go if we don't pay the advertising fee." Yang Dongxu was sitting in the car heading to Huaxiu and talking on the phone with Qiu Bosong.

Finding that eBay.com, which has no rivals in domestic shopping websites, is undoubtedly a bit flustered recently, not only does it not care about Ma Fengyun's dying struggle. For the advertiser who was licking his face and begging before, he also began to have a feeling of straightening his waist and raising his chin and nostrils.

It seems that he is the only domestic shopping website. If the website does not advertise them, then there will be no advertising revenue in this area. So is the original inflated advertising fee reduced appropriately?

Of course, this decline is definitely not small, who let this be their own unique business. So the other party came up and cut the advertising fee in half.

In fact, Yang Dongxu realized that there would be such a day when he signed the contract before. Because eBay used the excuse that the cost of a single advertisement was too high.

They are not willing to sign long-term contracts, not to mention that the general rule of the advertising industry is to sign once a year, and they are not even willing to sign once every six months or even quarterly.

It is said that they want to pay on a monthly basis, that is to say, whether to sign a contract or not to sign a contract next month after this month's advertising is finished will be discussed separately. Of course, in order to show my sincerity, the price of the short-term contract can be increased by one more.

Signing such a contract is obviously because people feel that they will terminate the contract immediately after strangling the domestic shopping website, or the budding of the shopping website, and they don't want to be taken advantage of again.

Therefore, in the signing of the advertising contract next month, eBay, which has been a little drifting, lost its previous enthusiasm and enthusiasm. Became procrastinated and started to handle things.

And Yang Dongxu is obviously not a person who is used to this kind of temper. He likes to cooperate but does not cooperate, and he has no way to reduce advertising expenses. Besides, the other party's strategy of belittling Ma Fengyun has already failed, it's a matter of getting out sooner or later, why give them face?

"You don't like Yibei?" Qiu Bosong seemed to hear something from Yang Dongxu's voice.

"It's not that I'm not optimistic about eBay. He is a big international giant. What right do I have to look down on him? I'm just more optimistic about the Chinese people's obsession with the word 'free'." Yang Dongxu said with a smile.

It is said that free is the most extravagant and expensive, but this trick has been tried and tested no matter which industry it is used in. Of course, it is precisely because of the free signboard to attract merchants that the good and bad ones are all vegetables in the basket, which makes Ali's reputation not very good in later generations.

Ma Fengyun even stood up and explained: "People believe that ten yuan can buy a Rolex online, what can I do?"

Seemingly innocent, but actually a bit shameless remarks. It caused a lot of complaints on the Internet, and you also know that you can’t buy a Rolex for ten dollars. Then why do you allow such merchants to set up shop on your website?

In short, counting I don't know his wife's beauty, and earning 100 million yuan, everyone is the eldest brother, let alone the second brother. Ma Fengyun's positive comments are better because he did make more attempts and changes.

In other words, he has obtained a part of the true biography of the US market, compared with other companies who like to buy or sell. He achieved a certain degree of respect for consumers and gave consumers a certain degree of protection. Make consumers more willing to pay.

Yang Dongxu flew to Shencheng the next day.

When they arrived at Xiaomei Bao's office at Huaxiu's headquarters, the other party directly handed over a document, which listed the names and prices of various international superstars.

After years of development, Huaxiu is one of the largest textile manufacturers in the world. Huaxiu clothing has also earned its own name, at least well-known in China.

But with the continuous invasion of foreign brands, coupled with fierce competition in the international market. Although the brand of Huaxiu Clothing is making progress, the speed of progress is not fast.

In today's fierce market competition, standing still is tantamount to retrogression, and too little progress is also retrogression. Because the gap between you and your peers is constantly widening.

In order to break this deadlock, Huaxiu is going to start a new round of publicity plan. And when it comes up, it is a big deal, from sports to film and television to some private orders for the rich. In order to enhance the popularity of its own brand, Huaxiu is going to bleed a lot this time.

"Start with basketball and football, and launch new sports apparel. The apparel advertisements for Zidane and Ronaldinho are about to expire, and I will sign with Barcelona first. If Beckham can be signed, then So much for football.

In terms of basketball, Dayao is considered one, and then strives to take Kobe down. Film and television superstars are selected from movie stars, and both men and women are best able to take some dresses on the red carpet as promotional photos. " Yang Dongxu said after roughly looking at the list in his hand.

"Is Dayao the only one in China? Will it be a little bit?" Xiaomei Bao asked.

"What can I do in such a domestic environment?" Yang Dongxu shrugged helplessly.

It's not that he doesn't want to use domestic stars, especially those sports stars that he also wants to use. For example, Liu Xiang, Li Na, or Lin Dan are all potential stocks that can be invested.

But what I have to say is that compared with foreign countries' creation of the commercial value of sports stars, the commercial value of domestic stars seems a bit tasteless.

The main part of your income as an Olympic champion comes from the championship reward and ordinary salary, can you believe it? Income from the business side is next to nothing.

In addition to Li Ning's creation of its own brand, there is one that is regarded as a domestic sports star in terms of commercial value creation is simply scum.

Even though many people have won huge contracts with sky-high prices, most of them are products of foreign brands. Even if there is a spokesperson for a domestic company, the filming of the advertisement and the means of publicity are embarrassing to anyone who sees it.

Let alone the Olympic champions in the United States, the champions of their own state competitions can hold the same commercial value as movie stars. On the other hand, in China, forget it, he doesn't want to say anything.

Unless the current degree of lenient policy for athletes can run to 10 years later in an instant. Athletes can appear in variety shows, or guest stars in movies, otherwise, from a commercial point of view, signing them for the same money is not as good as signing foreign ones.

At the same time, it is a bit painful that if your brand is worn by many stars in foreign countries, then you will sell well in China. If only domestic stars wear it, there will be little popularity abroad. Then consumers will feel that you are one grade lower, which is obviously not in line with the new brand positioning of Huaxiu.

At present, Huaxiu, which already has a certain popularity and market share, is going to take the route of luxury and luxury to become an international famous clothing brand. Therefore, it is unavoidable to invite international superstars as brand spokespersons. Since there is no way to avoid Yang Dongxu and he doesn't like trouble, he can do it in one step.

"By the way, your relationship with Russia is still good, right?" Bao Xiaomei nodded, and glanced at the spokesperson selection circled by Yang Dongxu with a pen.

"It's okay, what's the matter?"

"The purchase of cotton in Russia has already started this year, but I don't know why it is more active than in previous years. This year, the other party was a bit procrastinated. I asked someone to inquire about it. It seems that someone came in to disrupt the situation. The background of the other party is not simple. I There is no good way here for a while.”

"Didn't you sign an order contract before?" Yang Dongxu raised his eyebrows.

"This year, Dare happens to be at the end of the contract, the key point of signing a new round of contracts." Bao Xiaomei said.

"Could it be a double spring?" Yang Dongxu rubbed his chin.

"I was so skeptical before, but after looking for someone to investigate, the farmer seems to be very willing to cooperate with us. After all, the cooperation in the past few years has been very pleasant. The price we give is not low, and the payment has never arrived. drag.

This time, it seems that some formalities were delayed because an official of the exporting party had frequent contact with several international textile tycoons some time ago. After all, such international trade requires the signature of the government. "

"I'll ask someone to ask first, and you will continue to follow up. At the same time, we can expand our supply of goods. Whether to sign a contract or not is another matter of attitude. After all, in terms of transportation costs, Russia's cotton Although the distance is short, the price is not the cheapest, is it?" Yang Dongxu said.

Bao Xiaomei nodded. As the largest textile manufacturer in Asia, she is also the number one textile and clothing exporter in the world. Sometimes it is natural to show a little bit of your own temper.

In fact, she didn't want to tell Yang Dongxu about this matter, so she can solve it on her own side. After all, if she can't do this little thing well, how can she manage Huaxiu well?

It's just that I just met Yang Dongxu today, so I will mention this matter.

"Zhuo Qing'er hasn't returned to China for more than half a year, what do you think?" After talking about business matters, Bao Xiaomei couldn't help talking about private matters.

Because they both work in Huaxiu and have a good personal relationship with Yang Dongxu. Coupled with the common ideal, Bao Xiaomei and Zhuo Qinger gradually became best friends.

Bao Xiaomei has already looked away from her life's event, so she doesn't care, but Zhuo Qing'er is obviously still deeply involved in it.

"That." This unexpected turn made Yang Dongxu touch his nose in embarrassment.