The Pioneer of the Rebirth Era

For prospective customers who can actually book a car, and who are very likely to be able to book a car right away, no matter which 4S they go to, they will treat them wholeheartedly.

For example, at Ran Hao's side, the tea was made directly from the manager's tea leaves. Not only were candies and snacks available to other customers who came to see the car, but a fruit platter was also served directly.

In addition, there was a beautiful saleswoman who was very chatty sitting next to me, holding a brochure of the BMW 5 Series and chatting with her.

The young lady was pretty and well-spoken. If Qian Ying wasn't sitting next to her, I think the two of them would have had a more interesting conversation. But because Qian Ying is here, the young lady will also take care of the lady and talk to her about some topics.

This is obviously the companion who is covering up the beautiful saleswoman who was about to apply for a discount just now. This is to make the customers feel that the time here is not very long, so that they will not be bored while sitting and have no time to think about anything else.

For example, if you feel like you have nothing to do after sitting for a while, and the beauty who applied for a discount has not come back yet, then you might as well go to the Audi 4S store next door, or the Mercedes-Benz 4S store, or something like that.

Just talking like this, drinking tea, eating desserts and fruits, the beautiful saleswoman who went to apply for a discount came back. Not only did the beautiful saleswoman come back, she also brought the manager of the store with her to show that she valued the customers.

"Hello sir, I am the manager of the 4S store. My name is Li Xiang. What do you call me sir?" The manager came over very politely and took the lead in saying hello and extending his hand.

"Just call me Ran Hao."

"Hello Mr. Ran, Sales Zhang has told me your request just now. I have also applied to the group, and I can only give you a 50% discount at most.

However, in order to show our sincerity to our customers, in addition to this discount, our store will also give you three maintenances in addition to the first maintenance. Major maintenance is usually once every six months, and the first maintenance is about three months, or three thousand. Within kilometers.

If you calculate it this way, you won't need to spend money on maintenance for almost two years. You must know that a car worth about 1 million under normal circumstances will cost at least more than 1,000 for maintenance once every six months.

In addition, the store can also give you a set of car seat cushions and floor mats, a car film roll worth 1,000 yuan, 10 free car wash coupons, and small gifts for successful car purchases, etc. What do you think? "

Ran Hao raised his eyebrows. At first glance, these benefits seemed to be a lot and very cost-effective. In fact, they only cost 18,000 yuan, so it would be better to give them more discounts.

So Ran Hao said directly, "The discount you gave is too low, and the car price is more than 1 million. Plus purchase tax, insurance, etc., this has exceeded my car purchase budget."

After hearing Ran Hao's words, Li Xiang glanced at Qian Ying next to him, and saw that Qian Ying was sitting obediently without speaking, with no expression on her face. Ran Hao's expression did not change much when he spoke, and a solemn look flashed in his eyes. .

Under normal circumstances, young people are good-looking, especially when there is such a beautiful female companion sitting next to them, and there are two beautiful salesmen.

In the eyes of many people, things like bargaining on prices are very shameless, and in reality, they are stingy and don't have enough pockets.

But Ran Hao directly said that he disliked the discount for being too low. Obviously, he was not the kind of person who was willing to suffer more and make more money just for the so-called face. If you don't show some sincerity to such a customer, people really won't buy it. .

However, despite analyzing Ran Hao's character, Li Xiang did not immediately agree to his request. Instead, he turned around and asked, "Mr. Ran, the car purchase payment is stuck at 1 million, is it because of the loan limit? If this is the problem, we may be able to help you increase the limit."

"It has nothing to do with the loan. I bought it in full. I have enough money. I still have more than three million in my card to spend. The main reason is that I don't work. If I drive around in my car, I will spend more than one million indiscriminately. I'm afraid my dad will beat me." Ran Hao said.

He doesn't feel ashamed at all about being beaten by his father. Anyway, he has been used to being beaten by his father since he was a child. Everyone from all over the country knows that there is nothing to be embarrassed about. He has long been immune to this.

Upon hearing that Ran Hao was paying in full, Manager Li and the two beauties next to him suddenly lost their enthusiasm for sales, because those who paid full payment for the car obviously did not earn as much as those who paid for it with a loan. After all, not only did insurance provide rebates, but banks also provided them.

But although the enthusiasm has cooled down, you can't neglect such a prospective customer, especially since the other party is a young man who can easily take out 3 million.

If this person doesn't give the other party face, if the other party goes crazy and calls a reporter or calls directly to complain, the 4S store will also be in trouble.

Because compared with other car companies, 4S stores add service fees when selling cars, warmly welcome loan car owners, and are cold to full-pay car owners, and the car companies also turn a blind eye.

Huaxia Automobile Group's management of its own 4S points is not generally strict. And whether it is the quality of the car or the service of the 4S store, it is also the benchmark in the industry. The main brand is one.

Therefore, if a 4S store makes things difficult for a customer because he paid full price for a car, he will not be able to live with it.

At the same time, Huaxia Automobile Group has strict rules for its 4S stores or agents, but the treatment is also very good.

For example, as long as the monthly sales of the 4S store meet the target, although the bank will not make much money because there are too many cars with full payment, the company will pay bonuses.

This bonus may not be as large as the one offered by the bank, but it is stable, and it can also be regarded as a qualification for promotion.

On the one hand, as long as you serve well, you will get stable money, a stable job, and the possibility of being promoted. The other side may earn a little more, but it is possible to pack up everything and take away the people, so it is natural to choose them.

What's more, there is no conflict between the two. You can have your cake and eat it too, as long as the service to full-pay customers is the same as the service to loan customers. As long as you don't have a clue, you will know how to do it.

So Li Xiang pondered for a moment and said, "Otherwise, sir, given your age, you will definitely buy more than one car from our store in the future. In order to get you as a long-term customer, how about I apply to the above to give you a 10% discount?" Sample?

This is already the biggest discount I can apply for, and I can’t guarantee whether it will be successful or not. Because the above review is very strict for such a large discount.

And if you come to BMW China to look at cars, you must have learned about our brand. Whether at home or abroad, in terms of sales volume and quality, I dare not say that BMW of China must be the best in the same price range. It is also a frequent visitor to the top three. It is definitely a classy car to drive. "

"I won't refute what you said. The first place I came to the Auto City was China BMW, and it was because of this brand." Ran Hao nodded, but did not completely let go, "I think you are also here. You are indeed sincere, or else. Give me a 10% discount on the car price, the benefits you just mentioned, and a 5,000 limit for the car film. I will pay the money to take delivery of the car immediately."

Although Ran Hao has never bought a luxury car, he has driven a luxury car. As for free maintenance, car wash coupons and other messy things, it cannot be said to be useless, it can only be said to be a gimmick.

For example, in terms of maintenance, the insurance premiums for luxury cars are very high, so when you buy insurance, you say I will buy the insurance at your home, and you can easily negotiate this condition by providing one or two maintenance services, let alone free car washes and the like. Yes.

So among the many things that Li wanted to say, the most useful one is this car film. Because Ran Hao really plans to apply the film, so it really saves money to get this.

"Your request is a bit high, so let me apply for it for you."

"Then hurry up, I'm still waiting to pick up the car and get the license plate."

"Mr. Ran, has the license plate already been issued? You are so lucky. I have been trying to get it for several months and I still haven't gotten it yet." Li Xiang complimented smoothly.

"There's no lottery. I picked up the car and drove it to the DMV and someone helped me get in, so hurry up. It's not good if you arrive late and delay other people's business."

"I see, Mr. Ran's relationship is really strong." Li Xiang gave a thumbs up.

Ran Hao smiled and said nothing, which made Li Xiang's evaluation of Ran Hao rise to another level. After all, the lottery is new and the rules are very strict. The relationship between being able to find someone to get the lottery directly is indeed not an ordinary one.