The Pioneer of the Rebirth Era

Yang Zi met the big boss she had been thinking about the next day, but there was almost no difference between seeing him and not seeing him, because there was no chance to say hello or talk. The big boss rushed into the meeting room as soon as he came, and Yang Zi stayed in the company until the end of the day without coming out.

Okay!

In fact, Yang Zi did not come to the company to work, because big-name artists like her have their own work arrangements, and they don’t have to punch in and out on time every day like students in the special training class.

The reason she came to the company was because she heard that the big boss was coming to the company, so she hurried to see if she could say a few words. There are many Haina artists who have the same idea as her.

Almost all the artists in Yanjing who got the news came to the company today. This made the big-name artists who were busy outside every day and only appeared in the company every three or five days almost fill the company today, and the attendance rate was comparable to the annual meeting.

Unfortunately, most of them came with high hopes but left disappointed, because the big boss didn't have time to chat with them one by one. Yang Dongxu's schedule was tight at the end of the year. He came to the company this time because the performance of the company's music department seemed to be flourishing, but it felt weak inside, so he, the big boss, had to personally come forward to ask about it.

In fact, Yang Dongxu had no solution to the decline of the Chinese music scene. Because it's not just the music industry, every industry has its own peaks and troughs, just like waves. After you reach the height of the wave crest, you are destined to enter a period of trough, and then accumulate strength to climb the peak again.

The spoken music scene began to emerge in the 1970s and 1980s, and then it continued to advance to its peak. After entering 2000, there was a hundred schools of thought, and then it opened up a track for online songs that conform to the new modern environment. It can be said that it has achieved remarkable results.

The early and brilliant achievements are the peak, so the subsequent decline is inevitable. In fact, as early as 2008, it was already a dividing line in the Chinese music scene. In this year, many once glorious singers and bands gradually faded out, and the rise of newcomers failed to fill this gap.

This year was also called the twilight of the gods in the Chinese music scene by later generations. Now it is almost 12 years, and the surface of the Chinese music scene is still flourishing.

It has to be said that Yang Dongxu has made a lot of efforts in supporting online music and promoting online singers. Otherwise, in the environment where modern people gradually change their listening methods, the old-fashioned marketing model such as releasing records would have been hit hard by various online piracy.

But even if he can see the direction of future music development and successfully guide the Chinese music scene onto the right path, it will only extend his life for a few years. After the peak period, he will inevitably decline, which is a major trend that cannot be stopped and changed.

So laymen watch the excitement, while experts watch the doorway. As the pillar of the Chinese music scene, the Haina Music Department has begun to smell the unusual atmosphere. After repeated confirmation, they still invited their boss to come to the company.

After all, in addition to being the boss of the company, their boss was once a gold medal producer. He is definitely an expert among experts.

When he came to the conference room, it was already full of people. Before coming, Yang Dongxu had already looked at the general content of the meeting and quickly raided the data of the music department in the past few years.

So after he sat down, he didn't hesitate to start the meeting directly. First, the head of the music department reported on the work, and then the problems he was facing now. Slowly, the problems extended to the entire Chinese music scene, and the faces of the people in the entire department began to become more and more solemn.

It's still the same saying that laymen watch the excitement, while experts watch the doorway. The prosperity of the Chinese music scene now is the excitement of laymen.

This false prosperity was actually created by Yang Dongxu. Of course, he did not take the initiative to "fake" and deliberately create this kind of illusory prosperity.

Rather, this situation is the excitement brought about by the rise of online music. In the past, whether it was a creator or a singer, if they wanted to release a song, they needed to go to a professional recording studio to record the song, and they also had to find a professional music company to use their distribution channels to release it.

Although this distribution method will make the quality of the released songs very high, after all, this distribution method is very costly, and no businessman will do a loss-making business and release a rubbish song.

However, due to the limitations of distribution channels, it cannot be popularized, which leads to some talents with musical talent but no opportunity to study in a music college and not being discovered by music companies being buried.

After the rise of online song platforms, the cost of releasing songs has been greatly reduced, and if you want to release your own songs, you don’t need to find a professional recording studio or a music company.

As long as you can play some instruments, roughly match the music yourself, and then sing it out, find a mobile phone to record it and upload it to the music platform, you can get it done. There is a sense of déjà vu that everyone is a singer and creator.

Although this situation has resulted in many songs being defective and of varying quality, there is a sense of musical revival because so many people are involved.

Of course, there are indeed talents here, and many online singers have become popular all over the country with just one song. Even after the great waves, there are still many truly talented musicians left, such as Pang Long, Dao Lang, and the three YY music masters.

But these gold can only extend the life of Chinese music for a few years, that is, Yang Dongxu took the lead in changing the right track and the domestic music market prospered in the past few years.

After these golds are screened out, what remains is the seemingly lively atmosphere of national participation, but in fact, it is just a superficial flourish.

Because these selected golds are far from being able to make up for the gaps left by those singers and creators who have faded out of the music circle. Some of them can't even keep up with the ever-changing song demands of people who listen to music now.

In short, the market is changing. It used to be a seller's market. People listened to whatever songs the music companies released. After all, the quality of those songs was good enough to make money.

Now it is a buyer's market. People who listen to songs no longer listen to whatever you release. I only look for what I like to listen to. If there is nothing I like to listen to, I can go to the movies, play games, and if it doesn't work, I can go to the forum to fill in the water.

Modern people have too many ways of entertainment, but there are too few creators and singers who can create songs that catch the ears of the audience. Isn't this the beginning of the music market becoming more and more sluggish.

And this slump lasted for several years until the rise of short video platforms, short videos + soundtracks, which made the Chinese music scene, which had fallen to the bottom, rise again.

But this kind of rise did not return to the peak moment until Yang Dongxu was reborn, let alone surpass it. Even at that time, many people still scolded it.

"Now the music on the Internet is simply feeding shit to the audience."

"It's not that the 80s and 90s are too picky about listening to music, but the main reason is that the fine bran they ate before was too good, and now they can't eat pig food."

"Only music and movies have not lived up to the 80s and 90s" and other remarks.

It can be seen that even at that time, with the help of the explosive short video platform, the music sector still has not recovered from the weakness of the peak.

Therefore, facing this big trend, Yang Dongxu actually has no better way. What he can do is to grab the gold currently selected through the online music platform in Haina's hands and maintain Haina Music's golden signboard first.

As for the life and death of friendly competitors, how can Chinese music save it. Yang Dongxu can only say that he would rather die than die.

As for saving Chinese music, Haina Music is already saving it if it doesn't collapse. The other peers are really lame, Haina Music can't stand alone, a bunch of teammates are not only incompetent but also hold us back, there's nothing I can do, right?