The Pioneer of the Rebirth Era

In the study room of Wei Fei's home in Yanjing, Bai Feng was busy processing a pile of documents. Wei Fei came in with a plate of cut fruits and placed it in front of Bai Feng.

Seeing that Wei Fei, who brought the fruits in, did not leave, Bai Feng stopped her work and looked up at her husband: "Is there something?"

"What do you think about Lai Tianqing's plan to establish a green food alliance?" Wei Fei walked to Bai Feng and sat down and asked.

Bai Feng raised her eyebrows slightly when she heard this question, because this matter is not just Lai Tianqing's matter. In the current environment where more and more blended wines are entering the market. When she discussed this issue with Yang Dongxu before, Yang Dongxu's opinion was pure grain brewing.

She even planned to promote the establishment of a subdivision bill for the liquor industry for this matter. The content of the bill is also very simple. If it is blended wine, the ingredients list must be marked with the clear words of alcohol blending, and the words of pure grain brewing are not allowed to be marked.

At first, Bai Feng didn't care much about this matter. After all, everyone is selling blended wine now. Especially for the general public, looking at the ingredient list to talk about quality is not actually the key to whether a wine sells well.

For many consumers, whether the price of this wine is high, how well advertised it is, whether it is well-known, and whether it is face-saving to drink this wine are the key to the sales of liquor.

As for whether it is brewed with pure grains, whether it is good for the body, and whether the taste is authentic or not, it is not the primary consideration. In short, as long as the taste is acceptable, the more face-saving it is to drink this wine, the better it will sell, even if it is a blended wine, it can be sold at a high price.

Otherwise, the price of Moutai is so high, do you really think that drinking Moutai can make you immortal or something?

It is because ordinary people can't afford Moutai, and drinking Moutai is face-saving. Sometimes when buying goods in China, face is the first priority, and quality can be put in the back.

However, after Yang Dongxu's explanation, she still accepted Yang Dongxu's suggestion and began to actively promote the establishment of the bill for the subdivision of the liquor ingredient list.

The reason why Yang Dongxu persuaded her was also very simple, that is, to take the route of advertising, popularity, high-end and face-saving. As a rising star, although he holds many old wine cellars and old liquor brands.

But these brands are all regional. If they want to go nationwide, the public relations and advertising fees will be huge, and whether they can succeed in the end is still uncertain.

In short, if you want to make a nationally famous liquor, or even a high-end liquor recognized by the public, the input and output are not proportional at all, and the risk is high and the probability of failure is extremely high.

After all, whether it is Moutai or Wuliangye, high-end brand liquor is too deeply rooted in the hearts of the people. It will not be a matter of one day or one night to change the public's concept, and the investment is also huge.

If you take the foreign brand route and export to domestic sales, liquor is a traditional Chinese craft, not a foreign craft, and you can't rely on foreign brands.

Therefore, if you want to enter the national market under your own liquor industry, you can only take a different approach and give up the high-end market first to gain a foothold in the mid-end market.

And how to gain a foothold in the mid-end market?

Naturally, it is differentiated management + real quality. Looking at the current domestic market, blended liquor is prevalent, so we can go the route of pure grain brewing to differentiate it from these blended liquors, and then add advertising and marketing, and the effect will come out soon.

Because high-end liquors like Moutai and Wuliangye say that they are pure grain brewing, then consumers will feel that this is justified. After all, you are selling it at a high price, isn’t pure grain brewing a must?

At this time, a pure brewed liquor also appeared in the mid-range liquor market, and after the implementation of the liquor ingredient subdivision bill, this point was specially noted in the advertisement to distinguish it from the blended mid-range liquor in the current market. This differentiated impression can attract consumers' attention at once.

Now Lai Tianqing has begun to follow up on the concept of green food, and removing additives from food is undoubtedly a kind of differentiation.

"It should be preparing for the high-end supermarket that Yang Dongxu is going to build." Bai Feng said after thinking for a moment.

Compared with the older generation whose consumption concept is still in the aspect of cheapness, more and more middle-class people are beginning to pay attention to their health. This is also the reason why gyms, health experts, square dancing and the like have become popular in China in recent years. It is a general trend that people with money and leisure have begun to pay attention to their personal health.

This is also one of the main references for Baifeng's absolute focus on pure grain brewing of liquor. Yang Dongxu has recently begun to refer to Pang Donglai in Henan. On the basis of the strict management of retail products by Millennium Supermarket, he continues to increase the stakes, which is undoubtedly also aimed at this market.

"It should be this." Wei Fei nodded thoughtfully.

"Why do you ask this question suddenly?" Bai Feng asked.

"Laitianqing's sudden proposal has caused quite a stir, and many so-called experts and scholars have said that it is a step backwards. And I feel that he is doing this suddenly, it seems that it is not just as simple as preparing to use green food to impact the mid-range market, there should be other back-ups behind it."

"Are you going to follow up?"

"No." Wei Fei shook his head, "I mean if we can figure out the general context of his doing this, can we also prepare in advance, so that we don't have to be so passive every time. We can follow up after Yang Dongxu takes action."

"We really need to make some plans in advance. We can't just follow behind every time." Bai Feng nodded after hearing Wei Fei's words, and then said after a moment of silence, "The general framework should be food safety, then helping farmers, and local livelihood enterprises. If it's accurate, we can lean towards this aspect."

"It should be correct that the framework is these, but what I want to say is whether we can find a reasonable and effective way to promote these. After all, these countries have been doing it. Although there are effects, the impact of foreign capital is also great.

Since Yang Dongxu has begun to lay out in this regard, your white wine here, and Tianqing has started to make green food, which is obviously the beginning of warming up. So he must have a way to make this thing successful." Wei Fei frowned and said.

If it were someone else, Wei Fei would definitely laugh at this person for being too conceited. The country has taken various policy supports, but it is still struggling under the impact of foreign capital. You, a private enterprise, want to carry this banner. Are you sure you have the body?

But Yang Dongxu did this, Wei Fei did not doubt whether he could succeed. Because looking at Yang Dongxu's history of success, he has succeeded in everything he wants to do.

Even if he encounters some setbacks temporarily and seems to have no hope of success, you will find that he is already sitting on the throne of the winner in a blink of an eye, and those strong opponents before are inexplicably dead.

"What's the matter, do you want to intercept him?" Bai Feng asked with a smile.

"I can't intercept him." Wei Fei joked to himself: "When he moves, he is as powerful as a tsunami. If I stand in front of him to block him, I will definitely be washed away. I can't intercept him. What I want to do is to find the direction he wants to move forward, and we will arrange it in advance. I can't always follow behind to drink soup, I should also find a chance to eat some meat, right?"