The Pioneer of the Rebirth Era

Rejected by intermediaries, he chose to be an intermediary in the end, and after seeing Li Ji's attitude, he is ready to continue investing, and even encourages it to become bigger and stronger. Yang Dongxu has his own considerations.

The first reason is that there is nothing to be hypocritical at all. This industry is indeed very profitable. If you don’t make money, what kind of business do you do?

The second reason is that Yang Dongxu also wants to try. This attempt is not to try to mediate this industry, but to try to influence an industry and establish correct rules for this industry.

The only reason why I want to try this is because Yang Dongxu has figured out some new ideas these days, and I feel that I seem to have improved a lot.

For example, for a very old-fashioned story in later generations, he suddenly found a new understanding from an unreasonable angle.

It is said that later generations commented on the story of Chinese people following suit on the Internet:

One person opened a gas station on the side of the road and it was very profitable. Others saw that it was so profitable, so they also opened one next to it. The other person saw that the first two people had made money, and then opened a company next to them. In this way, the road was filled with gas stations, and the industry that originally made money was made to drink northwest wind.

In foreign countries, one person opened a gas station on the side of the road and made a lot of money. Others saw the profit and opened a supermarket next to it. In this way, a very prosperous area appeared on the side of the road.

When I read this story before, Yang Dongxu was also wholeheartedly contemptuous. I felt that Chinese people like to follow suit too much. They are jealous when they see others making money, so they flocked to ruin the industry. Everyone has nothing to eat to be happy.

But looking at this matter from a different angle now has a different understanding.

Why do people open gas stations when they see gas stations making money in China? And when you see other people opening gas stations abroad to make money, some people think about opening a supermarket next to it, and some people think about opening a restaurant next to it?

Are foreigners smarter than Chinese? Since he is smart, why did Huaxia be the boss for thousands of years before, and after a hundred years of humiliation, the later generations can rise so quickly?

So it’s not that foreigners are smarter than Chinese people, but that the environment is different. This environment does not mean that foreigners are more advanced and domestic is lower, but that business competitors are different.

The United States has monopoly laws, and so does China. Everyone knows the dangers of monopoly, but why do you see in the news from time to time that a company in the United States has a monopoly and is forced to split up, but there is no such phenomenon in China?

Putting aside the reasons of the environment and the system, we have a different idea when we look at this story.

Opening a gas station in a foreigner's house makes money, but if you also open a gas station next to it, you may not make money. The company that can afford to open a gas station will directly crush you, a follower. So he can only find another way to open a supermarket.

The supermarket has opened. If there are still people opening a supermarket next to it, I'm sorry to crush you. So the other person can only go to open a restaurant to avoid conflicts of interest, and then it is a thriving scene.

Why is the intermediary market so chaotic?

To put it bluntly, everyone rushed forward in a swarm, not to mention good and bad, there is no unified standard, let alone a benchmark to carry the flag, so this market is so chaotic, and the reputation of a profitable industry has been ruined.

Not only intermediaries, but many industries in China are like this. It seems that everyone is making money, but the good industries are messed up.

So Yang Dongxu wanted to try, if he started to operate the intermediary industry now, and became the boss of the industry to formulate the rules, would he be able to manage this industry well.

Not to mention how the business is regulated, but at least let those who follow the trend and want to make a profit and leave know what the rules of the intermediary industry are. Not even underwear left.

Such a goal sounds a bit nonsense, but it is not necessarily impossible to think about it carefully.

Because as long as the market is cultivated, the rules will be established. Those who want to enter this industry must follow this rule, because if you mess around, it's not just Yang Dongxu's job, you will offend everyone who works in this industry.

No one wants someone to reach into their own bowl to eat meat, and you not only want to eat meat in my bowl, but also want to smash my bowl of eating meat, then these people don’t unite to drive you out Strange.

How is a monopoly formed?

A monopoly is a group of people with a common interest unite to control the profits of this industry, so that others cannot get in.

Monopoly is a derogatory term most of the time, but compared to the chaos of the intermediary market in later generations, Yang Dongxu believes that there is nothing wrong with the direct monopoly of this industry.

As long as a few "bosses" in this industry don't dig their own graves to deceive customers, or step on the bottom line to kill themselves, benign "monopoly" is more promising than vicious competition.

After the intermediary made a complete plan and handed it over to Li Ji for execution, Yang Dongxu finally decided to directly start with large supermarkets in the retail industry.

In other words, he not only sells home appliances, but also sells clothing, daily necessities, fruits, vegetables, etc., a large-scale comprehensive retail supermarket.

The reason for taking the large-scale route is naturally related to the nature of the industry. It is true that opening a small supermarket can quickly occupy the market, but this thing has no core competitiveness, as long as you have two dollars, you can just open a store and do it.

But the threshold for large supermarkets is much higher, and some of them can be kept out of the door, lest he has just opened a supermarket for a few months, and then there are various small supermarkets all over the country.

In addition to increasing the door opening, it is responding to the call from above. After all, the vegetable basket project was proposed by the above two years ago, and the two-year development has already achieved certain results. It just happens that I can extend it.

At the same time, this can also solve the problem of inconvenient delivery of home appliances. If the supply of home appliances is in short supply, then retail at the same price as Gome. Instead of fighting a price war with the other party, Lao Huang can get the goods at any price, and the cost of getting the goods will not be high. How much taller than the other party, so everyone will live in peace and develop their own development.

Since it is a large comprehensive supermarket, you can’t just find a store just like a small supermarket. You can do it in a residential area or in an area with a relatively dense flow of people. In addition to high-end traffic and high-end atmosphere, it is also necessary.

So Yang Dongxu who didn't say anything directly won the first floor of a large shopping mall next to the China World Trade Center. The current China World Trade Center is much more lively than before, and most of the people who can work here are elites.

At the beginning, Yang Dongxu said that he would open a large supermarket here, and the Guomao Mall was very active. After all, the enthusiasm of big customers who want to win an entire floor cannot be overstated.

But when he heard that Yang Dongxu wanted to rent this place to sell vegetables, the person in charge of the China World Trade Center felt ashamed. This is the CBD of Yanjing, China World Mall, do you know? You want to turn this place into a vegetable market, are you crazy, or am I crazy?

"It's a supermarket, what kind of vegetable market, do you understand the supermarket? A large comprehensive supermarket." Dongzi looked at the person in charge of the Guomao shopping mall with a look of contempt.

The concept of a supermarket is not very fashionable, because although it is not particularly popular now, it is not a rare thing. But this is a bit unusual for a large comprehensive supermarket.

Of course, it's strange, it's impossible for Yanjing, as the capital, to not have this type of supermarket, it's just a matter of size. It can be said that Yang Dongxu is the first to open such a supermarket in the CBD area.

Apart from other things, can you afford the rent of a house in the CBD with the two dollars you sell vegetables? This was the first reaction of the person in charge of the International Trade Center when they heard what kind of vegetable market the other party had set up.

"How can you underestimate the spending power of the aunt who buys vegetables?" Yang Dongxu looked at the person in charge of China World Trade Center with a strange look on his face.

This kid obviously has never seen the world. As someone who has been there, he understands how the purchasing power of Chinese aunts is against the sky. It can be said that in future generations, as long as the aunts are dispatched, the sales of various stores in the places where they go are basically stable. Meet the standard, or even exceed the standard, that kind of crazy look at countless foreign melon-eating netizens, each of them looks like they are seeing God.

"I'm not looking down on aunts, but" Although the person in charge didn't feel that there was anything high about those aunts who sold vegetables, he was obviously not a fool, and naturally he wouldn't say that he just looked down on these aunts who bought vegetables.

But before he could explain, Yang Dongxu interrupted with a wave of his hand.

"We are here to rent a store, and it is a whole floor. Of course, you can sell it. As for what we do, this is our own business, right? As long as we don't break the law or violate your store renovation regulations, we will Opening a pedicure shop here is also our own business, and we don’t owe you rent, what kind of supermarket do you care about us?”

Although these words are ugly, the truth is clear. I rent a store to open a shop, as long as it is not illegal, do you care if I sell eggs or duck eggs?

"This." The person in charge was a little angry at Yang Dongxu, but he was still clear-headed and knew what he was going to do. More importantly, Yang Dongxu knew that Guomao, which had never been sold, was bought by a private person on three floors as a shop. If the person in charge here doesn't know Yang Dongxu, he can be laid off.

So this rich man must never be offended, but when he thinks of selling vegetables in such a tall place as the Guomao Shopping Mall, what does he think and feel awkward? Shouldn't selling vegetables go to a vegetable market with weird smells and chaos?

Shouldn’t there be high-end brand clothing, cosmetics, and gold and silver jewelry here in the CBD? What do you mean by running here to sell vegetables?

"Don't worry about this and that, how much is the rent for a whole floor, and I see that there are many shops on the first floor here. When will the relocation be completed and I can carry out renovations? Is it still for sale? If you sell it, just buy it , I’m too lazy to rent.” Seeing that the person in charge knew him, Yang Dongxu didn’t bother to talk nonsense.