The Pioneer of the Rebirth Era

William was very excited, he felt that he had met his confidant. As a sports shoe brand, Nike is already a household name in the world, but in terms of clothing, because it has just started, it is a bit less famous than other international big names.

And for Nike's entry into the apparel industry, while other international big names remain vigilant and wary, they are also constantly making stumbling blocks secretly. This has allowed Nike to increase its investment in clothing over the past few years, but the results have been seldom effective.

Now some of Nike's shareholders have begun to question whether it is right to enter the apparel industry, but William knows that if he wants to become an international giant, it is obviously not enough for Nike to make shoes, even if you make shoes the world's number one market. It's that big.

But entering the clothing industry is different. You can not only make men's clothing, but also women's clothing, and even children's clothing. Once the clothing industry is established, you can make socks, bags, etc. In short, there are too many things you can do.

Just sitting alone in the sneaker market is tantamount to slow suicide. Therefore, when many businessmen in the world, especially European and American businessmen, looked down upon China, William, who could not find any good solutions and inspirations in other countries, personally led the team to China.

As soon as he entered the exhibition booth of Zhang Chamber of Commerce, he was instantly attracted by all kinds of small commodities. Most people who look at small commodities may only think that they are clothes worn on the wrists and ankles. But in William's opinion, this can be used on clothes.

No matter how cheap the raw materials are for handicrafts, as long as they are made into good finished products, they will instantly add a lot of artistic value, and they are simply the first choice for some accessories that can be worn on clothes.

At the same time, he was not interested in cloth at first. After all, he had seen the top textiles in the world, so he didn't think he would find any novelty in China in this regard. But when he saw the silk, he completely abandoned this idea.

Regardless of the feel, or the color, and the effect of becoming a fairy after it is made into a finished product. William seemed to see a beautiful princess, a noble prince.

In short, the value of using silk to make Nike's flagship product in clothing, and even the highest level of luxury, couldn't be more appropriate. This is simply God's hope for Nike.

But what William didn't expect was that he was very happy with one surprise, and two surprises had already made him ecstatic. Who would have thought that there are three third surprises waiting.

And this third surprise made him even more overjoyed. He felt that the ray of dawn that he saw for Nike's development in clothing because of the encounter with silk instantly turned into an open door.

That's great, Whiskey's!

With such a design and noble silk, William believes that Nike's clothing strategy, which has been tepid, has become an instant hit. And if these designs can appear on the Paris fashion show, it will definitely cause a sensation all over the world.

Seeing the two 'female designers' cut out the cloth and start to sew it quickly, Wei Li can't wait to start walking back and forth. Hurry up, hurry up, at this moment he can't hold back the longing in his heart.

Finally he saw the finished product that caught his eye. Like a child, William kept wandering around the window filled with toys, wanting to reach out for a toy, but hesitating for fear of getting it dirty.

Suddenly, a hand stretched out and took the black ink-colored, shiny but extraordinarily deep suit in his hand. William raised his eyes suddenly and was about to speak when he saw the young face that surprised him.

Picking up the suit, Yang Dongxu waved his hand, and asked the male model who was still standing there in a daze to come over. The two seamstresses just made the clothes according to his size.

William felt that this dress should be framed as a collectible, and Yang Dongxu let the male model wear the suit directly on the face of pain hanging in the Nike headquarters building.

A model is a model, and the figure is nothing to say. And silk has a kind of mysterious nobility in the eyes of both Westerners and Easterners.

So when a suit made of silk is put on a mannequin who was originally a clothes rack, the effect goes without saying. Even the onlookers who don't know much about clothes feel that the male model is much more handsome in this dress than before.

Just when everyone was amazed that the suit was so handsome, Yang Dongxu frowned and seemed to be a little dissatisfied: "The shoulders should be fixed with something hard, and the waist should be tightened by an inch and a half, so that it will be more self-cultivating to set off the temperament." .”

"Very good, already very good, it is simply a masterpiece of God." Yang Dongxu said in English, so it was naturally William who responded to him.

"It seems that you are very satisfied with the design and the silk." Yang Dongxu said with a smile.

"Satisfied, very satisfied, this is simply God's guidance." Seeing the glowing eyes of William in the suit on the model, he felt that Nike already had a magic weapon to compete in the clothing industry.

"Then let's talk about the characteristics of silk now. It is comfortable to wear and its silkiness is definitely the lowest among fiber materials. It absorbs and releases moisture very well and can keep a certain amount of moisture for the skin.

It can absorb sound, vacuum and flame retardant, which you can experiment by yourself later. Then there is anti-ultraviolet radiation, which you can also experiment with yourself. The last one is because it contains 18 kinds of amino acids needed by the human body in the natural fibrin molecule, which has a certain health care effect. "

"Is this really a masterpiece of God?" William kept sighing after hearing Yang Dongxu detailing the benefits of silk. However, while obsessed with silk clothing, William's eyes remained clear.

Obviously he is very satisfied with the silk, and he is even more satisfied with the finished silk. But as a businessman, a rational adult, he can show ecstatic looks about what he likes, but he will never become completely crazy because of it and let others slaughter him.

"Of course, in addition to these benefits, it also has certain disadvantages. For example, because it is silk fibroin, it will fade after being exposed to sunlight for a long time, and because it can maintain humidity, it is easy to wash, and it is not strong enough and cannot keep warm. , and it is prone to creases." Yang Dongxu said while picking up the silk next to him and folding it in half to demonstrate to William.

"This is not good news." William frowned.

It doesn't matter what keeps you warm, but if you can afford Nike, you still care about keeping warm? If you want to keep warm, what kind of suit do you buy, you should buy a down jacket.

Wrinkles are also easy to deal with, at most it is just a little more ironing. As for the suction body, it is also easy to handle, just add a layer of lining inside the suit. Fade can be a big problem.

"The most serious of these problems is fading, but there are several other solutions for this. Although it cannot be completely solved, the practicality can be greatly increased. There is also a once-and-for-all solution, which is to use life methods to modify silk, but This has a little impact on silk."

"Can you tell me how to do it?"

"We can talk about this later. In fact, I think the disadvantage of fading may not necessarily be the advantage." Yang Dongxu smiled. Silk fading has been like this since ancient times, and the ancients could not wear faded silk clothes several times after fading. Just throw it away, the predecessors have summed up a lot of experience in this regard.

Although it cannot completely solve the problem of silk fading, it can greatly improve the delay of silk fading and greatly increase the practicability of silk.

"Oh." William gave Yang Dongxu a deep look.

At first, he thought that this young man was a genius in fashion design, but now it seemed that the young and outrageous face in front of him seemed to be as shrewd as he was.

"Luxury goods need to be noble and rare. If you buy clothes that are wear-resistant, colorfast, and durable. In fact, imitations are better in terms of durability than genuine ones, aren't they?" Yang Dongxu said with a smile.

As a person who has traveled from later generations, and a man who reads international news and newspapers, understands the business market and studies major brands with his sister tirelessly every day.

Yang Dongxu does not say that he has completely figured out the marketing routines of luxury goods, but he has definitely seen it thoroughly. And there are a lot of news in later generations that talk about the quality of luxury goods.

For example, a woman bought a Cartier watch with a leather strap. As a result, after I bought it back, the watch strap broke after not wearing it for a long time every day, so I went to the brand store where I bought the watch to have them repair it, and told them that the quality was not good.

At that time, the manager of the brand store said: "Don't buy luxury goods if you don't have money. Luxury goods are not something you can have every day."

This sentence is very infuriating, and I feel that the store manager is defrauding consumers. But the real fact is that although the store manager's words are not pleasant, his meaning is not wrong.

That is, luxury goods are not suitable for wearing on the body every day. If you have to wear them, you must take good care of them. If you feel sorry for the money for maintenance after you buy it, then you'd better not buy luxury goods. Buying an imitation product can show off the quality without maintenance.

"Those methods you mentioned can be maintained? Solve the customer's concerns about the fading of clothes within a certain period of time?" William stared at Yang Dongxu with sparkling eyes.

"This can be done, as long as the customer does not let the clothes appear damaged. And when selling this type of clothes, it can be specially marked, and the customer decides whether to buy or not.

But because it is absolutely natural, its price must be much higher. At least 50% more expensive than those silk suits that do not fade after modification. "

"No, no, no." William kept shaking his head after hearing Yang Dongxu's words: "I think at least twice the start can be worthy of its magical effect."

"It seems that in terms of business, I still have a lot to learn from you." Yang Dongxu froze for a moment and extended his hand to William.

"Young people are indeed kind-hearted sometimes, which is a good thing." William stretched out his hand.

The two held each other, and then burst into laughter. The laughing onlookers were puzzled, looking at the two people as if they were looking at two fools.

The movement here attracted the attention of many people in the distance, especially after discovering that the laughing person turned out to be William. Many foreign businessmen who are also in the manufacturing industry can't help but come over curiously.

Such a move by foreign businessmen instantly attracted more people, which made the manufacturing exhibition stand in a remote place instantly become the most lively place in the venue.

This made the organizer froze for a moment, and at the same time quickly sent additional security guards to relieve the crowd, so as not to cause congestion and any accidents.

"Why is this kid always looking for trouble?" A leader standing on the second floor frowned when he saw Yang Dongxu who was laughing with foreigners in the crowd.