The Pioneer of the Rebirth Era

First to Ningbo, and then Yang Dongxu flew to Shenzhen. Although he didn't want to pay attention to these people because he was angry, the business still had to be done, and Ye Rongrong called him, and the mass-produced MP3 finally went offline. So while these foreigners are interested in recording equipment, they can also show off.

To be honest, after seeing MP3s that are about the same size as lighters in later generations, Yang Dongxu couldn't find any aesthetic feeling from the finished MP3 in front of him.

Not to mention that the boxy one is bigger than a cigarette case, plus a charger with a similar size is inconvenient no matter how you look at it, and it is nothing compared to the MP3 that can be easily put in your pocket in the future.

But the MP3 in front of me is undoubtedly the most advanced in the world. Not only can it be used on the radio to listen to the broadcast, but the download volume of 20 songs is definitely not comparable to that of a cassette. With the continuous development of optical disc technology, a single disc can be filled with about 12 songs.

Although this is the same as the song on the CD and the video screen occupying most of the space, but the product in front of me is really awesome. With an external battery, the power bank can last for six hours continuously, which is more powerful than a mobile phone. .

More importantly, the mobile battery can be used repeatedly, and it runs out of power after a day of listening. Go home at night and charge it up, and you can listen to it the next day. Unlike a fixed battery, you can only throw it away and buy it again after you use it up.

Such batteries, which can be compared with mobile phone batteries, are definitely not cheap. In addition, the overall cost of MP3 production has reached more than 300 US dollars, which is nearly 2,500 RMB according to the current exchange rate. This is only the production cost.

Of course, this is the production price of the highest configuration, and the production cost of the low configuration also ranges from $100 to a maximum of $300.

But according to Yang Dongxu’s idea, if the price is based on at least double the profit, the price of a full set of MP3 will basically start at 700 US dollars. After all, you have to remove the staff fee and transportation fee, as well as the profit for the dealer, etc. .

US$700 is nearly 5,000 yuan, and you can buy a low-end version of Motorola if you make up the money. This year, Motorola produced the world's first flip phone, which sold at a high price of more than 40,000 to nearly 50,000 in China.

Although this flip phone is much smaller than the previous big brother, it is still clumsy and ugly in Yang Dongxu's eyes. It is crazy that a phone costs 50,000 yuan, but this is not something anyone can buy if they want. Compared with this gadget, he would rather buy Ericsson, which looks like a candybar machine of later generations.

However, this year, Nokia suddenly rose, and the emergence of this giant that has attracted the attention of the world for more than ten years. Undoubtedly, it will have a huge impact on the mobile phone market.

Therefore, Motorola also began to pay attention to the importance of low-priced and cost-effective mobile phones, so some time ago, it launched a mobile phone with a price of about 6000, but the nickel battery was a little small, and the others were fine. This is what Yang Dongxu said when he said that an MP3 is equivalent to the price of a mobile phone.

"Let's go with it. Contact foreign VCD dealers. We price the top version at $720. How much they sell depends on different situations. The first batch mainly produces the top version, and the first version will wait for the second batch of production. "Although there are various dissatisfaction, Yang Dongxu also knows that this is the only way to go.

"How many sets in the first batch?" Ye Rongrong was relieved to hear Yang Dongxu's affirmative answer. To be honest, when the MP3 was really transformed from the laboratory into a product, she really couldn't put it down and felt so powerful after seeing the finished product.

But this kind of surprise, and the expectation of a big sale of the product. I was a little uneasy by Yang Dongxu's disgusted look just now, but in the end, it can be mass-produced as expected. As for Yang Dongxu's dissatisfaction, anyway, she is not surprised that her boss has always been very demanding.

"Get 10,000 units first and test the water."

"Would it be too much?" Although I also want to mass-produce, I think the product will definitely sell well. But the production of 10,000 units of finished products at once made Ye Rongrong feel a little nervous.

Even in these years, it can be regarded as leading Tunghsu Technology to conquer the north and south, and even continue to expand in overseas markets. It is called by foreigners as one of the most successful businesswomen after China's reform and opening up, but the production cost of this thing is indeed too high.

10,000 units will be launched, which is a cost squeeze of 3 million US dollars, and if it is converted into RMB.

"That's all. We mainly focus on the overseas market. The price of this thing in RMB sounds really scary, but there are a lot of rich foreigners. A thousand dollars is not a lot of pressure for them. Just bear the old Continue to use the mobile phone, don't change to a new mobile phone for the time being."

Contrary to Ye Rongrong's worries, Yang Dongxu is obviously very clear about how hot a market an epoch-making product will expand. Putting MP3 in the overseas market is like Apple's domestic market, and it will definitely sell.

Of course, to be on the safe side, some advertising is still required. Therefore, some celebrity endorsement fees must be excluded from the cost, so the profit will be reduced, which makes him a little unhappy.

"By the way, is it okay to upgrade the product?" Yang Dongxu asked.

From the establishment of Tunghsu Technology, what Yang Dongxu wanted to build was a brand, so selling things at high prices can't be too tricky. For example, in order to stabilize VCD customers, they provided free upgrades after sales, which has become a killer tool for brand building and combating piracy.

In fact, the so-called upgrading does not change many things, and even many parts of the previous VCD do not need to be replaced, only some blocked functions are turned on.

Since it is a high-end MP3 hardware, there must be no problem. The so-called replacement is actually to expand the capacity of the previously sold MP3 after the mobile hard disk is replaced. There are basically no other major problems.

If you wait until all the hardware has to be updated, it will be time for a real product update. When new products are launched at that time, these old users will not feel pitted, but feel that Tunghsu Technology is benevolent and the products can be used for such a long time. Buying electronic products is equivalent to devaluation, and foreigners have long been accustomed to not being afraid of him.

"No problem, the hardware is prepared according to your requirements." Ye Rongrong nodded.

Ye Rongrong is undoubtedly very supportive of Yang Dongxu's idea of ​​building his own brand of electronic products. No one wants their products to be popular products, and international brands get a little excited when they think about it.

"That's good." Yang Dongxu put the things on the table, "I heard you signed up for cram school?"

Compared to the first time Wu Aibing brought Ye Rongrong back to Yanjing to meet her parents, she was a slightly capable but youthful girl. Ye Rongrong is now an absolute strong woman.

The long hair is coiled behind the head to reveal the neck of the show, and the slightly plump figure is wrapped under the professional attire exuding the charm of a mature woman. Although she is 6 years younger than Wu Aibing, she is only 35 this year and is not considered old. But dealing with various international businessmen in these years, even tens of millions or billions of funds at every turn, gave her, who is only 35 years old, the aura of being worthy of other men who are more successful than him.

"The bigger the enterprise, the more I feel that I have too much to learn. If everything goes well after the MP3 is launched, Dongxu Technology will not have too many things to be busy within half a year, and I also need to recharge." Ye Rongrong took a sip With the coffee in his hand, he said with a smile.

Now there are no EMBA business schools. Although entrepreneurs born in the 1970s are on the rise, most of them are still struggling. Therefore, it will take a few years for business schools and various diplomas to gradually become popular. So Ye Rongrong can only enroll in some cram schools to recharge her batteries.

"Where are you going to charge it?" Yang Dongxu asked with a smile.

A group of people under him, except for the researchers in the laboratory, some of them are constantly learning and doing research. Ye Rongrong, a senior executive of other companies, was the first executive to propose to learn charging, which made him curious.

"Enterprise management." Ye Rongrong replied affirmatively.

Yang Dongxu nodded silently: "It's fine if you have a goal. If you think it's inconvenient to study at home, you can study abroad when you're done with your work for a while. Then let my sister arrange a teacher for you."

When people who don't understand mention enterprise management, their first reaction is: Isn't it about managing people? What is there to learn? Wouldn't it be enough to direct them to work?

This is obviously just a superficial cognition. Although real enterprise management involves managing people, that is, human resource management, it is not the whole of enterprise management.

Even human resource management, which you think is just a simple management of people, includes corporate human resource strategy formulation, employee recruitment and selection, training and development, performance management, salary management, employee turnover management, employee relationship management, and employee safety and health. management etc.

Therefore, what enterprise management needs to learn is naturally not as simple as managing people. It includes human resources, projects, funds, technology, markets, information, equipment and technology, operations and processes, and many other aspects.

As a manager, you don't have to be proficient in these things, but at least you need to know them. You need to understand what kind of person to be in charge of what kind of things. It’s not that you just press one person to go up in a position and you’re done.

"I think so too. Compared with the management of domestic enterprises, foreign experience is indeed more advanced." Ye Rongrong said with a smile.

"That's ok, tell me when to start charging, and I'll give you a leave of absence. After a while, Huaxiu has stabilized, and Dongxu Technology will help manage it. But before going there, take a few days off for vacation. Stay with Brother Wu, otherwise when you go abroad, he will complain that I made his daughter-in-law go around." Yang Dongxu teased.

Although he can't understand the superiority of foreigners, he is indeed not angry because of the angry youth. He also admits that he is behind others and he has no objection at all if he wants to learn something well and go abroad.

"Well, I will. I miss my son too." Mentioning her son Ye Rongrong, the strong woman showed a trace of maternal tenderness on her face.

In the past few years, because the company has developed too fast, neither she nor Wu Aibing has the means to spend more time with her son. What's more, Wu Aibing's mother has slowly recuperated after her living conditions improved. After having a grandson, she will be more energetic and able to help take care of her. Otherwise, their children can only be given to their natal parents.

"It's better for children to spend more time with them. Brother Wu is running around in his job now, but it's not the same as before. It's okay to come to Shenzhen to work. Why don't you take the old man over here and settle down in Shenzhen, which happens to be standing here The cutting-edge education of the reform and opening up is also good, and the climate in the south is also very suitable for the elderly to come and retire." Yang Dongxu touched his nose in embarrassment and didn't say he didn't know, but he really felt a little sorry for these two.

"Ai Bing and I both think so. Although the two of us are always on business trips, we can still take care of the family most of the time. But my mother is a little reluctant, saying that she has lived in Yanjing all her life. I don’t want to move. She said that if one day she collapses and dies outside, she’s afraid she won’t be able to find her way home as she’s never traveled far.” Speaking of her mother-in-law, Ye Rongrong, she also had a look of guilt on her face.

Compared with ordinary women who are husbands and children, she obviously has her own ambition, but it is her natal parents who have opinions in this regard. They feel that their daughter's heart is too wild and they are afraid that her husband's family will have opinions.

But her husband and mother-in-law fully support her, Wu Aibing loves her and basically supports her as long as she wants to do. And the mother-in-law feels that her son is older than her daughter-in-law, who is five or six years old, and that being able to marry such a capable daughter-in-law is simply a ancestral virtue, and she naturally dotes on her. I bring my grandson to be a little bit tired and never complain about anything.

"It doesn't have to be a permanent residence. You can take it over while the children are on vacation or something to play with. Just think of adapting the elderly and children to life in the south in advance, and then decide whether to settle down or not."

Hearing Ye Rongrong talk about her mother-in-law, Yang Dongxu couldn't help thinking of his parents. Now there is a lack of popularity in the big courtyard house. In fact, he wants his parents to live in Yanjing in advance to adapt to life in the big city and prepare for the future.

Even if the air in Yanjing is not good in the future, it would be good to go to Shanghai after getting used to it, or simply go to Sanya to settle down there for the elderly. But this matter is obviously very difficult, which seems to be the reason that old man Xuan prefers to stay in the countryside and not return to Yanjing. What you think is good, they may not like it.