The Pioneer of the Rebirth Era

Zhou Ya's assistant opened the handbag in her hand, and took out an MP3 with an apricot red body that looked very stylish but not too exaggerated.

Dom's eyes lit up when he saw the MP3, and before Yang Dongxu handed it to him, he reached out and snatched it from the assistant. Then it's like a little child getting a favorite toy and playing with it.

After a few minutes of fiddling with Dom without reading the manual, he understood the functions of this MP3. Then I took the data cable and impatiently imported the songs from the computer into it.

Dom's laptop is the latest model, so the part connecting the data cable is the USB interface agreed by Microsoft and several other major computer manufacturers. This is exactly what is equipped with the MP3 transmission line now, and the overall design of the data line is the same as that of the mobile phone charger in later generations.

Put on the plug and it will be a charger, and unplug it will be a USB data cable. Such a simple and ingenious design made Dom admire the manufacturer again.

As everyone knows, apart from the manufacturer's awesomeness, the current patent of this USB excuse is not actually owned by Microsoft and the Great Computer Company, but belongs to Tunghsu Technology.

While other computer manufacturers are still unifying this port, Tunghsu Technology has reached a mature technology one step ahead and can directly enter the market for use. The data transmission rate is more than ten times that of other computer hardware manufacturers.

So unconsciously, Tunghsu Technology obtained the patent and ownership of this seemingly inconspicuous little port with an inconspicuous approach. Although the patent fee is very low, it has become the first step for Tunghsu Technology to enter the world.

After downloading the song, exit the download and open the MP3 playlist. When the music starts, Dom dances happily: "Oh, God, it's amazing, it's amazing. It's an epoch-making product, BOSS, where can I buy it? arrive?"

For an IT nerd, there is nothing more exciting than seeing electronic products that can break the rules. A small MP3 instantly conquered Dom, an electronic product lover.

"You don't need to buy it, this is yours." Listening to the sound quality played by the MP3 is no different from the one played on the computer. Even though the experiment was done at Dongxu Technology, Yang Dongxu felt a little relieved when it was confirmed again at this time. Take a breath.

"Oh, boss, you are greater than God, I love this little baby so much." Dom almost pounced on Yang Dongxu and kissed him.

"He also has a radio function, you can read the manual and try it out. Also, his storage hard disk can only store about 20 songs, and the time of each song cannot exceed 4 minutes, otherwise the number of storages will be reduced." See Looking at the excited Dom, Yang Dongxu seems to have seen the popularity of MP3 after its launch.

"And the radio function is really great, 20 songs? This is also a great product." Dom continued to admire. Although the storage capacity of 20 songs is scum in later generations, it is in the current electronic products. Under hardware conditions, it is definitely an epoch-making product as Dom said.

"Okay, you will slowly study this later. Let me discuss it now. If this music website that can provide listening and downloading is launched, what do you need to prepare?" Yang Dongxu put the power bank and the power bank in the assistant's hand. The bag of other small things was placed in front of Dom, and he tapped the table to divert his attention.

"Basically there is no problem with the website. I have tested it in a small area before. All loopholes and problem areas have been modified. As long as you rent a good server, you can go online immediately. But our song reserve is a problem. There is nothing wrong with a small-scale test. But if it goes online, we don't have the copyright of any of these songs." Dom reluctantly put down the MP3 in his hand and reminded.

Different from domestic music websites, as long as there are songs in the world, they can be uploaded on the Internet at will. Even if someone seriously pursues or even sues for copyright, it can still be delayed for a long time.

But it is different in foreign countries, where the laws on copyright protection are very perfect. If there is infringement here, not only will the product be removed from the shelves, but it will also face huge compensation and punishment.

"I'll discuss the copyright issue. You just need to tell me what preparations are needed to go online." Yang Dongxu said confidently.

Would you like to say that now the four major record companies want to recruit him to squeeze the living space of the small record companies that keep popping up. Once MP3 becomes popular, the bonus of downloading songs from the Internet is not easily given up by the record company. So Yang Dongxu has the confidence to talk about this aspect.

"Recording and publicity are the key." Dom's face became serious: "Although there are direct recordings now, the recording time of each song is equivalent to the singing time of the song, so a song should be at least a few minutes long. It takes a lot of time to input 24 hours a day, which is a lot of work.

The publicity is related to the number of clicks on the website, although there is no product that can pose a threat to us. But doing this website is not too high a technical threshold. So we have to make an instant hit, and then instantly distance ourselves. Make the guys who want to come in feel the pressure. "

"We can see if we can find other people to help with the input. You can talk about the publicity problem first." Yang Dongxu nodded and couldn't help but looked at Dom in surprise. Originally, he felt that the other party's technical house needed more than technology. Almost, I didn't expect that the other party was fully capable of being the general manager, and he grasped the key points of the product at once.

"This can be done in two steps." Dom has obviously made a draft before: "For the first online promotion, we can cooperate with Yahoo, link our webpage on Yahoo, or search for some information about music. Sometimes, our rankings can be high. The second is offline promotion, if you have enough money, you can invite celebrities to endorse, and our webpage can hang photos of endorsed celebrities to further attract traffic.”

Publicity on websites is obviously different from that of later generations. The promotion of some new software products in later generations will basically use network traffic, but now offline promotion is obviously more important than online promotion, and even costs more.

"Yahoo?" Yang Dongxu rubbed his chin with his fingers.

Before coming to the United States, Yang Dongxu had a detailed understanding of the Internet industry in the United States. He learned that although the Internet industry in the United States is much more developed than China, it is actually not that good compared to later generations.

Apart from other things, whether it is Microsoft, Intel or Cisco, they are still very fancy about hardware research and development. Although there is nothing wrong with this, after all, without hardware support, everything else is bullshit, but the network products are indeed pitiful, and the games are just starting, but the various designs are indeed very crude.

Let’s take the current search engine as an example. There is only one Yahoo in the United States, and even the whole world. Google has not yet been established, and Yahoo's development is still groping forward, and it has not been accurately positioned on the search engine, let alone other products.

"Is there anything else?" Yang Dongxu continued to ask after wandering for a while.

"There is another problem of payment. We must pay for the copyright. Whether it is employee salaries, research and development, or publicity fees, all these need money, so how to make a profit is a problem." Dom looked at Yang Dongxu.

In fact, he planned to ask this question first, but he thought a little more when he saw the MP3, so he asked it at this time.

If there is no MP3 easy-to-listen music website, the charging channels are relatively narrow, and users must be charged according to the number of song downloads. But there is a problem with this fee, that is, the current online payment is not as developed as the later generations.

It’s okay if the user packs and buys and remits money. After all, the credit card business in the United States is developing very well, but if it only sells a song for a few cents, or a few cents, this is a problem. Buying a song and paying once can easily make users impatient and lose users.

The appearance of MP3 made Dom think that his boss was planning to sell it in a bundle. For example, how many songs can be downloaded for free by people who buy MP3s, and the selling price of MP3s is used to supplement the operating costs of the easy-to-listen music website. But thinking of this, Dom felt a little unwilling.

As a technical nerd with emotional intelligence and management skills, he has his own arrogance. He is absolutely easy to listen to. Music is a perfect product, and such a perfect product should not be regarded as a bundled addition to a basic product.

"What do you think?" Yang Dongxu didn't answer Dom's question but asked back.

"If it's not bundled with this little thing as a benefit, then we can only refer to eBay's operating model." Dom said.

"eBAY! eBay?" Yang Dongxu had a thoughtful look on his face.

Although there are not many Internet products in this era, some giants in later generations have begun to appear. For example, Amazon was established last year in 1995, and eBay was also established.

In later generations, eBay is definitely not as good as Amazon, and I don’t know how many streets it has been thrown out of. But as far as the current market share is concerned, eBay is actually stronger than Amazon, otherwise Dom would not directly say eBay instead of Amazon.

"You can refer to it, but we still have to have our own characteristics in the theme structure." Yang Dongxu said after a while.

Dom didn't speak, and looked at the little boss who had given him a lot of surprises on the phone with bright eyes, wanting to hear what powerful insights he had.

"We can make a membership system." Yang Dongxu raised the corner of his mouth to reveal a sinister smile that made Dom look very sinister.

However, this feeling disappeared in a flash, and now he mainly focused on the word "membership" and waited for the next article.

"Easy Music still needs to be bundled with MP3, but it's not the kind of bundle that treats Easy Music as a benefit. It's a mutually beneficial cooperation.

First of all, people who buy MP3 will get a one-month membership of Easy Music. That is to say, when purchasing MP3, the sales staff will immediately help the purchaser to register as a member of Easy Music.

Such easy-to-listen music can get the first batch of very high-quality customers. The power of members is that they can listen to songs for free on the Yiting Music website, and have the right to download 20 songs for free. "