The Pioneer of the Rebirth Era

Half a month later, the negotiations between Fu Decai and the four major record companies entered the detailed discussion stage, but the online copyright of the song was already in hand, so the easy-to-listen website was officially launched.

In order to make Yiting Music and MP3 popular, this time Yang Dongxu can be said to have paid a lot of money. The direct offer of 10 million U.S. dollars in three years invited Jordan, who is now very popular, to speak for him.

This endorsement fee is definitely the highest price in this era, after all, Jordan is a sports star. He mainly endorses sports brands such as jerseys and sneakers. Even if he endorses electronic products such as Motorola mobile phones, he invites movie superstars instead of sports stars.

But Yang Dongxu felt that the endorsement fee seemed high but it was not a loss at all. First of all, everyone thought that he paid such a high price because he liked Jordan, who returned to the basketball court and won the championship this year. After all, after paying, Jordan did well last year, and this year's call to win the championship is very high.

So I'm ready to gamble that Jordan can win the championship in the 1996 season and have good results in the next few years. But only Yang Dongxu knew it in his heart. He is not betting that Jordan will win the championship this year, but he is very clear that Jordan, who came back after quitting basketball because of his father's murder, not only won the championship this year, but also won three consecutive championships again.

So even if he performed well after returning from the 1995 season, Jordan's annual salary this year is only 4 million. But he still directly expelled 10 million astronomical endorsement fees for three years, and invited a sports star to endorse electronic products and websites.

Therefore, after the contract was announced, everyone felt that this foreign company of Tunghsu Technology was crazy, which was simply unreasonable. You must know that Jordan is 33 this year. Even if he has been performing well since he came back, he is sure to go downhill as usual in the next two years. After all, you can’t expect a 33-year-old man to break out of his peak state when he was in his twenties. .

It was so criticized by major newspapers and TV stations, but Yang Dongxu wanted this effect. If it didn't cause a sensation, how could you make headlines?

At this time, it doesn't matter if you praise him for being bold, or criticize him as a lunatic. In short, the exposure rate of MP3 and Yiting website is stable. Then, with the three consecutive championships since the start of this season, he basically doesn't have to worry about the sales of easy-to-listen music and MP3s.

The endorsement contract was not negotiated with Jordan, but with his agent. Because it was a high-priced endorsement, there were not too many changes in the negotiation. After all, the agent can also get the commission of the endorsement, so it is hard to let such a big order be missed. So it only took two days from the contact to the contract to get everything done.

Then Yang Dongxu found a good advertising company to shoot a few promotional covers for Jordan. When the opponent has time to play, he will follow the team to do publicity.

Of course, there is also a rule that Jordan needs to wear the MP3 by his side and put it in a conspicuous position when he is taking a break from playing on the court. If he wants to listen to it or not, he just needs to put it by his side to increase the exposure of some products.

Neither the agent nor Jordan would have any objection to such a loose request, so Jordan, who had no game on the third day after the two parties signed the agreement, went straight into the recording studio to take pictures.

On August 08, Tunghsu Technology opened its first MP3 direct-selling store in Manehattan. As the brand spokesperson, Jordan attended the opening ceremony. In addition to Jordan, Chinese female star Maggie Cheung, and some business partners.

Yang Dongxu chose to give Maggie Cheung the MP3 female spokesperson instead of others, after careful consideration. Compared with other female stars under its banner, Maggie Cheung, who has won international awards, is more or less well-known.

And in terms of the development of later generations, Maggie Cheung's international status is higher than other female stars. Moreover, this elegant oriental woman has outstanding features and is very representative, at least in the eyes of westerners, she is a beauty, rather than the kind of peculiar-looking oriental woman who represents oriental beauty.

And anyway, no matter which Chinese female star is looking for, it will be accompanied by the United States. So Yang Dongxu chose Maggie Cheung, who is relatively more promising.

As the world's financial center, there are undoubtedly many rich people in Manhattan, plus the previous controversy over tens of millions of endorsement fees. Before the store opening ceremony started, many people gathered on the scene.

Regardless of whether these people came to see Jordan or were really interested in MP3, in short, it was very lively from the scene, and it made people feel comfortable watching it.

After the store opening ceremony, Jordan signed on-site sales, and the opening discount price of 800 US dollars made many onlookers hesitate.

But Jordan's influence is undoubtedly huge, especially after he is wearing earphones on his ears and a silver-gray MP3 player in front of him. Many people hesitated to enter the store under the leadership of enthusiastic sales staff to experience it first.

Many people fell in love with this little guy in an instant after this experience. In addition, any quality problems within one week will be returned and replaced, and any non-human problems within half a year will be reported under the after-sales service guarantee.

Many people bought one and registered their information on the spot and registered an account with Yiting Music, apparently downloaded 20 songs into it. Although the compact shape still feels bulky to Yang Dongxu, it is so cool that people can put it in their pockets at will.

So after a while of hesitation, the awkward sales scene instantly became hot, and a long queue lined up directly from the store to the outside to receive it. The five counters in the store are on sale at the same time, and the supply is still in short supply.

"Successful!" Ye Rongrong, who had been apprehensively watching the hot sale scene in front of her, could no longer hide the excited smile on her face.

You must know that although the VCD of Tunghsu Technology has gone out of the world long ago, Tunghsu Technology has never opened a directly-operated store in a foreign country. All directly-operated stores are basically in China, and at most there are a few in Hong Kong. All overseas sales are looking for agents.

"Successful." Yang Dongxu nodded with a smile.

Although I am very optimistic about MP3 in my heart, I also understand what kind of sensation such an epoch-making product will cause. But to be honest, when everyone was hesitating just looking at Jordan and didn't choose to enter the store, his heart couldn't help but lift up.

However, this kind of anxiety only lasted for a moment, and then it was instantly filled by the lively scene of customers pouring into the store.

With a good start, the end result of the day is naturally surprising. In addition to the 121 MP3s that were sold in the morning because of Jordan's signing, another 85 units were sold in the afternoon until the door closed at night.

A total of 206 units were sold in one day, and the total sales reached 164,800 US dollars each. Although this sales volume is not as crazy as Motorola's new mobile phone sales, it still makes Yang Dongxu very satisfied.

After all, this is only the sales of a physical store in the United States, not the total sales of MP3. According to the latest statistics from yesterday.

The total sales data of MP3 through the physical stores of Millennium Supermarket, Hong Kong physical stores and agents, as well as Korean agents and Japanese agents, except for the pre-cooling sales of less than 100,000 on the first day, the sales of each day after that The amount has reached 300,000, and the daily sales are still rising steadily.

So far, the total sales have reached an astonishing 5.65 million US dollars. You must know that this is only half a month's sales, and this month's sales are likely to exceed 10 million US dollars.

Although the sales in China and nearby countries are so hot, it is directly related to the influence of Haina's stars. But it also proves that the MP3 market is really booming. Today, it is basically not a problem for sales to reach 100 million US dollars.

So he was the host at night and invited all the shop assistants and Maggie Cheung and others who did not go back to hold a small celebration party. The big celebration will wait until after returning to China and then make good preparations with the company staff.

"Hey, Jim, is this the Walkman that just came out?" In a university, the students had just finished school, and several male students in basketball uniforms were walking towards the school's basketball court. A black student was holding a mobile phone in his hand. The gray MP3 ostentatiously stuffed the earphones into the ears, which attracted the attention of the white students next to him.

"NO, NO, NO, this little thing is not those cheap tape recorders. He said that you can listen to songs without putting tapes in MP3, and if you don't want to listen to songs, you can download other songs from the Internet at will, and it also has the function of radio. .”

The black student stuffed a headset into the student's ear with a proud face. Hands fiddled with switching songs on the MP3, and turned off the song function and turned on the radio to start searching for signals.

"It's so cool. This is the latest product from Apple or Motorola. I want to buy one too." After listening for a while, the eyes of the Caucasian student looking at the MP3 became hot in an instant.

"NO, NO, NO, this is a product of a Chinese company." The black student kept shaking his head.

"China? That country that still uses manpower to cultivate the land, are you sure?" The white student looked surprised.

"It should be like this." The black student was a little uncertain, "I think the manufacturer on the product manual is from China."

"A product from China?" The white student with fiery eyes became hesitant, "How much is this thing?"

"800 dollars."

"Oh, NO, why is the product produced in a peasant country so expensive, I can even buy a mobile phone." The eyes of the white students began to turn disgusting.

"Maybe it's a bit more expensive, but it's really good. And the price is still a discounted price for the opening. It is said that their price will return to $900 in two days."

"Oh Shet, this company must be crazy. How could anyone buy it for $900. Jim, I advise you to return the product quickly, it might break within a few days."

"Impossible." Looking at the MP3 in his hand, the black student hesitated for a moment, then shook his head: "Probably not. When I bought it, it clearly stated that it will be returned within one week and guaranteed within one year. And this is mine. The quality of products endorsed by idol Mr. Michael Jordan should be guaranteed."

"Jordan? The quality of the sports products he endorses is really good." Since he likes to play basketball, he naturally knows Jordan, so he became hesitant when he heard that Jordan was the endorsement of the white students.

He is now wearing Jordan's No. 23 jersey, and the sneakers on his feet are also endorsed by Jordan. Although the price is indeed a bit more expensive, it feels really good to wear.