The Pioneer of the Rebirth Era

Yang Dongxu came to the United States by plane again, but this time he was not here to manage his own team. After getting rid of Derek's laziness, let him play more actively now. The 76ers' performance is steadily rising and he doesn't need to worry too much.

This time I came to the United States because of Yiting Technology, which is still in its infancy compared to the domestic Internet. The United States, which has undergone a major construction of the information superhighway, is undoubtedly the most developed Internet country in the world.

Therefore, various Internet companies and industries have emerged, and Yiting Technology is the leader among them. With the popularity of MP3, Yiting Technology has gradually entered people's field of vision.

As computers become more and more popular, Yiting Technology has unknowingly become a part of the daily life of Internet surfers. After turning on the computer, almost all people who surf the Internet will click on Yiting Technology to see if there is a new song they like, or if there is any promotion for their favorite idol recently.

That's right, in addition to downloading and listening to songs online, under Yang Dongxu's proposal. Yiting Technology has also built a place similar to Tieba, so that people who listen to songs can have a place to discuss their favorite songs.

This undoubtedly makes netizens who originally just turned on Yiting Technology to listen to songs stay longer in Yiting Technology. In other words, Yiting Technology has added another kind of user stickiness.

After dealing with several ticket fraud incidents and refusing the record company's recommendation request, the credibility of Yiting Technology continued to rise, and its market share also began to increase greatly.

This made the record company, which originally only felt that there was an additional revenue channel, gradually relieved. They felt that they might have cultivated an enemy unintentionally, and it was still a cancer growing on them that would be extremely painful to remove now.

And when the rankings of the most popular new songs and the most popular old songs calculated by the billboard music charts this month are different from the rankings of songs on the click list and like list listed on the easy-to-listen website this week. The public began to believe more in the fairness of Yiting Technology, which made their feelings about this cancer clearer.

When a music website has at least one million clicks per day and has more than 100,000 loyal users who pay. This actually has the basis for IT companies to hype.

Get some high-end concepts with the current hardware, and throw them directly into the capital market for financing. You can definitely make a lot of money. Afterwards, they continued to hype with the help of the resources and personal connections of venture funds that came in through financing. It has been fried until the listing position and then the cake is divided. As for whether the company can persist until the end, maybe only God knows, and money is the most important thing.

Therefore, after Yiting Technology became popular in the United States, it attracted the attention of many limelight funds. Especially when the music discussion post bar came out, which made this website with huge traffic more sticky. Valuation won another small increase.

In fact, not only venture capitalists are interested in this website, but even the record company, which feels like a cancer has grown on its body, is also interested in Yiting Technology. Now that it's done, and there is no way to change this situation in a short time, then if Yiting Technology can turn this cancer that may grow on your body into a part of your body, you may become stronger.

On the outskirts of Los Angeles, California, the world's movie dream factory and Hollywood, the center of the music industry, has the world's top entertainment industry and luxury brands, leading and representing the highest level of global fashion.

Although the current Hollywood is not as prosperous and powerful as the later generations, but now Hollywood exists as a global movie dream factory, and it has already shown its glory and started to influence the world.

Especially in recent years, with the continuous improvement of the level of film shooting, and some internal relations have been sorted out before, it has become more and more open and free. At the same time, Hollywood, which is too welcoming to foreign capital, has accelerated its development speed. a huge improvement.

And the various world elements that are constantly integrated have also become the root of her ability to influence the world. Such a benign development straight line can be said to be changing rapidly in Hollywood.

Although the number of times in the United States has increased in the past two years, it is the first time to come to Los Angeles. Even though Haina Entertainment established a branch here as early as last year and sent elite troops to expand the market here, the development status But it was a little difficult.

In addition to the popular singers in China who have gained some popularity in the American Chinese market, they have not made any achievements in movies and TV dramas. There are very few local American artists who have signed contracts. The development situation can be said to be bleak.

This situation undoubtedly poured cold water on Haina, who was very optimistic before and actively expanded overseas markets. Coupled with the further marginalization of the company's top management, Fu Decai, Luo Wenhua took the blame and resigned.

Since last year, there have been discussions in the circle whether Haina's expansion into overseas markets is a big failure, and the immediate insistence is just a meaningless waste of money to save face.

Even the failure of overseas market expansion is a big blow to the rapid development of these years. The rapid development of Haina may be interrupted by this, and the foundation of Haina's development in China may be shaken by this influence. After all, this failure proves that the mighty Heiner is not omnipotent, but also has weaknesses that they cannot do.

Especially in the face of this situation, the high-level executives of Haina actually ignored it for more than a year and let it go. The original rumor seems to have become a conclusive fact.

To be honest, the failure of overseas market expansion is indeed a blow to Yang Dongxu, making them more aware of facing a more complex international market. The way Haina developed domestically did not work.

Maybe he can copy some classic songs and sign some promising artists in advance like he did before Heiner. But there is a prerequisite for using this method as the basis for development, that is, whether it is a classic song or a promising artist, Heiner must be able to release it.

After all, no matter how good something is, you have to be able to show it to more people, and then you can buy it at a high price. Failure to attract more people's attention is undoubtedly equivalent to losing the market.

In the United States, Yang Dongxu obviously does not have the same relationship as in China, not even the relationship that Haina was assisted by a wealthy family when he first developed in Hong Kong. This is the root cause of Haina's failure in expanding overseas markets.

So looking back now, when he was expanding the overseas market, he still had a headache to hold a meeting with Luo Wenhua and the others to discuss how ridiculous it would be to send someone from China to discuss.

Some people who may be capable in China may be dissatisfied when they are sent abroad, and this has been proved to be the case. And it's not just the company's management that's not acclimatized, but many artists are also not acclimatized. The originally ambitious passion is now shattered by reality.

Faced with this situation, Yang Dongxu obviously had no good solution at the beginning. At the same time, because of the Asian financial crisis last year, he really didn't have the energy to solve this matter, so he could only delay it until now.

After coming to Los Angeles, Yang Dongxu did not go to the Haina branch company, nor did he work with several major record companies. Instead, he rested for one night, and then invited a little British old man to dinner in a high-end French restaurant the next day.

Joss Brad, a very traditional British little old man, short in height, fat with a big belly, a black bowler hat, a black windbreaker and black shiny leather shoes, this one appeared in the second place in the United States The little old man in the big modern and prosperous city is like an old traditionalist who came out of the foggy London.

Faced with this little old man, Yang Dongxu showed great kindness and took the initiative to greet him at the restaurant door. It's just that the other party didn't respond to the outstretched hand, but took off the black hat and put it on my chest. I bent down.

You can't say that people look down on you, because such etiquette is considered a great respect for the other party for the traditional British. So it can only be explained as a difference in culture, if you are embarrassed, just embarrass yourself, no wonder others.

Because of the little embarrassment when they first met, Yang Dongxu didn't know what to talk about for a while, so the two of them walked into the restaurant and seemed a little silent.

Yang Dongxu occasionally observes this little British old man exuding a stiff and old atmosphere with his peripheral vision, and the other party is actually observing him.

To be honest, when someone found a relationship and told him that a Huaxia record company wanted to cooperate with Baina, Joss refused without thinking.

As the person in charge of EMI's US division, although it's been a bit miserable with few major record companies in the past few years, EMI's mix is ​​definitely much better than that of Huaxia.

Especially after she had a little understanding of the development of the Huaxia record company in the United States, he felt that it was an insult to him that the other party wanted to cooperate with him. How could an elephant cooperate with a sick cat.

But he hesitated when the other boss forwarded him an email through his relationship. As a traditional British, the biggest reason why he came to work in the noisy Los Angeles was not the attractive salary.

He was born in a wealthy family since he was a child, and his grandfather and father were even conferred lords by nobles, and he has always lived a good life. The only reason why he came to the United States to work and actively expand various contacts is to promote British local music.

Although he has made some achievements in these years, it is obviously not good enough. EMI was originally one of the world's three major record companies.

But in the past few years, it has been surpassed by Universal and Warner, and Universal and Warner forget it. Originally, he was a giant, and he always dominated EMI. But Sony, which came from behind, developed rapidly and occupied the third position, pushing EMI to the fourth place. This is undoubtedly unacceptable to Joss.

Even if the company headquarters is very affirmed by his work in the United States, EMI's annual market share and revenue in the United States are steadily increasing, but the opponent's improvement speed is undoubtedly faster. Even though EMI has been developing in a good direction, the distance between it and its competitors has not been shortened, but has been continuously increased.