The Pioneer of the Rebirth Era

Easy to listen to, Easy to listen to. This music website, which is very weird when explained in English, has an incomprehensible persistence.

For example, its name can obviously be translated in English, or an abbreviation can be made for convenience. This is very common in companies with English names, but the other party has been hanging the two Chinese characters 'easy to listen', which are completely unknown to people who are accustomed to English, on the eye-catching homepage of the website.

Many times there are users who like this music website. If they want to recommend this website to their friends, they can only send the URL instead of directly saying the name, and let the friends search for it by themselves. Because the Americans, or the British, or most people in the world do not understand Chinese, let alone spelling Chinese characters. There is even no Chinese input function in the US input method yet.

But such a website has quickly become popular to an unimaginable degree. It has become the music website with the most clicks and the most paid members in the United States.

Even after a few well-established IT companies launched their own music websites, they wanted to get a quick slice of the pie. Still under the pressure of this website and unable to resist.

And when such an Internet company was connected with a Huaxia record company whose development was speechless. Joss seemed to have found the reason why the other party had to hang up two Chinese characters that were not easy to search. And this undoubtedly resonates with the British local music that he has always wanted to promote. This is also the reason why he is willing to accept the other party's invitation to come to dinner.

British music used to be brilliant, although it is not bad now, it is one of the mainstream of world pop music. But compared to other music, it undoubtedly takes a back seat, which is unacceptable to Joss. He wants to create another Elvis Presley, or make British music popular again, but it is undoubtedly very difficult to do this.

Monopoly is only called a monopoly, because as long as the industry is occupied, it is difficult for others to squeeze in. At this time, the world's three major record companies are undoubtedly three big mountains, and EMI, which is getting more and more pressured, can't breathe.

So when Yang Dongxu sent an email to Joss with Yiting Music, he was undoubtedly moved. From the earliest gramophones, to magnetic tapes, to the CDs that have become popular in recent years. The development of music carriers also promotes the vigorous development of the entire music industry, and online music is undoubtedly the focus of the next music carrier, even the mainstream.

He has been paying attention to Yiting Music since last year, because after taking over the online copyright of songs from the three major record companies. Yi Ting Music has also discussed with other music companies about the online copyright of songs, and EMI is one of these music companies.

He has been trying to promote British music in various ways. After signing a contract with Yiting, he studied the website seriously, although he was surprised at the speed of success of this website. But I saw another channel to promote British music.

Facts have proved that his vision was not wrong. Many British songs recommended by EMI on Easy Music are much more popular than selling CDs. There was even a wave of nostalgia for classic songs.

"You have built a very good website. If you want to raise money, I am very interested." After sitting down, red wine and steak came up, and Joss raised the red wine glass in his hand and gestured to Yang Dongxu.

"I just bought an NBA team, so... I don't need money." Yang Dongxu smiled lightly.

Joss paused for a moment, then took a sip of the red wine and lowered his head to start cutting the steak in front of him. Yang Dongxu also bowed his head and began to eat steak. He said that he bought a team not to show off, but to let the other party have a certain understanding of his financial resources, so as to reach a more sincere cooperation.

The two stopped talking, and both ate the steak in front of them in silence. After a meal, the two found a coffee shop to sit down. This is undoubtedly the place to talk about things.

"What do you think of Hollywood?" Joss asked very directly after sitting down.

"Although Hollywood is in the United States, it is in the world. This is the only place where she is great."

"Where's the music?" Joss continued to ask without changing his expression.

"Purely divided by the level of the entertainment industry, music in the future may be ranked third."

"Why not second, or first?" Joss had a look of curiosity on his staid face.

"The development of the industry is closely related to the development of society. In the past, music was able to surpass movies and become the largest entertainment industry. It is because music is easier to obtain than movies, and it is firstly easy to carry.

The second is because of the social significance it contains, which can resonate with those who listen to the song. But convenience is always one of the highest subconscious selection criteria for human beings. " Yang Dongxu said.

The look of interest on Joss's face was more intense. Obviously, it was the first time he had heard such an explanation of the music industry, so he nodded to express his approval of the other party's opinion, but he also asked his own question: "The music industry in the future It seems more convenient to choose, say you got that MP3."

"It's because of the convenience of the easy-to-listen website that it became popular so quickly. This also proves my point just now. Compared with the convenience of music, movies will become more and more convenient in the future.

Compared with movies with pictures and storylines, although the emotions expressed by music are delicate, it is difficult to have the direct impact of movie pictures. No matter how well the MV was shot, it was only a few minutes of footage. "

"anything else?"

"Developing diversified music, music is not comparable to movies in this respect, take British music as an example, from the first mountain rock, to the Beatles, then punk, and British folk songs.

Every wave of music will have a corresponding type of music born, and then lead a period of time. From this perspective, music is not as diverse as film. "

"They are all musical works that draw nourishment from real life. I don't think music is worse than movies." Joss retorted.

Faced with Joss' rebuttal, Yang Dongxu smiled slightly: "To give a simple example, let's talk about magic. Movies can use various special effects to shoot a magic movie, but you can't use a song to make people feel that magic is What? That's beyond the emotional range of music.

For example, the emotions that can be expressed in music can be interpreted more deeply in a movie. But it's hard to condense the emotion of a movie into a song. "

"Some of the resonance that music can bring to people cannot be replaced by movies."

"As long as it is something that resonates, there is no one who can't replace someone. A song can move people, and a movie can also make people cry. Compared with the resonance of music, movies are simpler and more direct.

You can't expect everyone to understand every emotion expressed in a song. But the emotions expressed in a movie can be seen more simply and more with the eyes. "

"Musicals can do that too." Joss still didn't want to admit defeat.

"That's just a minority. To be precise, anything that rises to art will gradually become a minority. You can't expect people who are busy with work and life every day to understand musicals and operas that require a certain degree of artistic accomplishment. stuff. All they need is a Coca-Cola and a box of hamburgers to sit around and talk."

"Then why didn't you make a movie or set up a music website?" Joss snorted coldly. Although he didn't want to agree with the young man in front of him, he had to admit that what the other party said was true.

"Hainer makes music, but also makes movies. And the revenue from movies has surpassed the revenue from records a few years ago."

"Then what do you mean by looking for me?" Joss was a little angry, he felt that the other party was looking for faults.

"Make a variety show about music."

"Variety show?" Joss frowned, unable to understand the full meaning of this term for a while.

"It can be regarded as a talent show, but it is different from the traditional talent show. His audience is not only facing the students of major conservatories, but also facing the general public."

"It seems to be so interesting." Joss pondered for a while and asked, "How to operate it?"

"I have already written the plan. After confirming other partners, we can hold a simple meeting to discuss with each other."

"Other partners?"

"Sony, Universal and Warner, in order to make this variety show an epoch-making talent show, I decided to join hands with the five major record companies to do this variety show. You are the first one I contacted among the invited partners."

"Then I feel very honored." Joss said lightly, and then changed his style: "The five major record companies you mentioned, apart from me and the other three, the other one won't be your Heiner, right? "

"Is there anything impossible?"

"To put it bluntly, young man, Hainer may be very powerful in your country, but internationally he may not even be as good as a small music company in Hollywood."

"That's why I joined Yiting Technology. The audition is undoubtedly to promote newcomers. And if the songs sung by newcomers can cause a wave of listening enthusiasm on the Internet.

In this way, no matter whether this rookie in the draft can win the final championship, he has a foundation that can be popular. Then at least the behind-the-scenes company can give a little guidance, and that talent show can make a group of newcomers popular. "

"That's why you let Haina take a ride?" As an old man in this industry, Joss undoubtedly saw Yang Dongxu's purpose in doing so.

Haina is only rude to expand overseas. In addition to the promotion of not being able to break through the blockade, it is also a headache that the personal popularity of the artists signed under the banner cannot be improved.

If this talent show can be successful, then even if Yang Dongxu doesn't want the final champion, he can still bring out a few famous newcomers, so that if he spends money on publicity, he will almost gain something. I no longer worked as hard as before for more than a year, and the whole company is still lifeless and unknown.

"Is there any problem? I contribute money and effort, so naturally I have my appeal. You and your purpose of coming to see me today is not because you want to promote British local music?

If there is one or two new British singers in this talent show, they will get a good ranking in the talent show in the United States or even the world. Many people like the British songs they sang, so even if you don't win the final championship, you will be satisfied, won't you? "

"Whose is the final champion? Yours?" Joss smiled mockingly.