The Pioneer of the Rebirth Era

The sweeping popularity of "Legend" can be said to have attracted the attention of many Internet industry leaders. Although the Internet industry in mainland China is a desert in the eyes of foreigners, there are already many small trees growing in clothes in this desert.

For example, Ding Sanshi’s NetEase was established in 1997. However, when NetEase was first established, it was not a game, but a search engine. Yes, he followed the path of Baidu. Last year, a free mail service and a free domain name system were launched. Launched this year, "Computer News" seems to want to take the road of combining Xinlang and Baidu.

Before "Legend", there was another Chinese online game that had become a god, and that was Zhonglian. In the domestic online game industry where the content is extremely scarce, "Zhonglian" can be said to be the first batch of people to eat crabs, and it has taken away a large piece of attractive cake.

Therefore, there are the pearls and jades of Zhonglian, and then there are legendary and popular evidences behind. The bigwigs who have devoted themselves to the Internet industry have turned their attention to the game even if the reaction is slow.

Taking games as the starting point, gaining a firm foothold and spreading to other Internet industries is Yang Dongxu's first step in preparing to dominate the domestic Internet, and the most important step in this is instant messaging.

Yang Dongxu did not have the background to do instant messaging when he first came up. Originally, he wanted to use Yiting Technology as a springboard to dig professional programmers from the United States, but after a few contacts, they were not willing to work in China at all, so he had to do it himself. do it.

Although the chat system in the game is far from instant messaging, it is undoubtedly a very good way to train the team. And this is also an integral part of the game content.

So Yang Dongxu is going to complete the in-game communication function of Legendary Eggs first, and start developing instant chat software based on this.

Because the legend has become popular, and it is a bound instant messaging software, there is no need to worry about promotion. As long as it is converted, there will be more than 100,000 highly active users as the basis, and it will directly take a big step forward and start to develop.

And these more than 100,000 people are undoubtedly like a computer virus, spreading instant chat software from games to people who don't play games, and slowly realizing Yang Dongxu's goal that every netizen must register at least one chat account . By that time, Rising Sun Technology will become the largest Internet company in China.

However, this matter does not happen overnight, it can be done gradually. At present, the game "Legend" must be done first, because it already has the opponent of Zhonglian, although the game format is different.

But now there are only so many netizens in mainland China who can play games, so if you play Zhonglian, you can't play Legend. Therefore, the legendary content must be done well, so as to attract more players, and the trend of virtually competing for players has actually begun.

After arranging the affairs of the company, Yang Dongxu and Yu Qipeng, who is now in charge of people's livelihood, sat down for dinner in the evening. Compared with the public's perception of the country's four major banks, the existence of private banks similar to Minsheng, although they also use the banner of the country, their status in the hearts of the public will undoubtedly drop a few notches.

Although Minsheng established its own position very clearly at the beginning of its establishment, compared with other private banks, it took a lot of detours, but the speed of development is not very fast. After all, the expansion of infrastructure needs a lot of money, and it is very time-consuming. .

"Online payment?" Yu Qipeng looked at Yang Dongxu and frowned.

For one of the shareholders of the bank in front of him, and the youngest shareholder. Yu Qipeng has never underestimated him, otherwise he would not have come to Yang Dongxu with several other shareholders at the beginning, hoping that the other party could invest in Minsheng.

And then Yang Dongxu's performance did not live up to their expectations. Not only did they inject a large sum of money into Minsheng, but they also provided some help in foreign exchange, so that Minsheng left other banks far behind from the very beginning.

Therefore, Yu Qipeng must seriously think about Yang Dongxu's suggestion, but he really doesn't understand the Internet, so he has doubts about it.

"It's mainly game recharge or transaction payment. I recently opened a game company and launched the first game "Legend". It is doing well so far, and there are already 200,000 players online.

"Legend" is a paid game, that is, a certain fee is charged according to the length of the game, so I want to connect with Minsheng Bank for the charging window. "

"How do you connect?" Yu Qipeng's eyes lit up when he heard the 200,000 users.

Although the base number of 20 does not sound like much, after all, China has a population of more than one billion and hundreds of millions of bank users. 200,000 is at most a drop in the bucket, but 200,000 active users, or even 10,000 active users, is a very objective sum. Business.

"I will designate Minsheng Bank as the only official bank for "Legend" players to recharge. If you want to recharge the game, you must have a Minsheng Bank bank card."

"Do you have any requirements?" Yu Qipeng asked.

Although Yang Dongxu is a shareholder of Minsheng Bank, it is his responsibility to help the bank expand its business. But judging by Yang Dongxu's attitude at this time, he undoubtedly wants to discuss this matter as a business, which is a matter between the two companies, not just as a shareholder of Minsheng Bank to expand business.

"Exemption of transaction fee." Yang Dongxu said directly without beating around the bush.

Yang Dongxu didn't want to complain about the fact that charging transaction fees is one of the main means of revenue for domestic banks. But he feels that he should change something. It is obviously difficult to start from the reality, not to mention that he is only a shareholder of Minsheng, even if he is the governor of the central bank and wants to touch this big cake.

"How much is the reduction or exemption?" Giving certain discounts to some customers is one of the main attractions of the bank's business expansion, so Yu Qipeng was not too surprised by Yang Dongxu's request.

"Of course it's best not to charge any fees." Yang Dongxu said with a smile.

Yu Qipeng rolled his eyes, obviously saying that you kid is dreaming.

"Seriously, I hope Minsheng doesn't charge any fees for this transaction."

"What are the benefits of people's livelihood?"

"Those who charge money to play online games must have a certain financial foundation. Although I am going to make a software for online payment, everyone still feels unreal about online things.

Therefore, game players will use this software to bind Minsheng Bank cards to charge money to play games, but they will not put money in the software. So therefore"

Although Yang Dongxu didn't go on, Yu Qipeng already understood. That is, "Legend" can bring tens of thousands of high-quality users to Minsheng Bank, and the price Minsheng has to pay is that the online recharge process is free of charge.

From this point of view, Minsheng seems to be at a disadvantage, and they still have to calculate interest for users. That is to say, although these people are high-quality users, they enjoy the same treatment as other users while enjoying the free recharge of the game.

"100,000 users a year?" Looking at Yu Qipeng's hesitation, Yang Dongxu continued to speak.

"Huh?" Yu Qipeng raised his eyebrows.

"This year, "Legend" will bring at least 100,000 bank users to Minsheng." Yang Dongxu said very confidently.

Although Legend is a fee-paying game, and everyone has to recharge, not everyone will have a Minsheng bank card. For example, the main part of Legend players are Internet cafe players, and the way they recharge is to find network administrators.

But in terms of the current level of popularity of the legend, 100,000 people apply for Minsheng bank cards a year, and the purpose is to play this game. It sounds unrealistic, but this number is only a lot more than Yang Dongxu estimated.

"The number of players of "Legend" is likely to exceed one million next year." Yang Dongxu said again.

Yu Qipeng frowned and thought about it seriously, providing services to Yang Dongxu but not being able to charge a handling fee, no matter how you look at it, it is a disadvantage for the people's livelihood.

But looking at it from another angle, people's livelihood is still profitable. For example, even if not all of the one million players have bank cards, everyone will definitely know about Minsheng Bank.

In other words, we know that Minsheng is a bank. That’s right, people across the country basically only recognize the four major banks. The popularity of private banks is very low, and many people even don’t know what Minsheng does.

Using game players to promote the popularity of Minsheng Bank, and there is no need to pay advertising fees. From this perspective, Minsheng is undoubtedly profitable.

"I need to seriously consider this matter, and maybe hold a shareholder meeting." Yu Qipeng realized that this might be an opportunity for Minsheng to take another step forward, and his face became cautious.

"Okay, but I won't attend the shareholder meeting to avoid suspicion." Yang Dongxu said with a smile.

In fact, he was a little vague in some parts of this negotiation and did not make it clear, because it is related to the big cake of online payment. Although he is a shareholder of Minsheng, at most he just let Minsheng get on this express train earlier than other banks. , but it is absolutely impossible to give up the big cake of online payment.

Therefore, giving Minsheng an early opportunity is the greatest goodwill from him as a shareholder. If Minsheng disagreed and missed it, then he can't be blamed.

When Yang Dongxu and Yu Qipeng were talking about the legendary payment method binding people's livelihood. At the company headquarters of Zhonglian World, a group of shareholders frowned.

It was placed in Zhonglian World Knowledge as a niche game company in the future, and was eventually acquired by other companies. But now Zhonglian World is definitely the leader of Internet games, even if it is just a game hall type of online game. It's a bit like a non-mainstream in the online game world.

"Old Bao, what do you think of this "Legend"?" Jian Yang squinted his eyes and gasped.

Recently, Jian Yang actually has some headaches, because the negotiation with Telecom has not been settled. At present, telecommunications charge broadband fees mainly by time-based charging.

That’s right, Internet access and telecommunications are paid by the hour. Even if you use a private computer at home, you still need to pay the Internet fee for an hour like going to an Internet cafe. Of course, there are monthly packages, but they are also deadly expensive.