The Rebirth of the Internet Celebrity Godfather

Shonan Economic Television.

Wang Cide was sitting in his office, holding a copy of yesterday's newspaper in his hand. The newspaper stopped at Fan Tian's report.

He wore a pair of black reading glasses and studied carefully.

After a while, he put down the newspaper in his hand, picked up the tea, and took a sip.

The report was very well written. Through this report, Wang Cide gained a general outline of Cheng Yi: confident, talented, insightful, and responsible.

Moreover, this report also has a relatively clear explanation of the pros and cons of the self-media industry.

But Wang Cide’s focus is not here. His focus is:

Why did Cheng Yi accept an interview with the Hunan Times, but not an exclusive interview with Economic TV Station?

He didn't think about this problem without purpose. The popularity of "Youth" almost transcends age groups. In his circle, there are also people talking about "Youth".

Once he got to know it, he realized what a huge disturbance "Youth" had caused on the Internet.

Illegal blogs, official accounts, and Moments were all popular and reposted this video.

People sitting in his position know better what it means to be forwarded by these two accounts.

At the same time, he also realized what an opportunity ETV TV had missed.

You should know that the opening party for freshmen of Xiangnan University of Science and Technology was originally the first one that Economic Television Station participated in, and it also participated in the whole process.

Even the material "The Same Boy" appeared in front of the public for the first time, and it was through the TV channel.

If the interview shooting goes well, it will be just in time to catch up with this wave of popularity on the Internet.

At that time, once the program is broadcast, Jingshi TV Station will be able to stand out among the national TV stations with this wave of popularity.

He did not think much about what Zhu Jing said to him at that time. Firstly, he had always thought highly of Zhu Jing. Secondly, he had not paid much attention to the exclusive interview with Hunan University of Science and Technology before.

But looking back now, Wang Cide felt that Zhu Jing's words were full of loopholes and untenable.

While he was thinking, there was a sudden knock on the door.

"Come in."

When he was outside the door, Chen Binghe's face was still hesitant, but when he opened the door and came in, his face was changed to determination.

"Director."

"sit."

After sitting down, Chen Binghe found that Wang Cide was looking at him with an inquiring look. His deep eyes seemed to see through him.

"Director Chen, if you have anything to say, please tell me."

"Director, I want to confess to you the fact that I went to Hunan University of Science and Technology for an exclusive interview that day..."

Chen Binghe had to explain everything, from how Zhu Jing provoked Cheng Yi in the first place, to how he forced him to leave in the principal's office, to when the interview reached an impasse, he earnestly persuaded Zhu Jing to take the initiative to reconcile, but in the end Zhu Jing refused to listen

His advice caused the interview to be completely aborted.

After he finished speaking, he was ready to accept questions and criticism.

The status gap between him and Zhu Jing is too big. He is just sitting on the bench, while Zhu Jing is the director of the flagship program.

In the eyes of leaders, there is no right or wrong, only pros and cons.

He will protect anyone who is useful to him.

Therefore, Zhu Jing's threat to him was correct. If he revealed this matter, Zhu Jing would certainly be damaged, but he himself would be affected even more.

Kill one hundred enemies and lose one thousand.

That's why Zhu Jing is so confident and confident that he will not expose this matter.

However, Chen Binghe, who has always been wise in protecting himself, could not overcome the hurdle in his heart this time and chose to confess.

But the reaction he expected from the station director didn't happen.

Wang Cide just nodded and said: "Director Chen, why do you come to tell me this? You know, under normal circumstances, there will be no benefit at all from you."

"Maybe Cheng Yi and I are friends. I don't want him to suffer undue accusations and frame-ups."

friend?

Wang Cide chewed this word in his heart. With such a big age difference, Chen Binghe actually regarded a college student as a friend?

Wang Cide was even more curious about the young man Cheng Yi.

"Director Chen." Wang Cide clicked the newspaper on the table and said, "Actually, you should be glad you came here."

Only then did Chen Binghe notice Fan Tian's report in the newspaper, look at Cheng Yi's photo in the newspaper, and combined with Wang Cide's attitude, he suddenly broke out in a cold sweat:

"Director, you already knew this?"

Wang Cide showed a hidden expression.

He made a phone call: "Director Zhu, come to my office."

After a while, Zhu Jing opened the office door and walked in.

As soon as he came in, he saw Chen Binghe, and he suddenly had a bad feeling in his heart.

"Director Zhu, sit down." Wang Cide greeted.

"Eh."

Zhu Jing responded repeatedly.

After sitting down, he asked: "Director, is it a work matter that you came to see me for?"

"Don't worry, just read this report first."

Wang Cide handed the newspaper to Zhu Jing.

Zhu Jing took it. He was a little confused at first, but when he saw Cheng Yi's photo, his pupils shrank.

Sitting in his seat, he looked calmly:

"The author deeply believes that the advent of the self-media era is inevitable, and the popularity of short videos is also unstoppable. The emergence of Internet celebrities not only conforms to the trend of the times, but also meets people's entertainment needs.

We cannot be "fearful" of Internet celebrities, shouting and killing them when we see them, nor can we be "superstitious" about Internet celebrities and blindly worship their words and deeds.

We must embrace positive energy and clean Internet celebrities like Cheng Yi, but we must also resist vulgar and sensational Internet clowns.”

Seeing this, Zhu Jing understood that Chen Binghe had revealed the truth to Wang Cide.

He made this judgment based on a very simple logic.

At the beginning, he had scolded Cheng Yi in front of Chen Binghe, saying that Cheng Yi was "evil" and had "bad intentions", and that becoming an internet celebrity was a "low-class and unlearned thing", especially because of his identity as an internet celebrity from the beginning.

He is prejudiced.

Because he believes that "interviewing Cheng Yi will only make Cheng Yi more rampant and make the social atmosphere worse."

The TV station’s ratings decline was also blamed on Internet celebrities like Cheng Yi.

But this report slapped him hard in the face and fundamentally denied his underlying logic.

Because Internet celebrities are promoted by the times, even if Zhu Jing hates Internet celebrities, he cannot stop the trend of the times.

What he needs to do is to establish a correct "view of Internet celebrities". He cannot regard all Internet celebrities as the same thing. The responsibility of the media is to guide the public's aesthetics. Only vulgar Internet celebrities must be boycotted to the end.

There should be more coverage for Internet celebrities like Cheng Yi.

But he didn't do it, and Zhu Jing became a typical example of "fear" Internet celebrities.

This newspaper clearly told him: You are wrong, very wrong.

"Director Zhu, how do you feel after watching it?" Wang Cide asked.

Zhu Jing spit out eight words: "This article is full of praise, but it is exaggerated."

"Exaggerated?" Wang Cide asked again, "Didn't Director Zhu pay attention to the turmoil on the Internet?"

Zhu Jing shook his head.

He actually saw Cheng Yi's video in Moments and official accounts.

But out of prejudice and disgust towards Cheng Yi, he never clicked on it.

"Well, as a media person, you should pay attention to current affairs. You can't be separated from the people for too long, Director Zhu!"

With that said, Wang Cide pulled out the Weibo post and put it in front of Zhu Jing.

"this……"

Zhu Jing could remain calm at first, but after seeing clearly, he couldn't stand it any longer.

"How can this be?"

Cheng Yi, an Internet celebrity he looked down upon, was reposted!

Before he could wake up from the shock.

Wang Cide added: "Director Zhu, this interview still needs to be done. We can't miss this opportunity again."

"But……"

"It's nothing but, we media people must be objective and realistic. At the same time, we must dare to overthrow ourselves and recognize our mistakes!"

"But the director..."

"No buts!" Wang Cide turned to Chen Binghe and said, "Director Chen, call Cheng Yi right here and find out what he's talking about."

"OK!"

Chen Binghe took out his mobile phone and dialed Cheng Yi's number.

"Hey, Mr. Cheng——"