The Rebirth of the Internet Celebrity Godfather

Business School Class of 2016.

Zhao Lei: This is how the @成yi video was shot?

Zhao Lei: One-touch slide to unlock?

Zhao Lei: The whole ecological fertile soil weathered facade, every detail has been polished in every possible way?

Zhao Lei: Liu Yuxi withdrew a message?

Zhao Lei: Reducing stamps for enrollment?

Cheng Yi: ...Secretary Zhao, surfing the Internet is not good for your health.

Zhao Lei: Well, you are right, I have high blood pressure now!

Secretary Zhao has gone through so many barrages, and he has learned all about "reducing stamps for admissions".

Laughing to death!

The class members in the group were watching the show silently, and no one spoke. This was obviously a "big boss collision" between the college secretary and the seniors. They didn't dare to speak, so they just hid aside and shivered.

Cheng Yi didn't panic at all and said comfortingly:

"Secretary Zhao, although the dormitory in the eighth district of our school cannot keep up with the top universities in northern Qing Dynasty, among many first-tier universities, the dormitory conditions are pretty good.

Netizens on the Internet can’t help but notice that they just like to make jokes. Worse dormitories abound. Even the ‘shortcomings’ exposed in the video are normal, so they resonate with netizens.”

Zhao Lei: "Really?"

Cheng Yi: "Of course, secretary, today's university public relations are still doing the same thing as before, covering up when something goes wrong. It was fine before, and they were really able to cover up."

Not to mention, there was a mutilation case in the first teaching building of the University of Science and Technology.

Cheng Yi: "But now that the Internet has developed and the network is pervasive, covering the lid does not work and cannot be blocked anymore. Therefore, the thinking needs to be changed. Covering the lid blindly will not only not help, but will also lead to the rebellious psychology of netizens. After all, people

The masses already have the right to supervise.”

Cheng Yi: "Therefore, it is better for our school to let go of public opinion, accept the voices of netizens with an open mind, allow them to discuss, correct some and encourage others."

Zhao Lei: "If we let go of public opinion, will it be detrimental to the image of the school? Will there be people with ulterior motives who wantonly publish negative remarks?"

Cheng Yi: "Secretary Zhao, don't worry. There is a saying that no one is perfect, and there is another saying that it all depends on peers. We don't pursue perfection, we just pursue doing better than our peers."

In the previous life, since the "study buddy system" of a certain world-class university was exposed in 19, major universities in China have started to improve their grades. Incidents such as the naughty sister, the headphone sister, Qingmei Bishe's eyes narrowed, and boys are not allowed to go to the elevator, etc., have taken turns to become

It is a hot topic of social discussion and attracts the public’s attention.

Go ahead and search, no matter what, more than half of the dance numbers in bars across the country are excessive.

Cheng Yi: "There is no school where vicious incidents will not happen, and some vicious incidents happen in schools, but they are not necessarily related to the school. After all, when they should happen, they will happen wherever they are, and it has nothing to do with the occasion. So at this time, cover the lid.

, very unnecessary.

Netizens will not worry about why this incident happened in your school, but will pay more attention to the handling method of the school involved. If it is fair and open to the public and fully transparent, it can turn the negative incident into a positive impact."

In fact, at this point in the conversation, the topic has gone too far. It was originally just a small issue in the video, but it turned out to be how the school handles public relations crises.

But let’s say it’s far, but it’s not far. After all, the school’s public opinion control is based on small things. If there is no “negative” thing allowed in the video, it means that the school’s handling methods are old and intolerant.

Zhao Lei saw Cheng Yi's long speech and thought to himself, how about you become the secretary?

But he was neither annoyed nor angry.

Cheng Yi is different from ordinary students. Take these remarks as an example. Judging from his many years of experience in managing students, they are very reasonable and have given him a lot of inspiration.

However, as to whether it is feasible and whether it can be used as the school's crisis public relations policy in the future, it is debatable, and we cannot draw a conclusion prematurely.

Zhao Lei: "@成yi Are you sure it's okay to open up the discussion?"

Cheng Yi: "Secretary, netizens are all docile donkeys. Let's expose our shortcomings and laugh at ourselves first so that they have nothing to complain about. On the contrary, we can win the favor of netizens, become invincible, and even regard our school as a role model."

Zhao Lei: "You are an Internet player. You know this better than me, so I will do as you say. You will be solely responsible for this dormitory culturalist short video contest."

Cheng Yi: "Hey, Secretary Zhao, you have to be in charge so that I, a pioneer, can have the confidence to do my job."

All the major team members looked at it and called it an expert, good guy, a group of dozens of people was turned into a private chat by Zhao Lei and Cheng Yi, as if there was no one around.

However, Cheng Yi's dialogue with Zhao Lei did provide everyone with a wonderful performance.

What is professional? This is called professional!

Be reasonable and well-founded, be soft when you need to be soft, and be hard when you need to be hard. If such a person does not succeed, what kind of person can succeed?

After Cheng Yi's video was uploaded, it inspired the 16th-level business school students very much, and they began to upload their works one after another.

Users of site

Fans who were dissatisfied after watching Cheng Yixin's video quickly found a meal replacement.

One of the videos with a very long name, "Bedroom Cultural Festival Works of Dormitory 302, Building 9, District 8, is not much easier to use than the admissions brochure" became the most played video under the topic of "Borroom Culture Festival" except for Cheng Yi's video.

video.

The photographer can be said to be a thief. He completely copied the "Bedroom Environment" part of the first clip of Cheng Yi's video. He also used the phrase "Successful people, peak residences...", but this video shows

This is the luxurious side of the HKUST dormitory, in short it is the "Versailles" version.

Although Xiaoguo is not very strong, it is linked to Cheng Yi Video, so the data is very good.

At the end of February, Cheng Yi got his driver's license and could finally drive on the road. Cheng Yi was very excited.

However, he just drove to the city and walked around before handing the car over to Zhang Hanran. He was going to Shanghai to shoot a joint submission video. He left the car at school and had nothing to do with it. Zhang Hanran happened to want to drive it too.

I gave her the car first.

When they arrived at the high-speed rail station, Cheng Yi said to Xue Ying: "Secretary, while I'm away from the company, you can solve big and small things. You have to learn to do it by yourself. If you can't solve it, come to me. I'll check on you when I come back.

Homework."

Xue Ying nodded: "Boss, I will grow quickly and keep up with the company!"

"Senior!" Cheng Yi looked at Zhang Hanran again, the tenderness in his eyes almost melted her.

"I'm here, you said."

"Take care of...my car."

Click, click, click...

Zhang Hanran clenched his fists and made a cracking sound.

"gone."

Cheng Yi turned around and left, and Cheng Guanxi followed quickly with his luggage.

"Junior!"

"ah?"

"Drink less and be safe."

"okok!"

"Hey~" Zhang Hanran sighed.

Xue Ying secretly glanced at Zhang Hanran's expression and asked: "Sister Zhang, why are you sighing?"

"I sigh, every time I see him go out, I feel like I am letting my worried son go out."

"Pfft~Sister Zhang, you are the first person to show maternal love to Mr. Cheng."