Rebirth of the Auto Giant

Chapter 94 Advertising Effect

Go in and have a look, you really dare to say, I want to go in and have a look, but I don't dare.

Lei Zi was shocked by what his future brother-in-law said.

That night, Lei Zi didn't mind the heat, so he put on his suit and leather shoes and rode a bicycle with Xiaomei around Shichahai, holding hands and kissing.

I also met several of my subordinates nearby, all wearing suits and going on a date with my sweetheart.

This breakthrough kept Lei Zi awake all night studying.

"Sure enough, people rely on clothes and horses rely on whips, but wearing a suit is different."

If I had known this, I would have tightened my belt and bought a suit to wear. Maybe my children are older than Mingyue now.

Today we not only held hands, but also connected our mouths.

Lei Zi was lying on the bed, looking forward to their future.

"Son, son." Lei Zi's mother walked in at this time.

"Mom, what's the matter?"

"Where are you and Xiaomei now? If it works, Mom will ask a matchmaker to come over tomorrow to arrange a marriage. Look at Wang Shi, the child is already three months old." The other party looked anxious.

"No." Lei Zi thought of the agreement between the two and blurted out.

I didn't expect what he said, but it frightened my mother, thinking that there was something wrong with their relationship, "Why, Xiaomei doesn't agree?" That shouldn't be the case. Haven't you been in frequent contact recently? Why did you regret it?

"It's okay if it doesn't work. Mom will help you find another one tomorrow." When the other party thought that Wang Shi's child was already three months old, the desire to hold a grandson became stronger and stronger.

"Don't..." Lei Zi revealed the agreement between the two.

"Well, then you have to work harder. If you are in the Hongxing Machinery Factory, this will be a bit difficult. Now, it's hard to say. Son, work harder. Mom is already fifty-three this year. Look at those in our yard.

All of them have grandsons in their arms. Every time you see someone holding a grandson, your mother will be envious." The other party looked at Lei Zi with pleading eyes.

"Okay, it won't be too long." They kissed her on the lips, is marriage still far away?

…

Today is a memorable day for Qianfeng Machinery Factory.

Today the tractor produced by their factory was finally put on the market.

Since this is a factory contracted by Wang Shi personally, he already said when signing the contract that the products produced in the future, whether through planned or unplanned channels, can be sold for money, and there will be no other troublesome procedures.

The product has also been inspected by relevant departments, but in Wang Shi's opinion it is just a formality. He can't see it himself, but can they? There is no inspection equipment, so it's strange that it can be seen with the naked eye. This is a new car.

This is a bold attempt above.

Lei Zi and his ten men dressed up deliberately today, wearing suits and leather shoes, and their black leather shoes were polished to a shiny finish.

On the factory gate of Qianfeng Machinery Factory, a big red banner reads: Qianfeng Machinery Factory tractors are on sale today, with a unit price of 28,000, you deserve it!

A very simple line of text.

Lei Zi and the other eleven people stood at the gate of the factory. When they saw strangers passing by, they took the initiative to inquire about them, but each time they came back disappointed.

Not one was sold all morning, which made Leizi anxious to death.

Until noon, when Wang Shi was eating in the canteen, Lei Zi also sat next to him with his rice.

"How is the situation?" Wang Shi just came back from going out today and didn't know the situation today.

"It's been a day and I haven't sold one car." Lei Zi looked constipated.

I still want to earn more than Xiaomei, but looking at this situation, it seems that there is no chance.

How could it be possible? A tractor designed by oneself should not be able to sell well even 40 years later.

It doesn't make sense.

Is there something wrong with any joint?

Seeing that Wang Shi didn't speak, Lei Zi didn't want to disturb him. After waiting for a long time, Wang Shi slapped his thigh and said, "How could I forget this?"

"Shitou, have you thought of a way?" Lei Zi saw Wang Shi's cloudy expression and knew that the other party must have thought of a way.

Wang Shi thought of this and asked an employee nearby to find Deputy Director Qiao.

Deputy Factory Director Qiao hurriedly came to Wang Shi's side, "Director, are you looking for me?"

"Sit down." Wang Shi pointed to the table opposite, "I have something I want you to do."

Wang Shi then said: "Go to the Xinhua Daily Advertising Department right away and place ads for our products for one day, preferably on the front page." Wang Shi said.

As the old saying goes, the smell of wine makes you afraid of deep alleys. How could I have forgotten this?

Publicity, publicity.

I only focus on making products here. Now that information is so underdeveloped, newspapers are the fastest way to transmit information. In the era before the Internet, this was the only fastest way to obtain information.

People in many places don’t know about it yet. Even in Beijing, not many people know about it, let alone other cities.

Product promotion is particularly important. Without promotion, customers won’t know how anyone would buy it.

For two days in a row, no one was sold.

Until the third day.

On this day, an advertisement was published on the front page of Xinhua Daily.

This is the first time anyone has done this.

In the advertisement, a brand new tractor, although the photo is in black and white, has a cab and a large carriage, which is very eye-catching.

Below are some configurations of the tractor, as well as an introduction to the cargo capacity of the carriage, various engine data, steering system, and braking system.

The next step is to buy the land.

The unit price of 28,000 yuan is presented in large bold font.

As soon as the newspaper hit the streets, it immediately caused a huge response.

The advertisement stated that no other procedures were required, as long as you had money, which had never happened at that time.

Nowadays, buying a bicycle requires an industrial ticket. Transportation tools that are urgently needed in the country, such as tractors, cannot be purchased without special channels, procedures and connections.

It's okay now. As long as the Qianfeng Machinery Factory has money, this tractor will be fine.

Nowadays, some companies want to buy heavy-duty trucks like Jiefang. Even though they drank until their stomachs bleed, they still haven’t bought one.

Those mining companies or some small factories immediately gathered people to discuss the matter after seeing the newspaper.

On the third day, when Lei Zi came to the factory to work as usual, he saw from a distance that the factory gate was surrounded by many people, making a lot of noise, and several people started pushing and shoving.

I was shocked by the scene outside the factory.

Outside the factory gate, people from various units came to buy cars.

"I'm sorry, please wait a moment. Our factory's sales manager hasn't come yet. Please wait a moment." The security guard of the factory comforted everyone. When he saw Lei Zi coming over on a bicycle, he pointed at Lei Zi and said, "Here he comes.

, Director Lei from our sales department is here. If you want to buy a car, go to him to register."

Wow, everyone rushed towards Lei Zi like wasps.

"Director Lei, have a cigarette." The logistics manager of the textile factory rushed over as quickly as possible and stopped Lei Zi's bicycle. Before Lei Zi could react, he took out a large pack worth 0.35 yuan from his pocket.

He took out one at the front door and handed it over, "Director Lei, please smoke." After saying that, he lit a match.

"Smoke my Warriors." The one on the left also squeezed over, took out a pack of Warriors cigarettes worth 0.13 yuan that he had just opened and never smoked, and stuffed them directly into Lei Zi's pocket.

"Smoke my Albania." The man on the right did not show any weakness and took out a pack of Albania for 0.20 yuan.

Lei Zi had never experienced such a scene before, and was frightened at first, "Don't worry, everyone. If you want to buy a car, come and register it with me. Don't be afraid. We have plenty of cars. As long as you have money, it's fine. We don't have to be particular about it."

"

The person who stopped the car before heard this and let go of his hand. Lei Zi rode in, and everyone followed behind.

With Lei Zi leading the team, the security let everyone in.

"Wow! So many cars."

A dozen people entered the Qianfeng Machinery Factory compound and exclaimed when they saw rows of brand-new tractors with green paint parked in the parking shed on the left.

The spacious cab is 50 to 60 centimeters high, two meters long and one and a half meters wide. More importantly, the steering is not hand-operated but a steering wheel.

Just like the Liberation Card!

At first glance, it seems to be on a higher level than those handheld ones.

Except that it is smaller, it is no different from the Jiefang heavy truck.

"Director Lei, does this tractor really only cost 28,000?" someone asked unwillingly.