The Richest Man Yang Fei

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The newspaper "Huaxia Cosmetics" forwarded a report said to be from Reuters.

According to Reuters, French consumer protection organizations have warned that more than 180 beauty products on the market may contain potentially harmful substances, including creams, shampoos and toothpastes produced by Beiersdorf, Procter \u0026 Gamble, Colgate and other companies. .

The report believes that these products contain some legal ingredients that may cause sensitivity, irritation or endocrine disruption.

According to a research report released by French consumer protection organization ufcechoisir, eight brands of baby wipes, including Beiersdorf's Nivea and Procter \u0026 Gamble's Pampers, contain phenoxyethanol, which may have harmful effects on the blood and liver. Toxic.

Phenoxyethanol is a commonly used preservative. The French National Agency for the Safety of Medicines and Health Products has recommended in its risk assessment results that phenoxyethanol should be used in care products for children under 3 years old and in care products for diaper areas. , should not contain this ingredient.

However, the French Beauty Industry Federation responded to the study by saying that beauty and hygiene products sold in France are safe and comply with European regulatory standards.

According to reports, some famous brand products contain harmful substances, and 26 of them contain parabens, including men's shaving cream, aftershave or deodorant, toothpaste, shampoo and other products.

A professor at the School of Materials Science and Engineering at Beijin University of Chemical Technology said that in recent years, studies have reported that hydroxybenzoates have potential estrogenic activity and may be environmental endocrine disruptors.

In response to the Reuters report, a chemical industry researcher at China Investment Consulting said that the main reasons why foreign-owned daily chemical products are accused of containing harmful substances are poor management and the pursuit of low cost and high returns.

At present, daily chemical giants such as Procter \u0026 Gamble are facing difficulties in growing. The scandal of selling products containing harmful substances and mildly irritating products will damage their brand image and may also have an impact on their performance. P\u0026G needs to do more to regain consumer trust.

It still needs time to test whether the stores of foreign-funded daily chemical giants can continue to keep their finger on the pulse of Chinese consumers.

This report can be described as moisturizing and silent!

The newspaper quoted a report from Reuters.

In the minds of some Chinese people, reports from foreign media such as Reuters, the Associated Press and other four major news agencies are far more convincing than domestic media.

As for the authenticity of these contents, how many people can verify it?

Even if individual parties want to deny it, they will only end up with sophistry.

This report brought daily chemical products to the forefront of public opinion.

It is worth mentioning that Reuters investigated and cited international brands such as Procter \u0026 Gamble.

It is not difficult for those who are interested to find that this report echoes the relevant reports of Fashion News two days ago, both exposing the so-called shady story of the daily chemical industry.

The difference is that the Fashion Newspaper focuses on domestic daily chemical products, while the Reuters report focuses on foreign brands.

Compared with Reuters' reports, the influence of Fashion Newspaper is negligible.

Immediately afterwards, China Youth Daily and other authoritative newspapers and magazines quoted and forwarded the Reuters report.

One report is not enough to arouse people's attention and heated discussion.

Chinese people’s immunity to negative news is beyond imagination.

Experts say staying up late is bad for your health?

Then we won’t stay up late anymore, comrades, let’s stay up all night.

Smoking is harmful to health? This baby is scared to death. Hurry up and smoke a cigarette to calm down!

Of course, two or more reprints can cause an avalanche effect.

The three men became tigers, and people and discussions were all attracted by this report.

After all, daily chemical products are essential daily necessities in our lives and are closely related to the health of each of us.

Daily necessities that adults use on their skin or in their clothing, even if they contain small amounts of harmful substances,

As long as it is within the scope of national regulations, it is still acceptable to the average person and will not cause much panic.

However, what is intolerable is that products for babies also contain harmful substances!

It is tolerable, but what is unbearable!

Procter \u0026 Gamble never imagined that it originally just wanted to shift the battlefield and give Beauty Group a good look in other aspects. Unexpectedly, he got burned and couldn't take care of himself.

In order to eliminate the negative impact, P\u0026G immediately jumped out and said that the preservative used in Pampers baby wipes is phenoxyethanol. This ingredient is safe and is widely used in the field of infant products, including wet wipes and skin care products. and personal care products.

P\u0026G explained that in fact, phenoxyethanol also exists in nature and is contained in green tea. The European Academic Committee on Consumer Safety believes that when the content of phenoxyethanol is less than 10, it is a safe and effective cosmetic preservative suitable for any age. The content of phenoxyethanol in Pampers baby wipes is far below the safe upper limit. Europe The Academy of Pediatric Dermatology also recognizes Pampers baby wipes as safe.

However, people's prejudices are extremely profound. No matter how wildly you talk, if people preconceive and think there is something wrong with you, it will be difficult for you to turn white no matter how you wash.

P\u0026G was extremely busy with this public relations effort.

A month passed under internal and external difficulties.

After one month of this fierce battle between P\u0026G and Beauty Group, P\u0026G lost more than 30 million US dollars!

Originally priced at 35 yuan, P\u0026G lowered its high-end laundry detergent to 18 yuan in order to seize the rural market. The price has already hit the bottom line of cost.

You know, the overall cost of P\u0026G's products is originally higher than that of domestic washing powder.

This is not just raw material cost, but also OEM cost, channel cost, labor cost and many other costs.

Yang Fei produces and sells the same pack of ordinary powder for 18 yuan, with a profit of more than one yuan. The manufacturer, distributor, and retailer have enough profits in each of the three links.

P\u0026G's production costs are very high, and coupled with the complexity of the sales process, the final retailer's profits are extremely limited.

This is why, in order to win this battle for position, P\u0026G invested heavily in compensating retailers.

Commercial companies have always been doing this kind of thing.

To put it bluntly, it is nothing more than burning money.

First burn money, seize the market, create a monopoly, and then cut the leeks!

It's a pity that P\u0026G can't wait for the day to cut leeks.

The heavy fact of losing more than 30 million US dollars in one month caught P\u0026G off guard and made it dizzy.

More than two hundred million yuan!

This is no small sum of money!

More than 200 million!

It’s almost time to compete for a CCTV bid king again!

Biao Wang can be popular for at least a year!

It can also lead to sustained sales performance.

And throw it in the rural market and burn it in a month?

But I didn’t even take a dip!

Can't afford it!

On June 18, 1999, after more than a month of war bombing, P\u0026G finally admitted its failure and announced that it would give up the competition for rural and market town markets.

Strictly speaking, this defensive battle started from the Spring Festival and ended in mid-June. Yang Fei and Meili Group achieved a staged victory!

A temporary failure will not bring down a huge international company like Procter \u0026 Gamble.

Yang Fei! Beautiful Group, don’t let down because of temporary victory.

P\u0026G will make a comeback!