The Richest Man Yang Fei

Chapter 1,079 The Password to Success

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How this battle was lost, P\u0026G was confused from beginning to end.

They have excellent products, a first-class team, the best talents in the world, and have invested huge amounts of money, manpower and material resources.

It ended in a disastrous failure.

Procter \u0026 Gamble's senior executives can't figure out where they lost this battle?

As for the price, it has already hit the bottom line of cost!

Speaking of rebates, for every pack of Tide sold, the company will subsidize cash to the retailer!

All the necessary means have been used.

There is no reason to fail!

At this moment, a high-level meeting of P\u0026G is underway.

Placed in front of each senior person are two packets of laundry detergent.

One pack is P\u0026G's own product, and the other pack is white laundry detergent.

The boss said solemnly, "Let's take a look and talk! What's the difference between these two packs of washing powder? Why do theirs sell so well, but ours sell at a loss?"

No one spoke.

Anyone who has experienced the world will understand that at this time, the boss is angry. No matter what you say, it is wrong. Whoever speaks first will be the first to become the boss's punching bag.

The boss glanced at everyone: "Don't you have anything to say? Haven't you analyzed why we lost hundreds of millions a month? But Beauty Group made tens of millions?"

After repeated questioning from the boss, someone finally spoke up.

"Our washing powder is definitely stronger than the white one! It's better!"

"Haha, strong? Good? Then why, no one buys ours?"

"Ahem, boss, we can't just look at winning or losing. In such a big market, we have poured hundreds of millions into it, but actually it's not that much when divided evenly."

"Boss, I don't think we have lost. Opening up new markets is inherently a waste of money. How do you want to capture the entire domestic rural market with only 300 million? That is a big market of 800 million people! If we continue If you keep at it, you will definitely win!”

"Yes, boss, we can't admit defeat! What is the Beautiful Group? With our strength, are we afraid that we can't defeat them?"

The boss tapped his fingers lightly on the table and said: "Quiet! Quiet! Either don't say anything, or talk in a group! Come on, say it one by one. Let's settle an account first. During this month, We sell in rural markets!"

How many tons of washing powder were sold, and how many tons of washing powder was sold by Meili Group? "

His eyes were rounded, and the bags under his eyes were thick and protruding, as if there were two things hanging under his eyes. The dark circles under his eyes were as dark as those of panda brothers. He said in a serious tone: "Then let's analyze, why do they sell more, but we have so little? Everyone, don’t forget, we still have subsidies and retailers are working hard to sell our products, but we have lost the battle!”

As the boss spoke, he gestured to the secretary beside him: "Please tell me the data in various aspects first. If there is no comparison, there will be no harm!"

The whole place fell silent for a moment.

Only the secretary's voice still echoed in the venue.

Really, there is no harm without comparison!

The huge gap between P\u0026G and Beauty Group makes it difficult for everyone to hold their heads high.

"Boss, let me say something. I think we still don't understand the rural market. Since Procter \u0026 Gamble entered China, it has taken the urban route. To be honest, our group of executives do not understand the current situation of rural areas in China. Leaving rural areas When it comes to rural markets, this route is wrong.”

The boss said thoughtfully: "Well, Old Liu, you are right to the point. We, the senior executives who formulate the route and policies, don't understand the countryside! This is the root of our failure!"

"Boss, if we look at the development path of Meili Group, it is not difficult to find that although Yang Fei is a city man, he chose to build factories in the countryside and take root in the countryside. At the beginning of his fortune, he used farmers to make his first profit. Pot of gold.”

"Old Liu,

So what do you think we should do next? "

"It's very simple, we will learn from whoever is strong."

"You mean, we want to learn from Yang Fei? Learn from Beauty Group?"

"Boss, P\u0026G is really not good in the rural market. We have to admit this."

"But, what kind of learning method? Even if we are willing to humbly ask for advice, will others be willing to teach us?"

"of course not."

"So, Lao Liu, aren't you playing the piano for nothing?"

"Of course he can't teach, but we can find a way..." Vice President Liu stopped talking at this point.

The boss and Vice President Liu looked at each other, understood, waved their hands, and said, "Take a ten-minute break!"

Vice President Liu got up and went to the lounge next door with the boss.

! "Old Liu, if you have anything to say, you can say it now." There were only two of them left in the room, and the boss handed him a cigarette.

Vice President Liu whispered: "Yang Fei's strategy is to surround the city from the countryside, but I think he must have some secrets."

"Secret?" the boss asked puzzledly, "What secret can there be?"

"If only I knew, that would be great! Because we don't know, we have to figure it out!"

"I have an idea. "

"Speak quickly!"

"There is a person beside Yang Fei who has been following him since the first day he started his business and participated in the overall construction of Meili Group. If Yang Fei has any secret to success, then this person must know it!"

"Who are you talking about?"

"Oh? Su Tong?"

"Su Tong is from Taohua Village, which is where Yang Fei and Meili Group made their fortune! Yang Fei's ability to occupy the vast rural market started in Taohua Village. I suspect that Su Tong played an important role in it."

"As the saying goes, you can't be close without being close. Even if Su Tong knew these secrets, as you said, she wouldn't tell us!"

"I think we can contact Su Tong. As long as the price is high, I believe she will help us."

"Are you sure you can do this?"

"Boss, we lost more than 200 million yuan a month. Think about it, if we put these more than 200 million yuan on Su Tong, it would cost the same money, but we might have succeeded now."

"Okay, I will leave it to you to handle this matter. As long as she is willing to help us, the price is easy to negotiate!"

"Boss, then I will just let it go and do whatever I want?"

"Okay, let's do it like this. Old Liu, let's continue the meeting! This matter has taught us a lesson! Although we have to give up the rural market for the time being, we have to fight for the rural market. of."

Vice President Liu smiled and said: "I understand the decision of the headquarters. We said we would give up openly, just to let others listen, so that our opponents could relax their vigilance. In fact, we will still deploy in the countryside secretly!"

"Haha, Lao Liu, you are really powerful. You can realize the good intentions of the headquarters so quickly. How can Yang Fei, a young man in his twenties, be so powerful? Lao Liu, I hope you can successfully crack him Password!”

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