The Richest Man Yang Fei

Yang Fei laughed and said, "Xiaojia washed the choy sum last time. This time, mother is still not at home. She has to learn how to wash clothes, and she does it with a washing machine."

"It's that simple?" Jiang Ziqiang said in surprise, "It's not like your style! Don't you always like to win by surprise?"

Yang Fei said: "Ordinary is the truth. I haven't finished yet. Then, there is a close-up of Xiao hanging on the balcony to collect clothes, holding the white, clean and bright as new clothes, and smelling deeply, Said with a face full of intoxication, pure white natural soap powder, smells like the sun."

"Tsk tsk, that's amazing, my brother Yang! You once again turned the rotten into a miracle! A seemingly casual line has completely wiped out this ad!"

Yang Fei said: "I want to convey a few important messages in this ad. One is that this kind of laundry detergent can be washed by machine, and the other is the smell of the sun. These are the two points that most appeal to users."

Jiang Ziqiang said: "Although I don't understand advertisements, but after thinking about it, this advertisement at least looks good."

Wan Aimin chuckled and said, "It was taken by our own daughter, can it not look good?"

Everyone laughed.

In mid-November, Yang Fei brought Su Tong to Beijin.

In 1993, CCTV did not have the idea of ​​a king.

After 20 years of brilliance, the king of bids who crazily collected gold for CCTV will not be born until next year.

This also means that Yang Fei can get the best advertising space with the least amount of money this year.

Advertisement investment is also a kind of commercial behavior. In business is business, the advertising price is also negotiable.

In 1993, 43-year-old Ms. Tan Xisong served as the deputy director of the advertising department, as well as the director and assistant to the director of the advertising economic information center.

Yang Fei successfully got in touch with this legendary woman.

"Director Tan, I'm here to buy an advertising space." Yang Fei cut to the chase.

"Welcome Mr. Yang. We have many advertising spaces, let me introduce them to you."

"I want the first advertisement after the news broadcast and before the weather forecast." Yang Fei expressed his intention directly.

"This is a bit difficult." Tan Xisong pondered, "There are many people who want these good advertising spaces. To tell you the truth, I receive many calls from big leaders every day, and some leaders even hand me notes. It’s just to get a good advertising space for a certain brand. I’m really in a dilemma.”

"I don't seek relationships, and I don't take anyone's recommendation letter, although I can get a recommendation letter from the number one person in the province." Yang Fei smiled slightly, "I will pay, and the highest bidder will get it!"

Tan Xisong's eyes lit up.

Yang Fei thought to himself, he really mentioned her itching.

Even if you pay, it won't be too much, right?

The concept of Biaowang has not yet begun to hype!

"Director Tan, since you are in such a difficult situation, why don't you put these golden advertising spaces up for auction, and whoever bids the highest price will give them to them?"

"This is a good way!" Tan Xisong was moved.

The method Yang Fei mentioned was just her own idea.

It's just that Yang Fei said it in advance.

This is Yang Fei's advantage, which is equivalent to cheating in the game.

However, every time he cheats, he will be careful, and try not to let the future direction of history change too much, otherwise, his ability to cheat will soon become invalid as history changes.

"Director Tan, in addition to the advertising time after the news broadcast, I also need to buy a few advertising spaces. Please set a price. No matter how much other people bid, I will definitely pay more than them!"

He has this self-confidence and this confidence.

Tan Xisong didn't hesitate any longer, and readily agreed to Yang Fei's request.

Since she became the director, she has been working on the revenue-generating plan of the advertising department of Simou.

Yang Fei's words did not inspire her, but coincided with her thoughts.

She decided that this year would be an experiment,

Starting next year, the golden advertising space will be put up for auction.

Knowing that the matter was over, Yang Fei stopped talking about the price, but chatted with her about the income generated by the advertising department.

Only by talking about things that the other party is interested in can the more you chat, the more speculative you will be.

Yang Fei also brought up the concept of the king of advertising. If CCTV wants to launch its own advertising brand, it must devote all its efforts to launch a king of advertising. As long as this king of advertising becomes popular, more brand companies can be seen. Seeing the huge effect and influence of CCTV advertisements, it tends to follow suit. CCTV can also earn more income from it.

In addition, in terms of program production, Yang Fei also put forward a little suggestion. Since the TV station wants to generate income, it should be judged by the ratings. If the program is popular, it can be broadcast in prime time and sell more advertisements. fee.

Ms. Tan is a very thoughtful person. She has done three major things in her tenure.

One is to formulate a media price strategy based on ratings.

The second is prime-time bidding.

The third is the poverty alleviation advertisement of agricultural products.

What Yang Fei said were all achievements she would make in the future.

Therefore, it particularly resonated with her.

Tan Xisong introduced Yang Fei as a confidant, and it was too late to meet each other.

When talking about the advertising price again, she gave Yang Fei the biggest discount without hesitation.

Yang Fei successfully won several advertising spots in different time periods.

Before parting, the two left contact information with each other.

In addition to placing advertisements on TV stations, Yang Fei also found a few newspapers with large circulation and bought a few golden pages of advertisements.

After finishing the commercial work, it was already November 22nd, the ninth day of October in the lunar calendar, Xiaoxue.

"Today is Monday, I will take you to the campus of Tsinghua University." After breakfast, Yang Fei said to Su Tong.

"Qingda University? Can I go in?" Every student has a Qingda dream in their hearts, and Su Tong is no exception.

"Of course, we have investment in Tsinghua University." Yang Fei stopped a taxi, and the two got into the car.

"Huh? Boss, do you still have investment in Tsinghua University?"

"Of course. Our washing powder was developed by their research group, isn't it amazing?"

"They are talented students of Tsinghua University, of course they are amazing."

"Hehe, senior sister, do you want to take the college entrance examination?"

"I thought about it, but it's too unrealistic. My main task now is to work and make money."

Knowing her family conditions, Yang Fei hummed and said nothing more.

Seeing that the boss was silent, Su Tong bit his lip and said in a low voice: "Actually, I have been studying and reading. I will work hard to improve."

"I know." Yang Fei turned his head and looked at her gently, "You have always been great."

On the campus of Tsinghua University, in the early morning, high-spirited students, full of green smiles, walked confidently and calmly through the path covered with leaves, and scattered to various teaching buildings.

"It's wonderful." Su Tong said with emotion, "Actually, it's only been more than two years since I graduated, but I feel like I've been away from campus for a long, long time."

"Mr. Yang?" A female student ran up and looked at Yang Fei, "It's really you!"