The Richest Man Yang Fei

The next day, Wei Xinyuan and Xiang Qiao returned to Shanghai to report to Yang Fei.

Yang Fei asked: "Come back so soon? Liu Jingwei doesn't agree to sell?"

Wei Xinyuan said: "Yes, boss, he does not agree to sell the factory."

Yang Fei chuckled and said, "No, if you hadn't completed the mission, you wouldn't have come back so soon. Mr. Wei, are you kidding me too?"

Wei Xinyuan laughed and said, "Let me tell you, if I want to be subtle in front of my boss, I can't hide it from you."

Xiang Qiao also chuckled and said, "The boss is so shrewd, he saw through our cleverness at a glance."

Yang Fei waved his hand and said with a smile: "Stop flattering and tell me, how is it?"

Wei Xinyuan said: "Liu Jingwei really didn't want to sell the factory, but I proposed a new way of cooperation and he agreed."

Yang Fei said: "You're not saying that his factory will be included in our group management, are you?"

Wei Xinyuan couldn't help but secretly praise him and said, "Nothing can be hidden from your discernment."

Yang Fei pondered: "Where is the brand?"

Wei Xinyuan said: "He agreed to hand over the brand to us for operation."

Yang Fei said: "What about the price?"

Wei Xinyuan said: "No money, just give it to us. But in exchange, he can also produce our white brand products."

Yang Fei smiled and said: "Of course, he is now a company under our Beauty Group!"

Wei Xinyuan said: "I think this method of merger and acquisition is also good. He has ownership of the factory, but we also have management rights, and the brand belongs entirely to us."

Yang Fei said: "Mr. Wei, thank you for your hard work! Let's have a celebration drink tonight."

Wei Xinyuan said: "The fact that things went so smoothly was due to the boss's command, and even more so to the Boeing 757. Without that private jet, I guess it would have been difficult to negotiate this acquisition."

Xiang Qiao said: "That's right! When we showed up at Liu Jingwei's house last night, his surprised expression is still fresh in my memory. The behavior of a large group like ours,

He was completely stunned. He probably also understands that in the face of absolute strength, if he is not acquired, he will be crushed to death! "

Yang Fei said: "Mr. Wei, I am just going to discuss something with you."

Wei Xinyuan said: "If you have anything to do, boss, just ask me."

Yang Feidao: "Our daily chemical products seem to have a large market share, but if you look carefully, we actually only have one whitening brand. And this is a very dangerous thing."

Wei Xinyuan didn't understand what Yang Fei was referring to and asked, "Why do you say that?"

Yang Fei said: "This is just like a family with only one child. If everything is safe and sound for the whole life, then of course there will be no problem. However, if something goes wrong and the child dies in infancy, or dies of an illness in middle age, then the family will be in trouble. I lost my independence.”

Wei Xinyuan said: "Boss, are you worried that there will be problems with our brand?"

Yang Fei said: "If you don't have long-term worries, you must have immediate worries! A brand is equivalent to a family of children, and its ability to resist risks is too low. Once an accident occurs, it will be a devastating blow."

Wei Xinyuan said: "This? What kind of accident could happen? Most companies only operate one brand."

Yang Fei said: "The market for a brand will be saturated. No matter how good you are, there will always be some people who don't recognize the brand."

Wei Xinyuan said: "This is true."

Yang Fei said: "So, we have to create another brand. A brand with a different positioning from Jingbai."

Wei Xinyuan said: "Different positioning? Does it refer to functionality?"

Yang Feidao: "Function is one thing, and price is another. We want to create a higher quality brand."

"Higher quality means higher prices." Wei Xinyuan said, "Is that a higher-end brand? Our white laundry detergent and natural soap powder are already considered high-end products. Will they be homogenized? "

Yang Feidao: "The times are developing, and consumers' requirements for goods are also increasing. We launch new products with brand-new quality. The price can be set slightly higher, but we cannot break away from the masses and turn daily sales products into luxury goods."

Wei Xinyuan said: "Boss, I agree with your idea. Small companies generally only have one brand, but large companies, like P\u0026G, have multiple brands for each product, giving consumers more choices."

Yang Fei said: "Let me tell you a story. There was a student who started a business and opened a milk tea shop. At the beginning, he only opened one. The business was very popular, but he still lost a lot of business. So, he called his brother over and opened a milk tea shop on the other side of the street. I opened a milk tea shop, selling the same thing, but with a different sign, and the business is also very booming. Many customers say that this one is not delicious, and that one is delicious."

Wei Xinyuan smiled and said: "This is called the selection effect. Consumers are used to choosing."

Yang Feidao: "Yes, we just want to provide consumers with one more choice. What if he really doesn't like white? Maybe because of packaging or other reasons? Too many times, we don't like a product just because of a subtle reason. People or things, but if the time and packaging were changed, maybe we would like it."

Wei Xinyuan said: "Do you want to build Jieba into another brand?"

Yang Fei said: "No, if we don't use the Jieba brand, we will let it become history."

Wei Xinyuan took a breath!

Yang Fei spent so much effort to finally acquire Jieba, but in the end he just wanted to destroy it?

Yang Fei said: "The new brand we are going to launch will be named Good Mom."

"Good mother?" Wei Xinyuan and Xiang Qiao asked at the same time.

Yang Fei said: "What's wrong? Doesn't it sound good?"

Wei Xinyuan said: "This? It's a brand. Can it be named like this?"

Yang Fei said: "It's unexpected and catchy. I think it's pretty good, right? I've even thought of the advertising slogan, "If a good mother washes clothes, use good mother's washing powder." "

Wei Xinyuan smiled and said: "It's really amazing. This is a good advertising slogan."

Yang Fei said: "As a brand for Good Mom, we need to pay more attention to quality to attract real good mothers to buy it."

Wei Xinyuan said: "After selling Jiebai for so many years, it is indeed a bit saturated. Now it is time to launch a brand new brand."

Yang Feidao: "In addition to launching new brands, we also need to launch new products, such as dish soap and hand sanitizer. We want to enrich our daily chemical product line, and we have to set a goal: occupy the bathroom in everyone's home! "

Xiang Qiao couldn't help but smile, and said quickly: "I'm sorry, boss."

Yang Fei said: "Just laugh if you want! The bathroom is very economical! Washing powder, hand soap, detergent, toothpaste, soap, shampoo, shower gel, etc. are usually kept in the bathroom. We can occupy There is a bathroom in every home, then our group is a successful group!”