The Richest Man Yang Fei

Meili Group took the lead in developing new products such as natural soap powder and laundry detergent.

Those who follow the trend are like crucian carp crossing the river.

Domestic and foreign daily chemical manufacturers such as Procter \u0026 Gamble and Unilever have successively launched similar products.

In the past few years, the laundry detergent market has formed a pattern of joint sales of multiple products.

General powder, soap powder, and laundry detergent each occupy a certain share.

The vast rural market is still dominated by ordinary fans.

Even the whitening brand, which has the largest sales volume, is supported by the sales of ordinary powder.

With the advancement of the country's urbanization process and the improvement of the national economy's consumption level, people's quality requirements for daily necessities are also gradually increasing.

In the past, people's requirement was that it could be used.

If you buy washing powder, just buy it in a package, and buy whichever package is cheaper.

Gradually, many families began to be picky about brands and quality.

Of course, ordinary powder cannot wash clothes that cost hundreds or even thousands of yuan a piece, because it will damage the fibers of the clothes and leave unsightly mold spots and black spots.

In recent years, soap powder has also found a corresponding market share in rural areas, and residents of some small towns have also begun to use laundry detergent.

Although the overall market is large, competition is ubiquitous because there are too many manufacturers.

This is like fishing. The fish pond is fixed and the fish in it are also fixed. The more people fish, the fewer fish each person will get.

Under such circumstances, Meili Group's performance declined for the first time in seven years.

In order to reverse the decline, Yang Fei had to reorganize and innovate the company.

This reorganization of the group organization is also Yang Fei's attempt to seek a breakthrough.

After the group reorganization, Yang Fei will also innovate products.

Innovation is divided into three aspects.

The first is to upgrade current products.

The second is to develop new products and update them.

The third is to improve the production line.

Yang Fei adopts a three-pronged approach.

The original product needs to be improved in formula and packaging.

At the same time, we launch new products and new brands.

As for the production line, Yang Fei also needs to upgrade it.

Meili Group has independently developed a production line with a higher degree of automation and is preparing to replace the current production line.

Using automated production lines will save a lot of labor and raw material costs.

The new brand "Good Mom" ​​will launch several new products accordingly.

Since Yang Fei founded Beauty Company, he has attached great importance to research and development.

In the past, he cooperated with major universities and laboratories to research and develop new products.

After the company developed, Yang Fei established his own R\u0026D team and invested a large amount of money in the research and development of new products every year.

Yang Fei has advantages that others don't have.

He knows the development direction of the daily chemical industry in the next twenty years.

Yang Fei studied chemistry himself, and later started a chemical-related business, so he has a keener sense of chemical products than the average person.

When you get a bottle of shampoo, most people only look at the words "anti-dandruff", "oil control", "refreshing", "smooth" and so on on the front.

What Yang Fei looked at was the small words on the back, the ingredient list.

He can also identify the chemical ingredients contained in the shampoo but not marked on the ingredient list by looking, smelling, touching, twisting and other methods.

Just like a musician listening to a concert, he will not only listen to the sound, but also analyze the score behind the music and the artist's strong playing technique.

Therefore, although Yang Fei does not know the complete formula list of various daily chemical products in later generations, he can still roughly know the ingredients of the products. Coupled with the hard work of the R\u0026D team, it is not difficult to develop the products Yang Fei wants. .

With such advantages, Yang Fei is confident that he can gain a firm foothold in the field of daily chemicals.

As for the decline in the group's profitability, this is a problem of company management and can be improved through means.

Yang Fei is also confident that if his company's profits decline, other peers will also face the same problem.

He guessed right. This year, P\u0026G and Unilever also encountered resistance to development.

If you are poor, you will want to change.

When corporate profitability declines, all companies do the same thing:

Change, innovate, save!

Procter \u0026 Gamble changed its president of Greater China and launched several so-called new products without changing the medicine.

Unilever belatedly launched a new men's shampoo and invested heavily in advertising, preparing to make a big splash in the field of men's care.

Several well-known domestic daily chemical companies have launched new products one after another.

Some unsustainable small businesses are quietly dying.

In addition, large companies have an ultimate killer move: expansion, suppression, and seizing the market!

No matter how bad the economy is, society still has spending power.

Especially toiletries, which are daily consumables. No matter how poor your family's finances are, you have to buy them, right?

Therefore, it’s not that consumers don’t buy these products anymore, they just don’t buy your products!

How to expand?

How to seize market share?

It has become a difficult problem that every company must think deeply about.

The daily chemical market, which has been quiet for more than half a year, is quietly brewing a huge war!

At this time, Meili Group is intensively developing new products and preparing to launch new brands.

At the same time, Yang Fei is preparing advertising matters for the launch of the new brand.

The lights on the office floors of the Meili Building will stay on until after nine o'clock every night, and all departments are working overtime.

Yang Fei walked out of the office building and suddenly saw a familiar figure, and couldn't help but feel shocked.

It's Chen Ruoling!

Why is she here?

Chen Ruoling was sitting in a convertible Ferrari sports car, looking at Yang Fei who walked out of the door with cold eyes, without waving or speaking.

Yang Fei said to the mouse: "You go back first."

Then he said to Chen Mo: "You should rest first, don't wait for me."

After saying that, without waiting for their answer, he hurried to Chen Ruoling's car, holding the door with his hand, and said with a smile: "Long time no see."

Chen Ruoling looked at him like a stranger.

The smile on Yang Fei's face gradually disappeared and he asked, "What's wrong? You don't recognize me anymore?"

"Get in the car." Chen Ruoling spat out two words.

Yang Fei opened the car door, sat on it, and said with a smile: "I thought you really ignored me! I called you... Hey, do you want to drive so fast?"

The fiery red Ferrari started and rushed out like a whirlwind, accelerating from 100 kilometers to 100 kilometers in five seconds.

Yang Fei was caught off guard and leaned back heavily, almost biting his tongue when he spoke.

"Ruoling, drive slower!" Yang Fei said in a deep voice, "Are you desperate for your life?"

Chen Ruoling looked forward, her flowing hair flying in the wind.

She responded to Yang Fei's words by stepping on the accelerator.

Yang Fei didn't dare to pull her, for fear that the car would really lose control.

"Ruoling, what's wrong? You should say something!"

Chen Ruoling suddenly turned her head, maybe because she hadn't seen her for a while. Her face with exquisite makeup gave Yang Fei a stunning feeling.

"What happened? Can you tell me?" Yang Fei's heart softened and he asked warmly, "Why did you disappear for so long?"

She suddenly said: "Yang Fei, just let me go crazy for one night, okay?"